Trending Sources

Content Management – Aggregate Don’t Upload

Avitage

In fact, some of the important content that initiated this project are on landing pages in our […] The post Content Management – Aggregate Don’t Upload appeared first on Avitage. Tips & Techniques aggregate content Bloomfire content management content repositories Manage content As a content operations consultancy and service provider we occasionally find ourselves in the embarrassing position of the “cobbler’s children.” The spreadsheet was the right tool for the initial content inventory job we conducted a few years ago.

Top 5 Content Marketing Blog Aggregators

Writing on the Web

recommend using my favorite aggregator, Alltop.com. Here’s my top 5 aggregator list: Alltop. Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Create awareness of other sources for solutions to your readers’ problems. Engage with other blog authors, build relationships. Digital Sherpa.

Scraping vs. Aggregation: How To Share Others’ Content Fairly

Biznology

SEO Book’s recent piece,  How To Prevent Content Value Gouging , isn’t strictly about content marketing – the focus is, not surprisingly, more on SEO – but there are a lot of analogies to content marketing, particularly when we talk about some of the low-hanging fruit of content marketing – aggregating content, reposting content, and commenting on other people’s content.

Journalism, Aggregation, and Doing Things with Words

B2B Memes

There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. And for the benefit of any accidental readers, aggregation , per the Nieman Journalism Lab , is “the practice of bringing together pieces of news and information from elsewhere on the web into a single news source.”). Niles fashions his piece as an open letter to journalists with the cheeky title “Whining Isn’t Winning.”  How can any of them complain about aggregation, he asks, when “all reporting is, in essence, aggregation.” Hence this blog entry.

B2B Marketing Trends for 2016

content aggregation hubs. Tom Pick tom@tompick.com Digital Marketing Consultant B2B Marketing Trends for 2016 37 Tom Pick Aggregage is building the next generation of B2B media, using a technology-based, audience-driven content aggregation and curation platform. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

The Cost-Saver Menu

Buyer Insights

Why Buyers Buy Aggregation Buying Process Consolidation Cost Savings Demand Management Price Pressure Procurement Supplier Margins Imagine if you could give the buyer a menu of ways to save money, other than cutting your margins. This insight shows you how.

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3 Ways to Use Tableau to be a PPC Rockstar

Fathom

And with Tableau Desktop, I can now transform those thousands of data points into meaningful and robust reports, aggregations and visualizations. Data Aggregation. Digital Advertising account audit data aggregation data visualization Google AdWords Google Analytics Paid Search ppc reporting TableauSo I need to start out with a confession. I’m a bit of a data nerd. Reporting.

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8 Trends That Will Rock Your World

Buyer Insights

How Buyers Buy Aggregation Of Purchases Buying Process Buying Trends Category Management Centre-Led Procurement competitive tendering consolidation of suppliers Demand Management Procurement procurement systems Sales Process Sales Strategy Strategic Procurement How organizations buy is changing - we all know that. But as a seller how to know exactly what is on the horizon in your key customer, or prospects? In this insight we will examine the key procurement related changes that will rock your world and help you predict when they will happen.

Why Aggregation Is Not Distasteful

B2B Memes

What is it about aggregation that riles so many journalists? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive? After offering a few mild criticisms of Keller’s anti-aggregation editorial, I received this comeback: “If stories were aggregated & printed to distribute, I think people would find that distasteful. But this is not what aggregation is about. Ethics New-Media Models aggregation curation journalism new mediaCurious why Web is different.”. That is a powerful difference.

B2B Marketing Trends for 2016

content aggregation hubs. Tom Pick tom@tompick.com Digital Marketing Consultant B2B Marketing Trends for 2016 37 Tom Pick Aggregage is building the next generation of B2B media, using a technology-based, audience-driven content aggregation and curation platform. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

We Me We – Why the Curation vs Aggregation Discussion is Messy

Aggregage

In Aggregation Is Not Curation – There Is A Big Difference , Tom Foremski provides definitions of curation and aggregation: Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context. Aggregation is the collection of as many things that can be found related to a topic. Aggregation is just collecting.

How To Avoid A Supplier Cull?

Buyer Insights

Selling To Procurement Tips for Sellers Aggregation Of Purchases Buying Trends Procurement Best Practice SKU Consolidation Supplier Concentration Supplier ProliferationThe culling of suppliers continues unabated. Creeping Supplier Proliferation It is a truism that the list of suppliers [.].

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How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You

Webbiquity

Media Ambal Balakrishnan Ardath Albee b2b content b2b marketing zone Brian Carroll Chris Abraham content aggregation content curation leading b2b bloggers social signalsSince its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. Over time, the site has evolved and added new features to enhance its value to readers. Readers can now sign-up and have content from the site personalized based on their interests.

The Future of Content Is Not Destination but Identity

B2B Memes

Founded by Joshua Topolsky and several other former Engadget staff, it’s been praised for its dynamic design and for features like StoryStream, which aggregates the site’s content into timelines. But Design The Future of Print aggregation branding content design digital magazines Leo Laporte new media print The Verge This Week in Tech TWiT Ziff Davis Enterprise

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Content Aggregation and Curation Debated

Biznology

Check out the first in the podcast series, on Content Creation vs. Content Aggregation. Image via Wikipedia. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject.

B2B Marketing Trends for 2016

content aggregation hubs. Tom Pick tom@tompick.com Digital Marketing Consultant B2B Marketing Trends for 2016 37 Tom Pick Aggregage is building the next generation of B2B media, using a technology-based, audience-driven content aggregation and curation platform. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Curation: Add Value and Pass It Along

B2B Memes

It’s simply the output of an aggregation serf. Related posts: Why Aggregation Is Not Distasteful. Ethics New-Media Models aggregation blogging Business Insider curation Huffington Post Rex HammockAmong all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? The act of finding great content and linking to it, he says, is a fine idea.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity

The intent of the sites is to aggregate and make it easy to find great content.  Business Blogging Social Media Marketing Ambal Balakrishnan b2b marketing zone Brian Carroll content aggregation content curation Gini Dietrich Harry Hoover Paul Dunay social media informer social signals Tony KarrerYou can find a long list of the Featured sources on the right side. 

Aggregation Editorial Social Layers

Aggregage

It’s different from mere aggregation services because there is an editorial layer and a social layer. That, at least, was my experience at the BBC where, for more than seven years, I (and others) tried to come up with a solution to this problem, culminating in the well received but ultimately unsustainable, at least within the (non)budgetary confines in which it existed, BBC Manchester Blog.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

PR 1

HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

So even in its current state, Curata is worth a look if you want to sail the seas of content aggregation. Tags: software as a service demand generation marketing automation natural language processing artificial intelligence content aggregation Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst. Of course, sailors really do die of thirst.

Reporter Failure, Editor Failure, or Tool Failure?

B2B Memes

Why Aggregation Is Not Distasteful. Journalism New-Media Models aggregation blogging Ethics new media The Awl Washington PostWhat are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? Most of the discussion about her resignation has focused on who’s to blame. All of these tools are useful.

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ClickInsights: Aggregating the Best Content in B2B Marketing

Connect the Docs

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? We have invited Tony Karrer to share his insights on content aggregation.

Three Ways to Make Media More Personal

B2B Memes

Aggregate. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites. 2. Social Media aggregation blogging commenting content curation personal branding personalization publishing reader participationMUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. We never implemented our plan, but it hardly mattered. The onset of Web 2.0

How to Maintain Great Content Curation

The Effective Marketer

Be Careful How You Aggregate. Content Marketing Marketing ROI community content aggregation content curation content marketing content plan lior levin Marketing AutomationA guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. Here are a few tips to help you get started. 1. Don’t Automate. Don’t do it.

What B2B Publishers Can Learn About Content from Circa

B2B Memes

Its content is atomized, aggregated, and personalized. Its news content, all sourced to the original, is entirely aggregated from elsewhere. So aggregation—sharing the best and most relevant content from other sources than your own—should therefore be part of any trade publication’s mission. The lesson to draw from Circa is not that aggregation is the future of journalism.

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

Business Management Content Marketing/Copywriting Small Business Marketing Tools/Services Andy Crestodina Digg Reader Feedly google Google reader Jason Siffring Little Bird Marshal Kirkpatrick News Aggregators Newsblur Obit Media Studios Raven real simple syndication RSS Rss Feed Rss Tracking W3C Yael Grauer Or should RSS stick around for the time being? These channels push the message out.

RSS 10

Lead Generation: 2 simple tips to determine cost per lead

B2B Lead Generation Blog

Move toward thinking of lead cost in aggregate. When you look at the price from an aggregated perspective, you’re probably a lot closer to a true lead cost. Tweet Getting to the heart of lead cost is not easy. There are a multitude of factors to consider. For example, should you factor in nurturing into the costs? Even then, how much? Tip #1. Tip #2. Does each lead cost only a penny?

The Best Business Books of 2014 [Infographic]

Hubspot

Similar to the way Nate Silver aggregates political polling data , BookBub aggregated 23 different "Best Books of 2014" lists -- from The New York Times to The Financial Times and more. After aggregating all the lists, we ranked the most frequently listed books, and compiled those into one big list. There were hundreds of business books published this year.

How to Make B2B Content Curation a Win-Win [Podcast]

Webbiquity

What role should content aggregation play in your B2B blogging strategy? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? As Paul summarizes this episode of his podcast: In this interview we discuss the value of aggregation and how to get value from organizing and promoting other people’s content.

4 Steps to Content Curation for Inside Sales Reps

Sales Prospecting Perspectives

It is important to use content aggregator tools for this process to ensure you don’t spend too much time searching through all this content for a good article. Choose a content aggregator that you like and add your content sources to it from the bookmarks that you saved in Step 2. This is essentially what separates us from the rest of the sales community. Step 1: Create a List.

Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]

Crimson Marketing

While data aggregation systems have matured greatly in the recent past, bottlenecks between Marketing and IT have substantially hindered the ability of corporate marketing departments to act on data from a variety of sources in real time. We all understand by now the importance of data to the corporate marketing organization. One plus one equals….Ten? Corporate Marketing Podcasts

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Here’s why.

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Market networks bring businesses into the “enabling economy”

grow - Practical Marketing Solutions

Market networks represent a different way to do business compared to sites like Air BNB or Uber that simply aggregate demand. It occurred to him that if you could aggregate all the fragmented professional services needed to run a business like this you could simplify the transaction and put more power (and profit) in the hands of small service providers. They may never connect again.

Content Syndication Blunders that Will Hurt Your Brand

B2B Marketing Insider

Augmenting your original content through syndication, aggregation, and curation are crucial strategies marketers use to increase their target audience reach, as well as boost demand generation. While these terms are so closely related that they’re often interchanged, it’s important to note that each one is quite distinct. Content syndication is the process of promoting your […]. The post Content Syndication Blunders that Will Hurt Your Brand appeared first on Marketing Insider Group. Content Marketing

INFOGRAPHIC: Actionable Social Analytics

Client Bridge

Social analytics is the discipline of aggregating and analyzing online conversations and social activity generated by brands across social channels. From Awareness, here's an infographic framework for using social analytics for marketing and sales effectiveness. View Original Article

Do You Ping.fm?

Marketing Finger

Ping.fm is a useful aggregation service which allows you to do just that: post content simultaneously to a large group of social media sites. Tags: social media aggregation aggregator facebook LinkedIn ping.fm How many social media sites do you update on a regular basis? It covers dozens of sites and includes these better known social networks: Facebook. Twitter. WordPress.

Are Display Ads Worth Your Time? [Flowchart]

Opentopic

There’s not much to love when you look at display ad performance in aggregate. There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost — and for good reason. People don’t generally click. Cognitive Technology Cmo cognitive technology

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

The de facto strategy of the company is those aggregate sales that are coming in. Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company. We had a memorable time sharing ideas, and research. thought Frank had a practical approach to aligning sales and marketing. Writers Note: I edited this interview for length and grammar only.

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

With the knowledge of how a purchased lead was generated, the Plymouth Rock marketing team now prefers to buy leads from aggregators and generators that are also using the tool to identify bad leads. Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. most pressing business challenge for marketers today.