Writing on the Web

SEPTEMBER 4, 2015

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. You’re not alone.

Creativity 100

Creativity Process Aggregators Paper 100

Marketing Insider Group

NOVEMBER 17, 2020

Finding the right balance ensures that you can consistently publish content that’s relevant and engaging for your audience. Types of content (blogs, eBooks, webinars, video, etc.) Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

KoMarketing Associates

DECEMBER 20, 2018

Google: Introducing simpler brands and solutions for advertisers and publishers. Being that social media is an ever-evolving space, keeping up on trends in both paid and organic is made easy by articles such as this published in Forbes. Google gave a lot to talk about during 2018. From Derek Edmond. The Follower Factory.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Contently

MARCH 1, 2022

Almost three years later, FuckJerry weathered the storm to continue aggregating memes to an Instagram flock of 16.3 In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. million (at the time of writing).

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

seo.co

JANUARY 14, 2021

After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast. What’s in a Blog Title? Without further ado, here are 101 title ideas you can use on your blog: 1. SEO benefits.

Work Management 98

Work Management Marketing Management Aggregators Lead Ranking 98

Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? What else is being published that can help solve their problems? How do you find great blogs?

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Liveintent

JULY 12, 2022

In this blog post we’ll take a look at what it is, its benefits, and how to use it. To purchase this data, the buyer must have an existing relationship with the seller; this differs from third-party data in that third-party data is sold by a data aggregator. appeared first on LiveIntent Blog. Let’s dive in.

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

Liveintent

DECEMBER 7, 2021

In this blog post, you’ll get a refresher on the most common types of audience data secured and used by businesses, how zero-party fits into the mix, and how gathering and using audience data is evolving. appeared first on LiveIntent Blog. But, don’t fret! So, let’s review: Third-party data. First-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. How to spot buying signals. When B2B buyers need to solve a problem, they start researching online.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. The sky is blue.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Optinmonster

FEBRUARY 8, 2024

Content curation tools help you get all the benefits of publishing excellent content without creating it yourself. With Listly, you can create lists in a few minutes by drawing on content from blogs, videos, Amazon, social media channels, photos and much more. You can also get alerts when new content is published.

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

ViewPoint

JANUARY 10, 2018

Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads. In 1933, Thomas Register began publishing Industry Equipment News (IEN). I recently wrote a blog called How Much Does a Lead Cost. Guess what.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

The Mx Group

JUNE 11, 2018

Creating great blog posts is a highly important task when it comes to content marketing. It’s all worth it when you increase blog traffic and generate new demand and awareness for your products. Help yourself stand out by reviewing your blog posts for the following basic SEO best practices. Blog post length. Cross-link.

Traffic 75

Traffic Tips Keywords Thought Leadership 75

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% They understand that consistently publishing relevant, interesting content attracts and converts buyers.

CMO 316

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 316

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. As there was when we first published this post, there’s a cottage industry of extremely cheap SEO services. Here’s some of our favorite blog posts from other marketers this past year. The Real Cost of Cheap SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites. The most common examples are social media platforms and blog comments. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

DivvyHQ

MARCH 28, 2019

There is no shortage of articles on the interwebs that talk ad nauseam about the benefits of having a company blog. Defining those are going to be highly dependent on what your company does, who you are targeting, and what you’ve determined to be the primary, strategic objectives of your blog as an owned content property.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91

Liveintent

JANUARY 8, 2021

This is a PSA for publishers and brands who want to survive as competition for attention heats up in the new year. Build a robust data aggregation strategy. Almost one-third of retail professionals have a data aggregation and enrichment strategy, but they haven’t fully deployed it or reaped its benefits yet. PSA complete.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

Zoominfo

OCTOBER 15, 2020

This gets coupled with ZoomInfo’s expertise in matching, aggregating, scoring, and surfacing meaningful and actionable signals at accounts and its ability to surface the functional buyer with verified contact information. B2B sellers and marketers go-to-market with intent by targeting accounts —not specific people at those accounts.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

QuanticMind

SEPTEMBER 9, 2020

In this blog post – the first in our Marketing Dashboard Series – we delve into four dashboard components that every digital analyst should utilize in order to facilitate more penetrating examinations into performance. Sample Dashboard Widgets: Aggregated Digital Marketing Performance from All Channels.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. IZEA Worldwide’s A.I.

Marketing AI 93

Marketing AI Ideal Customer Profiles Features Product 93

Parse.ly

MARCH 18, 2021

This blog post will provide a brief summary of her findings and what they mean for your 2021 content strategy. The “Other” category above refers to content aggregators, like Google, News Break, Flipboard, and SmartNews. Table of Contents. Politics” and “Health” Blew Up. Top Categories 2019-2020.

Content 105

Content Aggregators Webinar Metrics Verticals 105

seo.co

JANUARY 14, 2021

After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast. What’s in a Blog Title? Without further ado, here are 101 title ideas you can use on your blog: 1. SEO benefits.

Work Management 52

Work Management Marketing Management Aggregators Lead Ranking 52

Convince & Convert

SEPTEMBER 1, 2017

In an effort to increase insight into news sources and article ownership, Facebook is placing publisher logos next to article links featured through trending and search aggregations. Publisher logos on articles on trending news. Publisher logos on articles on searched news. 3 Simple Ways to Protect Your Content.

Social Media 163

Social Media Media Thought Leadership Content 163

Content Standard

JANUARY 8, 2021

The following eye-catching infographic from Designmatic shows how an infographic can go beyond just conveying information to serve as distributable content in its own right, fit to be featured in a blog, on social media, or other content channels. The Content Standard employs this strategy all the time.

Top of Funnel 125

Top of Funnel ROI Webinar Metrics Marketing Budget 125

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Brenda Gelston’ Marketing Momentum blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

Scoop.it

JUNE 29, 2021

Either you personally devote your own time to creating, editing, loading, and publishing content, or you have to pay someone else to do it for you. But, thankfully, there are supplementary ways to keep your website or blog fresh without having to pump out multiple articles or resources on a daily basis.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

Act-On

OCTOBER 2, 2023

Automate repetitive tasks like scheduling and publishing content, and use advanced features like social media listening and employee advocacy to stay on top of conversations and comments while driving positive engagement. Improve your multichannel coordination with marketing automation for financial services.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. “That suggested to us that customers were not, in aggregate, in a place where they really wanted to be engaging with us,” said Kate Huyett, CMO of Bombas.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Contently

NOVEMBER 10, 2022

Once published, Contently Analytics will show you which articles performed best, so you can double down on what’s working. A company blog, for example, might see five new articles published every week, but each with a different goal in mind. Gated content can be analyzed using Docalytics.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as a credible source of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. How Does Content Syndication Work?

Traffic 48

Traffic Content Custom Publishing Aggregators 48