Paul Gillin

AUGUST 20, 2013

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman listed four characteristics of salespeople that make them poor candidates for social media success: They’re reluctant to share. I think they’re worth sharing.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 9, 2012

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

AUGUST 4, 2012

I first met Peter nearly 30 years ago when he and my ex-wife worked at the same PR agency. I was teaching social media and he had a small agency, Morrissey & Co., He freely admitted that he didn’t “get” social, but he knew it was important and he wanted his people to understand it.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50