Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. Now, admins can easily write messages inside each card or thumbnail, without needing to duplicate messages for multiple social networks.

Social Networks 62

Social Networks Aggregators Content Display 62

Webbiquity

MARCH 8, 2022

News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. You can conduct them on social media, too, as networks like Instagram offer stickers that let you run quizzes. Make sure you do plenty of audience research before developing your quiz.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education.

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

KoMarketing Associates

MAY 3, 2018

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Technology >> Network. There are many medium to large organizations that run their own named network and by adding a Secondary Dimension of City you can verify you are hitting the right targets. Geo >> Location.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Martech

JANUARY 6, 2023

The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. As the leading retail media network, there’s ample cause to celebrate.”. AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform.

Multi-Touch Attribution 100

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 100

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Compare these findings with other network results to determine overall audience trends.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. What the data says about how audiences find different topics online For our 2016 Authority Report, we wanted to move past aggregate platform trends.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Lead Liaison

NOVEMBER 29, 2022

This event experience encourages attendees to network with each other. Speed Networking. These concepts can also be applied to business through speed networking to help event organizers. Attendees meet in the room at a specific time and are matched with another person where they have a time limit to network.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Parse.ly

MARCH 18, 2021

Parse.ly’s lead data analyst, Kelsey Arendt collected and analyzed 2020 content data from our network of 4,000+ sites and put together a comprehensive data study detailing the trends she found. The “Other” category above refers to content aggregators, like Google, News Break, Flipboard, and SmartNews. Referral Sources 2019-2020.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Parse.ly

SEPTEMBER 5, 2019

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. This gave rise to news aggregators the likes of MSN, Yahoo!, Now, as Parse.ly

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Parse.ly

NOVEMBER 5, 2018

Here’s your quick traffic recap based on network data for October 2018. billion views across the network in October with 931k articles viewed daily. Top ten external referrers across all traffic to Parse.ly’s network, October 2018. Where were readers discovering articles and what were some of the top stories of the month?

Traffic 94

Traffic Aggregators RSS Facebook 94

seo.co

FEBRUARY 15, 2022

Enabling RSS aggregator for your blog helps readers follow it conveniently. Network With Influencers. Another strategy is to network directly with major influencers in your industry. Submit to Content Aggregators. Submitting to content aggregators is a similar process.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Sprout Social

JUNE 27, 2023

Social listening enables you to track thousands of direct mentions and comments across social networks to identify what’s resonating with your audiences, to build a positive brand perception, like the Atlanta Hawks did, with Sprout. Average rating: Measure and compare your average rating across networks or for a specific network.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Zoominfo

NOVEMBER 17, 2020

Expansive Contributory Network – This community of contributors consent to have their email signature lines tracked by machine learning systems. Third-Party Partners – Our partners supplement our automated data aggregation to fill in any gaps in the ZoomInfo database.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis. There’s good news though!

Paid Social Agency 97

Paid Social Agency Marketing & Strategy Advertising Agencies Aggregators 97

Parse.ly

DECEMBER 9, 2019

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Let’s start with everything that’s not search or social: all that aggregator and other external traffic. Evolving aggregation.

Trends 89

Trends Aggregators Stats Privacy 89

Convince & Convert

JULY 24, 2019

Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more. They don’t think of those channels in aggregate as “television programming.” HGTV, or any other television network, doesn’t just randomly put an episode on the air.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Only B2B

OCTOBER 18, 2023

This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Building Collaborative Networks for Video Syndication Collaboration is a powerful strategy in video syndication.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Biznology

OCTOBER 2, 2019

Building a strong personal brand is an aggregate process that builds upon itself. Once you have optimized your online profiles and started listening and engaging with people in your network it’s time to make some noise! I use Google alerts and a few different rss aggregators to keep myself up to date on new happenings in my industry.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Martech

FEBRUARY 20, 2023

Identity and data insights Because CTV devices are stitched into home networks, marketers can build anonymized insights based on IP address and other device IDs. As such, identity signals can be aggregated into audience insights for even deeper segmentation and traffic monitoring (i.e., which ads led to a website visit).

Advertisements 82

Advertisements Advertising Tips Ad Exchange 82

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. It joins a growing number of proposed alternatives to tracking consumers with third-party cookies.

Work Management 86

Work Management Marketing Management Privacy Marketing Proposals 86

Digilant

APRIL 9, 2024

She recommends combining offline, purchase & transactional, and owned media (such as retail media networks and walled gardens) data to ensure robust options for reaching consumers. She discusses the need for more aggregated data reporting and probabilistic models to understand campaign performance.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Sprout Social

JULY 28, 2020

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. Check out these search options that appear when a user clicks on the search bar.

Ideal Customer Profiles 120

Ideal Customer Profiles Business Aggregators Profiling 120

Kevin Indig

OCTOBER 23, 2023

On one hand, news still gets a lot of attention, and aggregators like Google News can harvest it to stay top of mind. AdMob and AdSense, filed on quarterly reports under Google Network, drive about 11% of Alphabet’s revenue - and it has grown steadily. Consider Google News a Michelin Guide-type of play.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Kevin Indig

MARCH 28, 2023

Kevin Indig • 14 min read Can Network Effects replace Performance Marketing? Kevin Indig • 5 min read Strategy Integrator vs Aggregator Growth Aggregators and Integrators have fundamentally different approaches to Growth. Airbnb crushed the third quarter of 2022. In this post, I explain the basic SEO strategies.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

ABM in Action

JUNE 29, 2023

SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and fully manage content syndication, ABM and demand generation programs that deliver highly qualified leads to accelerate pipeline.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

DealSignal

APRIL 10, 2024

The downside to second-party intent data is that it can be limiting and isn’t always as accurate as third-party intent data, which is typically aggregated and verified across multiple sources. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Paid Search Agency 108

Paid Search Agency Ads Video Marketing Enterprise Management 108

chiefmartech

JUNE 4, 2023

But this focus on individually big things can cause them to overlook swarms of small things that can be very big in aggregate. But in aggregate they are a relentless force of nature. When you’re big, only big things move the needle. Most individual contributions to the field are small.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Sprout Social

MARCH 19, 2024

An example could be a hospital network leveraging NLP-based text analytics to transform unstructured EMR progress notes into searchable and organized data. The neural networks (NNs) in these tools help them learn from the data they analyze and adjust their parameters to accommodate new information.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Parse.ly

NOVEMBER 14, 2018

Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. News aggregators appeal to a younger demographic.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Moz

OCTOBER 15, 2020

We also wanted to offer flexibility with respect to local business aggregator submissions. While all of the plans include Factual, US customers can choose to add the other two major aggregators if they desire broader reach. Local data aggregators. What’s new? Here’s what’s new: Review monitoring. Review management.

Enterprise Management 65

Enterprise Management Planning Aggregators Distribution 65

Oktopost

MARCH 20, 2022

Your Social Inbox will aggregate all network mentions, but if the customer didn’t tag your company, spelled your name incorrectly, or took their issue to a forum or blog, you won’t see it. If a customer or prospect has a question, chances are they will reach out to you on social.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118