PureB2B

AUGUST 21, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Content as Strategy.

Allocation 62

Allocation Content Curation Forrester 62

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. Benefits of understanding your audience.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

MARCH 8, 2017

” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Posting the same social media content, in multiple channels, at the same time is no longer a winning… Click To Tweet.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Sharpspring

DECEMBER 9, 2022

Whether you’re creating content on behalf of your clients or want to freshen up your brand, TikTok is worth your consideration. It’s a versatile, dynamic platform that makes it easy to provide value to your target audience. How Can Agencies Reach Their Ideal Audience on TikTok. It’s all about making your audience feel like VIPs.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Delivering Personalized Content. Fortunately, AI can do all this in a snap, which makes for a streamlined approach to content personalization.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Parse.ly

FEBRUARY 6, 2019

And you need to know if those changes affect the content you produce and audience you work to reach. In the next post, we’ll dive into whether specific types of content are working on these platforms. What about where you should go to find new audiences, meeting them where they are already engaging? Google Other.

Traffic 108

Traffic Content Facebook Google 108

Hubspot

MAY 30, 2014

Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners.

Curation 28

Curation Practices Effectiveness Best Practices 28

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

Sprout Social

JANUARY 12, 2022

In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. Either on-site, social media, Google or third-party review aggregators. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Brandpoint

SEPTEMBER 11, 2019

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. Some of her suggestions: Use a standardized template for your content audit. The secret?

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. The result?

Aggregators 255

Aggregators Work Management Marketing Management Service 255

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Inside LinkedIn's New Algorithm. Read more about LinkedIn's new changes on Axios. What the Latest From LinkedIn Means for Publishers.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Inside LinkedIn's New Algorithm. Read more about LinkedIn's new changes on Axios. What the Latest From LinkedIn Means for Publishers.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Convince & Convert

MAY 10, 2016

Then, along came the new breed of digital landlords like MySpace, Facebook, Twitter, Instagram, Linkedin, Pinterest, and even G+ for a time. The audience aggregation on Facebook (in particular) and other platforms is simply overwhelming. Omni-Social Model #4: Comprehensive and Curated.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Parse.ly

AUGUST 22, 2019

My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing. billion MAUs.

Social Media 81

Social Media Traffic Media Privacy 81

flux.la

AUGUST 11, 2020

Relevant: Also read the best content marketing examples here. So, regardless of the platform, you devote to, you’ll likely find audiences you wouldn’t have had access to otherwise. Instagram was founded as a one-of-a-kind media platform launched for distributing visual content. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Biznology

MAY 5, 2016

Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” Q: Your company supports the ad selling function, so I am guessing your target audience is media buyers. All sources are curated. To my surprise, two hands shot up. It’s out of date.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. You will notice that there is very little reliance on paid ads and e-commerce aggregators (like Amazon). Start with location-specific content targeting on Instagram and Facebook.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 109

Planning Content Work Management Custom Publishing 109

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. The takeaway: as content becomes a commodity, the value is moving from those who create content to those who curate and aggregate it.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). There’s no logic in listening to feedback from particular segments of your audience instead of everybody. Here’s a good example of curated reviews for Blue Apron.

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

Buffer

OCTOBER 1, 2018

The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. By posting content that connects your target audience or that naturally creates meaningful interactions (e.g. Post only the best content you can find each day.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Hubspot

FEBRUARY 23, 2017

This was the first social platform that allowed users to create and curate profiles and laid the groundwork for online networking. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Adobe Experience Cloud Blog

JANUARY 28, 2015

I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. If someone looking for great content came across your blog, would he or she share your blog posts? We hope so.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

ClearVoice

OCTOBER 23, 2018

Are you tired of hearing the overused phrase “ content is king ”? Yes, it is used quite frequently and probably brought up in every strategy meeting if you specialize in content development. However, the truth of the matter is that content, in all its beautiful forms, is extremely important.

Curation 80

Curation Marketing & Strategy Top of Funnel Content 80

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

Linkedin 111

Linkedin Companies Ad Building Lead Scoring 111

Sprout Social

APRIL 23, 2019

With a rapidly growing user base of 610 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions.

Linkedin 105

Linkedin Ad Building Lead Scoring Lead Ranking 105

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. Employee advocacy tools streamline the process of transforming your employees into brand ambassadors.

Tools 71

Tools Enterprise Management Curation Peer-to-peer 71

Hubspot

NOVEMBER 24, 2011

Facebook, even though many of us kicked and screamed (and may still be doing so), thank you for getting more eyes on our social media content, allowing us to extend our reach and generate more fans. Why We're Thankful for LinkedIn. LinkedIn Launches Company Status Updates. LinkedIn Launches "LinkedIn Today".

Inbound Marketing 28

Inbound Marketing User-Generated Content Linkedin Twitter 28

Sprout Social

FEBRUARY 7, 2024

Do you need to post more engaging content? You also come across as innovative and flexible as you’re constantly making efforts to update your branding, content, products and services to align with market shifts. Premium analytics: Track metrics across multiple social platforms, including Facebook, Instagram, X (Twitter) and LinkedIn.

Budget Programs 92

Budget Programs Tools Eye-Tracking Enterprise Management 92

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Martech Advisor

NOVEMBER 8, 2019

Content automation is defined as a digital marketing technique that predefines workflows to reduce human effort for certain marketing tasks. Content marketing automation can be applied to activities such as email marketing, content curation, proofreading, social media sharing, etc. Table of Contents.

Marketing Automation Services 56

Marketing Automation Services Automation Enterprise Management Work Management 56

Sprout Social

JANUARY 30, 2020

For starters, SaaS marketing requires a company to create and promote content at varying levels of awareness. Some of your target audience may not even know what SEO is yet. This translates into creating a wide range of content and marketing materials based on what your prospects know (or need to know). Feature announcements.

Webinar Metrics 97

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 97

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275