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How to Make a Splash with a New-to-the-World Website

Webbiquity

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content. Here’s a great example.

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Report: B2B Blogging Trends in 2011

The Point

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). The more subscribers you generate, the more your blog becomes a way to nurture and cultivate potential customers. My contribution is reproduced (with permission) below.

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