Remove aggregator differences
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How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot

In today’s e-commerce universe, Amazon is a behemoth.We But today’s consumers don’t just use Amazon to buy stuff. Have you utilized Amazon for any of these purposes? Here are some other fascinating Amazon statistics: Amazon sells over 12 million products , not including books, wine, media, and services.

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Transforming meetings with StreamAlive’s visual chat experience

Martech

It turns out that there’s a different way. ” That was the idea, at least, but COVID-19 temporarily put paid to any in-person meet-up plans. “There are lot’s of different kinds of thinking,” explained Dhanda. And then there are the opportunities for StreamAlive live and in-person.

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3 Big Martech Innovation Themes in 2022

chiefmartech

These are the areas I personally plan to pay close attention to in the year ahead. The pandemic massively accelerated ecommerce, catapulting both the Amazon Empire and the Shopify Rebel Alliance to new highs. Aggregation is different than consolidation because it’s not attempting to get rid of all the other apps in your stack.

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

They aggregated data from the top S&P 1500 firms, looking at the salary data of the c-suite. The chart below shows the substantial differences. Things like dynamic content and personalization, A/B testing, customer experience mapping, and more. Only now, the focus is different. The findings? They shrank by 35%.

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Top Email Conference Takeaways to Implement in 2024

Litmus

Although AI isn’t new, the release of DALL-E 2 and ChatGPT began to rise in popularity in 2022 across our personal and professional lives. This year was no different. Source: Amazon Teams of all sizes are also leaning on AI for help with email segmentation, automating tedious tasks, or simplifying their email workflows.

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What is marketing performance management and how can it help you?

Martech

Even better, many tools now glean insights from data to model different scenarios and predict possible future outcomes, empowering marketers to confidently make budget allocation decisions. And terminology used by vendors may be different, creating a Tower of Babel within your marketing department. Marketers recognize the need for MPM.

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Five Takeaways from Advertising Week 2023

Digilant

With different streaming services, consumers have more control over the content they consume, providing more opportunities for advertisers to reach niche audiences. And, as it turns out, most consumers are not averse to relevant ads, especially if the ads are personally relevant and they enable access to additional content.