Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. So curated content is not something new.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Online Marketing Institute

APRIL 4, 2011

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Ideas and recommendations for developing these types of posts: Create aggregate lists showcasing important resources and/or publications relevant to the industry.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

FEBRUARY 19, 2010

FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] [link] Media Maison RT @B_Donnelly @jaybaer Cool way to aggregate your social feed/noise. This, I'll try. Kanälen per Mail zu erhalten o.

Social Media 115

Social Media Media Paid Search Agency PR 115

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Online Marketing Institute

NOVEMBER 8, 2010

I also love the way Indium presents its blogs and bloggers on its Web site. They also highlight each blogger with a head shot, bio, link to their blog and contact information. I can subscribe, find out more about the blogger and contact them, if I’m interested. What can B2B organizations learn from Kinaxis?

Case Studies 40

Case Studies Case Study Social Media Studies 40

WebMarketCentral

FEBRUARY 13, 2008

David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release.

PR 20

PR Web 2.0 Best Practices Blogger 20

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

seo.co

DECEMBER 18, 2020

Or local businesses that haven’t yet dabbled in online marketing? But rather than relying on businesses to present this information on their own, Google tries to fact-check by aggregating information from all over the web. But what about other companies that operate on a national scale? Take note of this information.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

WebMarketCentral

SEPTEMBER 18, 2007

While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. An integrated approach maximizes the impact of online marketing and PR efforts, and Scott provides a useful thought framework for creating a coherent and productive action plan.

PR 20

PR Rules Web 2.0 Wiki 20

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 10, 2010

Raj Kadam : The question we ask is whether the specific data is useful to marketers. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. If it is, we’ll include it in Viral Heat.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. ” Fuel to the content marketing fire: McKinsey quantify changes in the purchase funnel by steveseager.com.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Online Marketing Institute

JANUARY 4, 2011

Apparently, for the short time that my blog has been online, the traffic and interactions on it have been called impressive by some other bloggers. Hopefully bloggers new and old will be able to take something away from this. BloggerLuv For those unfamiliar with BloggerLuv , it is a supportive community made up of bloggers.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I recommend answering each question with a dedicated blog post, and a video – at a minimum. You don’t need a film crew. You don’t need a makeup artist.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Webbiquity

FEBRUARY 21, 2017

Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. For bloggers, add a share button to posts to make it easy for others to Flip. Pinterest is the ultimate visual content curation tool!” — Online Marketing Institute.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Hubspot

JULY 29, 2018

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. RSS Reader - An RSS reader allows users to aggregate articles from multiple websites into one place using RSS feeds. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Buzz Marketing for Technology

JULY 24, 2008

Patron Technology - the leader in e-mail and online marketing for arts & culture. At this session, we'll help you cut through confusion and direct you to the most important things you should be focusing on to optimize your online marketing -- no matter the size of your budget. Senior-itis. Sites of Interest.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Convince & Convert

FEBRUARY 9, 2010

Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. Because, unlike newspapers or bloggers or ‘friends,’ gravity has no agenda of its own. Like, say gravity. It’s a constant.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Hubspot

AUGUST 9, 2018

Search engine marketing is paying for advertising space on said search engines. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Second, check out job board sites like Indeed , Glassdoor , and SimplyHired.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

seo.co

OCTOBER 12, 2021

Watch out for article directories, which are low-quality sites designed to aggregate links from all over the web. The best places to build backlinks are these industry-specific sites, industry forums, and other resource sites that allow guest bloggers. Location of the Link. There are good places and bad places to post links.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling PageRank Ad Building 111

accelerate agency

APRIL 26, 2021

Content marketing tools. What is digital marketing? First, let’s remind ourselves of what we mean by digital marketing, also known as online marketing. Basically, we’re talking about any marketing efforts that use the internet or an electronic device to achieve objectives. Analytics tools. Social Tools.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

seo.co

JANUARY 15, 2021

Aggregated images. Aggregated videos. In the same way you aggregate images, you can also aggregate videos—even some of your own. You could also aggregate multiple testimonials into one post, but that can come across as annoyingly self-promotional. Incoming guest posts. Product reviews.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Sprout Social

OCTOBER 17, 2016

The phrase "DIY" was found to be the most popular, which is why many craft bloggers have been successful on the platform. Invite bloggers or other businesses in your industry to contribute to a collaborative board to get more exposure and network. Aggregates its latest blog posts for extra exposure.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

AUGUST 16, 2010

To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog. 11 Free Tools for Social Media Optimization by TopRank Online Marketing Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Online Marketing Institute

SEPTEMBER 30, 2010

It aggregates tweets and imports pictures to help illuminate the topics being discussed. When something starts trending, What the Trend? will provide a quick blurb on what’s going on. Twubs : Twubs, which we recently reviewed , uses a wiki system to help disseminate information on a hashtag. PHP Developer at Synacor, Inc (Los An.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Webbiquity

SEPTEMBER 8, 2010

Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization. But for 2010, 74% planned to increase their use of email marketing and 68% planned larger expenditures for social media. Other Online Marketing Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100