• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Agency, Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Agency, Social Media] Grande Guide to B2B Blogging
    Mark Schaefer is the author of The Tao of Twitter and. GET MEDIA COVERAGE Because blogging positions you as a thought leader, it. offers the potential for reporters and media outlets to. readers, emails and on social media channels, and it. email and the social networks they use most. to the social web.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Agency, Social Media] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    million others who made time last Sunday for Super Bowl 50, you’ll probably have kept a phone close and an eye trained on Twitter for much of the broadcast – shouting out the brands that won you over with their Super Bowl spots, dragging the ones that came up short, testing your luck with the various offers made. As I said. Egregious.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Agency, Social Media] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Below are ways to use ‘likes’ to your staffing firm’s advantage by making potential clients and candidates invested in what you have to say across your social media platforms. The way dopamine is released, with regard to social media, is much more basic (and sedentary). The dopamine goldmine. We all want to feel rewarded.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Agency, Social Media] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. And our social media presence is consistent from Facebook to YouTube.”. That’s a great story. Videos.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Agency, Social Media] Everything You Need to Know About User-Generated Content
    Outsourced paid content (from agencies or freelancers, for example). As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Image from Ipsos MediaCT’s ebook, Social Influence: Marketing’s New Frontier. Content from social media contests.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Agency, Social Media] 8 Things to Do Before Interviewing Someone for Your Team
    There are many social media platforms where you can learn more about them, starting with LinkedIn. For a strategic brand and marketing agency like ours, if a candidate does not have a professional profile with a link to their portfolio on LinkedIn, this lack of prowess is a concern. Twitter and YouTube, yes. Refrain.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Agency, Social Media] Evaluating Marketing Agencies
    agency (n.): an establishment engaged in doing business for another. Does your in-house marketing work with an agency? How well does this agency do business on your behalf? How How do you even begin to evaluate an agency ? I’ll attempt to answer this question. Source: Merriam-Webster. Source: Merriam-Webster.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 22, 2016
    [Agency, Social Media] 5 Innovative Social Media Strategies in China for 2016
    Social media is one of the most powerful tools for brands to connect with the public and target customers. Due to the increasing competition and the fact that people are getting more accustomed and less impressed with traditional social media marketing strategies, innovativeness has become crucial. Chinese Social Media
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Agency, Social Media] When Social Media Hurts
    As a team of social media gurus, our team consistently preaches the value of social media to our clients. But are there situations when social media can hurt, rather than help? Here are a few times when social media can potentially have a negative impact on your brand: Going silent.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Agency, Social Media] 8 Ways to Improve Your Online Content Marketing
    Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again. Experiment with New Approaches and Alternative Media. Amplify Reach with Paid Search and Social. Good question. Let’s dig in.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Agency, Social Media] What to Include in a Content Marketing Proposal
    So, whether you work on the agency side or in-house, you will likely need to submit a proposal for budget and resource approval. Social Media Strategy: While social could be considered its own entity, it’s a critical component of a successful content strategy. Drop a comment below or connect with me on Twitter to chat!
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Agency, Social Media] 47 Superb Social Media Marketing Stats and Facts
    Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Agency, Social Media] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices. BOTTOM-LINE MARKETING AGENCY BOOSTERS FOR 2016. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Agency, Social Media] How to Use Native Advertising Without Getting Fined by the FTC
    The Advertising Standards Authority in the United Kingdom, for instance, banned a native YouTube ad sponsored by Oreo that featured two well known video bloggers because the agency felt it was not clearly identified as marketing communication. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Agency, Social Media] Add For Immediate Release to your podcast queue
    While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. So, Should other agencies follow suit? So, it was an honor to be included.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Agency, Social Media] The Brand Resolution That You Can’t Skip
    Whether you’re creating content for your blog, your website, or on social, the style you write in will become the “voice” of your brand. While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Agency, Social Media] 5 Reasons most content marketing is FAR behind where it needs to be
    Newspapers, magazines, and other traditional media channels are failing all around us. Nearly every day you can find this tired advice on the web: Companies need to be in the publishing business — that we need to “think like a media company.” They “bump into content” through social media all long.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Agency, Social Media] Get Over Your Fear of Marketing Automation Software
    Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. The price!
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Agency, Social Media] Get Over Your Fear of Marketing Automation Software
    Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. The price!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 29, 2015
    [Agency, Social Media] Are we taking authenticity too far?
    Tom Webster and I dissect: Twitter’s strategy and the user-unfriendliness of Silicon Valley products. American politics and social media — a surprising discussion on social media and television. Our podcast is also broug ht to you by  Voices Heard Media. It’s pretty interesting stuff.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Agency, Social Media] A Digital Marketer's Christmas Wish List
    Santa, let me give you some insight into the dark side of the digital marketing, which is embodied in a maxim that amounts to an unending devil’s bargain for the beleaguered digital marketer: the proliferation of digital media implies, and often necessitates, a corresponding proliferation of digital marketing content. Nick now more than ever.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 23, 2015
    [Agency, Social Media] Why Your Website is About to Become a Lot Less Important
    My agency suit friend, Marc has very sore feet this week. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Let’s call that social media. But what if we stop defending ourselves on social media? Oddly, nobody responded.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Agency, Social Media] 3 predictions for online marketing in 2016
    It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Pop them into the comments or let me know on Facebook or Twitter. There’s more!
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 18, 2015
    [Agency, Social Media] The 5 Hottest Chinese Social Media Trends for 2015
    With 668 million active Internet users, which is almost double the population of America; China has seen a dramatic increase of Social Networks users in 2015. The mainland population in China is prohibited by censorship laws from using the dominate social networks of other countries such as Facebook, and Google+. Chinese Social Media
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Agency, Social Media] 5 Reasons to Go All-In on Social Media in 2016
    If one of your main business goals for the New Year is to get your messaging in front of thousands of passive and active job seekers, then it's time to go all-in on social media. Going all-in on social media means more than posting a blog article once a week. Reasons to Go All-In on Social Media in 2016.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Agency, Social Media] Why Your Company Should Hire an Inbound Marketing Agency
    However, the widespread consumer adoption of the Internet, social media, and mobile devices in recent years has forced a fundamental shift in the marketing function away from these increasingly irrelevant outbound practices toward an more nuanced inbound approach. Social Engagement. What is Inbound Marketing? Content Creation.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Agency, Social Media] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    There are plenty of ways to quantify your success metrics, from generic goals (increasing overall revenue) to specific ones (increasing referral traffic from social channels). Social Media. Having grown beyond the notion of likes, follows, and shares, social media presents a huge opportunity for marketers. Email.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 7, 2015
    [Agency, Social Media] Is Real-Time Marketing a Trap?
    Every few minutes, I’ll pick it up, scroll through social media, put it beside me, and continue watching my show. Many of these people are scrolling through social media, looking up show-related information, or finding more details about something they have seen on TV. At first glance, this strategy is appealing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Agency, Social Media] Top online marketers on Twitter
    We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. MediaMktgIT — Social Media Mktg IT. Social Business. Socialfave — Social Fave.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 30, 2015
    [Agency, Social Media] 2015: The Golden Age of Social Media in China
    In China, 2014 was the year that social network popularity decreased, but it’s a different story for 2015. Olivier Verot contributes a monthly column on Chinese Social Media. Passionate about Digital Marketing, in 2012 he realized his dream : to open an agency to live from his passion. Chinese Social Media
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Agency, Social Media] A Long List of Social Media Advertising Stats
    If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Agency, Social Media] 52 MarTech and Marketing Ops Champions You Need to Follow
    The ever-changing landscape makes it hard to keep pace, but with Twitter, there is a sea of great information, shared fluidly throughout the day (if you follow the right people). Here are 52, of the right people, who you need to follow on Twitter to stay in-the-know with all things marketing ops and martech. Gary Katz, @garymkatz.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Agency, Social Media] 3 Ways Social Media Adds Spice to Traditional Public Relations
    You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Social Media marketing agency social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 17, 2015
    [Agency, Social Media] Social Media Believe it or NOT!!!
    On our latest podcast episode, Tom Webster and I dug deep into the bowels of the Internet to explore some of the most amazing facts and figures from the social web. It’s social media BELIEVE IT OR NOT! The number one social network in the world (it’s NOT Facebook!). The post Social Media Believe it or NOT!!!
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 17, 2015
    [Agency, Social Media] What Exactly Do You Do?
    common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. “So—what exactly do you do?” click to enlarge). It happens.
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 15, 2015
    [Agency, Social Media] Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation
    This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. ——– 2) We’ve Lost Nearly Half our Social Referral Traffic in 12 Months. from Buffer.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 12, 2015
    [Agency, Social Media] How to Suck at B2B Social Media and More Thoughts on Engagement
    The B2B chatter of late is around the evolving social media landscape and how to figure out if your engagement strategy is working. How To Suck At Social Media: An Indispensable Guide For Businesses. The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. Never fear. From Tony Zambito.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Agency, Social Media] There is No Such Thing As an Offline Business Anymore
    For companies who want the best, you could hire an agency to develop your website. There are benefits of having an agency develop your website, but the price will be more expensive than freelancer or web development moonlighters. Step 5) Join the Social Media World. This is a place to have fun and be social.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Agency, Social Media] Your website is wearing mom jeans and shoulder pads
    When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Even Your Clients’ Names Change.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Agency, Social Media] Which Marketing Tactics Are The Most Overrated? [New Data]
    Specifically, we asked our survey respondents to rate the following marketing tactics on how overrated they think they are: blogging, social media, sales enablement, collateral development, SEO, email marketing, traditional paid advertising, online paid advertising, and PR. Are we seeing signs of social media fatigue?
  • KEO MARKETING  |  MONDAY, NOVEMBER 9, 2015
    [Agency, Social Media] How Effective is Your Digital Marketing Strategy?
    To understand the “diagnosis” part of the kernel, pretend you want to design a social media strategy for your organization. Continuing with the social media example, a guiding policy might consist of the following elements: Direct most attention to LinkedIn and Twitter, the networks where our audience is the most active.
  • HOOTSUITE  |  MONDAY, NOVEMBER 9, 2015
    [Agency, Social Media] 15 Must-Follow Social Media Experts on Twitter
    If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 4, 2015
    [Agency, Social Media] Children of the Cloud
    brought them together at a CIO conference earlier this month to offer insights into the impact that the Internet, cloud computing, and social media have had on the next generation of American workers. Cloud, mobile, and social have made such impact possible. REX recently raised $1.25 Thomas is 20. Cisco Systems Inc.
  • CONNECTING ELEMENT  |  TUESDAY, NOVEMBER 3, 2015
    [Agency, Social Media] How to master reactive marketing on social media
    Marketing in the moment can be a great way to get your brand noticed on social media, but it’s not as easy as it looks. Here are our tips for reactive social success. The post How to master reactive marketing on social media appeared first on Connecting Element.
  • KEO MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [Agency, Social Media] Targeting Easier Than Ever in Digital Marketing
    Social media platforms are making a major push to ramp up ad revenue, so they are expanding and improving the tools and features they offer to help businesses reach the specific audience they have in mind. Many digital marketing agencies are also incorporating retargeting into their online advertising strategies.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 28, 2015
    [Agency, Social Media] 10 Tips to Market Your Brand on WeChat
    Nowadays, everyone who knows China and how to do business in this country will tell you that social media platforms like Tencent’s WeChat are the future when it comes to marketing strategies. Olivier Verot contributes a monthly column on Chinese Social Media. Twitter | Facebook | LinkedIn |. Chinese Social Media
  • KEO MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Agency, Social Media] Online Advertising: Click-to-Call Boosts Conversions
    Stepping up your social media advertising efforts is another way to generate leads while bypassing the landing page. Both Twitter and Facebook have been expanding and improving their advertising tools and options, so you have many choices as to how to connect with your target audience on those platforms.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 23, 2015
    [Agency, Social Media] Does Your Marketing Department Need A Data Scientist? And Other Data News
    Social media marketing. Back then, agency experience translated into data points in a different context — not of metrics derived from ad servers or social media platforms or aggregation formulas, but the knowledge that accumulated over years in the business. Twitter Boasts of What It Can Do with Your Data.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Agency, Social Media] Here’s just a taste of what transpired at MarTech Europe this week
    ” He described the shift from the first era of brand voice (advertising), to the second era of consumer voice (social media), to the third era of product voice (IoT), where every product acquires a digital identity. No walls — instead of chains of agencies, vendors, contractors, etc., ” I had to look it up.)
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Agency, Social Media] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    We've collected 12 places on the web where you can browse and search for examples of great marketing -- including website design, design in general, email marketing, and social media pages. The categories you can filter by include things like "technology," "design agencies," "promotional," "ecommerce," and "hotel/restaurant."
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 21, 2015
    [Agency, Social Media] 5 Ways to Boost Audience Engagement in the Digital Age
    In 2015, it’s anything but a surprise that social media has completely revolutionized how companies, agencies and organizations connect with their audiences. For example, Periscope, which is driven through Twitter, can be a great tool for streaming live Q and As, behind-the-scenes interviews or new product releases.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Agency, Social Media] 20 Experts Provide Their Content Marketing Predictions For 2016
    We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites.  Yes, building an owned-media platform takes time, so some with short circuit the process and just buy the asset. The leading marketing trend of 2016 will be the maturing of  the age of ad blocking.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 14, 2015
    [Agency, Social Media] Meeting the Challenge of Content Snacking
    In recent years, marketing and public relations agencies have overwhelmingly adopted content marketing, and suddenly we’re witnessing an escalation of content offerings. Raymond Morin contributes a monthly column on Social Media Influence. Twitter | Facebook | Google+ | LinkedIn |. Social Media Influence
  • HALEY MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Agency, Social Media] How Should Our Staffing Firm Use Facebook?
    For many staffing and recruiting firms, the way to best utilize Facebook isn’t as clear-cut as some of the other social platforms available. Are you ready to create a full social media strategy? Download our eBook Social Media: A Game Plan for Staffing and Recruiting Firms  or reach out to our team today! Part I.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Agency, Social Media] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Top Social Media Platforms (by Active Users).
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Agency, Social Media] My Top Content Marketing Predictions For 2016
    predicted that advertisers would throw good money after bad and that display media would make big budget gains. also thought that we would stop asking about social media ROI (not so right) and that we would start to see a shift to content marketing (slow start but right.). Agencies? I don’t think ads are evil.
  • MI6 MARKETING AGENCY  |  FRIDAY, OCTOBER 2, 2015
    [Agency, Social Media] Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer
    This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. This Guy Gets Social Selling. Is Twitter now the number one choice, over LinkedIn, for sales and marketing professionals?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Agency, Social Media] What’s the ROI of Employee Advocacy? Social Selling.
    A good friend of mine was director of social marketing for a large enterprise in the financial services industry. When he started working, he realized that they were subscribed to a social media monitoring tool recommended to them by their PR agency. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Agency, Social Media] Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It
    When it comes to using social media as a true sales and recruiting tool, the secret’s out (actually it’s been out for a while).this It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+. Social media is more than Candy Crush requests. this stuff works. Let’s get to the data.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 25, 2015
    [Agency, Social Media] 6 Mistakes Western Brands Make on Chinese Social Media
    There are over 634 million Chinese internet users (over twice the population of the US) and 400 million active monthly users on social networks in China. It’s not surprising that online social media has become a key target for marketers and businesses the world over. Twitter | Facebook | LinkedIn |. Olivier Verot.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Agency, Social Media] 10 Ways to Generate More Leads from Your Business Blog
    If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”). 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 22, 2015
    [Agency, Social Media] “Curation” versus Fair Use: How to keep your content safe
    This is from an actual email exchange with an agency website that did just that: If you feel this is somehow in violation then feel free to waste your money and have your lawyers contact me. Find Kerry on  Google+  and  Twitter. Legal implications copyright kerry gorgone legal implications social media lawOnly it won’t.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Agency, Social Media] Social Media Marketing: Top 100 Influencers and Brands
    The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer. Twitter Handle. Twitter Handle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Agency, Social Media] Case study: Social media engagement as a point of differentiation
    There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). Check their Facebook Page and Twitter account. Learn more about Trevor at trevoryoung.me or follow on Twitter @trevoryoung. Many (most?)
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Agency, Social Media] 9 B2B Marketing (and Life) Lessons from #Inbound15
    She asked Inbounders, “ What are your boundaries and how can you push through them? ” I was intrigued by her question and her experience marketing for both iconic brands like Dunkin Donuts and at well-known agencies. Thanks #INBOUND15 & @azizansari for the funniest conversation abt romance, social media & small water cups ever!
  • OPENTOPIC  |  MONDAY, SEPTEMBER 14, 2015
    [Agency, Social Media] Content Marketing Spotlight Series: A Q&A With Guy Kawasaki
    Connect with Guy on Twitter @GuyKawasaki. When paid advertising and pure promotion through social media became ineffective, what choice did companies have but to seek other ways to attract attention? Twitter, of all things, permits you to attach four pictures to a tweet. He is also the author of APE , What the Plus!
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Agency, Social Media] Agencies: How to Build an Email Campaign – When Your Client Has No List
    “Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Purchasing Lists.
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Agency, Social Media] Tracking Email Analytics Outside of HubSpot
    While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. The shortened URL is great for social media platforms such as Twitter where you need to keep your character counts low. What is a HubSpot Tracking URL?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 1, 2015
    [Agency, Social Media] 3 project management tools for your distributed business
    That gives me plenty of room as a singleton agency with an infinity of partners, colleagues, referral networks, and all that. I’m already using 27/40 projects and have dozens of people as colleagues or clients running through the live projects. Today, I will share the  project management tools that I have used. It Basecamp. It works.
  • 2PINZ  |  MONDAY, AUGUST 31, 2015
    [Agency, Social Media] Hear ye! Hear ye! Read all about it… on Social Media!
    Public relations agencies and companies learn a lot from social media. They don’t just market on social media. Of course as an agency or company marketer, you give a lot of yourself to promoting goods and services on social. think that too many people have too few social media network accounts.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Agency, Social Media] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. The folks at Anheuser-Busch paired up with agency AKQA to create Facebook ads targeting millennials that would encourage them to try Budweiser products. Image Credit: Twitter. 9) Amnesty International.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Agency, Social Media] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Now, buyers turn to your website, Google, and social media for answers. Join us on LinkedIn and Twitter for tips and strategies on turning your website into a powerful asset. Don’t believe it? You’d better take a look at the research. Figure 1. How Buyers Check Out AEC Firms. Is It a Five-Alarm Website Emergency?
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Agency, Social Media] 10 Signs Your CEO Has an Outdated View of Marketing
    Point out the cost of doing a release, including the number of hours involved from your team, and show how you would reallocate that budget toward efforts that are bound to be more effective at getting media coverage, such as creating an awesome piece of content. 2) “Our blog should talk more about how great we are.”. Then track your stats.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Agency, Social Media] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Also, more than half recommend a firm due to their online presence—their blog posts, social media interactions, website, positive reviews and more. Perhaps your company is not active on relevant social networks or does not rank highly within search engine results. We have all had the experience. Frustrating.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 19, 2015
    [Agency, Social Media] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
    Bonin Bough is tremendously passionate about digital and social media and his point of view is a new twist on disruptive marketing. smaller startup is able to do this through trusted partnerships with content agencies and a less rigid review and approval process. that allows these brands to stand out. Click To Tweet.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 17, 2015
    [Agency, Social Media] Social Media Influencer Marketing: More Than Just Popularity
    The concept of the social media influencer marketing has never been really popular with agencies and businesses. Social media influencer marketing has become the new buzzword. The 10 steps to influencer marketing in social media In fact, influencer marketing […]. Social Media Influence
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Agency, Social Media] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. In 2006, the company hired the agency Blattner Brunner to create a series of print ads showing how Legos could be a catalyst for the imagination. Millions? Billions? Trillions? How about hundreds of trillions?
  • KEO MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Agency, Social Media] Google+ Now Easier to Avoid
    Google+ never seemed to gain the sort of widespread traction that other social media channels like Twitter and Facebook were able to achieve. Marketers that were active on Google+ may want to view these latest developments as motivation to revisit their social media strategy and step up their activity on other channels.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 12, 2015
    [Agency, Social Media] The Top 5 Social Media Strategies Used by Chinese Brands
    One-third of this time is spent on Chinese social media. Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Chinese Social Media
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Agency, Social Media] Social media content discovery and curation for the win
    There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. The post Social media content discovery and curation for the win appeared first on Biznology.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Agency, Social Media] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Your company has marketing people (and a marketing agency) who can mount a content marketing effort to help transform your lead generation efforts. Many marketing and agency people with traditional backgrounds are not used to being held accountable for their activity. Social proof, share-ability. What is the content’s focus?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 5, 2015
    [Agency, Social Media] Why a Blog Can Help in Generating New Business
    There are lots of online business directories where you can just submit your URL, agency’s name and a description of your services. There are also many social media sites where you can simply build links to your site. Publish new blog content to your other social media accounts such as Facebook and LinkedIn.
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Agency, Social Media] Digital Debris: Why Data Needs an Expiration Date
    Everything from my name and date of birth to my social security number and bank account numbers.  million individuals was compromised by the hack of the agency’s background investigation database. Well some of the data is growing out of the rapid rise of social media. Twitter users tweet 277,000 times. Yikes!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Agency, Social Media] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    And of course in today's world, the best and most direct way to engage with someone is via the use of social media, which according to Carter Hostelley, CEO of LeadTail is the #1 thing CMOs have in common. Social insights help marketers identify current influencers and up-and-coming sources to watch.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2015
    [Agency, Social Media] The real problem with real time marketing
    Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. Brands responding to each other on Twitter — effective moments, or brands pleasuring each other? Our podcast is also broug ht to you by  Voices Heard Media. Are you ready for this? Let's go!
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Agency, Social Media] 12 About Us Page Examples That Are Probably Better Than Yours
    The c reative agency and media company communicates that point with both an edgy name and an incredibly fun story told through video and parallax scrolling, right on their homepage. But having awesome content on your website is crucial to making inbound marketing work for your business. Why, with your 'About Us' page, of course! story.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 22, 2015
    [Agency, Social Media] Do You Know China’s Baidu Social Network?
    Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Twitter | Facebook | LinkedIn |. Do You Know China’s Baidu Social Network?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Agency, Social Media] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    And then, late one night in January, my colleagues Kieran and Joe had a Twitter conversation with Rand Fishkin about the HubSpot blog's editorial strategy. After Joe and Kieran chatted with Rand on Twitter, we reached out to Trevor Klein at Moz to see if he wanted to run a similar experiment with their audience. Social. FAQs] ).
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Agency, Social Media] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Scenario 2: You're Director of Marketing for an agency that specializes in design solutions for small businesses. Manage social media. Not bad.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Agency, Social Media] My top 3 tweets #9
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. All I ask is you consider hiring my agency one day! No 3: Twitter Let Me Down. – Chris. Why top 3?:
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Agency, Social Media] My top 3 tweets #9
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. All I ask is you consider hiring my agency one day! No 3: Twitter Let Me Down. – Chris. Why top 3?:
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Agency, Social Media] My top 3 tweets #9
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. All I ask is you consider hiring my agency one day! No 3: Twitter Let Me Down. – Chris. Why top 3?: 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Agency, Social Media] Here are Some Blogs Professional Tradesmen Read
    The first question to answer is are your products or services applicable to your end users using social media? If social is to be a part of your media relations strategy, you must remember that different rules apply to social: Your brand can be affected positively or negatively. All blogs are not created equal.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 12, 2015
    [Agency, Social Media] My top 3 tweets #8
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. All I ask is you consider hiring my agency one day! – Chris. No 1: Does the Lean Startup Method Work?
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 12, 2015
    [Agency, Social Media] My top 3 tweets #8
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. All I ask is you consider hiring my agency one day! The post My top 3 tweets #8 appeared first on MI6 Agency.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 12, 2015
    [Agency, Social Media] My top 3 tweets #8
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. All I ask is you consider hiring my agency one day! The post My top 3 tweets #8 appeared first on MI6 Agency.
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