Paul Gillin

JUNE 29, 2011

You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot. The value of Social Media Quickstarter isn’t as much in the content itself as in the fact that it’s all in one place. Quickstarter doesn’t pretend to be a resource for the digerati.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

APRIL 13, 2011

Create a page to aggregate news media coverage of the event and/or topic of your event. You can use VOIP services like Skype to record these sessions at no cost. Post the podcasts on the conference blog and on a dedicated multimedia page on the conference website. An easy way to do this is to use Delicious link rolls.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Do you suppose the storage giant conducts an ROI analysis before making that decision?

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

FEBRUARY 15, 2014

He now relies upon filtering and aggregation services like Flipboard and Nuzzle to sort through the noise. .” For example, Leo Laporte ( @leolaporte ), who has nearly a half million Twitter followers, says he doesn’t even read his home Twitter feed anymore because it’s so clogged with useless messages.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50