DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? This is the data you directly collect across your marketing tech stack. Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

De-duplication 137

De-duplication Marketing Automation Services ROI Aggregators 137

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

ANNUITAS

JANUARY 21, 2020

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? If you had another dollar to invest in sales and marketing, do you know what impact it would have? How do you know if you engage in random acts of marketing? Build a brand.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Video marketing.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

ScanmarQED

DECEMBER 6, 2023

Mass media (TV/Press/Out of Home, Radio) - spend by media and campaign, ratings (GRPs, TRPs), impressions, and competitor activity (when available). Digital media (search, display, video, social) – impressions, clicks, and spend by channel or campaign, or by strategy (i.e., branded vs. non-branded paid search).

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

ANNUITAS

MAY 2, 2023

I recently had a few deep dive briefings with Salesforce to dig into their Marketing Cloud and related technologies. I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users. in the near future.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? This enables them to create personalized remarketing campaigns, inbound content and follow-up strategies.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

eTrigue

JANUARY 16, 2024

Clean data helps you understand your market. Alignment of all your data — whether first, second or third party — allows you to define your total addressable market (TAM) in detail. Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Second-Party: Acquired from a trusted partner.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. This forces marketers to ensure they’re getting the most out of their investment. Despite this, many brands still struggle to measure the value of their influencer marketing efforts.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 131

Marketing AI Lead Ranking Paid Search Agency Marketing Management 131

Martech

JULY 10, 2023

now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. However, an AI-driven website (hah!)

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Salesforce Marketing Cloud

JUNE 2, 2022

That demand is crystal clear, but marketers face three main challenges in addressing it: 1. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. As a marketer, you need to ensure you’re delivering the right message to the right audience.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

chiefmartech

JULY 11, 2022

It’s not a survey, but rather the aggregated data from 900 of their midsize and enterprise customers from February 2021 to January 2022. Indeed, it’s the burgeoning category of non-IT “business operations” pros — marketing ops, sales ops, revenue ops, CS ops, etc. — Sales and marketing had half as many (13%).

Automation 101

Automation Enterprise Management Work Management Planning 101

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Multi-Touch Attribution 106

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 106

Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. For monthly updates, head to our email client market share site.

Privacy Protection 131

Privacy Protection Email Marketing Planning Privacy 131

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 117

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 117

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Digilant

APRIL 9, 2024

We address top concerns advertisers have about what their campaign planning and execution will look like as we move away from Google’s third-party cookies. Victoria de Leon, Director of Marketing is joined by Ariel Howard, VP of Campaign Solutions, and Addy Osborne, Sr.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

Martech

MARCH 30, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign.

Marketing AI 100

Marketing AI Ideal Customer Profiles Features Product 100

Liveintent

JULY 12, 2022

In the world of media buying and digital marketing, the two most prominent forms of data used to target audiences are first-party data and third-party data. To purchase this data, the buyer must have an existing relationship with the seller; this differs from third-party data in that third-party data is sold by a data aggregator.

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

Litmus

NOVEMBER 18, 2022

Apple gained market share, from 57.7% We’ll be back in February 2023 with a look at email client market share from November through January 2022. For monthly updates, head to our email client market share site. The post Email Client Market Share: Trends from August to October 2022 appeared first on Litmus. Web.de: 0.05%.

Privacy Protection 86

Privacy Protection Email Marketing Trends Privacy 86

Martech

APRIL 25, 2022

Read next: Roku announces clean room for streaming campaigns. Third-party data is bought and sold too, but in that case the buyers are dealing with data aggregators, not the data owners that collected the data. Starting next year, data-driven marketing is going to look very different. Why they’re hot. Why we care.

Privacy 105

Privacy Aggregators Ideal Customer Profiles Profiling 105

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. The more you know your audience, the better you will do — a real plus for B2B marketers. “We

Mobile Advertising 87

Mobile Advertising Social Media Aggregators Communities 87

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Interactive Marketing 98

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 98

Martech

FEBRUARY 20, 2023

The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. Another key advantage is the ability to measure campaign effectiveness. How long they watched it. Whether they engaged with it.

Advertisements 88

Advertisements Advertising Tips Ad Exchange 88

PureB2B

MAY 30, 2022

You can search the database for contacts relevant to your marketing campaign and then download them to build a new list of leads for your marketing team to use. The contacts on Data.com are “crowdsourced” and “aggregated,” which means the connections come from users of the platform.

Aggregators 62

Aggregators Work Management Marketing Management Contact Marketing 62

Martech

JANUARY 6, 2023

Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. Albertsons will pilot the clean room technology with a winter healthy eating campaign, and will leverage key reporting metrics like return on ad spend (ROAS). “As Why we care.

Multi-Touch Attribution 108

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 108

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)?to Marketing Mix Modeling (MMM)?is is a top-down or aggregated? efficiency) ,

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)?to Marketing Mix Modeling (MMM)?is is a top-down or aggregated? efficiency) ,

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52