chiefmartech

MAY 24, 2021

Even if you have a completely heterogeneous, “best-of-breed” stack, you likely have a set of products that work across your stack to provide cohesion, albeit each at a different layer of integration : Data : everything ultimately ends up in a “data lake” platform such as Snowflake. .” Aggregating Time.

Aggregators 115

Aggregators Work Management Marketing Management Multi-Channel 115

chiefmartech

DECEMBER 27, 2021

Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Instead of products fighting to consolidate tech stacks to a small number of apps, many market leaders have adopted a strategy of embracing app diversity and serving as aggregation platforms instead.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

chiefmartech

AUGUST 19, 2021

They’re swayed by who participates (selection bias) and the way those participants interpret your questions in their own minds — which varies wildly for reasons a psychologist would be best suited to explain. Two big interrelated themes in the era of Big Ops : automation and aggregation. Intuitively, this makes sense.

Enterprise Management 142

Enterprise Management Automation Work Management Aggregators 142

Kevin Indig

SEPTEMBER 4, 2023

Aggregators and integrators scale SEO differently: Aggregator SEO is closer to product growth (PLG), while Integrator SEO is closer to marketing. More depth about different aggregator types: SEO Strategy Archetypes. for each Next step : Read aggregator case studies for more best practices Instacart Uber EATs Airbnb

SEO 59

SEO Effectiveness Aggregators Product 59

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Zoominfo

AUGUST 1, 2023

We aggregate these spikes so your go-to-market teams can get ahead of customer problems and opportunities, whether that means sales reps reaching out to key contacts or account-based marketing campaigns that can get your brand in front of decision-makers.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Zoominfo

DECEMBER 7, 2022

Account expansions and progressions : With better knowledge of the links between companies, such as distinct brands with a common holding company, sales teams can aggregate larger deals and accelerate growth. To drive results, make sure your teams are working from the best, most up-to-date corporate hierarchy data. With over 1.2

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The three together, driving account identification, targeting, and segmentation will soon be table stakes for how sellers and marketers identify their next best customers.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

eTrigue

JANUARY 16, 2024

It’s the quality, not the quantity, of your data that will help glean the best results. Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Let us know the best time to meet, and we’ll show you in a live demo. Clean data helps you understand your market.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

ScanmarQED

DECEMBER 6, 2023

Next, consider which frequency to use for your data analysis Analysis of data at different frequencies can bring different perspectives, so it’s important to choose the one that works best for you. daily data in a weekly model), it should be aggregated to the lower frequency. Choosing your data frequency has a similar effect.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Hubspot

MARCH 23, 2020

With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information.

Aggregators 92

Aggregators Planning Curation Content 92

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. The best way to manage this without it being a time drain is using a tool like SEMrush or Ahrefs. What content are they consuming?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Zoominfo

OCTOBER 28, 2020

Toss in our Natural Language Processing (NLP) engine as the foundation for how we’re aggregating data, and we’re able to offer refined results that truly reflect buying behavior through spikes in relevant online consumption. Let me translate the excerpt in the simple terms: . Let’s start here: Data is a fickle beast.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Marketing Insider Group

NOVEMBER 17, 2020

Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. When you watch an NFL game, you know these guys are professional athletes, the best of the best, but you can also tell when they aren’t executing—dropped passes, sacked quarterbacks, and huge mental errors.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. Suite vs. Best-of-Breed Platform Ecosystems.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Also aggregate trend and agent-level insights to get a direct measure of how well your brand resonates with your audience.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Liveintent

JULY 12, 2022

To purchase this data, the buyer must have an existing relationship with the seller; this differs from third-party data in that third-party data is sold by a data aggregator. This enables you to only invest in what best suits your business needs by strategically augmenting your existing data with insights you might not otherwise have.

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Learn with badges like Data Analytics Fundamentals , Detailed Data Analysis , Aggregation and Granularity , and Correlation and Regression. Learn with badges like Ethical Data Use Best Practices: Quick Look , Data Privacy , and Ethical Data Use in Personalization. Grow your skills

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

seo.co

FEBRUARY 15, 2022

There are best practices and guidelines every blogger should follow for success. Choose the best blogging platform for your needs. Enabling RSS aggregator for your blog helps readers follow it conveniently. Submit to Content Aggregators. Submitting to content aggregators is a similar process. The platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. It’s quite simply an aggregated, consistent, and holistic representation of each customer across any digital channel. How to Utilize Mobile Across the Entire Customer Lifecycle.

Psychographics 100

Psychographics Aggregators Privacy Eye-Tracking 100

chiefmartech

NOVEMBER 21, 2022

Last month, writing about when martech stacks become too complex — an assessment that is relative to your martech organizational maturity — I mangled adapted Occam’s Razor to state Martec’s Razor : other things being equal, the simplest stack is best. Or by enterprise automation platforms that span the entire business. (I

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Kevin Indig

MARCH 28, 2023

It comes with lots of best practices, strategies, and examples Kevin Indig • 22 min read TIPR lite In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization. I dug out some of the best examples and will explain what they do extraordinarily well so you can learn from it.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. What is Reddit?

Mobile Advertising 82

Mobile Advertising Social Media Aggregators Communities 82

Martech

MARCH 8, 2022

To determine this researchers examined aggregate app behavior and first-party data, app SDK data and survey data. The best solution to this is getting your customers to tell their friends, as that’s the top reason cited for both finding out about and using them. 2: Mobile advertising.

Merchandising 105

Merchandising Mobile Advertising Aggregators Mobile Marketing 105

Top Rank Marketing

JANUARY 5, 2024

Search Engine Roundtable Google Ads team facing major restructure amid automation boom Rapidly-expanding AI and machine learning techniques have played increasing roles in driving Google to consider making changes to its popular Google Ads sales unit, as the search giant’s automated advertising tools have propelled ad sales on pace to reach more (..)

Paid Search Agency 110

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 110

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. 4 amazing 2021 content marketing campaigns. Audio content. The pandemic has changed the way we not only live but consume content as well.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Martech

DECEMBER 2, 2021

Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage of the journey he or she has reached.

Marketing AI 113

Marketing AI Best Practices Ethics Aggregators 113

Martech

MARCH 8, 2024

Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education. There are options to fit all budgets and I strongly feel the best way to understand the monumental shifts rapidly approaching is to engage with the AI machine ourselves.

Marketing AI 99

Marketing AI Training Generation Budget Programs 99

Inbox Insight

FEBRUARY 19, 2024

This involves aggregating data points from both first and third party sources to build richer lead profiles such as purchase authority (or buyer power), active topic searches and overall account activity (such as account surge). The next step is to nurture early engagers into high converting SQLs.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Content4Demand

JULY 13, 2021

Be sure to join us for a valuable discussion about the best ways to develop an intent data-driven marketing strategy. It can include both anonymous and known visitor data, but it’s typically considered richer data because it doesn’t rely on aggregate views of outside sources. Understanding the Intent Data Types.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Identify, collect, and aggregate data: Understand data sources and how the data flows within your organization. Use best practices , such as data encryption, multi-factor authentication and identity and access management to ensure safeguard data security. Ask: Who would benefit from this? Is it your customers, partners, employees?

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Martech

FEBRUARY 28, 2022

” One way is to develop automations that use your target market, your sales team’s approach and your best-customer profile recognizing signals from each stage. You won’t get an accurate picture of your performance if you rely on aggregate reporting. The key to this is working closely with your sales team.

Marketing Automation Services 123

Marketing Automation Services Intent Marketing Automation Email Marketing 123

Parse.ly

MARCH 18, 2021

Looking for expertise and guidance during those uncertain times and as they were adjusting to the new normal , audiences turned their attention to things like work from home best practices, maintaining good mental health, and developing pandemic-safe fitness routines. times more traffic from social platforms than content from brands did.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Kevin Indig

MARCH 8, 2023

But now, AI tools significantly reduce content creation bottlenecks and allow companies to create programmatic content at scale even if they don’t aggregate user-generated content, products or data. Mind you, none of the three examples is an aggregator - they're all integrators ! The best solution is still human editors.

SEO 59

SEO Aggregators Keywords Traffic 59