Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities
OCTOBER 23, 2013
As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers. From their legendary feuds with book retailers such as Borders and Barnes and Noble, to the intricate details of state sales tax policy, Amazon and Main Street have been at odds for a very long time. That’s a far cry from Netflix’s 30 million U.S.
An Explanation of Channel-Based Content Personalization
MARCH 5, 2015
In a previous blog , we defined what content personalization is and why it matters. However, if you missed that post, personalization is all about making the content and web experience more relevant to the individual. Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.
4 Examples of Effective Content Personalization
MARCH 12, 2015
One of the best ways to increase the effectiveness of your website is by creating a personalized experience for the user. Personalization is all about accommodating the differences between individuals. Providing relevant and personalized content is the key to achieving this. well-executed content personalization strategy is extremely effective. Amazon.
7 Types of Push Notifications Users Actually Enjoy
SEPTEMBER 5, 2016
It’s personalized on two levels -- it includes the user’s first name, and it lets him know that there’s a shop location nearby where he can use some of the credits he’s accumulated. That level of personalization is a tremendous asset to your audience. Amazon Web Services : Among Amazon's many developer tools is its SNS Mobile Push Notifications feature. And why not?
Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
APRIL 10, 2014
In 2000, Bill Clinton was the President of the United States, Al Gore was Vice President, and w hitehouse.gov had a very different look and feel. personally love the sandy, textured background with the scripty font on top. In 2014, AOL is taking the news aggregator approach to accompany your morning coffee and daily email routine. 16) Amazon. Tweet about Amazon.
Voice Search Strategy: What Marketers Need to Know Now
SEPTEMBER 23, 2016
As people use voice search differently, the way they search in general is evolving. It was a predecessor to Cortana, which launched in 2014 as Microsoft’s -- which owns Bing -- “ voice-activated assistant.” (Fun fact: Bing also powers search engine results that are requested through Amazon’s Alexa Voice Service , or AVS.) Thank goodness for voice search, am I right? That's great.
Out with the SEO, In with the ACE (Anticipatory Computing Engine)
FEBRUARY 6, 2013
This quote from the 2001 movie Gosford Park reminds us of the greatest attribute of a servant/personal assistant - the ability to anticipate the wants and needs of his or her master before they are fully realized. Thanks to advancements in cloud computing, context-based search engines , and data aggregation, we now have access to unprecedented levels of raw information. Too true.
4 Steps to Creating a Launch Plan for Your New Customers
Modern B2B Marketing
FEBRUARY 23, 2016
These beginnings lack the support or attention of product launches, yet in aggregate, customer success is more critical than ad campaigns or logos. Link to resources of different types, including printed materials or videos. For complex products, offer different levels of training. As in Mission Control, the different groups must work together to guide the customer’s success.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
know, “personal branding” isn’t the same as brand branding — so you might argue that this isn’t really marketing so much as simply modern career management. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube. billion. Are the above points too indirect? Actually, yes.
15 best Big Data companies and why they stand out
APRIL 25, 2016
Its ability to not only aggregate information that’s typically scattered across different sources (like spreadsheets, social media, or databases) into a single dashboard, but to then also continuously refresh the results, is a transformation for those involved in business operations. Domo source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR.
Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
MARCH 17, 2016
It helps us do many powerful things with content: aggregate it, syndicate it, mash it up, reuse it automatically, deliver it across channels. Personalizing content can earn you friends – or enemies. If you aren’t personalizing your marketing content (beyond “Dear Sam”), you’ve probably wondered whether you should. Personalization is complex and expensive.
Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
JUNE 14, 2016
A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. It goes a little something like: “Okay, I get how you are different, but I’ve spoken to other predictive vendors that provide a score using thousands of individual data points about a company. Now Acme Inc. Bingo! Or Latest
You’re doing a terrible job with search and social
JANUARY 13, 2015
It’s such low-hanging fruit, though it does demand that you actually do more than just embed “share me” buttons, it requires that you commit to becoming a content-creator and not just a salesman or business person. Clear Difference in Design Between Main Content And Supplemental Content. Duplicate or Aggregate, “Tag”, or “Category” Content. Want some proof?
Creating a Content Marketing Team and Workflow Plan
OCTOBER 13, 2011
Optimizing, Aggregating and Curating the Content. This could be one person, an in-house design team, or even a digital agency in larger organizations. Very Very often this role is outsourced – especially for different media (e.g. Content marketing success can happen differently in every company of every size. Here’s some of what we covered. Design approval.
Linkedin for B2B Marketing
MI6 Marketing Agency
MARCH 11, 2011
Personal page for networking and professional development. WordPress, Slideshare, Amazon BTW. found TripIt useful – tells you who in your network is in the city you are visiting. I use the Amazon reading list, agree slideshare is great app. Met a few tweeps IRL (in real life or in person is more accurate) this way -> Twitter -> LinkedIn -> TripIt -> IRL. Check out WP plug in, Amazon reading list, SlideShare, Box.net. hear co pgs will soon have some of the capabilities of personal pgs. think (hope) will be a different story then.
A Brief History of Search & SEO
OCTOBER 26, 2016
Then, in June, Google debuted personalized search, which used someone’s search and browsing history to make results more relevant. In fact, according to Search Engine Journal, the only noticeable difference was Bing’s tendency to give priority to keywords in URLs, as well as favoring capitalized words and “pages from large sites.”. But First, a Look Back at Search Engines. The ‘90s.
Marketing Automation: Why You're Doing it Wrong
NOVEMBER 21, 2012
For example, we all know that devoting personal attention to our leads tends to generate the best results. Marketing automation can actually help you scale that personal attention. When you send a lead down a different path in your campaign based on one or two things they did or didn’t do, you're making a lot of assumptions that the action they took was intentional and meaningful.
Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
Sales Intelligence View
MARCH 26, 2014
Traditionally, customer data wasn’t centralized and each organization had a different view into their customers and prospects. What are the different data segments you consider critical to use when creating quality small data sets for leads? Acknowledging that each method of content collection produces different results, can you describe the next step in the data segmentation process?
6 Ways to Filter Your RSS Feeds - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Subscribe to comments for this post OR Subscribe to comments for all Read/WriteWeb posts. I use netvibes personally. Although one can get rid of this problem applying a text input field to the "Fetch Feed" box and run different services for each feed to filter. Posted by: KGyST | March 5, 2008 2:33 AM. I use Mindity personally. People have been using filters to cut time organizing and reading email and I dont see why RSS should be any different. By the way, Gregarius is a PHP/Mysql RSS/RDF/ATOM feed aggregator licensed under the GPL. amazon. Last100.
Toward a New Knowledge Society
Buzz Marketing for Technology
JUNE 28, 2008
t Go Back Again - personal knowledge - tacit knowledge Polanyi Depends on Context Ineffable You canâ??t with things like this (this is the basis for recommender systems) (like Amazon) Bezos Slide 31: No principles or rules describing â??qualityâ?? Evaluations are not an aggregation â?? Complex answers link User Profiles different types of data Evaluations Resource Profiles Slide 33: Each type of data is a feature setâ?¦. for different types of objects) Multiple authors (eg. analogy: personal information [link] Slide 36: Metadata Slide 37: What Will We See?
Ple - LTCWiki
Buzz Marketing for Technology
JUNE 27, 2008
What is a Personal Learning Environment? 3 Why PLEs? Elements of a Personal Learning Environment. Personal Learning Environments (PLEs) refer to the aggregation of single-functionality tools which enable learners greater control over their own learning experience. edit ] What is a Personal Learning Environment? Definitions for Personal Learning Environments (PLEs) differ. The differing viewpoints of PLEs are reflective of infancy of the concept, and the practical applications of the read/write web itself. Amazon S3 Aggregating Content.
Beautiful BABI: SiSense PrismCubed Offers Business Intelligence for Business Analysts
Customer Experience Matrix
OCTOBER 10, 2009
Specifically, data from several sources can be merged on a common key, filtered, aggregated and processed through complex formulas. Combine data from multiple sources: PrismCubed provides a wizard to connect with different data sources, including SQL Server, Oracle, CSV files, Excel and Amazon S3 logs (which earns them extra coolness points). and measures (numbers which can be aggregated). Users build applications by dropping different types of objects (which the vendor calls widgets) onto dashboard pages. category fall into one or another such group.
Your Guide to the Crowdsourced Workforce - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Essentially, this is the same idea as the three sites mentioned above, but with a slightly different pitch. Amazons Mecahnical Turk service ( recent coverage ) is what the company refers to as an "on-demand workforce." In reality, Mechanical Turk is a 100,000 strong member crowd that people can call on to complete a wide variety of tasks. See the 10,000 Cents art project as example of how one can leverage Amazons crowdsourcing service.
Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. And it’s even better when a bunch of statistics are aggregated for us in one place! Well worth the read, the authors delineate 3 different types of WOM, propose a new way for measuring it, and explain how the IMPACT of WOM is critical, not just the volume thereof. That would describe some social media personalities. Best of B2B Marketing. June 2010. Some amazing content from June. Enjoy. link].