ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Dailymotion, with its global reach, can provide an alternative platform for your content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Use content upgrades.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 111

Marketing AI Demand Paid Search Agency Content 111

Velocity Partners

MARCH 13, 2024

Content that lacks depth, credibility and a point of view is inherently unsticky. But not everyone is exercising such restraint: “content at scale” is a certain type of marketer’s sickening rallying cry. But frankly, marketing humans have been producing that kind of content for a long time. Without ever visiting a website.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Kevin Indig

SEPTEMBER 4, 2023

Insights from SE Ranking can now be accessed straight from the Wix dashboard—giving you a deep understanding of who your website is competing with for clicks. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization.

SEO 59

SEO Effectiveness Aggregators Product 59

Liveintent

DECEMBER 8, 2020

What kind of content works best in these strange times and at what frequency? As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.”

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Sprout Social

JANUARY 11, 2024

Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Also aggregate trend and agent-level insights to get a direct measure of how well your brand resonates with your audience.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Scoop.it

MARCH 10, 2022

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. The team that swoops in and provides the buyer with perfectly timed, relevant content is one step ahead of the competition’s clunkier buying process. Your marketing and sales teams need both.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

OCTOBER 19, 2023

This is done by analyzing the content of the web pages that users are visiting. AiBUY’s Multicart and Floating Cart help content creators and brands monetize content. These are designed to improve digital experiences across commerce, service, website, and workplace.

Marketing AI 120

Marketing AI Paid Search Agency Aggregators Forecasting 120

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Biznology

JULY 14, 2017

In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure. What does this have to do with content marketing? Your emphasis has to be on the content that will be most useful to the most prospects. Everything.

Content Marketing 116

Content Marketing Content Aggregators Segmentation 116

Zoominfo

OCTOBER 15, 2020

Our IP-to-company data graph has become more robust, driving our ability to link content consumption back to organizations. The logic used to determine if the aggregated behaviors of individuals at a company should be surfaced as a signal is determined by the code designed and written by product managers and data scientists.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

PureB2B

FEBRUARY 24, 2022

In terms of the lead generation component, you can’t go wrong with content syndication. We’ve already covered what content syndication is, now we’re going to focus on why it’s so effective when it comes to generating qualified, relevant leads. How Content Syndication Gets People in Your Pipeline. In theory, it’s straightforward.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Convince & Convert

SEPTEMBER 1, 2017

Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. 3 Simple Ways to Protect Your Content.

Social Media 163

Social Media Media Thought Leadership Content 163

Content4Demand

JANUARY 7, 2021

Marketers are looking for ways to optimize their strategies and content so their company can always stay top-of-mind as buyers move through the funnel and make purchasing decisions. As buyers spend more time doing research before reaching out to sales, they spend a lot of time researching information outside your website.

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. Content is organized into user-created boards called “subreddits,” which focus on particular topics.

Mobile Advertising 92

Mobile Advertising Social Media Aggregators Communities 92

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Content marketing. Click To Tweet.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

PureB2B

FEBRUARY 24, 2022

In terms of the lead generation component, you can’t go wrong with content syndication. We’ve already covered what content syndication is, now we’re going to focus on why it’s so effective when it comes to generating qualified, relevant leads. How Content Syndication Gets People in Your Pipeline. In theory, it’s straightforward.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Biznology

NOVEMBER 7, 2016

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

eTrigue

JANUARY 16, 2024

Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Once your data is aligned, you will be able to build your marketing strategy foundation including campaign themes, and matching trigger offers and content for each buyer group (net new logos vs installed base).

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Biznology

SEPTEMBER 1, 2016

We chant “quality content” as if it is some kind of digital marketing mantra, yet what does it really mean? How do we advise authors on exactly what makes content better for your specific customers? Perhaps we could amass training data around sessions on your website that either result or do not result in a conversion.

Content 123

Content Buyer's Journey Training Aggregators 123

Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. It’s about using other content as inspiration and sharing it in a way that benefits the original creator and serves your readers. Consistency.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Ranking 93

Lead Ranking Lead Scoring Relevance SEO 93

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. Qualified’s Qualified GPT adds a number of features.

Marketing AI 106

Marketing AI Ideal Customer Profiles Features Product 106

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Top Rank Marketing

JANUARY 5, 2024

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

Paid Search Agency 110

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 110

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” With so few companies taking advantage, primary research can be the secret weapon in your content strategy. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. ” I’m glad you asked. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. You can leverage these as engaging social media graphics and include them in your blog content.

B2B 132

B2B Aggregators Keywords Curation 132

Moz

SEPTEMBER 3, 2020

Posted by randfish Have you ever tried to create 10x content? In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. This week we're chatting about how to create 10x content. What is 10x content? It's not easy, is it?

Sample 76

Sample Best Practices Content Correlation 76