Remove aggregator differences
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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

They aggregated data from the top S&P 1500 firms, looking at the salary data of the c-suite. The chart below shows the substantial differences. Things like dynamic content and personalization, A/B testing, customer experience mapping, and more. Only now, the focus is different. The findings? They shrank by 35%.

CMO 323
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3 Big Martech Innovation Themes in 2022

chiefmartech

These are the areas I personally plan to pay close attention to in the year ahead. The pandemic massively accelerated ecommerce, catapulting both the Amazon Empire and the Shopify Rebel Alliance to new highs. Aggregation is different than consolidation because it’s not attempting to get rid of all the other apps in your stack.

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What is marketing performance management and how can it help you?

Martech

Even better, many tools now glean insights from data to model different scenarios and predict possible future outcomes, empowering marketers to confidently make budget allocation decisions. And terminology used by vendors may be different, creating a Tower of Babel within your marketing department. Marketers recognize the need for MPM.

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Five Takeaways from Advertising Week 2023

Digilant

With different streaming services, consumers have more control over the content they consume, providing more opportunities for advertisers to reach niche audiences. And, as it turns out, most consumers are not averse to relevant ads, especially if the ads are personally relevant and they enable access to additional content.

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How to Create 10x Content — Best of Whiteboard Friday

Moz

It's got to be considerably different in scope and in detail from other works that are serving the same visitor or user intent. Essentially this is, "Well, okay, how do we get into this person's brain and try and answer the core of their question?" Maybe this person wants to see an aggregated list of all the data out there.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Think of Amazon. Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! 8 Distribute Press Releases and Create a Press Kit. As there are plenty of free directories available where you can distribute your press releases. Personalization is the Real Deal.

eCommerce 101
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What We Learned from Analyzing 600K+ IT Buyer Downloads

NetLine

Think about how different 2021 has been compared to 2020. Sure there are plenty of similarities, but the two years, truly, are vastly different. . Before we get into some of the more personal identifying factors of these registrations, let’s start by examining some of the top-level traits of our findings. Analyzing The “What”.