• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Agency, Social Media] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? Blog B2B Social media Social media strategy
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Agency, Social Media] Pubcon Preview: Content, Media & Site Reviews
    Content, Search and Social Interplay. Session Details : The key to success is to create a continuous feedback loop between search, social and content. That content can then be shared on social media channels. — Producerism: Being Your Own Media. Which ones? Glad you asked. Have a question on your site?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Agency, Social Media] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    In this idea-packed presentation from the Colorado Staffing Association Annual Conference , Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and recruiting website. Twitter? Social Proof. Want to turn your website into a staffing ATM? Video Transcript.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Agency, Social Media] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Agency, Social Media] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? 11 Ad Agencies to Follow on Twitter. 1) R/GA.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Agency, Social Media] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    For an inbound marketing agency, you might say “What Does Your Business Want to Improve?” When you don’t segment emails, your engagement will be lower and your success will be diminished. 4) Connect with niche readers on social media. That’s where a content offer based PPC ad comes into play! Where do they go to get information?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Agency, Social Media] A Brief History of Online Advertising
    WebConnect, an ad agency that specialized in online ads, began helping their clients identify websites their ideal consumers visited. As social media platforms picked up steam in the mid 2000s, advertisers sought a way to integrate ad content in a way that was both effective and non-intrusive. The History of Online Advertising.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Agency, Social Media] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Agency, Social Media] See What Content Marketing Success Truly Looks Like
    Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest. The film also saw a reach on Twitter of 14.6 Organic sharing of Lenovo content on LinkedIn generated a 24% increase in earned media value.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Agency, Social Media] 18 of the Best Personal Websites We've Ever Seen
    Or select one of the social media icons to connect with him on platforms like Twitter -- where his cover photo happens to seamlessly align with the branding of his website. Think about the colors, images, and media you want to be a part of your story that you couldn’t include in a document resume. Ah, the job search.
  • CONNECTING ELEMENT  |  TUESDAY, SEPTEMBER 6, 2016
    [Agency, Social Media] It’s time to get conversational with Twitter advertising
    Understand Twitter’s newest advertising format, which allows brands to create adverts that users can’t help but share and engage with…. The post It’s time to get conversational with Twitter advertising appeared first on Connecting Element. Blog conversational ads digital marketing social media social media agency Twitter Twitter card
  • CONTENTLY  |  THURSDAY, SEPTEMBER 1, 2016
    [Agency, Social Media] Best Branded Content of August: When Data Storytelling Meets Donald Trump
    Kieran Dahl, social media editor: On Twitter, Denny’s is weird and good. (So much so that a guy started a petition on Change.org to get a job interview with the Denny’s marketing team.). LD, a former agency copywriter, quit his job a few years ago to become a rapper. Everything else is just the Diet Coke.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Agency, Social Media] 5 Content Marketing Trends to Plan Your 2017 Budget
    According to last year’s B2B Video Content Marketing Survey Results by the Web Video Marketing Council, “73 percent [of the marketing, agency and management professionals surveyed] confirm that video has positively impacted marketing results.” also think the platforms are pushing it pretty hard, and Facebook, Twitter, et al.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Agency, Social Media] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? Pic for Instagram?
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Agency, Social Media] Crafting the Perfect Social Posts – Part 2
    If you know what you’re doing, social media can be a great thing for your business. This week, I’ll be finishing up by talking about Facebook, Twitter, Pinterest, tumblr, and Snapchat, and the techniques covered in this handy infographic from myclever Agency. Twitter. Let’s see what they recommend. Facebook.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Agency, Social Media] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    The only evidence that he’s also a paid brand ambassador, however, comes from a Twitter marketing case story which has since been removed. (DJ Khaled’s representatives and Ciroc both did not respond to requests for comment). “[It’s] not possible to monitor all social media marketing, obviously,” she said.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Agency, Social Media] 5 Content Marketing Lessons from David Ogilvy
    In fact, the first ad he conceived when he started his eponymous agency was the “ Guinness Guide to Oysters ” ( Peter Geer was the copywriter.). For example, Co-Schedule recently used this headline in their article: “This Is the Social Media Posting Schedule That Will Boost Your Traffic By 192 Percent,” which captured 409 shares.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Agency, Social Media] Three Tips for Boosting SEO with Social Media
    There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. Use social media to promote your blog posts.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Agency, Social Media] How Carlsberg Produces Probably the Best Beer Content in the World
    In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” “We made the decision to invest and take ownership of our content,” said Daria Radota Rasmussen, global digital and media director for the Carlsberg Group. ” The transition began with Facebook.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Agency, Social Media] 10 Groups to Join on LinkedIn if You’re in Marketing
    While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. Join this group to find curated conversations, white papers, industry reports, and trends on the following topics and more): Social media marketing. Infographic ©2016, Statista. for marketers.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Agency, Social Media] Introducing Contently Social
    In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. There are a lot of tech companies out there that promise to make your social publishing more efficient. How does Contently Social solve this problem?
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Agency, Social Media] How to use moving GIFs on Facebook and Twitter
    The post How to use moving GIFs on Facebook and Twitter appeared first on Connecting Element. Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterHere’s how to give your followers the gift of GIFs….
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Agency, Social Media] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Agency Email Marketing agency list building
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Agency, Social Media] How 8 Agencies Are Building Their Brands on Snapchat
    The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. But does any of that matter for agencies? ClearPivot , a Denver-based inbound marketing agency, takes a decidedly unique approach to Snapchat.
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Agency, Social Media] How to Create the Perfect Social Media Posts – Part 1
    Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. Do share your Vines on other platforms, like Twitter or Facebook, at optimal times for those platforms. LinkedIn. Blogging.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Agency, Social Media] How Does Content Marketing Help with SEO?
    PR agencies using white-hat SEO techniques aim to get these types of links as they add more weight to a website’s link profile. Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Agency, Social Media] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    When you consider that 49% of folks create mobile video at branded events -- 39% of which is shared on Twitter -- it makes sense to incorporate a digital element. The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Agency, Social Media] Stephen Varga: Unleashed
    found that ad agencies have the right blend of artistry, psychology and problem-solving that fit my personality. No easy task, but it waged a brilliant social media campaign to do just that. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! No friends.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Agency, Social Media] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 5 Reasons Why You Should Use Twitter for Your Business. Although simple, this formula is highly effective, and has endless applications , including using it to share content on social media and even to evaluate other people’s content. New [Agency/Research Institute] approved [Process/Device] + [Benefit]. Buckley.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Agency, Social Media] Origami Logic Scores Gold with “Brand Olympics” Campaign
    In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [Agency, Social Media] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That’s both a strength and a drawback for B2B marketers. It’s great to have a large, engaged following reading and sharing your content. Cognitive Technology
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Agency, Social Media] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That’s both a strength and a drawback for B2B marketers. It’s great to have a large, engaged following reading and sharing your content. Cognitive Technology
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Agency, Social Media] The Rocket Science of Social Media Marketing
    At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. The organization manages more than 500 social accounts. You can use the ideas and opinions from the forum for social and blog content fodder.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Agency, Social Media] Harnessing the Power of VR and AR Part I: The Latest Trends
    Plus, with these technologies being so new, a VR or AR experience done well can garner favorable media exposure. While using the novelty of AR and a huge nostalgia factor to bring in fans of all ages, Pokémon GO has already surpassed Twitter and Facebook in daily use and engagement, respectively. Virtual reality. Augmented reality.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Agency, Social Media] 62 Experts Share Their #1 Actionable SEO Technique
    Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. He’s been working in the online marketing industry for over 3 years from website audit, link and content development, social media and search engine optimization.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Agency, Social Media] Over 70 Percent of Native Ads Get a Failing Grade
    And trust in the media is perilously low: Only 6 percent of Americans say they have “a lot of confidence in the media,” according to a study by the Media Insight Project. ” In other words, social media advertising such as in-feed ads on Facebook and Twitter count as native advertising.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Agency, Social Media] Brands Are Kind of Like Teenagers, So Instagram Copied Snapchat
    The Times chose to frame it in terms of Facebook (which owns Instagram) chasing Snapchat as its great white whale, because 19th century British novels are always the best way to understand social networks popular among the youths. Brands Social Tech Instagram instagram Stories Snapchat Snapchat Memories Snapchat Stories social media
  • CONTENT STANDARD  |  TUESDAY, AUGUST 2, 2016
    [Agency, Social Media] How Reddit Marketing Can Fuel a Passionate Fanbase
    Reddit, the so-called “front page of the internet,” is emerging as the dark horse of social media marketing. While Reddit may seem like an untamed version of the social network landscape, brands that do successfully navigate the platform can earn big wins. fewer users posting personal content. The Power of Reddit.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Agency, Social Media] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content. Video gets to the point while also engaging audiences in a way that other media simply can’t. Media Contact: Brad Hem. Lenovo.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Agency, Social Media] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    crucial part of any inbound strategy is social media amplification of content. You can't ignore the pervasiveness of social media in our 21st-century lives. Social media is where many people get their news now since they check it so often. We understand: change is difficult in the nonprofit world. Nonprofi
  • CONNECTING ELEMENT  |  TUESDAY, JULY 26, 2016
    [Agency, Social Media] Were our 2016 digital marketing predictions right?
    Blog Birmingham customer service digital marketing agency digital marketing predictions digital marketing trends facebook Instagram social influencers social-media marketing social-media strategy Twitter video marketing visual sharingThe post Were our 2016 digital marketing predictions right?
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Agency, Social Media] How to Be Creative in B2B PR
    Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts. Use a media planning tool like Forward Planner to identify events and stories that might be relevant to your client. And remember, social media isn’t just for consumer PR professionals. Don’t Be Afraid to Be Bold.
  • CONNECTING ELEMENT  |  WEDNESDAY, JULY 20, 2016
    [Agency, Social Media] Pokémon GO: How brands are getting involved
    Blog digital marketing agency facebook location-based marketing mobile app marketing Pokemon GO Real-time marketing social media social media marketing Twitter user-generated contentWhat’s it all about? Developed […].
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Agency, Social Media] If you post it will they come?
    And so does everyone else, including mainstream media. Share If You Post it Will They Come ?   on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page  as well as whatever other social media profiles that make sense. Now it’s your term.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Agency, Social Media] 5 Content Marketing Trends Sweeping Europe
    Created by Ogilvy & Mather Düsseldorf—and using video technology from Rapt Media—the campaign, available in four languages, was touted as “the world’s first fully mobile-enabled interactive video experience.” ” Social media-exclusive content. million social conversations, Adidas received 5.8
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Agency, Social Media] Why Silent Facebook Video Is So Popular
    Instagram and Twitter also utilize muted videos that play automatically as a users scroll through their feed. One notable exception to the silent social media video trend is upstart Snapchat. Brands are getting the hang of Facebook’s soundless video environment—kind of. But not all companies are keeping up with the trend.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Agency, Social Media] From Scratch: Four (Free) List Building Strategies
    Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money. Social media engagement. Finally, it’s best to offer some social proof to encourage email sign-ups.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Agency, Social Media] Kindness opens many doors online
    Twitter? third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? But even ad agencies have vision, narrative, and the support of a creative team. It’s a vicious cycle. Reddit, right
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Agency, Social Media] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    That’s almost the same amount of time a user spends on Facebook and more than any other social app. . If it hasn’t by the time this blog post was published, it’s on pace to quickly pass more users than twitter on Android devices – in less than a week! How Can Your Staffing Agency Take Advantage? Yes, I said Pokemon.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Agency, Social Media] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    – And scatter images or other related media (videos, slides, gifs, etc.) Invite them to get your lead magnet, ask for a social share, or send them to the sales page for a related product you’re offering. Bree is a pro digital media and online video writer, as well as a PR/media consultant for startups and small businesses.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Agency, Social Media] 25 Experts Share Top 3 Content Marketing Trends for 2017
    More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. Find more about him on Twitter.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Agency, Social Media] 5 Things Marketers Need to Know About Gen Z
    ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. Swift , a creative agency based in Portland, calls Gen Z “walking ad blockers primed to avoid content that is not a trusted connection.”
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Agency, Social Media] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Nancy Harhut, CCO at Wilde Agency: 10 Human Behavior Hacks That Will Change the Way You Create Email. Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D. Salma Jafri, Founder and CEO at Salma Jafri Media: How to Upcycle your Content for Maximum Mileage. For the Email Marketer. Stunts.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Agency, Social Media] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    What about her website, or pages on Yelp, Zillow, and other social channels? And better yet, what should be done ahead of time – so you’re not making panicked calls to your webmaster or social media marketing manager? With trolls, Musto said, a company may want to take a look at the social “juice” the troll has online.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Agency, Social Media] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. ActiveDEMAND gives agencies a competitive advantage by helping deliver real value to clients. Sound good?
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Agency, Social Media] A Major Social Media Marketing Takeaway from Nike and the NBA Finals
    What I want to talk about is the Nike Ad that was promoted on Twitter at 10:39PM, just minutes after Cleveland beat the Warriors 93-89 and claimed the Larry O’Brien NBA Championship Trophy. Nike speaks to their audience and more importantly reaches their audience by turning a social ad into a mirror. million others viewers.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Agency, Social Media] The Best Brands on Twitter Don’t Tweet Like Brands
    No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Agency, Social Media] Is Anyone Leading Lead Management?
    Direct Marketing Agency. Digital Agencies. Content Agency. PR Agency. Branding Agency. SEO Agency. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. Telemarketing Inbound.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Agency, Social Media] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing. 2016 New Business Tools Annual Report from Mirren-RSW, more than 200 agency executives weighed in on the most important business tools to support and grow their businesses. Every social media channel has a peak time.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Agency, Social Media] 5 Ways B2B Marketers Can Learn to Love Facebook
    But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). This post from B2B agency DemandBase is a good example. Um … maybe not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Agency, Social Media] Should your content generate leads or relationships?
    We’re convinced that you’re the right person to help us with our social media and content strategy. didn’t have to compete with other agencies. It’s 20 of the World’s Most Clever Twitter Bios. content creators to publish their entire articles on their social platform. ” I asked.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Agency, Social Media] A Simple Guide to Navigating Trending Content
    Paid packages are broken down into three categories: Pro ($99/month), Agency ($299/month), and Enterprise ($999/month). The tool simply lists the top pieces of content from the past month based on social shares. Zazzle Media's very own Simon Penson is actually featured in the number three spot. There's a lot going on. That's it.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Agency, Social Media] Mid-Year Marketing Check-In with Measurement
    These documents may have been developed by your marketing agency or internal stakeholders; make sure you’re looking at all planning documents including vendors or otherwise. Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Social Media Analysis  . Third-party platforms.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Agency, Social Media] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. Image Credit: Pew Research Center. 4) Instagram’s user base is growing far faster than social network usage in general in the U.S.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Agency, Social Media] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2016
    [Agency, Social Media] Six methods for smarter marketing segmentation
    But, a current marketing agency I consult with has done this many times over with much success. Look at the performance of different categories or segments on different channels (EX: email versus organic social versus remarketing). Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Agency, Social Media] 3 Beer Brands Brewing Great Social Media Campaigns
    Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. Or you can brew up a social media campaign with a flavor that’s as unique as your beer.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 6, 2016
    [Agency, Social Media] Mi6 Agency’s Top Charts for June 2016
    This skill is also listed by nearly half of respondent as critical to their team’s success, the second highest ranking, behind digital and social media skills. Brand Post Engagement Rates for Facebook, Instagram & Twitter in 2015. ” Social Media Today. Social Media Today, 7 June 2016.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 1, 2016
    [Agency, Social Media] Head Scratcher and Belly Buster Post: June 2016
    What would email, social media and online music services look like if they weren’t digital? Hate and Harassment on Twitter. I’m a big fan of Twitter but the experience these two “customers” of Twitter experienced recently is disgusting. About These Posts. UPDATED: June 29/16. Brexit.
  • ION INTERACTIVE  |  TUESDAY, MAY 31, 2016
    [Agency, Social Media] Interactive Content Hot Off The Press: May Edition
    Yodle An innovative marketing agency based out of New York, Yodle helps businesses create scalable marketing strategies that meet their clients' unique needs. Tune into to our social media channels for more trends and innovations in content marketing and interactive content. Twitter. It’s time. It’s time. Facebook.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Agency, Social Media] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. But never fear! Callbox. Hubspot.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Agency, Social Media] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. But never fear! Callbox. Hubspot.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Agency, Social Media] Does Your Content Have Superpowers?
    A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Powerful Stickiness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Agency, Social Media] A course correction for influence marketing measurement
    Because of the severe shortage of effective influencers, marketing and ad agencies will have to have contract with the stars and act like a talent agency, connecting content creators with brands. But he has a large social media following. pressed the head of one agency to reveal their secret formula and here it is: Klout.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Agency, Social Media] Does Censorship Kill the Appeal of User-Generated Content?
    ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. Despite this overprotective filter, users with their own off-brand feelings found ways around it on Twitter and Tumblr: First attempt to #GIFthefeeling , unsuccessful. Coffin. Bill Cosby. Perky. Tacos. Tell us your story.
  • CONTENTLY  |  THURSDAY, MAY 12, 2016
    [Agency, Social Media] Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape
    The 18-year-old rapper, comedian, and social media star from Maryland started to go about his day, like any normal Friday. little later, he checked Twitter again. ” So she reached out on Twitter. Miller obsessively checked Twitter. Soon after,  Watch the Stove  was the top-trending topic on Twitter.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Agency, Social Media] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    They spread the word on Instagram, Facebook, Tumblr, and Twitter -- all highly visual mediums -- for brand followers to meet up and mend their garments. 3) Slack. Social media is a huge resource for visual storytellers to share their work, and I love seeing businesses that take advantage of all it has to offer. 9) Toca Boca.
  • ONALYTICA B2B  |  FRIDAY, MAY 6, 2016
    [Agency, Social Media] Digital Health 2016: Top 100 Influencers and Brands
    The reasons for my social entrepreneurship in these regards are simple: First, my desire is to coalesce the fragmented lexicon of terms used to describe the convergence of the digital and genomic revolutions with health, healthcare, living, and society. But the next evolution of digital health is going to be in social media.
  • READYPULSE  |  THURSDAY, MAY 5, 2016
    [Agency, Social Media] Event Marketing Hashtags Done Right
    Working for a brand or agency means you’re going to be running and attending live events. Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Many event planners, social media marketers and event staff know what a hashtag is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Agency, Social Media] Snapchat engagement and other myths
    ” Finally, we have a social channel that is really focused on connecting and authentic conversation. In this short and entertaining video,  Keenan Erwin explains how bots can help fake engagement and how third party apps like Ghostcodes may debilitate Snapchat and create a Twitter-like firehose. But is that true?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Agency, Social Media] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. Say what you will of the social Goliath. And as many of you know, adding images to social media posts is pretty much essential. There’s a lot to know about content marketing. Video.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Agency, Social Media] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. Say what you will of the social Goliath. And as many of you know, adding images to social media posts is pretty much essential. There’s a lot to know about content marketing. Video.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Agency, Social Media] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. This means creating highly engaging and attractive images is essential for social media success -- but it's even more important when you are running paid campaigns. Social Media Advertising Daily Syndication
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Agency, Social Media] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Agency, Social Media] Digital Marketing 2016: Top 100 Influencers and Brands
    Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. “The digital media landscape is complex. 18.67.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Agency, Social Media] How to Match Your Content Strategy with the Buyer’s Journey
    In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Once you’ve developed this content, be sure to share it on social media and reach out to industry publications for possible coverage. HubSpot Pricing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Agency, Social Media] An expanded view of influence marketing measurement
    Research I did for a client indicates that 85 percent of advertising and marketing agencies now have some sort of influence outreach capability and boutique influence marketing agencies are popping up like flowers after a spring rain. The reality of influence marketing is not Twitter. Social proof — gShift has. Very few.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 15, 2016
    [Agency, Social Media] Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO
    LinkedIn continues to be an important social media platform for professionals, especially in the technology industry. ” Bruce Johnston [ Twitter ] shows clearly where there are cracks including some holes in LinkedIn’s advanced search. Finally, we look a bit deeper into the role of the CIO and CMO. But, be warned!
  • CONNECTING ELEMENT  |  WEDNESDAY, APRIL 6, 2016
    [Agency, Social Media] To April Fool or not to April Fool, that is the question…
    Blog April Fools’ Day Carlsberg digital marketing agency facebook marketing agency Birmingham Mini Pimm’s social media marketing Twitter WWFWhat can brands really gain from entering into the April Fool spirit? Here’s our take on the matter, plus a few of our favourites from this year’s pranks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Agency, Social Media] The FTC and Influence Marketing: The crackdown begins
    The agency’s been beating the drums for a while. Most of the posts looked like organic social posts, because the company didn’t specify that people should disclose the underlying incentive—a chance to win a prize. Find Kerry on  Twitter. The agency’s been beating the drums for a while. Statements, Just ask Cole Haan.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Agency, Social Media] 8 Killer Tips for Harnessing the Power of SlideShare
    In fact, statistics show that SlideShare is driving higher results than some of the most popular social sharing sites. Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Crushing 11 Big Myths About Social Media and Content Marketing from Jay Baer.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Agency, Social Media] 8 Killer Tips for Harnessing the Power of SlideShare
    In fact, statistics show that SlideShare is driving higher results than some of the most popular social sharing sites. Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Crushing 11 Big Myths About Social Media and Content Marketing from Jay Baer.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Agency, Social Media] Influencer outreach is more PR than marketing or advertising
    When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Much along those lines, earned media is still the best policy.
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Agency, Social Media] PRMM Interview 20 with Tom Pick on Digital Marketing
    In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. Video Transcript. Let’s look at larger picture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Agency, Social Media] Are you becoming an obsolete marketing professional?
    Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. One-third of my students were digital natives who didn’t need to learn the nuances of social media … they had lived it. The Millennials are coming! For now.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 31, 2016
    [Agency, Social Media] 25 Proven Steps to Achieve Email Marketing Magic
    To add to that, Econsultancy found email marketing was rated effective by more companies and agencies than any other channel. If you don’t want to generate the content yourself, source it from social media, business partners, online sources or content agencies. map, social media and a website. Surveys.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 29, 2016
    [Agency, Social Media] Social employee advocacy pilot program made simple #marketing #business
    Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? source: Social Media Today ). The writing is on the wall: social employee advocacy works. Please check out @SocialEmployee media buzz!
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