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Customer Experience Matrix

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Its primary clients were then, and still remain, digital marketing agencies. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Distributed marketing also has its own pricing.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

But anyone planning to enter this business had better realize they will be fighting for new customers.* - agency relationships. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. social data.

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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites. Buying Signals” draws on Twitter only. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets.

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Nimble Adds Social Data to CRM

Customer Experience Matrix

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. Say you’re selling a product related to, oh, circuit boards.

CRM 120
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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. which also owns a database marketing services agency called Blue Sheep. The messages can include different forms of dynamic content including recommendations, coupons, and banners.

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Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. The social listening features can monitor Twitter for keywords and Tweets by specified individuals. The system can also monitor and post messages on Facebook.

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Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Armed with this insight, I was much less surprised when Kenneth Cho of social marketing agency Social Agency told me that his new social media campaign tool Spredfast had been purchased immediately after release by major companies including AOL, IBM, HP, Cisco and Porter Novelli. Spredfast supports on-demand posting too.