Marketing Insider Group

NOVEMBER 17, 2020

Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. When you watch an NFL game, you know these guys are professional athletes, the best of the best, but you can also tell when they aren’t executing—dropped passes, sacked quarterbacks, and huge mental errors.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Zoominfo

DECEMBER 7, 2022

Once a target becomes a customer, their corporate hierarchy data helps enhance the contract management process. Account expansions and progressions : With better knowledge of the links between companies, such as distinct brands with a common holding company, sales teams can aggregate larger deals and accelerate growth. With over 1.2

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

Marketing Insider Group

JANUARY 30, 2024

When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements. We have found the best results require an experienced external facilitator, with good frameworks and processes. Data to Collect.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Zoominfo

OCTOBER 28, 2020

It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. . Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . ZoomInfo is Launching Streaming Intent.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Hubspot

MARCH 23, 2020

With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information.

Aggregators 92

Aggregators Planning Curation Content 92

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. The best way to manage this without it being a time drain is using a tool like SEMrush or Ahrefs. What content are they consuming?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. 1: Start At The Beginning. 2: Fight Off Feelings of Stagnation.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Taking note of these emotional cues helps you shape the narrative around your brand, ensuring it stays positive and top of mind.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Whether you’re baffled by data analytics or a veritable pro at Tableau Vizzes (that’s Tableau-speak for “data visualizations”), one thing is for sure: Data is for everyone, and we’re here to help you learn Tableau skills on Trailhead, Salesforce’s free online learning platform. Tableau helps people see, understand, and act on data.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Liveintent

JULY 12, 2022

To purchase this data, the buyer must have an existing relationship with the seller; this differs from third-party data in that third-party data is sold by a data aggregator. This enables you to only invest in what best suits your business needs by strategically augmenting your existing data with insights you might not otherwise have.

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. Suite vs. Best-of-Breed Platform Ecosystems.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

APRIL 3, 2024

To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. What is Reddit?

Mobile Advertising 81

Mobile Advertising Social Media Aggregators Communities 81

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Ranking 93

Lead Ranking Lead Scoring Relevance SEO 93

seo.co

FEBRUARY 15, 2022

There are best practices and guidelines every blogger should follow for success. Choose the best blogging platform for your needs. Enabling RSS aggregator for your blog helps readers follow it conveniently. Submit to Content Aggregators. Submitting to content aggregators is a similar process. The platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Inbox Insight

FEBRUARY 19, 2024

Closing new businesses with a high compatibility with your internal capabilities will ultimately help you to grow a loyal customer base with greater profitability opportunities. Using a broad range of first party firmographic data points can help you to develop a profile of key characteristics that denote a baseline of lead quality.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

ClickZ

JUNE 19, 2023

In an age where consumers demand fast, insightful, and relevant helpful content providing them with a seamless experience is essential to improve content performance. One of its main goals is to help marketers easily understand data in a more visual manner with graphs and charts to make data interpretation easier.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

chiefmartech

NOVEMBER 21, 2022

Last month, writing about when martech stacks become too complex — an assessment that is relative to your martech organizational maturity — I mangled adapted Occam’s Razor to state Martec’s Razor : other things being equal, the simplest stack is best. Or by enterprise automation platforms that span the entire business. (I

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Identify the specific use cases you are trying to solve and see how AI can help meet those requirements. Where is the data sent to? Is it being used to its fullest potential? Take the survey

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Kevin Indig

MARCH 28, 2023

Kevin Indig • 20 min read 5 fundamental problems in SEO Knowing the fundamental problems in an industry helps you truly understand it. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site. In this article, I outline the 5 fundamental problems in SEO.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Blue Flame Thinking

MARCH 13, 2023

Data feed integrations may also require data storage, which could involve your data warehouses and connections or partnerships with third party aggregators. Some of you have team members who will help you through the requirement discussions, while others of you may ask your site development and data partners to work it out.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Martech

MARCH 8, 2024

Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education. There are options to fit all budgets and I strongly feel the best way to understand the monumental shifts rapidly approaching is to engage with the AI machine ourselves.

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

Brandwatch Marketing

OCTOBER 31, 2023

It is best to gather as much information as possible, and to not fall into thinking details are irrelevant. Talking to them and running a survey will be the best way of hearing about them in their own words, although that does come with biases. The best way is to ask them. bw_banner_cta type=2]Get closer to your customers.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Save and replicate your best-performing audiences If your audience performs well, save it for future use.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Content4Demand

JULY 13, 2021

Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. Be sure to join us for a valuable discussion about the best ways to develop an intent data-driven marketing strategy. We’ll start with some intent data basics here. Understanding the Intent Data Types.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Brandwatch Marketing

OCTOBER 31, 2023

It is best to gather as much information as possible, and to not fall into thinking details are irrelevant. Talking to them and running a survey will be the best way of hearing about them in their own words, although that does come with biases. The best way is to ask them. bw_banner_cta type=2]Get closer to your customers.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Top Rank Marketing

JANUARY 5, 2024

Have you come across a key B2B marketing news item we haven’t covered yet? If so, please don’t hesitate to drop us a line in the comments below.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Its proofreader feature helps educate users with proofreading skills. 4 amazing 2021 content marketing campaigns. Audio content. Better content accessibility.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Martech

MARCH 28, 2023

They will make your sales process more efficient and easier to manage, which will help your teams close deals faster. Sales managers (and reps) can determine which of their sales strategies are most efficient, which products are performing best and pinpoint areas that need improvement. That should yield more conversions/sales.

Marketing AI 86

Marketing AI Multi-Channel Business Marketing Automation Services 86

Martech

DECEMBER 2, 2021

Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage of the journey he or she has reached.

Marketing AI 112

Marketing AI Best Practices Ethics Aggregators 112

seo.co

OCTOBER 4, 2021

Google aggregates this information and uses its prominence and accuracy to determine your business’s local authority. Other than pages of your site, you might see your business profile on Yelp, Yahoo Local, or other third party aggregators. These five tools are some of the best we’ve found: 1. Take note of this information.

SEO 110

SEO Allocation Aggregators Work Management 110

Martech

FEBRUARY 28, 2022

So are the customer’s previous or potential use, thought leadership from company experts, conference participation and personal contacts and helpfulness through industry associations and companies. You won’t get an accurate picture of your performance if you rely on aggregate reporting. Silent periods. CRM agility.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality? Not by a long shot.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Modern B2B

MARCH 28, 2024

This predictive capability not only helps businesses stay ahead of the curve but also minimises risks and maximises opportunities in an increasingly competitive market landscape. Big Data analytics enable marketers to aggregate and analyse data from diverse sources, including website interactions, and social media engagements.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

chiefmartech

OCTOBER 22, 2023

The impetus for their creation individually may be more rational than you might think looking at the market in aggregate. Ecosystem software — create a best-in-class extension around a larger platform. And the best of them may transition into “real” long tail businesses. They may build their personal brand.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52