Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
Smashmouth Marketing
SEPTEMBER 23, 2010
Give away lots of relevant info through blogs, twitter, industry events, etc. Don't look like you hired an agency. I recently saw a Fortune 500 company do this and, whadda ya know, 55 unique twitter addresses tweeted the exact same text at the exact same moment (sounds like an ingenious agency idea to me).
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