Why B2B marketers need to embrace deal marketing
Chris Koch
DECEMBER 29, 2009
Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? A survey of 1000 consumers by marketing agency Razorfish found that just 3.5% of consumers follow a brand on Twitter for “service, support, or product news.”. The answer is we don’t. Tweet This Post.
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