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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Yet even the best were swimming against the tide.

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2021: The Year Martech Shrank — Just Kidding (A Year in Review)

chiefmartech

Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Instead of products fighting to consolidate tech stacks to a small number of apps, many market leaders have adopted a strategy of embracing app diversity and serving as aggregation platforms instead.

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

chiefmartech

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. Suite vs. Best-of-Breed Platform Ecosystems.

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Aggregation Theory applied to martech stacks

chiefmartech

Even if you have a completely heterogeneous, “best-of-breed” stack, you likely have a set of products that work across your stack to provide cohesion, albeit each at a different layer of integration : Data : everything ultimately ends up in a “data lake” platform such as Snowflake. .” Aggregating Time.

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Pipeline Profile: Making Data a Superpower for Clients

Zoominfo

As an agency partner of both HubSpot and ZoomInfo, AJ will be speaking at an upcoming webinar discussing how Blue Frog pairs ZoomInfo and HubSpot to help businesses scale their go-to-market activities and avoid the pitfalls of bad data. In terms of our culture at Blue Frog, we were recognized as an Inc Magazine best workplaces company.

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The Best 10 Conversational AI for Sales

Hubspot

Here are the best ten conversational AI tools for sales. How Conversational AI Can Benefit Sales The Best Conversational AI Tools for Sales Teams What is conversational AI? Within HubSpot CRM, for example, you can ask integrated AI to complete routine tasks for you. In this article: What is conversational AI?

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

There are a small number of very large companies at the head of the tail, such as Adobe, HubSpot (disclosure: where I work), Oracle, and Salesforce. The impetus for their creation individually may be more rational than you might think looking at the market in aggregate. Think public companies with a market cap greater than $20 billion.