6sense

SEPTEMBER 29, 2021

Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. With External Media Campaigns, we now extend our unique account-based analytics and tracking capabilities from our natively built 6sense Media Campaigns, to campaigns on other external platforms.

Analytics 62

Analytics Paid Search Agency Campaigns Advertising Agencies 62

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Read next: How to choose a marketing analytics platform.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

Salesforce Marketing Cloud

APRIL 21, 2022

Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. .

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Marketing Insider Group

JUNE 1, 2021

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Image: Google Analytics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

SalesIntel

DECEMBER 26, 2023

Lead management stands at the intersection of two crucial innovations: Artificial Intelligence (AI) and Data Enrichment. The convergence of AI’s cognitive capabilities and the depth of enriched data starts a new chapter in lead management, promising unprecedented precision, personalization, and efficiency.

Marketing AI 52

Marketing AI Lead Management Lead Ranking Lead Scoring 52

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. More successful lead qualification. These included: Ability to reach the right buyers. Filling the Gaps.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Engagio

JULY 27, 2021

Predictive analytics is no secret, but its power continues to grow. Predictive analytics employs big data and machine learning to unearth ideal clients or customers. What’s the future of predictive analytics? What’s the future of predictive analytics? Predictive analytics helps you do that. Sales cycle turbo boost.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

FunnelEnvy

JULY 8, 2021

Fortunately, customer journey analytics provides valuable insights into your visitors’ behavioral patterns and preferences throughout their entire customer journey. What exactly is customer journey analytics, and how can you use it to optimize your lead generation marketing strategies? What Is Customer Journey Analytics?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Analytics Demand 52

Circle Studio

MAY 9, 2019

Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving user experience.

Analytics 109

Analytics Marketing Websites Click Rate Correlation 109

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence platform. In other words, Tableau is for the Trailblazers of the data and analytics world.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Marketing Insider Group

NOVEMBER 17, 2020

You have to start somewhere with good enough and then look at your content performance analytics and data to determine if your strategy is on point or way off. Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. It never will be.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

markempa

FEBRUARY 16, 2015

Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales. Change the way leads are purchased.

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

DealSignal

MARCH 2, 2024

All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. Are a large number of your leads repeatedly searching for products similar to yours?

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

ANNUITAS

MAY 2, 2023

The result is a far richer set of data around every prospect, lead, contact, account, etc. In short, this allows users to better aggregate data around customers, perform segmentation and analysis, with far less complexity and data storage overhead.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Zoominfo

DECEMBER 7, 2022

Here are some specific examples of how accurate, rich hierarchy data can make businesses vastly more efficient: Territory assignment : Instead of assigning related accounts to different reps, you can assign territories to drive a better customer experience that leads to larger, more strategic deals.

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

Sprout Social

JANUARY 11, 2024

When measuring brand awareness, think of it as a popularity contest where you find out who’s leading the race. Or are they searching for generic terms that lead them to you? Also aggregate trend and agent-level insights to get a direct measure of how well your brand resonates with your audience.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. Use content upgrades.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

The Customer

APRIL 21, 2021

If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are skipping a few beats – enough so that it’s costing you customers. That said, a minimalist design can still pack a lot of aggregated insights – the meaning behind it is just embedded in the navigation.

Analytics 52

Analytics Budget Programs Work Management Advertising Agencies 52

chiefmartech

JANUARY 10, 2022

Great progress has been made in attribution analytics over the past five years, but for sheer respect in the C-suite, nothing beats being the one who closes the sale and takes the money. Quote-to-cash, more broadly lead-to-cash, flows across all these teams. Another example of aggregation theory in tech stacks is with Automation.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. ABM analytics are different than traditional demand generation analytics. While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. It’s quite simply an aggregated, consistent, and holistic representation of each customer across any digital channel. 4 Critical Considerations When Talking CDPs.

Psychographics 98

Psychographics Aggregators Privacy Eye-Tracking 98

B2B Marketing Analytics

OCTOBER 20, 2019

With our marketing analytics services , we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along with the ability to drill down into the data to discover actionable insights and do what-if analysis for 2020 planning. focus on 1 key area – the campaign planning and execution framework.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

SalesIntel

OCTOBER 27, 2022

Lead generation has been around for a long time, but methods have progressed beyond seeing who replies to marketing emails and directing them to the sales team. Marketers must focus on discovering and creating connections with their prospects, leads, and customers than depending on mass marketing and email blasts to attract customers.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. But now I wondered: were our customers secret SEO wizards?

SEO 160

SEO Tools Marketing & Strategy Lead Ranking 160

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Gated content can be analyzed using Docalytics.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Webbiquity

FEBRUARY 5, 2018

Modern business analytics require quality inputs to optimize outputs. Most of all, the data that existed in legacy management systems did not lend itself to massive aggregation, and as a result, could not be meaningfully mined for “big data.”. Better Inputs. Better Outputs. Live event data is as pure as information gets.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

BOP Design

NOVEMBER 27, 2017

This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. If you need a quick recap of Google Analytics (GA), check out Part 1 , otherwise, let’s dive in. If you are tracking goal conversions in GA, you can also do a broad attribution to see which channels are performing best for garnering leads.

Marketing Analytics Tools 51

Marketing Analytics Tools Analytics Google Marketing Budget Creation 51

Marketing Insider Group

JUNE 8, 2021

Goal : Increase Leads with Gated and Non-Gated Content. Aggregating data in one source of truth. Lead scoring for each contact based on their actions. Learn from your content analytics about what matters to them. Get started today and generate more traffic and leads for your business. That will fall flat.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

DealSignal

DECEMBER 9, 2022

All of these intent signals, once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. Are a large number of your leads repeatedly searching for products similar to yours?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Only B2B

JUNE 30, 2023

Must Read: B2B Intent Marketing: Capturing Business Leads Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Understanding B2B Buying Intent: B2B buying intent refers to the signals and indications that suggest a potential buyer’s readiness to engage with a vendor or make a purchase decision.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Martech

JUNE 26, 2023

Therefore, when attempting to understand behavior, it’s important to remember that the fundamental attribution error can lead to faulty conclusions. As part of your job, you must understand your customers — and that involves understanding the underlying factors that lead to different behaviors.

Trigger Marketing 103

Trigger Marketing Buyer Personas Aggregators Analytics 103

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. You can also use Meta sources, like video engagement, your Instagram account followers, lead forms, event participants and Shopping users.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115