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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Demandbase CEO on Coming Sea Changes

Engagio

Analytics provided accountability and enabled data-based decision making. Or to learn they weren’t seriously considering a purchase. And as B2B solutions became more complex, more people within an account became involved in making purchasing decisions. Marketing automation had been a huge step forward for the industry.