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The Effective Marketer

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Twitter to announce daily Twitter-only promotions.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

If you come from the agency side, you are used to a certain format. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! A similar question was posted on Quora and elicited a number of different but very interesting responses.

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. That’s why you have experts (consultants, agencies, etc.) How will we measure success?