Webbiquity

JANUARY 28, 2016

How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? These are a few of the questions that Tony Karrer, co-founder of the B2B Marketing Zone and I fielded from Paul Gillin in this week’s FIR B2B podcast. What value does content syndication provide to B2B bloggers?

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Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

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Webbiquity

JANUARY 6, 2012

Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. Sign up and sign in to personalize your content from the B2B Marketing Zone.

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The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. Specifically, smart B2B marketers will wake up to the fact that blogs can also be prime sources of a) search traffic, and b) net new sales leads.

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