Aberdeen

MAY 14, 2020

That examination was an aggregate view over the past 365 days, and simply confirmed previous research on the topic. Although valuable, an aggregate view often misrepresents underlying dynamics. MySQL was and remains the most popular at the aggregate level when evaluating activity over time (Figure 1). Run-time Environment.

Marketing Management 97

Marketing Management Aggregators Acquisitions Mobile Marketing 97

Marketing Insider Group

JANUARY 30, 2023

Rise of Derivative and Synthetic Data: data are derived and aggregated, transformed, and synthetic data comes from machine-generated data and via algorithms. The classic (and long pursued) 80/20 model finally gets flipped, and less time chasing spent data and more time using it for improved analysis and decision-making.

Thought Leadership 209

Thought Leadership Trends SME Paid Search Agency 209

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information.

Marketing AI 95

Marketing AI Ideal Customer Profiles Features Product 95

Litmus

JUNE 10, 2022

Opens by environment. The most popular open environments for email are: Apple Mail Privacy Protection: 51.7%. Aside from MPP, webmail is the second most popular environment at 35.2%. Apple iPhone (iOS Mail) continues to take the lead as the most popular mobile environment at 53.4%. Webmail: 35.2%. Desktop: 6.8%.

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

chiefmartech

JULY 28, 2021

It’s a new competitive landscape of heterogeneous stacks as virtual platforms , with the winners focused on aggregation more than consolidation. The value of martech products do not end at their own codebases in today’s environment. In an API-powered world in the cloud, that’s merely where their value begins.

Enterprise Management 119

Enterprise Management Marketing Management API Aggregators 119

chiefmartech

NOVEMBER 21, 2022

all moving parts in our Big Ops environment — the challenge of systems integration in our discipline has grown exponentially. I think of these as vertical aggregation and horizontal aggregation patterns, respectively, in matrixed tech stacks.). Latest Stats on Tech Stack Growth.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Martech

MARCH 4, 2022

The first two predictive products launched by datafuelX, precisionX and outcomeX, are aimed at helping media companies, agencies and brands increase the efficiency of ad spend and improve reach and targeting capabilities in linear and addressable TV environments. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Analytics 90

Analytics Privacy Policies Paid Search Agency Advertising Agencies 90

Valasys

MARCH 11, 2024

Enter first-party data strategies, a crucial approach for navigating this new environment. Accuracy & Relevance: First-party data is typically more accurate and relevant to your specific audience compared to third-party data, which can be aggregated from various sources and may not always be specific to your customer base.

Privacy 40

Privacy Ethics Transparency Aggregators 40

Customer Experience Matrix

JANUARY 1, 2019

One looks at aggregate funding for all industry vendors; this grows as new vendors are added, regardless of when the funding took place. The first measure, aggregate funding, has increased in rough parallel with industry vendors and employment. We measure funding in two ways. The other approach looks at the timing of funding events.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

chiefmartech

FEBRUARY 27, 2024

In an environment like this, new opportunities for startups abound. Marketing is running most of its own martech apps (although the amount of IT-owned, company-wide data and aggregation infrastructure used by marketing is growing). But the reality is that we’re in a time of continuous technological innovation.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Televerde

APRIL 8, 2022

I’ve had the unique opportunity to work primarily remotely for more than a decade, leading employees in different work environments across various time zones. Rather than assigning tasks in a meeting and expecting them to get done, use a project management tool to aggregate tasks, deadlines and resources.

Work Management 105

Work Management Effectiveness Marketing Management Paid Search Agency 105

chiefmartech

NOVEMBER 1, 2021

The pattern of aggregation theory in tech stacks — where platforms from data warehouses like Snowflake to collaborative communications centers like Slack increase in value as you connect more things to them — is steadily turning “stacks” into virtual platforms , helping to enable such composability.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

Martech

FEBRUARY 20, 2023

This rise of CTV reach has also led streaming services to develop new ad formats better suited to the environment. As such, identity signals can be aggregated into audience insights for even deeper segmentation and traffic monitoring (i.e., Disney+ now touts more than 152 million subscribers worldwide.

Advertisements 83

Advertisements Advertising Tips Ad Exchange 83

Martech

DECEMBER 19, 2022

Data privacy is a crucial driver for any marketers looking to work within this environment. Another critical element clean rooms allow is maintaining privacy-compliant querying and analytics across multiple activation channels giving marketers a way to create aggregate performance reporting.

Privacy 98

Privacy Privacy Policies Paid Search Agency Case Studies 98

chiefmartech

DECEMBER 7, 2022

We also used this enriched data in aggregate to analyze several fascinating patterns across the martech industry, such as the differences between average age, average rating, average size, and average adoption rate of the 49 martech categories.

Marketing Management 70

Marketing Management Trends Aggregators Communities 70

Litmus

APRIL 7, 2022

Opens by environment. Having said that, here are the most popular open environments: Apple Mail Privacy Protection: 52.6%. Having said that, here are the most popular open environments: Apple Mail Privacy Protection: 52.6%. Prior to Apple’s MPP launch, webmail was historically the most popular open environment.

Privacy Protection 100

Privacy Protection Email Marketing Privacy Mobile Marketing 100

Litmus

JULY 8, 2022

Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. Most popular reading environments. Here’s a look at reading environments: Apple Mail Privacy Protection: 52.7%. Before we jump in, we’ve got an update.

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

ViewPoint

MAY 17, 2018

Content Aggregator “Leads”. Option 3: Content Aggregator Leads. There are many different flavors of lead aggregation. Read this blog if you want a specific example of why I am not a fan of content aggregation (though I recognize it’s a huge business). Vertical Qualified. Email Addresses. Contacts (Name, Title).

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

Litmus

JUNE 8, 2021

Opens by environment. Could this be an emerging “new normal” for mobile environments? Our email client market share stats are pulled from billions of opens, anonymously collected and aggregated with Litmus Email Analytics from May 1-31, 2021. in May 2021 (an 18.3% Mail and Outlook.com continue to grow their shares?

Mobile Marketing 130

Mobile Marketing Email Marketing Lead Scoring Lead Ranking 130

ViewPoint

OCTOBER 5, 2018

20,000 companies with multiple contacts and verified technical environment information in the right verticals (no email addresses). It is interesting to note that one of sources (content aggregation) has a $23.15 Pain, Priority, Process, Environment. Environment questions help answer the following: Should we compete?

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

SEMrush

JULY 5, 2017

Drawing up a worthy annual progress report in the chaotic environment of the Christmas rush and tough deadlines is quite tricky. Our My Reports tool lets you aggregate the data from dozens of tools within the SEMrush suite in a click. The end of the year is close, and that means it’s time to send out those annual reports.

Aggregators 106

Aggregators Tools 106

Zoominfo

SEPTEMBER 6, 2022

When it comes to aggregate data, the reported layoffs are quite negligible and less than what they were before the pandemic. This means that the labor market remains tight for those industries, continuing a particularly tough hiring environment for hospitals, restaurants, and hotels. million in July.

Work Management 130

Work Management Marketing Management Paid Search Agency Budget Programs 130

Litmus

FEBRUARY 9, 2022

Opens by environment. In December 2021, Apple Mail Privacy Protection took the top spot for reading environment, a spot historically occupied by webmail. The top 3 most popular mobile open environments are still Apple iPhone (iOS Mail), Google Android, Apple iPad (iPadOS Mail)—same as it’s been for previous months. in January.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Stats 93

ANNUITAS

MARCH 19, 2020

Replacing this Engagement Channel will be tricky, but ANNUITAS has several recommendations based on our demand marketing experience – and a review of our aggregated client data across multiple programs – that can help fill the gap. This Engagement Channel presents a significant opportunity in the current environment.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ClickZ

JUNE 11, 2020

Data collection, aggregation, and warehousing is not a problem that marketers need to solve – leave this to the software companies. Metadata can be more revealing than event data itself when collected and analyzed in aggregate. The bigger issue is analyzing and identifying key trends from these channels and their data.

Marketing AI 121

Marketing AI Enterprise Management Optimization Marketing Management 121

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Communicating in a virtual work environment. 4 amazing 2021 content marketing campaigns. Audio content. contentmarketing Click To Tweet.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Litmus

SEPTEMBER 8, 2021

Opens by environment. Out of the three reading environments, desktop was the most steadfast with only a 0.1 Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from August 1-31, 2021. Apple Mail (macOS Mail): 10.4%. Outlook: 6.0%.

Email Marketing 119

Email Marketing Mobile Marketing Lead Scoring Lead Ranking 119

Oktopost

MARCH 20, 2022

B2B marketers also use social listening to keep track of industry hot topics and new frontiers before they become official trends—so they can get an idea of the environment their businesses will operate in tomorrow. Tracking customer conversations, industry trends, and influencers.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

seo.co

OCTOBER 4, 2021

After Google’s Pigeon update, the scope and environment for local SEO has changed dramatically. The go-to example is Yelp, an aggregator of local business information and customer reviews, but there are several other sites with a niche focus, such as UrbanSpoon or TripAdvisor. Local reviews are aggregated to form first impressions.

SEO 74

SEO Aggregators Demographics Ideal Customer Profiles 74

chiefmartech

NOVEMBER 13, 2021

This whole environment and its bustling ecosystem are what I consider “ Big Ops.” They become the connective tissue of a Big Ops environment. That would be enormously valuable in taming and tuning a thriving Big Ops environment. ” Think of Big Data as a massive mountain of sugar.

Order 112

Order Enterprise Management Work Management Marketing Management 112

Martech

NOVEMBER 3, 2021

The platform will aggregate customer data — behavioral, transactional and demographic — at scale (with built-in privacy management) and use an AI solution to resolve identities. With so many devices, people shift back and forth depending on the task at hand and their current environment.

Marketing Management 92

Marketing Management Word of Mouth Aggregators Forecasting 92

Liveintent

JUNE 6, 2023

From a business standpoint, it includes aggregating data from enterprise silos across various teams like sales, marketing, and external data sources. All this data acts as a central repository and enables targeted advertising, personalization, and measurement for improving ROI.

Ideal Customer Profiles 62

Ideal Customer Profiles Enterprise Management Ad Building Privacy Policies 62

Lake One

MAY 27, 2021

Budgets and traffic can be split evenly creative a true split test environment. Our campaigns were segmented into two groups: segmented and aggregated campaigns. Aggregated campaigns gave Google as much control as possible while segmented campaigns retained as much control as possible. Aggregated Campaigns. The Set Up.

Google 53

Google Ads CPC Cost Per Click 53

Liveintent

DECEMBER 8, 2020

” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. “That suggested to us that customers were not, in aggregate, in a place where they really wanted to be engaging with us,” said Kate Huyett, CMO of Bombas.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

TrustRadius Marketing

SEPTEMBER 28, 2022

Today’s IT environments often rely on tech stack combinations that involve complex digital integrations and deployments, multi-cloud architectures, and multi-layered security tools. AIOps solutions can aggregate various sources of big data and integrate machine learning techniques to process any influx of information.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. Keeping up with these tools is impossible. However, an AI-driven website (hah!)

Marketing AI 133

Marketing AI Paid Search Agency Trends Copyright 133

Litmus

MARCH 9, 2022

Opens by environment. Historically, webmail was the most popular open environment but that changed in December 2021 when Apple Mail Privacy Protection took the number one spot. The top 3 most popular mobile open environments continue to be the same: Apple iPhone (iOS Mail), Google Android, Apple iPad (iPadOS Mail).

Privacy Protection 79

Privacy Protection Email Marketing Privacy Differentiation 79