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Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

And talks to where they perceive to be the real opportunity: The real opportunity here, in my opinion, is to create – and curate – the best content focused on one specific area frequently enough that you become the one brand that consumers look to for this information. Aggregation. Curation. How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute.

4 Steps to Content Curation for Inside Sales Reps

Sales Prospecting Perspectives

For these reasons, it is important that you master some basic content curation skills to ensure you always have an ample amount of information to share with your community of prospective buyers. Search for content sources by entering in your topics/keywords one by one along with words like “Blog,” “RSS,” “Newsletter” and “Feed” behind them. Step 1: Create a List. Step 2: Find Content.

11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. Using Social Media for Content Curation. love Twitter.

How to Make B2B Content Curation a Win-Win [Podcast]

Webbiquity

What role should content aggregation play in your B2B blogging strategy? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? The Fairy Blog Mother) and Mykl Roventine , who’ve helped improve the look and functionality of Webbiquity. Business Blogging Content Marketing

Definitive Guide to Planning a New Content Initiative

Content product: What content should we produce, procure, curate, and share? 2. like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Using your website’s blog to post weekly fitness video snippets and informative. microsite/blog through links. 3. the “what”.

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different  content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload.

11 Best Practices for More Effective Content Curation

Hubspot

Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners. We also hope it helps drive increased, pass-along awareness for other brands.

Association Curation

Aggregage

What surprised me though was that the article does not bring up the opportunities for curation and aggregation by trade associations and professional societies.  If you look at the “most pressing issue” above, clearly a big part of the challenge/opportunity is handling the information overload.  Curation – how do you select the best content. Curation

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

B2B Marketing Trends for 2016

and Twitter followers. content aggregation hubs. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You

Webbiquity

The home page is updated daily, plus it’s easy to search posts by blog, topic category, date, company mentions and more. Curators find the best sources of content.  The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views.  What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Media Ambal Balakrishnan Ardath Albee b2b content b2b marketing zone Brian Carroll Chris Abraham content aggregation content curation leading b2b bloggers social signals

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. 2011 #Nifty50 Top Twitter Men. billion.

We Me We – Why the Curation vs Aggregation Discussion is Messy

Aggregage

In Aggregation Is Not Curation – There Is A Big Difference , Tom Foremski provides definitions of curation and aggregation: Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context. Aggregation is the collection of as many things that can be found related to a topic. Blogging.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity

For example as I’m writing this, I see a few great posts right up top: •  3 Questions To Ask About The Qualified Lead You Just Received… •  Do B2B Editors Get Twitter? •  The evolution of social media power and influence. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. You can change the Edition at any time. 

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B2B Marketing Trends for 2016

and Twitter followers. content aggregation hubs. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.

Content Marketing Spotlight Series: A Q&A With Guy Kawasaki

Opentopic

Be sure to subscribe to our content marketing blog so you don’t miss future posts. Connect with Guy on Twitter @GuyKawasaki. Question: Earlier this year, in the context of your role as Chief Evangelist at Canva, you wrote on your blog : "An evangelist has the other person’s best interests at heart: Try this because it will help you.” This volume of curation isn't so hard.

Why Aggregation Is Not Distasteful

B2B Memes

What is it about aggregation that riles so many journalists? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive? To judge from a TABPI Twitter debate I took part in last month, one reason for some may be that they don’t understand it. After After offering a few mild criticisms of Keller’s anti-aggregation editorial, I received this comeback: “If stories were aggregated & printed to distribute, I think people would find that distasteful. But this is not what aggregation is about.

26 Ways to Promote Your Blog Post

Marketing Action

You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. Let’s assume you’re about average in terms of how long it takes you to write a blog post, and you finished your most recent post in 3-4 hours. Yikes!

How to Integrate Social Media and Blogging from The Art of Social Media

Modern B2B Marketing

Seth Godin. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Logically, of all content, you should share your own blog posts.

B2B Marketing Trends for 2016

and Twitter followers. content aggregation hubs. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.

20 Rocking Tools for Successful Blogging

Writtent

Surely, success of your blog is defined by your knowledge of the topic. But if you don’t have the right tools at your disposal, chances of your blog becoming remarkable are pretty slim. After Google Reader ceased to exist, this news aggregator quickly became its suitable replacement. Perfect for content curation. Blog editor/manager for Windows. WordPress.

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Three Ways to Make Media More Personal

B2B Memes

Aggregate. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites. 2. To make your content more personal, you have to empowever every person on your staff and give them a bigger role in deciding what content to create and curate. You need to encourage and promote their Twitter accounts and other social media outlets, even at the risk of allowing their personal brand to outshine your own media brand. 3. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0

Savvy Speaks: Best B2B Twitter Tips

Savvy B2B Marketing

Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. Here, the Savvy Sisters share their best tips for using Twitter effectively. There's lots of talk these days about the value of content curation -- not only does it help position you as a valuable resource, but it lightens the burden of producing original content for your audience. Twitter is one tool you can use to establish yourself as the aggregator and curator on topics of interest to your audience.

A Marketer’s Guide to Content Curation

Hubspot

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. Applying Curation to Our Problems. Curation. Curation has become a fixture for many successful news blogs on the web today. Examples of Curation.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. It also has a Chrome plugin to show on your Twitterfeed how ‘important’ the Twitterers are.

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Which Format Is Right for Your Next Blog Post?

Hubspot

And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. 13 Popular Blog Post Types & Formats to Choose From. 1) The How-To Post. Examples: What the Future Holds for Business Blogging.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. Resources

4 Things Triberr Reminded Me about Twitter

WindMill Networking

When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. Either way, I wanted to share my own personal experiences of using Triberr in this review and what it has reminded me about what is important about Twitter.

11 digital marketing resolution ideas for ’13

Biznology

Start a Blog — I know what you’re thinking: blogging’s dead. However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. The only real way of creating and providing content that can easily be shared everywhere is via a blog or some other kind of bloggish platform.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Expert Tips for Measuring Social Media ROI by OMI Blog. How can you measure (or can you measure) social media ROI ?

ClickInsights: Aggregating the Best Content in B2B Marketing

Connect the Docs

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? We have invited Tony Karrer to share his insights on content aggregation.

Stop Talking! I’m Trying to Listen!

Paul Gillin

recommended setting up multiple Twitter accounts for different functions like customer service and marketing. ” For example, Leo Laporte ( @leolaporte ), who has nearly a half million Twitter followers, says he doesn’t even read his home Twitter feed anymore because it’s so clogged with useless messages. Today I would recommend none of those things. Shhhhhh!

Social business and knowledge as an accident of paper

Biznology

People have different interests and communication styles, and your corporate social platform is just a reflection of the aggregate activity of all its users. Google never asks people to delete wrong information or badly written blog posts. Instead, folksonomy , digital curation , good online community managers and better search algorithms are your new best friends. Yahoo!

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Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

This will not only allow Google to better populate the content as you see above, including the Title, Blog Name, Description, and an Image from the post, but it will also allow that content to be cross-referenced to any Google +1 “likes” from others within Google+ and the rest of the Googlephere. But you can always add to it and even curate and help it grow and get it right.

Does Your Marketing Department Need A Data Scientist? And Other Data News

It's All About Revenue

Today we present a new feature on the Modern Marketing Blog: The Friday Five. Each and every Friday we'll curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. So allow us to do the curating for you. Twitter Boasts of What It Can Do with Your Data. Today Twitter flaunted its mercenary side.

Why Reddit Is Relevant To Marketers [CHART]

It's All About Revenue

Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic.