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Digital B2B Marketing
APRIL 30, 2012
View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well. Most full-service and many specialty agencies have similar offerings, and you may have in-house capabilities as well.
Digital B2B Marketing
OCTOBER 9, 2012
Twitter Mention Spam You have probably seen the spam on Twitter promoting iPhones, gift cards and similar. However, when someone replies to you on Twitter, says “must read, check it out” and the topic is clearly the kind of thing you read and share, you expect it to be a genuine recommendation. sent to 43 people.
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Digital B2B Marketing
FEBRUARY 13, 2012
Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. A New Economic Model Publishers and agencies both missed the opportunity in the early 2000′s to redefine the economic model in digital media. The digital media landscape is changing rapidly.
Digital B2B Marketing
JUNE 26, 2012
Integrated “Sure, we can add a twitter icon to our email. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? They are widely used in planning discussions, in agency briefs and in the media, but they no longer clearly communicate your intent.
Digital B2B Marketing
JULY 26, 2011
For an example of this influence, see the bio I use on Twitter. For example, I was one of the first people at any of the large ad agencies to place an online exchange buy from one of the first fledgling trading desks. The one I choose was a digital agency, and it just fit. Food is important. Many say I’m cheap.
Digital B2B Marketing
SEPTEMBER 20, 2012
Agencies or consultants selling persona development need to emphasize the extensive research that goes into their personas, not just the value of the character-based output. Share your view in the comments below or with me on Twitter (@wittlake). Some marketers do not see value in personas beyond the audience research.
Digital B2B Marketing
APRIL 25, 2012
Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. If my goal was to promote Babcock & Jenkins , the agency’s work would be more prominent on this blog, but my overall activity would be very similar.
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