Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

B2B Memes

NOVEMBER 20, 2011

We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. We never implemented our plan, but it hardly mattered.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.

Marketing Automation Services 88

Marketing Automation Services Curation Enterprise Management Marketing Automation 88

Hubspot

MAY 30, 2014

Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners.

Curation 28

Curation Practices Effectiveness Best Practices 28

Buffer

OCTOBER 1, 2018

Twitter algorithm. While the Twitter timeline seems mostly reverse chronological, it also uses an algorithm to show an individual the tweets that it thinks she might be interested in. Similar to Facebook, every tweet is given a score based on how relevant Twitter thinks the tweet is to her. Curate user-generated content.

Social Media 109

Social Media Organization Paid Search Agency Media 109

flux.la

AUGUST 11, 2020

Business moguls, media personalities, and customers all-alike can find something tailored for them. Customers can learn where to find services they need, and businesses can identify where their target groups hangout and work to infiltrate those sites. You’ll also learn how and where to best connect with your customers.

Paid Content 52

Paid Content Social Media Media Branding 52

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Seth Godin. We hope so.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Convince & Convert

AUGUST 6, 2013

Doing so, will enable better content, smarter marketing, integrated communities and more effective customer relationships. Tom Foremski , publisher of tech blog Silicon Valley Watcher has said for several years now that “every company is a media company.” You can find him on Twitter or writing in his social business blog.

Enterprise Management 134

Enterprise Management Business Work Management Communities 134

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. Do you want to write brilliant blog posts?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

MARCH 10, 2011

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. Here are some of the key tips for marketers: You should be publishing not advertising.

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Hubspot

JULY 21, 2010

If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hubspot

MAY 13, 2013

On Twitter, I''m @GuyKawasaki. My Twitter practices defy the recommendations of social media "schmexperts" (schmuck + experts) to manually post a limited number of tweets and not use automation, repetition, contributors, and ghostwriters. I have never been on the Twitter Suggested User List, and I have more than 1.2 2) HolyKaw.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Scoop.it

SEPTEMBER 16, 2021

The content you’ve already published is the first place of insight into what kind of content your audience will love to see from you. What was the purpose of the content published? This can be a blog post, social media post, graphic or podcast. This can be a blog post, social media post, graphic or podcast.

Peer-to-peer 96

Peer-to-peer Content Curation Social Media 96

Scoop.it

JUNE 8, 2023

In fact, with over 70 million new posts being published on WordPress each month alone , is it any wonder that blogging, content and digital marketing have become core tenets of the modern marketer’s strategy? Method 1: Start a Blog In some senses, blogging seems so 2000s, doesn’t it?

Promotion 85

Promotion Marketing Websites Effectiveness Marketing Analytics Tools 85

Buffer

FEBRUARY 11, 2019

From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness. 3: Buffer Publish. #4: Buffer Publish. 2: Google Trends. #3:

Paid Content 111

Paid Content Social Media Tools Media 111

Scoop.it

FEBRUARY 2, 2022

customers, they often ask about the differences between solutions and which is best suited for their needs. Sometimes, you need to collaborate with teammates to aggregate quality content on a topic. The PLUS plan is limited to one user and is public, which means that anyone can view your curated content. For years, Scoop.it

Enterprise Management 52

Enterprise Management Planning Aggregators Newsletter 52

Buffer

FEBRUARY 11, 2019

From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness. 3: Buffer Publish. #4: Buffer Publish. 2: Google Trends. #3:

Paid Content 90

Paid Content Social Media Tools Media 90

Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. New content (webinars, blog posts). Translation? Email marketing.

Webinar Metrics 99

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 99

Hubspot

MARCH 30, 2015

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. A successful content curator is no different than a successful wedding DJ.

Curation 28

Curation Enterprise Management Work Management Tools 28

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Buffer Buffer is a widely used social media management tool that helps businesses and individuals plan, publish, and track the performance of their content across multiple social media platforms.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Sprout Social

JUNE 20, 2019

It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. For example, their Twitter competitor analysis applies a “grade” based on their average number of retweets and likes. Feedly is a content aggregator that stores and organizes content as it’s published, including that of your competitors.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104

Scoop.it

OCTOBER 8, 2018

customers, they often ask about the differences between solutions and which is best suited for their needs. Sometimes, you need to collaborate with teammates to aggregate quality content on a topic. The PLUS plan is limited to one user and is public, which means that anyone can view your curated content. For years, Scoop.it

Enterprise Management 53

Enterprise Management Planning Aggregators Newsletter 53

Sprout Social

MAY 4, 2017

The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge. Follow social media marketing industry people on Twitter and develop relationships with people and companies that are driving change.

Social Media 100

Social Media Social Marketing Product Planning 100

Sprout Social

FEBRUARY 18, 2019

Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. Unlike Facebook or Twitter where you might use a cover photo of your team, clean and colorful imagery is your best bet on LinkedIn. Employees and recruits?

Linkedin 111

Linkedin Companies Ad Building Lead Scoring 111

Sprout Social

APRIL 23, 2019

Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. Unlike Facebook or Twitter where you might use a cover photo of your team, clean and colorful imagery is your best bet on LinkedIn. Double-check.

Linkedin 106

Linkedin Ad Building Lead Scoring Lead Ranking 106

Webbiquity

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Ideal for live blogs, breaking events, and conferences. 1) Storify. 3) Instapaper.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Buffer Buffer is a widely used social media management tool that helps businesses and individuals plan, publish, and track the performance of their content across multiple social media platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

EveryoneSocial

FEBRUARY 20, 2018

Electronic Arts (Video Game Publisher). Bill Oswin, a Recruiting Specialist for Kelly services put it this way: “Since I began using social media I have seen an uptick in the number of qualified connection requests on Linkedin and followers on Twitter. Here are ten companies that did employee advocacy right: 1. We call that a win.

Branding 87

Branding Brand Identity Work Management Advertising Agencies 87

Buffer

JUNE 14, 2022

We wanted to build a new feature to allow our customers to create beautiful micro sites easily. 😛 Fast-forward seven months, and there are now thousands of different combinations to customize your page to express yourself and your brand. We believe this is why many of our longer-term customers haven’t built a page.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). Email lists – of both customers and non-customers.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Blog - Blog is a word that was created from two words: “web log.”

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

MARCH 18, 2016

If you want to build very highly customized collections of content for different potential customers, different target audiences, different segments, Uberflip can absolutely do that. They can kind of create collections for specific parts of your customer base. So how do we do that? So those are some of the popular use cases.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

SnapApp

JANUARY 13, 2017

While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

JANUARY 12, 2017

While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48