That’s paltry compared to Facebook (94%) or Twitter (47%). By comparison, Twitter stands at 55%, Google Plus 44% and Pinterest 52%. This is a MUST HAVE and affordable resource for any agency, marketing department or social media professional. A few weeks ago I professed my love for Instagram and predicted that this easy photo-sharing app would soar. Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Hilarious! MORE >>

Be sure to feature you blog link on social profiles at Twitter, Facebook, LinkedIn, or whatever is relevant to your business. Twitter for animal shelters), but use relevant variations of that keyword. Eric Pratum is the social marketing strategist at his nonprofit marketing agency. Find him on his smart marketing blog or, even better, say hi on Twitter. If you’re like me, when it’s time for the holidays, your mind turns to one thing:  Search Engine Optimization.  So before you overdose on eggnog, I have some homework for you over the holidays. Be social. MORE >>

Jon has become one of my oldest and dearest Twitter friends so the timing of this post is only fitting. Marketing costs were escalating as ad agencies sensed there was money to be made but the school wanted to invest more in facilities for existing students rather than lining marketers’ pockets. After I met with the school management team and grasped their unique selling point of an academic education in English, I set about persuading the school to launch a daily blog, a Facebook Page and to get on Twitter ASAP. Now here is a neat trick. Enjoy! The Backstory. MORE >>

” Let’s look at the risk of this strategy that I recounted in  The Tao of Twitter :  I have a friend who had been building a Twitter relationship with a business executive she admired. He had never heard of her before, and sheepishly explained that his PR agency was tweeting for him. In a well-publicized snafu, a PR agency rep tweeting on behalf of Chrysler Corporation sent out this tweet:   “I find it ironic that Detroit is known as the #motorcity when no one here knows how to f**cking drive.”. He lost his job and the agency lost the account. MORE >>

And yet in our information-dense world of the Internet, we’re starved for clues to help us determine leadership and authority and we readily turn to “badges of influence” like number of Twitter followers or even a Klout score as convenient indicators of power. Almost every corporate Facebook account I know of is run, at least in part, by an advertising agency. Twitter account that is primarily populated by empty accounts and spambots? This is the case for almost every person with a massive Twitter following.). The essence of social proof. My instinct said no. MORE >>