Remove aggregator field work
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3 Big Martech Innovation Themes in 2022

chiefmartech

But since I spend my days deep in martech — long past 10,000 hours at this point — I’m happy to share the themes I see gaining momentum in our field. On the contrary, this is a dramatic expansion of the scope of scale of the work martech and marketing ops professionals can engage in, working beyond the walls of classic martech.

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Content Marketing Rewind: Everything That Happened in 2021

ClearVoice

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Communicating in a virtual work environment. Content marketing is a continually evolving field. 4 amazing 2021 content marketing campaigns.

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Tech stacks are still large, but orchestration can make all the difference

chiefmartech

But success depended on how well the entire system worked. Spoiler alert: getting the whole complex system to work right is really hard. A big part of that mission is enabling different business teams to use the apps that they deem most effective in their work. All those components needed to be connected and coordinated.

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6 Common Data Quality Issues and How to Fix Them

SalesIntel

The most significant barrier to data quality is, in reality, ourselves. Typos, data typed in the wrong field, missed entries, and other data entry errors are nearly unavoidable. Data enrichment allows you to get that additional information about your leads without adding extra fields in your contact form. Natural Data Decay.

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PivotLink: Flexible On-Demand Business Intelligence

Customer Experience Matrix

It boiled to two key points: - most of the work in business intelligence is in assembling the underlying database, even though the term “BI systems” often refers to the query and reporting tools (a.k.a. The answer to that being, PivotLink works largely at the presentation layer. the “presentation layer”). deliberately-paced IT support.

Demand 120
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Top 7 Social Media Sites To Consider For Your Brand

flux.la

Social communities transcending geographic barriers are crossed continuously, with people from different countries and continents networking for common interests. Customers can learn where to find services they need, and businesses can identify where their target groups hangout and work to infiltrate those sites.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.