• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Agency, Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Agency, Social Media] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. Buffer.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Agency, Social Media] My top 3 tweets #6
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. All I ask is you consider hiring my agency one day! No 3: Social and Selling do Mix! – Chris.
  • HUBSPOT  |  SUNDAY, JUNE 28, 2015
    [Agency, Social Media] The 100 Most Popular Emojis on Instagram [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Unkind comments and Twitter spats are common, and publications are known to use a person's most embarassing moment as a driver for clicks and views. Click here to subscribe to Agency Post. Social Media Daily
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Agency, Social Media] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. Social Media. SEO Social Media Daily
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Agency, Social Media] Want to Be More Creative? Try These 8 Tools
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. According to my mom, I practically burned through coloring books when I was little, which is why it made sense that I majored in art, then media, and wound up in marketing. We need to be creative on a daily basis.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Agency, Social Media] Mautic Offers Free, Open Source Marketing Automation
    Hurley's hope is that the user community will largely support itself through public forums and that service professionals such as consultants, agencies, and Web developers will fill the rest of the gap. On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Agency, Social Media] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. About KEO Marketing. For more information visit www.keomarketing.com.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Agency, Social Media] Content Marketing Manager Job Description
    ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there. I’ve written before about how to put together your all-star  content marketing team  and the resources required to get the job done. Requirements.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Agency, Social Media] 34 Compelling Content Marketing Stats and Facts
    While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video. However – only 28% of content sharing happens through the big social networks. TopRank ). 2.
  • MARKETING ACTION  |  THURSDAY, JUNE 11, 2015
    [Agency, Social Media] Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries
    Act-On sponsored the webinar: Where Content Marketing Meets Customer Experience, hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. Facebook, Twitter, Pinterest, there are so many of them.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Agency, Social Media] Which Social Network Should You Advertise On?
    Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. Success!
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Agency, Social Media] Top 20 Content Marketing Blogs You Should Read Every Day
    And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. Their top article is  Why agency people are so unhappy. This is a question I get asked, just about every day.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 5, 2015
    [Agency, Social Media] How Businesses Can Maximize WeChat
    WeChat group size keeps shrinking. […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Agency, Social Media] The new guide to minimizing legal risks in Social Media Marketing
    By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Know each social network’s policy regarding contests and giveaways. Very often, marketers want to run contests or giveaways using social media.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 1, 2015
    [Agency, Social Media] My top 3 tweets #2
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. All I ask is you consider hiring my agency one day! No 1: Top Social Platforms for B2B/B2C Marketers.
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Agency, Social Media] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. Please join the conversation online at LinkedIn , Facebook , & Twitter ,  using hashtag #B2Awards. PHOENIX, Ariz., About KEO Marketing. Awards | KEO Marketing KEO News
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Agency, Social Media] Social Media Influence Marketing: Why Include Blogs
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Raymond Morin contributes a monthly column on Social Media Influence. Social Media Influence
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Agency, Social Media] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Agency, Social Media] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    May 20, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of “Web Presence for a website under $100K” in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., And conversion rates of those leads grew by 75 percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Agency, Social Media] The art and science of developing an enterprise content strategy
    A few months ago,  Kevin Green  left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. There are more ways to connect in this ecosystem of social networks — connect people to our own experiences. Not only just in social, but even across traditional publishers.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Agency, Social Media] 6 Data-Backed Lessons for Content Marketers in Europe
    Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. Over a quarter of companies are increasing internal headcount for content marketing, and 28% are increasing investment in agency resources this year. 2) Managing content marketing remains challenging.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Agency, Social Media] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    May 14, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., About KEO Marketing. Awards
  • WINDMILL NETWORKING  |  FRIDAY, MAY 8, 2015
    [Agency, Social Media] 5 Social Media Networks Used by Luxury Brands in China
    So, foreign brands must use Chinese social media networks to penetrate this market and meet the demand of the Chinese population. Taobao The […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Chinese Social Media
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Agency, Social Media] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
    Some are as simple as hashtag use in social media, while others may take a little more research and practice. The campaigns run on any social media platform out there, from Facebook to Vine and everything in between. Speaking of graphics, what do you do when you need high quality social media headers and blog images?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Agency, Social Media] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Social media copy. Question #1: What are the goals of the strategy?  .
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Agency, Social Media] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Agency, Social Media] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. But I also think this tool helps you to see just how much social sharing occurs on the top posts and which channels are driving the engagement. SEO Assessment.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Agency, Social Media] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Most smaller businesses have been late to the game vis a vis social media marketing for the fact that it requires a certain investment in resources as well as an aptitude for leveraging social media as a business tool. Social Media Tools
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 16, 2015
    [Agency, Social Media] 5 Top Social Media Sites Used by Chinese Girls
    The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. Olivier Verot contributes a monthly column on Chinese Social Media. Passionate about Digital Marketing, in 2012 he realized his dream : to open an agency to live from his passion.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Agency, Social Media] Why Blogging Is More Important Than Ever
    Without interesting content, all these media channels are toothless. And (you know this already) interesting content is one of the top reasons people follow brands on social media and elsewhere. For a time, social media was the golden goose. and your social media strategy was done. Blogs. percent.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Agency, Social Media] The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry
    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future. They can turn those photos and the social media posts into brand awareness and sales.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Agency, Social Media] Is social media engagement still a thing?
    Remember when social media was about engagement? Likewise, fast-rising channels like Pinterest and Instagram don’t have the engagement levels we used to see on Facebook and Twitter. Does it still have a place in the social media eco system? Our podcast is also broug ht to you by  Voices Heard Media.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Agency, Social Media] Four Digital Marketing Mistakes You Should Never Make
    Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign. In the old days of social media (five years ago!) Follow Neil on Twitter: @neilmichel. That’s all well and good. But hang on.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Agency, Social Media] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    hadn''t either until I was emailing with Pete Emerson , Senior Web Designer & Developer at New Breed Marketing, one of our partner agencies. My job has me working with some of the best digital agencies around, which means almost every day one of them shares some fascinating nugget of marketing wisdom. Midbound marketing. Try it.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Agency, Social Media] What Life in Modern Marketing Looks Like: 13 Personal Stories
    That also means that I, as a marketing strategist in an agency setting, don’t work normal 9 to 5 hours. Jessica Hodges, Social Media / Digital Marketing Manager, Shoplet.com : It’s my job to keep an eye out for trends, examine consumer behavior, motivations and also keep an eye on competitor movements. What are the implications?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Agency, Social Media] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Brands are slashing their traditional budgets and choosing instead to invest in social platforms and innovations. Are our digital lives blocking our ability to experience physical things? Fast-forward a few years.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Agency, Social Media] Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
    One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. That’s why we put together the 2015 Social Media Benchmarks Report -- it''s 49 pages of of social media data and analysis from over 7,000 business in nine industries.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Agency, Social Media] The Social Graph for Managing Influencer Relationships
    Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of the users. Now marketing and public relations agencies focus their analysis on the content relevance and conversations generated in communities.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Agency, Social Media] The Battle for Marketing Talent in Professional Services
    Firms have recognized the value of sharing their expertise through media partners, whether that means guest articles, quotes in newspapers, or appearances on TV. Our research shows that social media is among the top ways buyers check out potential service providers, outstripping even traditional referrals. Figure 1. Figure 2.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Agency, Social Media] How to Learn Social Media Marketing: 41 Resources for Beginners
    Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Agency, Social Media] 7 Hilarious Twitter Brand Hashtag Fails
    We all know that Twitter offers you the ability to create a trackable, branded hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags. Twitter pandemonium ensued. 4) #ILoveWalgreens. Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Agency, Social Media] 10 Creative Types You Need To Build A Killer Content Marketing Team
    Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. Facebook, Twitter, Instagram, YouTube, Pinterest, blogs. By  NewsCred Contributor, Lauren B. Mangiaforte. The Reporter.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 11, 2015
    [Agency, Social Media] You Want to Attract Chinese Tourists, Target their Community!
    Using chinese social networks is vital to attract Chinese tourists Source infographic: Chinese tourist agency When looking for information, Chinese tourists will go from basic […]. Olivier Verot contributes a monthly column on Chinese Social Media. Twitter | Facebook | LinkedIn |. Chinese Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Agency, Social Media] Brands and Bloggers: Keep Your Sponsored Content Legal
    Twitter only gives me 140 characters!” But it always lands, like the FTC landed on Deutsch LA for having employees post about Sony’s PlayStation Vita on their personal social media feeds …without mentioning that Sony was an agency client. Find Kerry on  Google+  and  Twitter. Add “[Client]” to your tweet.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 9, 2015
    [Agency, Social Media] Velociraptors in the kitchen (or: the importance of context in social media)
    The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. If the last few years has shown us anything, it’s that we all love social media.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Agency, Social Media] Social Media Secrets To Build Your Personal Brand
    Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. Social Media
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Agency, Social Media] How to Build Your Twitter Following (for Free)
    Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. If those two options are a bust, what’s a Twitter marketer to do? Here are seven ways to get all the Twitter followers you need. Tweet often.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Agency, Social Media] 13 Easy-to-Use Tools for Creating Killer Visual Content
    The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. Social media is an excellent starting point. On Twitter, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets according to Buffer.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Agency, Social Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Back in those wayback days of yore, I was working at a marketing agency, and I struggle to remember how I was able to keep up with current trends. Media Life Magazine has been around since 1999. Agencies also need to share their knowledge with clients, and lead by example. What’s your wake-up routine? Not as many, of course.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Agency, Social Media] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. Millennials.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Agency, Social Media] Introducing The VerticalResponse Integrations Marketplace
    Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. Start converting your website traffic into email opt-ins and social fans with Justuno. Luckily, Kickbox is here to help you. The best part?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Agency, Social Media] Does Marketing Get No Respect?
    Social media came along around 12 years ago to allow us to connect with people who had similar interests. Consumers didn’t need to rely on media companies for the news or brands for product information. They get big budgets to hire expensive agencies who make massive media buys. Yes Promotion was one. Or no.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Agency, Social Media] Tech Review: HipChat vs. Skype
    You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. Integrates with 62 other software’s including ZenDesk, WordPress, Mailchimp, Twitter and more. Better file sharing. Online Marketing
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Agency, Social Media] What Social Media Can and Can’t Do by @davekerpen
    Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Amen, Dave.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Agency, Social Media] To Everything Spin, Spin, Spin
    Oreo is a beautifully managed brand that is growing its equity exponentially but even they admit they can’t tie revenue to the tweet , which is why we need to have some realistic success criteria around the value of Carpe Twitter. 7. The number of companies using two or more agencies is down 13% since 2009. You need your geeks.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Agency, Social Media] Copywriting Lessons From Companies Doing It Right
    The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. First, the article isn’t written by Intel’s media relations team. It’s “contributed” by Marley Kaplan, the founder and CEO of a consulting agency. ThisOutfitThough - Bringing The Thunder to Social. Red Bull knows this.
  • MI6 MARKETING AGENCY  |  SATURDAY, FEBRUARY 14, 2015
    [Agency, Social Media] Mi6 Marketing Wrap Up #19
    Date: Dec 15, 2014 | Source: Version One | Author: Angela Kingyens   | Twitter. In this post Angela introduces the concept of the engagement pyramid which recommends web business companies, such as social networks, to create an engagement pyramid. Date: Jan 14, 2015 | Source: LinkedIn | Author: Eric Quanstrom | Twitter.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Agency, Social Media] How to Hire The Perfect Person To Run Your Social Media
    Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. If you’re among this group, there are probably three major investments you’re considering: Social media advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Agency, Social Media] The line between Media and Brands is blurring fast
    To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Agency, Social Media] 3 Surprising Ways to Succeed in Social Media
    Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Dave is the author of the 2011 New York Times bestselling book Likeable Social Media. Dave was also named Most Social Inc. So – when it comes to social media, Dave knows whereof he speaks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Agency, Social Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. This will make it easier for the agency to fine the next company or influencer that gets it wrong.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Agency, Social Media] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Agency, Social Media] The Top 5 Social Media Networks in China for 2015
    During these 25 hours, the Chinese netizens watch a lot of multimedia content and are […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Passionate about Digital Marketing, in 2012 he realized his dream : to open an agency to live from his passion. Chinese Social Medi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Agency, Social Media] Two questions to help you find the value of marketing
    Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s. Focus on direct visits only (and make sure any paid media is being coded to easily be identified and tracked!). We were thrilled. Life was good! Market share.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Agency, Social Media] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. Pixel-based retargeting is also available on Facebook and Twitter. Below is an example of Irish Digital Marketing agency, Wolfgang Digital , using retargeting to promote a new piece of content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Agency, Social Media] 5 Ways to Differentiate Your Marketing Content
    Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Agency, Social Media] 5 Ways to Differentiate Your Marketing Content
    Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Agency, Social Media] 4 Ways to Differentiate Your Marketing Content
    Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Agency, Social Media] New Marketing Automation Options for Small Business in the VEST Report
    The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. It recently added lead scoring and the ability to look up individuals on social networks.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Agency, Social Media] What Social Media Can and Can’t Do by @davekerpen
    Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Agency, Social Media] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen Illustration (c) businessesgrow.com The post 14 Data Visualization Tools to Tell Better Stories with Numbers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Agency, Social Media] The state of the nation on SEO, content strategy and earned media
    There’s not much sharing going on without content on the social web. I What’s the role of customer connection in this? A few years ago social media was small and quiet. The post The state of the nation on SEO, content strategy and earned media appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] 9 Essential Email Inbox Filters for Marketers
    Side Note : if you''re an agency struggling with your invoicing/accounting processes, tools, or follow-through, I''m putting together a bunch of resources on this right now ( sign up for early access here ). 5) Filter vendor emails. As an agency owner, I''m involved in a number of sales conversations. What Is Proper Email Management?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    EIU: Three years ago we had mobile, we had social media and we had a tremendous amount of data, so I’m not sure how that’s a change. We created a command center where for several weeks we had two or three people from each of 12 to 14 agencies, plus marketers who publish, analyze, listen and edit. Share the truth.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] You’re doing a terrible job with search and social
    To turn it from being optimized for spiders and bots to being optimized for the real people, the real visitors, the real social and search engine hand off that is more essential these days when it comes to Google remaining on top in the competitive legal space. Social Media is an Afterthought. Positive Social Shares/Mentions.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] Top 10 Guests on Marketing Made Simple TV
    Craig Yaris of Social Ribbit directed all the shows too and I booked awesome guests. Let me introduce our team, including show director, Craig Yaris of Social Ribbit and our platform of Watchitoo, which is now called NewRow as their new release really improved video quality. You can find Joe on Twitter @JoePulizzi. https://www.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] What It Takes to Optimize Your Brand’s Organic Search Visibility
    Accordingly, the benefit she could expect to reap from turning her SEO over to a professional agency or consultant spoke more to a difference of degree than to one of kind. But another, bigger revolution followed that one a few years later: the rise of social media. When did SEO become so complicated? The On-Page Factors.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 9, 2015
    [Agency, Social Media] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Jeff Ogden of Find New Customers is an award-winning marketing expert who was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, which was all over Twitter by @fionavesey and @kenthuffman. Winning this award was a great honor and they gave me this cool image to share with you. Holy Crap!
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Agency, Social Media] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. Unruly : A blog that focuses mainly on short form video and using social to improve video effectiveness.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Using Rich Media To Convert Random Readers. With competition on the rise, many businesses and agencies need to continue putting Conversion Rate Optimization at the top of their priorities. DataSift is a platform that ‘sifts’ through all of the grains of sand that make up our social media conversations. percent).
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] What to Cut From Your Marketing in 2015
    Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. Did you know that the average B2B marketer promotes their content on six social platforms ? Your audience probably doesn''t hang out on every single social network, so your social strategy should mirror their consumption habits.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    User-generated content won’t only be relegated to the realm of social media. 2. There will be an enormous, brand-led shift in media ownership.  “Soon, many of the top media sites in the world will be brand-owned,” says Doug Kessler ( @ dougkessler ), Creative Director and Co-Founder of B2B agency Velocity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] How Do You Start Over After Building a Successful Blog?
    Social Media Explorer started in September of 2007 as a place for me to blather on about this new-ish marketing channel. An example: Certainly, I’m honored that these people would think so highly of my content they’d automatically share it, but the post referenced in these auto-Tweets on Social Media Explorer isn’t even written by me.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Agency, Social Media] Before and After: The Transformation of One Business Blog
    Our marketing agency Revenue River''s blog was boring. Want to get the latest skinny on social media? Give us a shout at marketing@revriv.com or find us on Twitter ! Scratch that. It was boring and ineffective. Poor blog subscription rates. Authors with no identity. Laid articles out with better title and image balance.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Agency, Social Media] 4 tips for generating more return business in any industry
    Here are some pragmatic ways you can offer complementary products or services: Freelance copywriting agencies can offer complementary metrics analysis or blog redesign tips. Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Reward Negativity.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 24, 2014
    [Agency, Social Media] Knock-your-socks-off marketing measurement: here’s how!
    Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Find out where your customers hang out the most and join them—on Twitter, Tumblr, Facebook–wherever they are, you are.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Agency, Social Media] 15 Weird and Wonderful Company Holiday Cards
    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. The agency is crowdsourcing a 3D printed holiday village. 14) St.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Agency, Social Media] Use Social Media to Recruit in a Traditional Recruitment Agency
    For years now, traditional recruitment agencies have changed the way they recruit to stay at the top of the recruitment services available on the market. From From offline job offers ads in […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Social Recruiting
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Agency, Social Media] Five Signs of Hope in Marketing Land
    or follow me on Twitter @bizmkter. Awesome Ideas Selling to Small Business Social Media Websites ad agency B2B marketing bizmarketer corporate overlords Elizabeth Williams email marketing linkedin social media Some people think Spring is the season of hope. Of Dogs and Big Data. Fun with Bankers. Well done!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Agency, Social Media] Human-to-Human Marketing: A Trend for 2015 and Beyond
    With humans so attached to their technological counterparts, businesses must find ways to reconnect with consumers on each device and each social platform they use, but in a way that enables those consumers to actually feel connected to the business on a more human level than was previously ever required. That sounds horrible, right?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Agency, Social Media] The 15 Best Infographics of 2014
    Chamber Foundation. 8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. 9) 42 Butterflies of North America, by TableTop Whale. Share your favorites that we missed in the comments or on social media. These 15, however, managed to stand out. 13) U.S.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Agency, Social Media] Internet video killed the TV star. The rise of YouTube for B2B advertising
    No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Although even with television’s new media platforms such as ITV Player and 4oD, the advertising options can still be quite limited. B2B Marketing Social media Content marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Agency, Social Media] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Some of our most important agency customers were in the transportation industry. So I did that. It’s free.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Agency, Social Media] The 411 On Facebook Q&As For Marketers
    Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. Facebook Q&A vs. Twitter Chats. Social Media How to Create a Facebook Q&A.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), Like this post?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] Content Marketing Is A Strategic Solution To A Strategic Problem
    Add this to the fact that the non-content (media) budget spent your business goes towards banner ads that are ignored by 99.9x% of the audience, TV ads that are skipped by more than three-quarters of us, landing pages that have 99% bounce rates and emails that are opened by fewer than 10-20% of those who receive them. Cost per lead. Branding?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. Social Fresh ). Social Fresh ). Social Fresh ).
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] How to Create an Editorial Calendar
    They range from no-tech to high-tech, from no-brainer-simple to a tool complex enough to run an ad agency. If you just want to manage a company blog and have other tools for social media updates and everything else you’re doing, this may be all you need. Second, CoSchedule is for blogs and social media only.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Agency, Social Media] Social media success through cultural nuance
    This is a story of just how flat the world really is, how social media is making that flat world contract on itself just a little bit more, and the discovery that understanding cultural nuance is the key to international social media success. There aren’t a ton of us who have run social for brands. Way out.
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