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Hard lessons agency customers need to learn about social media marketing

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Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. For about a year I prepared countless pitches, proposals, and webinars for our agency customers … who bought almost nothing. Some of our most important agency customers were in the transportation industry. Come say ‘hi’ on Twitter at @MackeyLeah.

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The ROI of Twitter, Explained

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Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created an introduction if you will, that led to bigger things. Hello Kitty.

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Why ad agencies need to become software companies

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If you’re an advertising or marketing agency, how do you differentiate yourself today? Here is one point of differentiation that may seem foreign to the traditional notion of agency life: MATH. sense that increasingly, there is an algorithm arms race heating up in the agency world. Math that shows that you are more productive and essential than another agency.

Why Ad Agencies aren’t adjusting to a real-time social media world

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Here are the signals coming at me in the last few days: “Our advertising agency is staggeringly out of touch with the demands of a digital world. “We are losing a lot of digital business to smaller agencies. ” — Creative Lead, Large New York Agency. Why the ad agency angst? Why are agencies having trouble adjusting to the digital world?

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. What partners or agencies do you use to amplify successful content across these channels. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. PR agencies, and The Federal Reserve Bank of New York. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

5 Reasons most content marketing is FAR behind where it needs to be

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But the cusotmer said I had to conform to their rule of an 800-word maximum because that’s what their ad agency determined to be ideal length. On Twitter, it’s there and breaking, but on Facebook it’s like, that’s nice guys, we’ll decide when to put it up. No industry has been under more attack from emerging technologies than the press. That is so 2012.

A course correction for influence marketing measurement

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Because of the severe shortage of effective influencers, marketing and ad agencies will have to have contract with the stars and act like a talent agency, connecting content creators with brands. What makes somebody an influencer? I did a project in 2014 for a large global ad agency to survey the world of influence marketing. That comment nails it. WHAAAAT? The new influencers.

Finding the balance between personal and professional on Twitter

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I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? At its heart, Twitter is a business networking tool … which is what many companies and individuals don’t understand.

Is Twitter for Everybody?

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Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me? This is a customer who would be perfect for Twitter: Small business-owner. The Twitter Quitter. Here’s an example.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. relaunch while working for Group SJR, a content mar- keting agency. Those in the agency world are coming to the same. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

The FTC and Influence Marketing: The crackdown begins

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The agency’s been beating the drums for a while. Find Kerry on  Twitter. The agency’s been beating the drums for a while. Statements, By Kerry Gorgone, {grow} Contributing Columnist. Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. Just ask Cole Haan.

Five unbelievable social media mistakes you may be making right now

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There are many ways to use Twitter but most of the people I work with want to build a brand and network with meaningful new connections. Why would you create a Twitter account with no bio? You are networking on Twitter to make something happen. Related Stories The 5 types of company Twitter accounts: What’s right for you? Usually people say “wow! ” 5.

Case study: Social media engagement as a point of differentiation

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Watch one of the many Goulet Q&A videos (92 at last count), weekly episodes that run close to an hour long each, in which Brian painstakingly answers questions people submit via email, Facebook and Twitter. Check their Facebook Page and Twitter account. Learn more about Trevor at trevoryoung.me or follow on Twitter @trevoryoung. by Trevor Young, {grow} Community Member.

“Curation” versus Fair Use: How to keep your content safe

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This is from an actual email exchange with an agency website that did just that: If you feel this is somehow in violation then feel free to waste your money and have your lawyers contact me. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Content curation” is a powerful tool for marketing. It boils down to understanding the concept of  fair use.

33 Inspiring B2B digital marketing case studies

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has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Cisco has been able to control outside agency fees, avoid other customer and partner interaction costs, increase team productivity, and identify new sales opportunities. million. million. million. million.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). writers and freelancers from content marketing agency. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers.

Are you becoming an obsolete marketing professional?

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To stay relevant today, the agency I’ve founded (AG2 Nurun) is always seeking to push the boundaries beyond mere advertising. critical tool to support my learning curve is what I refer to as “hashtag research,” whereas I follow certain hashtags on twitter (e.g. #AI, #IoT, #AR) to learn of new articles, posts, books—and to build my network of colleagues in those respective technologies.

The art and science of developing an enterprise content strategy

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A few months ago,  Kevin Green  left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. Involve them, reward them and create something immersive. I was sitting in on a Twitter chat about our products, and it occurred to me that most of the people on the chat weren’t looking for a mention. Mark: Agree. Relevant?

Six methods for smarter marketing segmentation

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But, a current marketing agency I consult with has done this many times over with much success. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. But, a current marketing agency I consult with has done this many times over with much success. By Brooke Sellas, {grow} Contributing Columnist. You’re not doing enough of it. Brooke B.

The new guide to minimizing legal risks in Social Media Marketing

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Here’s a quick overview of the most popular social networks’ policies: Twitter :  Include a rule stating that anyone found to use multiple accounts to enter will be ineligible, and also discourage repeat posts by stating that multiple entries in a single day will not be considered. If you can’t fit disclosure in the same tweet as the link to your content, don’t use Twitter.

B2B Marketing Trends for 2016

and Twitter followers. In his more than 20 years of b2b marketing experience on both the corporate and agency. B2B Marketing Trends for 2016 36 In Closing As an independent digital marketing consultant, working individually or part of select marketing agency teams, Tom helps B2B clients increase their visibility and. B2B Marketing. processes are fundamentally changing. content.

Three reasons why the future of public relations is red hot

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Influence marketing Here’s why influence marketing is struggling at many ad agencies and marketing departments. Ad agencies are accustomed to campaigns. ” 5 Critical (and unique) considerations about PR measurement The secret to getting me to become your brand advocate Case Study: How I got on a national television show through Twitter. Maybe everything. Marketing?

Is social media engagement still a thing?

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Likewise, fast-rising channels like Pinterest and Instagram don’t have the engagement levels we used to see on Facebook and Twitter. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Remember when social media was about engagement? In other words, you’re broadcasting.

An expanded view of influence marketing measurement

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Research I did for a client indicates that 85 percent of advertising and marketing agencies now have some sort of influence outreach capability and boutique influence marketing agencies are popping up like flowers after a spring rain. The reality of influence marketing is not Twitter. The reality of influence marketing is not Twitter. Undoubtedly it has. Very few.

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Lessons learned while deleting 274 blog posts

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I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency ) and decided it was time to clean house. This is what happens when Barbie joined Twitter. After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff. Hundreds of them.

B2B Marketing Trends for 2016

and Twitter followers. In his more than 20 years of b2b marketing experience on both the corporate and agency. B2B Marketing Trends for 2016 36 In Closing As an independent digital marketing consultant, working individually or part of select marketing agency teams, Tom helps B2B clients increase their visibility and. B2B Marketing. processes are fundamentally changing. content.

But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests

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This will make it easier for the agency to fine the next company or influencer that gets it wrong. Find Kerry on  Google+  and  Twitter. This will make it easier for the agency to fine the next company or influencer that gets it wrong. By Kerry Gorgone, {grow} Contributing Columnist. One topic that never fails to draw some questions is contests. most creative haiku).

Social Media Believe it or NOT!!!

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gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. I’m a data junkie. It’s social media BELIEVE IT OR NOT! The number one pinned item on Pinterest!

70 Rising Social Media Stars

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Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Brooke Ballard (BSquared Media) — Brooke is carving out a niche for herself and her agency in the competitive New York market through a reputation for creating effective B2B social media campaigns that connect on an emotional level with the audience.

14 Data Visualization Tools to Tell Better Stories with Numbers

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Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen Illustration (c) businessesgrow.com The post 14 Data Visualization Tools to Tell Better Stories with Numbers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Which tools are best to tell your story? MAPPING.

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B2B Marketing Trends for 2016

and Twitter followers. In his more than 20 years of b2b marketing experience on both the corporate and agency. B2B Marketing Trends for 2016 36 In Closing As an independent digital marketing consultant, working individually or part of select marketing agency teams, Tom helps B2B clients increase their visibility and. B2B Marketing. processes are fundamentally changing. content.

The state of the nation on SEO, content strategy and earned media

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In fact, you hit it right on the head. I’ve always had a high degree of value for public relations, because our agency started as a PR firm 15 years ago. We made Twitter lists of the speakers and profiles of the speakers which will be brought into Pinterest and other things like that deconstruct, if you will, the eBook content. Lee is the go-to-guy for digital marketing trends.

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Maneuverability. Your Marketing Strategy Won’t Win Without It.

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by Billy Mitchell, {grow} Community Member. A few weeks ago, I was captivated by this bold statement in my twitter feed: The link went to an article here on the {grow} blog by Mark Schaefer. Billy Mitchell is a founding partner with the Atlanta-based marketing agency, MLT Creative. know Mark and he’s one of the most respected marketing minds on the planet. Mark Schaefer.

12 Experts Define Key Performance Indicators (KPI’s)

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Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member. Key Performance Indicators   (KPI’s) are one of the most over-used and little understood terms in business development and management. The role KPI’s play is much bigger and more important. Really.

The line between Media and Brands is blurring fast

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To compete in the next few years, brands will have to act like media agencies. The media are building marketing agencies. Just this week Condé Nast announced it created a branded content agency called 23 Stories. AdAge has its own agency called Content Strategy Studio. The New York Times and The Huffington Post also have their own in-house marketing agencies.

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Two questions to help you find the value of marketing

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Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. We were thrilled. Life was good! But during the presentation, we received a shock. We were counting, not causing.

How to set up a Social Media Command Center

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Staffing: Many organizations out-source their monitoring to agencies, which offers some advantages for costs, staffing and scalability. Follow him on Twitter and LinkedIn. Staffing: Many organizations out-source their monitoring to agencies, which offers some advantages for costs, staffing and scalability. By Rick Wion, {grow} Community Member. Start with the why.

Social Media Explained. Really.

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You don’t need to know the latest twist in Facebook’s EdgeRank algorithm or even how to set up a Twitter account. Here are the people who can benefit most from this book: Are you leading a marketing, advertising, or PR agency and you’re frustrated because your clients “don’t get it?” So I have this problem. In fact, there is no convincing at all.

The secret to getting me to become your brand advocate

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have known gShift’s marketing director Jonathan Barrick for years through this blog and Twitter, long before he was even in his current position. Agency for advocacy? In my book  Return On Influence  (the first book written about this subject), I predicted that specialty agencies would emerge to speciliaze in influence marketing. Agency for advocacy? Make it real.

Brand 101

Five important lessons on the economics of social media

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Some time in early 2011, I started to see an increasing amount of activity on my Twitter stream that mentioned @pushingsocial. watched his Twitter account and soon began to read his blog. I was blown away. He was also an original thinker who was effectively connecting the dots between an agency, clients and content. He was more than a mysterious Twitter connection now.