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Why ZoomInfo is Acquiring Clickagy

Zoominfo

And, how do they thoughtfully and effectively engage with the prospective buyer. This gets coupled with ZoomInfo’s expertise in matching, aggregating, scoring, and surfacing meaningful and actionable signals at accounts and its ability to surface the functional buyer with verified contact information.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Attribution models can be classified in two groups. Marcel : Exactly, Bart.

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How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

Optimization relies on predictive models that track non-linear relationships between specific goals and spend levels in order to “predict” the incremental changes in conversions based on the relationship between the variables. Let’s begin by reviewing what these models are, the pros and cons of each model, and when to use them.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. This one takes awhile to take effect. Yes, I’m tragically connected

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What is programmatic advertising?

Bannerflow

This used to be quite a manual process, that involved requests for proposals (RFPs), human negotiations, and manual insertion orders. There are two distinct types of programmatic video: instream and outstream (with in-banner video sometimes classified as a type of outstream ad). How does programmatic advertising work?

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Look Beyond Lead Score to Qualify Leads. Use Lead Pulse!

LeadSquared

To compare two Leads, we need to aggregate all activity scores in a given timeframe. This aggregated score is Lead Score. For example, a Lead that has responded to an Email Campaign or submitted its details on a Landing Page could be classified as MQL. It is important to define ICP clearly in order to do effective grading.

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The Bamboo Project Blog

Buzz Marketing for Technology

But doing it right can make some significant improvements to organizational effectiveness. Lets just say that although I thought Id get some serious veg time yesterday after my week in San Jose, I spent quite a bit of my Sunday pulling together the modules into some kind of coherent order. Week 4-- Aggregators and RSS Feeds.

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