Biznology

DECEMBER 16, 2015

Typically, I find the tipping point comes when you move past looking at individual tweets or blog posts and you suddenly want to aggregate the data. Look for technology that uses relevance feedback to isolate the right conversations before you aggregate the numbers. You need to pay when that isn’t good enough.

Tools 80

Tools Aggregators Sample Work Management 80

Biznology

JULY 14, 2017

To achieve this, we need to build a content marketing program that makes use of the information we have about our audience in aggregate and about the behavior of individual prospects as they move through their buying process. And it has to be easy to find and easy to understand. Our content development process needs to factor this in.

Content Marketing 116

Content Marketing Content Aggregators Segmentation 116

Biznology

JULY 13, 2012

Armed with that knowledge, you can begin to aggregate content , using a variety of tools to help you track trending topics and gather links to content that’s already published and relevant. (We’ll Aggregating For Fun and Profit. We discussed audience in last month’s post, which you may want to review now.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

OCTOBER 21, 2019

Sites like Kabbage and OnDeck are a good first start since they aggregate loan options from different banks so you can find the right loan for what you need. When you’re ready to take on business funding, you’ll need to shop around for the loan that fits your needs and budget. Pay Less for Your Fleet of Cars.

Business 99

Business Marketing Budget Aggregators High Quality Lead 99

Biznology

JUNE 21, 2012

But whenever you are trying to answer questions that require aggregation of data, the free tools become a lot more difficult to use, because you won’t have the right data to aggregate in the first place. So, you clearly need something beyond keywords to do your aggregation so that you know that you have the right data.

Social Media 80

Social Media Tools Media Aggregators 80

Biznology

NOVEMBER 7, 2016

This will aggregate and organize your content in a way that shows users your full body of work. The longer people stay on your webpage and the higher your time onsite, engagement rate and the likelihood of a conversion increases. One way to keep users from clicking away is by placing multiple videos into a collection, or a video gallery.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

OCTOBER 23, 2018

Building trust and reputation this way–instead of being just a link-building aggregation bottom-feeder–does take a lot of work but is totally worth it. Bonus, they might even share the interview in the media/clippings section of their personal and professional website and maybe even on their LinkedIn profile.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

SEPTEMBER 1, 2016

So, that can help us identify the most valuable pages both in terms of rate and in aggregate. We could also see which pages resulted in the most conversions vs. which pages resulted in the most non-conversions. But it doesn’t tell us what it is about those pages that makes them so valuable. Like those in which ways?

Content 123

Content Buyer's Journey Training Aggregators 123

Biznology

NOVEMBER 12, 2014

The danger of aggregating inaccurate numbers. In this webinar, you’ll find out how to communicate with your peers and your superiors the dangers and the challenges of social media listening, including: The limits of Boolean searches for finding relevant conversations. The oversimplification of sentiment analysis.

Social Media 80

Social Media Peer-to-peer Media Aggregators 80

Biznology

JUNE 24, 2016

WIRED does a fascinating write-up on social hacking, whereby someone looking to gain access to your accounts aggregates data about you from a few different sources, and uses it to bypass your security questions, or else poses as you to customer service for a password reset.

Twitter 136

Twitter Work Management Aggregators Marketing Management 136

Biznology

JULY 28, 2021

How do you aggregate them into one cohesive picture? And it wasn’t easy in the first place! How do you create an integrated way to measure Stories views, Reels views, post engagement and other core metrics? Does one matter more than the other? How do you know that one individual didn’t watch all the stuff and not count them five times?

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

NOVEMBER 28, 2011

You negotiate a selling price with a deals aggregator, then split the revenue from that selling price with the aggregator. In exchange, the aggregator aggressively markets the deal to its subscriber base, driving new customers to your business. The theory behind daily deals sites is rather simple.

Aggregators 80

Aggregators Business Merchandising Pricing 80

Biznology

DECEMBER 19, 2013

Though the sensors were put into your devices for your convenience, when the information is aggregated it can be useful to society at large (or companies in particular, as you can imagine). In 2014 and beyond, look for ways that aggregated sensor data morphs into new products or apps. There may soon be an app for that.).

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Biznology

DECEMBER 8, 2017

But because we aggregate all devices and browsers for users into one user ID, we can associate existing user IDs with new cookies if they do enough on our site. As in most AI, its accuracy improves with more tracked interactions with users.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

OCTOBER 13, 2014

And in the aggregate, this information can help guide your content marketing editorial calendar – publish content that interests your audience!). A solidly integrated suite of digital marketing tools should enable you to track what individual audience members are interested in and what topics they’re digging more deeply into.

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

NOVEMBER 7, 2013

Over time, you should aggregate the words that have the lowest conversion rates to form your negative keyword list. If you use this approach, you pay for clicks for people who will never buy. You must comb through your paid search referrals to see the keywords that do not convert.

Long Tail Marketing 80

Long Tail Marketing Wikipedia Search Engine Marketing Click Rate 80

Biznology

SEPTEMBER 5, 2014

You might want to use a third party researcher to get this information, and aggregate responses to ensure anonymity of the participants. Oftentimes staff members and agency partners understand all too well why things did not go well. Otherwise, you probably will not get the full story. Failure does not have to be fatal.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Biznology

SEPTEMBER 16, 2013

Radian6 presented the dashboard of streaming messages and the dashboard that aggregated the metrics. Radian6 crawled the blogs, screen-scraped the message boards, contracted with Twitter for the firehose. Radian6 analyzed the data. It’s been changing ever since. Now, you can use tools such as Tableau for your analytics dashboard.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Biznology

JUNE 3, 2014

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

SEPTEMBER 23, 2015

I’m watching the online review as it evolves in its placement and relevancy from third party aggregator sites to that of a preference for person to person conversations on social platforms. It’s where they just naturally signal to marketers that we place a higher value on genuine acceptance, trust, and familiarity.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Top of Funnel Brand Identity 80

Biznology

JUNE 28, 2012

But if you need to look at aggregate data to do market research or it is too expensive or error prone to have a person look at every tweet to find the relevant ones, then you need a better tool–one that incorporates text mining and probably that uses machine leaning technologies based on human-analyzed training data.

Social Media 80

Social Media Tools Media API 80

Biznology

SEPTEMBER 13, 2012

If you focus your metrics on behavior, rather than on data aggregation, you’ll be measuring points of greater business value. Most marketers overvalue the first two (blog page views and retweets, for example) and undervalue the last two (email subscriptions from people who first read the blog and, ultimately, sales from among that group).

Content Marketing 80

Content Marketing Planning Clickthrough Landing Pages 80

Biznology

NOVEMBER 13, 2014

Flipboard and Zite showed that news curation and aggregation can be done above the level of individuals picking their own RSS feeds. Gmail’s ability to sort out the inbox into Primary, Social, and Promotions is a good start, as not all emails are the same. Twitter showed the significance of trending topics.

Enterprise Management 80

Enterprise Management Work Management RSS Marketing Management 80

Biznology

MAY 5, 2016

That is, data is aggregated, normalized, and reconciled at the individual and company levels. Some—like Hoovers and Data.com—are typical for the B2B marketer, and some are unique to the advertising business, like trade journal circulation databases. All sources are curated.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Biznology

MARCH 23, 2015

Data is aggregated from a large number of sources. A sample of 200-300 respondents is generally sufficient to predict how much the whole population will like a new product or service.” – Jerry W. Thomas, Decision Analyst. Big Data is what organizations know about people — be they customers, citizens, employees, or voters. What we buy.

Sample 80

Sample Digital Marketing Funnels Aggregators Advertising Funnels 80

Biznology

JANUARY 29, 2016

Wouldn’t the name or brand who provided valuable information, answered questions, and whose stellar, organic reviews came from customers, friends, family or coworkers be favored over solicited 3 rd party review aggregator sites? The Let’s Do It? Moment (Bottom Funnel).

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Biznology

NOVEMBER 15, 2012

When paired with a CRM tool (Salesforce, for example), gated content can help you track aggregate demand for content at different stages, individuals’ locations in the process, and even how quickly prospects typically move from one stage to the next.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

JUNE 25, 2013

It always benefits a social media trapper if they can secure a place on Google News , the trendiest of all news aggregators on the web. It required fast-and-dirty writing and the willingness to get something out there first and maybe do some editing after.

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

MAY 19, 2015

It’s worth it! Facebookers : Everyone in the entire world is on Facebook. If you can find the right Page or Group, you could be as good as gold.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

SEPTEMBER 14, 2011

All of these rating systems have developed the Yelp way, aggregating many ratings of unknown quality. On top of what Google bought that everyone knows they bought–Zagat’s restaurant ratings–is it possible that Zagat’s system of collecting and curating ratings could be applied to other businesses, too?

Purchase 80

Purchase Google Wikipedia Aggregators 80

Biznology

DECEMBER 19, 2012

The industry perspective tells you what everybody is doing in the aggregate, but has limited practical value for you or your organization beyond making a decision on doing it now or waiting for it to mature. You can find a glimpse of what that looked this year here. The second perspective is that from your own organization.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Software 80

Biznology

SEPTEMBER 26, 2014

If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. We all can recognize a clickbait title.

Buzz 80

Buzz Business Social Media Aggregators 80

Biznology

DECEMBER 14, 2010

Sure, search engines and social sites like Google and Facebook aggregate loads of people. Selling business-to-business? Look at how you use LinkedIn. Want more press? Try HARO ( HelpAReporter.com ). But maybe the right marketing channel for you is one that attracts a more narrow (i.e., more targeted) audience. Set your objectives.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

OCTOBER 9, 2012

Additionally, all of this great content aggregates right to me, so I become not just more broadly informed but also way more deeply-informed as well. Because birds of a feather flock together. This is especially important for us social media experts, social media gurus, and social media marketers.

iCrossing 80

iCrossing Social Media Aggregators Twitter 80

Biznology

JULY 26, 2011

Abraham Harrison and not just to get an aggregation of the latest social media marketing news. In a perfect world, with a corporate blog, people should be. subscribing to and reading posts on Marketing Conversation in order to. learn more about the products and services and quality of mind of.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Biznology

FEBRUARY 3, 2011

I want actual businesses that do something rather than a third party aggregator's version, loaded with their advertising. but the fact of the matter is, that as a searcher myself, I hate being directed by Google to another directory that I have to maneuver through. That's a bad search result.

Opt-out 80

Opt-out Opt-in Advertising Mediums SERP 80

Biznology

APRIL 6, 2012

Today it’s OK to aggregate and curate content and ideas without truly discussing the application of the concepts. The Internet industry, like any industry really, loves money. The trouble is that this love of money has watered down and even dumbed down the level of coverage of the industry.

Internet Marketing 80

Internet Marketing Aggregators Social Media Lead Scoring 80