Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Customer Experience Matrix

OCTOBER 14, 2016

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Exo B2B

APRIL 21, 2021

Things are happening in the fascinating world of web analytics! For the average manager in B2B, web analytics comes down to impressions, clicks, CTR ( click-through-rate ) bounce rate, average page, conversion rate… But it’s of course more than that (uh, revelation). Facebook Ads vs. IOS14 – What’s this message?

Analytics 52

Analytics Features B2B CTR 52

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. The sweet spot?

Distribution 99

Distribution Youtube Facebook Video Marketing 99

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. This blog post is the first of three and delves deep into LinkedIn analytics. Measuring success.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

ScanmarQED

JANUARY 10, 2024

A strength, as it can measure also longer-term effects; a drawback, as it has only limited, or aggregated, data to measure the short-term effects. They are relying on in-platform information on performance and/or using simple click attribution via web analytics platforms like Google Analytics (GA) and Adobe. Marcel: Yes.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Sprout Social

JANUARY 11, 2024

Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Also aggregate trend and agent-level insights to get a direct measure of how well your brand resonates with your audience.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Gain competitive intelligence Review analytics also provides you with insights on competitor brands, from how your competitors’ social posts are faring, to how you compare on customer satisfaction benchmarks.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel.

Work Management 311

Work Management Video Marketing Marketing & Strategy Marketing Strategy 311

Content Standard

MARCH 27, 2015

As of this past week, marketers have access to a new Facebook analytics tool that allows them to gather data from users based on topical criteria. This announcement comes in light of Facebook’s new partnership with DataSift, the analytics company bringing the service to Facebook’s platform.

Facebook 40

Facebook Analytics Tools Privacy 40

Hubspot

APRIL 17, 2018

In the days since the hearings, Zuckerberg and his fellow executives at Facebook have been fairly mum, with the exception of a "Hard Questions" post written by Product Management Director David Baser on the ways and degree to which Facebook collects data on user behavior off the network. Source: Wired. Alex Kantrowitz (@Kantrowitz).

Facebook 76

Facebook Opt-out Opt-in Display 76

Sprout Social

AUGUST 8, 2022

According to InVideo themselves: 85% of all Facebook videos are watched on mute. YouTube analytics and benchmarking Tools. While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. Subtitles obviously help you reach viewers watching without sound. Social Blade.

Youtube 107

Youtube Tools Social Media Keywords 107

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Facebook is known for its robust (and sometimes overwhelming) analytics platform. So, where do you start? What makes a post “successful,” though?

Social Media 125

Social Media Media Eye-Tracking Impressions 125

Ledger Bennett

MARCH 19, 2021

Now make no mistake – attribution analytics aren’t news to marketing or sales teams, but the struggle is real. The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. Google Analytics. Google and Bing Ads.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Martech

DECEMBER 29, 2021

In 2022, the deep analytical dive will occur before those messages go out. Instead, automation will be a must, and it will be driven by data analytics and AI. Brands will invest more in training for front line employees, using AI and analytics to ensure they are well-prepared to resolve even the most complex queries.”.

Privacy 126

Privacy Marketing & Strategy Privacy Policies Loyalty 126

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. From a data analytics perspective, marketing attribution data at its core is nothing more than a framework for tracking every touchpoint across the customer journey.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

ClickZ

SEPTEMBER 9, 2020

Well, you have two choices: Accept the world as it is and go all-in with the Google/Facebook crowd. Accomplishing this goal is possible but will take considerable investment in infrastructure, emphasis on identity, analytics, changes in marketing strategy, and the willingness to engage in an exchange of value with the consumer.

Enterprise Management 119

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 119

Sprout Social

APRIL 25, 2024

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. Keep your reporting to-dos in order using this social media analytics spreadsheet template. Download the template 4.

Work Management 52

Work Management Marketing Management Budget Programs Marketing AI 52

Vidyard

SEPTEMBER 15, 2014

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Video Goes Social Facebook has seen a massive rise in videos posted in the past few months, admittedly spurred on by the Ice Bucket Challenge.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

SocialPilot

JANUARY 11, 2024

However, it’s always a good idea to dive into your own analytics to determine the best times to post on LinkedIn. Just like Facebook analytics and Twitter analytics, there is a LinkedIn analytics tool as well. Just like Facebook analytics and Twitter analytics, there is a LinkedIn analytics tool as well.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Martech

JULY 25, 2022

These advances, along with business analytics technologies, let marketers get a more holistic view of their programs, regardless of channel, platform or silo. These solutions ingest data from every channel and aggregate it to give marketers insights and predictions to apply to future campaigns. Privacy and the deprecation of cookies.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Parse.ly

MARCH 18, 2021

The “Other” category above refers to content aggregators, like Google, News Break, Flipboard, and SmartNews. Arendt found that non-Google, niche aggregators saw significant growth in 2020 which is likely because audiences are looking more and more for focus and personalization.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Hubspot

AUGUST 28, 2017

Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics -- all in one place. 11) Native Analytics Tools. Source: Klout.

Social Media 78

Social Media Tools Media Brand Identity 78

Biznology

JULY 28, 2021

All of them except Facebook are still figuring out how to monetize what they do. Analytics: The rampant explosion of new platforms and new features has made measuring ROI of social media really difficult. How do you aggregate them into one cohesive picture? Creating and launching new features is not cheap.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

PureB2B

JUNE 28, 2022

Predictive Analytics. Predictive analytics sits at the forefront of current intent data algorithms due to its ability to provide key decision-making insights. Keep in mind that when onboarding data from a predictive analytics initiative the information you acquire is time sensitive. Behavioral Intent.

Ideal Customer Profiles 62

Ideal Customer Profiles Intent Data Peer-to-peer Intent 62

Parse.ly

FEBRUARY 16, 2023

Removing the cheat codes Let’s say we filter our data to see referral traffic sources over the last quarter and learn that we’re getting 18% of our traffic from social media, with our largest engagement from Facebook. We can even monitor social interactions, such as tweets or Facebook likes and comments. We can use our Parse.ly

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Hubspot

APRIL 28, 2021

Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your app but leave without purchasing anything. As you can imagine, this new update has caused ripples across the mobile advertising ecosystem, and brands like Facebook have already responded.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Privacy Policies 98

Convince & Convert

MAY 5, 2012

Late in the third quarter it's Pinterest 17, Facebook 13. Here’s the highlight: With only 1% of Facebook’s user count, Pinterest sends 13% of the traffic that Facebook does. When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation.

Social Media 145

Social Media Media Click Rate Funnel Advertising 145

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Collects aggregate profile and behavior data to manage and score leads without involving IT. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Speakr

MAY 31, 2017

Note: All analytics are sourced from internal aggregated data. Instagram is a hotbed for original visual content, but originally created videos aggregate the most engagements by far. Note: All analytics are sourced from internal aggregated data. Note: All analytics are sourced from internal aggregated data.

Media 45

Media Marketing & Strategy Aggregators Content 45

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. Social media marketing terms for Facebook. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

PureB2B

MAY 30, 2022

How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? This intent data is then collected and aggregated each week by third party vendors (such as Leadiro). Common web tracking applications: Google Analytics. ‍ Enhanced ad campaigns. Traffic sources.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Hubspot

FEBRUARY 15, 2019

Plus, many live chat software options integrate with CRM databases , and contact data and transcripts can be aggregated. Facebook Messenger, WeChat, and Tweet-to-Chat via HootSuite. This chat software helps you reach prospects through channels like SMS, WhatsApp, and Facebook Messenger. sales, marketing, and customer success).

Enterprise Management 92

Enterprise Management Marketing Management Software Tools 92