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Social Media Marketing Terms You Need to Know

ClearVoice

Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. Additionally, Pinterest followers do not align with monthly profile visits.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.) A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. ShareaCoke also became the number one trending hashtag on the platform.

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12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Hubspot

TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. 1) TweetDeck. 2) Social Mention.

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Tune-in to the Voice of the Customer [+Checklist]

Televerde

Social listening – Monitor conversations on social sites like LinkedIn and Facebook to see what people are saying about you when you’re not around. Start by entering your company’s name or branded hashtags into LinkedIn, Facebook, or Twitter.

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The complete guide to online social listening

Sprout Social

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Assuming that you’ve already claimed your profiles on sites like Yelp and TripAdvisor, you can prioritize your notifications accordingly. Review Sites (Yelp, TripAdvisor).

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The RevTech Revolution is Here: A Recap of Day 1’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Consideration stage: Here, we auto adjusted stage-based display ads; we added LinkedIn to social ads; and we expanded persona-based nurture emails for new contacts via Marketo. Unmet needs (such as job postings, reports, blog posts). It provides aggregate and channel-specific forecasts. But the process short-circuited in Q2.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. Or maybe they aggregate addresses before they are disabled, not sure. Can't imagine the insomniacs clicking profiles and "follow" all night long. It's more of an open kimono on LinkedIn.