Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Velocity Partners

MARCH 13, 2024

Content that lacks depth, credibility and a point of view is inherently unsticky. But not everyone is exercising such restraint: “content at scale” is a certain type of marketer’s sickening rallying cry. But frankly, marketing humans have been producing that kind of content for a long time. But that value is going away.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Use content upgrades.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Ranking 93

Lead Ranking Lead Scoring Relevance SEO 93

Kevin Indig

SEPTEMBER 4, 2023

Aggregators and integrators scale SEO differently: Aggregator SEO is closer to product growth (PLG), while Integrator SEO is closer to marketing. More depth about different aggregator types: SEO Strategy Archetypes. More depth about different aggregator types: SEO Strategy Archetypes. Where is it too easy?

SEO 59

SEO Effectiveness Aggregators Product 59

Conductor

JULY 18, 2022

When thinking about optimizing content, your top priority should be search intent. Monthly search volume is nice to have, but since it’s impossible to create demand, we need to align our high-quality content and our product landing pages with the customer’s intent. Google has never really cared about us optimizing our content.

Intent 64

Intent SERP Television marketing Content 64

Scoop.it

MARCH 10, 2022

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. Content is organized into user-created boards called “subreddits,” which focus on particular topics. What is Reddit?

Mobile Advertising 81

Mobile Advertising Social Media Aggregators Communities 81

Kevin Indig

MARCH 8, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The idea is simple: build a lot of pages - sometimes hundreds of thousands - for a keyword pattern. Content creation is the number one bottleneck when it comes to SEO growth.

SEO 59

SEO Aggregators Keywords Traffic 59

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. Find what keywords or topics are of interest to your audience to direct your writing.

B2B 131

B2B Aggregators Keywords Curation 131

Martech

AUGUST 30, 2021

Data aggregation and collection is an important step in your maturity in SEO. If you are still manually downloading and aggregating data in an attempt to draw insights, there are easier ways to do this. The good news is that data collection and aggregation is a commodity. If you are new to automation, you need to start here!

Automation 115

Automation SEO Aggregators Act-On 115

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. Kevin Indig • 11 min read Solving Fragmented User Intent Fragmented User Intent describes keywords that serve several intents.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Martech Advisor

JANUARY 27, 2020

It’s time to understand consumer behavior regarding keywords. Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Keywords have long been a controversial topic among marketers and content creators. Build Content Around Customers.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

KoMarketing Associates

JULY 20, 2016

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? Sustenance, but no joy.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

Moz

SEPTEMBER 3, 2020

Posted by randfish Have you ever tried to create 10x content? In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. This week we're chatting about how to create 10x content. What is 10x content? It's not easy, is it?

Sample 76

Sample Best Practices Content Correlation 76

Kevin Indig

SEPTEMBER 26, 2023

Simplify your content lifecycle from creation to conversion with WriterZen Streamline your content strategy & execution in minutes with the AI-powered Keyword Planner: Import up to 20K keywords. Unlock instant insights with automated keyword grouping into topics & clusters.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

seo.co

FEBRUARY 15, 2022

There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. Useful for optimizing content for search. Enabling RSS aggregator for your blog helps readers follow it conveniently. Preparing Your Blog’s Content.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Content4Demand

JANUARY 7, 2021

Marketers are looking for ways to optimize their strategies and content so their company can always stay top-of-mind as buyers move through the funnel and make purchasing decisions. Some questions to get started could include: What keyword phrases are they typing into search engines to get to our content?

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. You might already have one, but to be honest, it’s probably not doing you any favors in terms of helping you prioritize the right content —the content that will drive results.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Conductor

MARCH 9, 2022

While there are passionate arguments for and against LSI as a ranking factor among SEO professionals, no matter where you land, incorporating semantically related keywords throughout your content is still a best practice. Adopting and implementing a semantic keyword strategy is important to make sure your content is optimized.

Keywords 98

Keywords SEO Google SERP 98

Content4Demand

NOVEMBER 2, 2021

While Google doesn’t specifically cite content as a ranking factor in search, it’s more than implied. What are users searching for, after all, if it isn’t content in some shape or form? Prioritizing SEO in your marketing plan means prioritizing content marketing. Create Content With a Purpose. Context matters.

SEO 59

SEO Marketing & Strategy Marketing Agencies 1 Content 59

Sprout Social

AUGUST 8, 2022

Given the popularity of TikTok and Reels , brands are eager to squeeze as much as they can out of their video content. On the flip side, brands that already publish to YouTube should consider repurposing content for social media. But more importantly, thoughtful subtitles make your content more inclusive. Measure Studio.

Youtube 103

Youtube Tools Social Media Keywords 103

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

Digilant

APRIL 9, 2024

Hit play on the video to learn more or check out our overview of the video content below. Listen to or download the content of this episode on Spotify. She discusses the need for more aggregated data reporting and probabilistic models to understand campaign performance. Ready to dive in? Short on time?

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Zoominfo

NOVEMBER 17, 2020

Content sent to contacts should have value to it, not snake oil. . ZoomInfo gathers data from multiple sources, all trusted and accurate: Automated Machine Learning – With the supervision of data experts, machine learning systems use targeted algorithms to refine technographic information searches by keywords.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Brightedge

MAY 20, 2021

Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. It encompasses diverse topics and lends itself well to instructional content. Plan new video content. Optimize existing video content.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Inbox Insight

NOVEMBER 17, 2023

This enables them to create personalized remarketing campaigns, inbound content and follow-up strategies. According to a Statista survey , 90% of US consumers find personalized marketing content appealing to a certain degree. Creating intent-based content : Customers’ online signals serve as guides for content creators.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. You can also explore how your Facebook ad campaign performed with your different audience types, which we will explain in the next section.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review: “Aggregates the best of the web. 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

DivvyHQ

JULY 23, 2019

You produce and publish content for your brand like a champ, but how do you know if it’s effective? When you have everything centralized in a content marketing metrics dashboard, it enables you to have access to real-time data and make smarter marketing decisions. What Is a Content Marketing Metrics Dashboard?

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

seo.co

JANUARY 9, 2023

The term co-occurrence is used by some SEOs to describe how keyword phrase association across sites can impact search engine results. The relationship of co-citation is established by contextual keywords and mutual links. There may be a few keyword synonyms, but no longtail matches, and little in the way of link juice.

SEO 102

SEO Keywords SERP Aggregators 102

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. By analyzing your competitors’ keyword strategies, you can replicate their success, target missed opportunities, and drive more conversions. What is PPC Competitor Keyword Analysis?

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Kevin Indig

JANUARY 31, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it. Content ownership is a complex problem.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Kevin Indig

MAY 29, 2023

Here is my theory: For the keyword “ corporate credit card ”, the first result in the AI Snapshot carousel ExpenseAnywhere, which ranks in position 26 of the classic search results. We can look at the passage Google uses in Corroboration to get an understanding of what SGE is looking for and tune our content accordingly.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139