Remove aggregator differences
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Five Takeaways from Advertising Week 2023

Digilant

With different streaming services, consumers have more control over the content they consume, providing more opportunities for advertisers to reach niche audiences. And, as it turns out, most consumers are not averse to relevant ads, especially if the ads are personally relevant and they enable access to additional content.

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How to Use Artificial Intelligence in Marketing

Pam Didner

When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you. If Netflix can use AI to make content recommendations for us, businesses and enterprises can also use AI to make personalized content recommendations when prospects visit their websites.

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How to Create 10x Content — Best of Whiteboard Friday

Moz

It's got to be considerably different in scope and in detail from other works that are serving the same visitor or user intent. Essentially this is, "Well, okay, how do we get into this person's brain and try and answer the core of their question?" Maybe this person wants to see an aggregated list of all the data out there.

Sample 76
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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Media buying and media planning fall into the same category but are two different processes. However, in a small to medium-sized business, the job may be done by the same person or team. Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries.

Buy 82
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6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020

Martech Advisor

In a world where giants like Amazon, Walmart, and Alibaba rule retail, how do smaller retailers make their mark? You will notice that there is very little reliance on paid ads and e-commerce aggregators (like Amazon). It is looking to market personal care products and leisurewear with this almost revolutionary stance.

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Why B2B Review Sites are Important — and Why Your Company’s Leadership Should Embrace Them

6sense

If you want to know which robot vacuum to buy, it takes mere minutes to read user-generated reviews on Amazon, uncover Consumer Reports analysis, and watch YouTube personalities put various options to the test. Buyers and Users Have Different Perspectives. We all know that reviewing products in the B2C world is easy.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Think of Amazon. Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! Personalization is the Real Deal. Personalizing involves making buying decisions easier for buyers.

eCommerce 101