Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. And terminology used by vendors may be different, creating a Tower of Babel within your marketing department.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

Martech

OCTOBER 1, 2022

Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data. There are different levels of sensitivity when it comes to the types of data companies collect. What is privacy in marketing?

Privacy 111

Privacy Paid Search Agency Ad Exchange Transparency 111

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Acme turns out to be a San Francisco-based technology company, with 3500 employees that uses Amazon Cloud Services. Now Acme Inc.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Choozle

FEBRUARY 19, 2019

Today, marketers have a different kind of job: they have to collect, analyze, and crunch data of all forms. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy. A study done by Forrester Consulting shows that 87 percent of U.S.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Outgrow

MAY 30, 2023

Acquiring the first customers – personalized approach for effective customer discovery 4. Des has led various teams inside the firm, including Product, Marketing, Customer Support, and Content, and has been personally responsible for the development of even more Intercom functionalities. I know what they’re trying to do.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Outgrow

FEBRUARY 22, 2022

This involves sharing, publishing, and uploading content across different platforms. But sure to add them to your content distribution strategy and leverage their benefits on different platforms. They are called “interactive” because they are super engaging and offer personalized experiences. So let’s dive right in.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

B2B Marketing Zone Posts

JULY 7, 2010

We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. And it’s even better when a bunch of statistics are aggregated for us in one place! That would describe some social media personalities. and keeping!

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40