• SAZBEAN  |  WEDNESDAY, APRIL 23, 2014
    [Agency, Social Media] Turn to the E-Market for Real-World Customers
    With a wealth of contact information floating around the Internet such as email addresses, mobile phone numbers, and social media links, there are plenty of dragnets out there working to harvest this valuable metadata. Social Spending. 'The oldest question in business is how to drum up more customers. Create a Discussion.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Agency, Social Media] 7 Unglamorous, Unpopular Truths About Content Marketing
    'I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. So, that''s what I did. For several years now I''ve been a creator/writer/designer. So, h ow do we do it? style guide.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Agency, Social Media] 7 Essential Mobile Apps for Marketers
    If you’re looking for an agency, checking out banner ads in bulk like this can help you identify a few candidates whose work seems to match your brand personality. Agencies can request credit for their ads by contacting Moat. ). Find Kerry on Google+ and Twitter. Agencies can request credit for their ads by contacting Moat. ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Agency, Social Media] 12 Experts Define Key Performance Indicators (KPI’s)
    Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen. by Ivan Walsh Related Stories Social Media Explained. reasons to be wildly excited about content marketing 10 Strategies to Battle Content Shock Social Media Automation?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Agency, Social Media] A Small Biz Guide to Digital Marketing Acronyms
    IO: I nsertion Order is a written contract between the advertiser and the ad agency or media rep. RT: Retweet is a re-post or forwarded message on Twitter by another user. SoLoMo : Social, Local, Mobile refers to a localized and mobile-centric version of search engine results. ” Say what? Also known as inbound link.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Agency, Social Media] 6 Ways Social Data Can Inform Your Marketing Strategy
    'Social media has historically been a great conversational tool for businesses. Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Social Media analytics
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Agency, Social Media] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    On her Twitter profile, Beth describes herself as a “marketer on a mission”. They have the entire digital media powerhouse at their disposal to steer the success or failure of companies. Social media channels offer a useful listening post to further enable this. 'Beth Comstock, CMO GE. We must. What is Ms. Read on….
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Agency, Social Media] 50 Unique Ideas for Your Next Email [Guide]
    For example, McDonald’s created this gem for its email and social media campaigns. Or, take a minute to compliment your staff by sending an email invitation to a team-building event like this marketing agency did. Ask your customers to shoot a video on Twitter’s Vine while using your product. January. March.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Agency, Social Media] What Is Content Marketing? It’s Starts With Culture!
    The brands that are able to break through all the clutter and noise in our information-saturated society is not the one with the biggest budget, or the fanciest advertising agency. You will see brands tap into their employees to reach out, often through social networks, to customers. We all know content marketing is nothing new. Learn.
  • WRITTENT  |  TUESDAY, MARCH 18, 2014
    [Agency, Social Media] 25 Killer Resources to Learn Storytelling
    Research indicates that Facebook may soon lose its hold as the world’s most-popular social media network. Duarte is a graphic designer-turned-agency owner, who’s quickly become the leading expert on visual brand storytelling. Andrew Fitzgerald: Adventures in Twitter Fiction. What can Twitter users learn from journalists?
  • BIZNOLOGY  |  TUESDAY, MARCH 18, 2014
    [Agency, Social Media] Content marketing for the whale watching fisherman hunter
    'I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here. Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 18, 2014
    [Agency, Social Media] The slippery slope of influence marketing
    digital agency recently approached me about a host of new opportunities to make money from blogger outreach programs, I had to put on the brakes and give them some advice and I think this is important enough to share with the blog community, too. 'One of my friends was posting and tweeting from a conference sponsored by a Fortune 100 company.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Agency, Social Media] Content Marketing Is The Top Marketing Priority of 2014
    The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Most Exciting Marketing Opportunity. My View.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Agency, Social Media] Small Business Lessons That Are Anything but Cliché
    Meyer took it a step further by connecting with the local tourism agencies and became part of the Northern California Concierge Association and connected with San Francisco travel writers. Cliché Noe is also active on social media networks including Facebook , Twitter, LinkedIn and Yelp. Be Known for Something.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Agency, Social Media] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    Matt Heinz, President of Heinz Marketing When he’s not spending time with his wife, children, cats and six chickens, Matt is the head of the Seattle-based agency that prides itself on delivering results—more customers, higher revenue, lower costs. Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing? agree.
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Agency, Social Media] Hire the Right Freelance Writers for Content Marketing
    Internet marketing company Digital Third Coast’s Content and Social Media Manager, Rebecca Otis, agrees that adaptability is an important trait in candidates, since the writers you hire must be able to communicate in the appropriate voice for the target audience. They’re Internet-savvy and have a social following. Resized.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Agency, Social Media] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: •  Twice the normal number of total visits; •  Five times the normal referral traffic from LinkedIn; •  Four times the typical number of visits driven by Twitter; •  Two times the average weekly visits from Facebook; and.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Agency, Social Media] Big Data Is Driving Content Marketing Strategy
    Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Agency, Social Media] Is Marketing Staffing Going the Way of IT?
    Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Agency, Social Media] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 5, 2014
    [Agency, Social Media] 6 ways content marketers will respond to radical content filters
    Extraordinary and ground breaking endeavors will continue to be discovered because they will earn the social and consumption signals that systems use to identify content for you. It practically owned my Twitter stream for days on end. Strengthen your media relationships. It practically owned my Twitter stream for days on end.
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [Agency, Social Media] Agency Secrets: Adopting Digital Marketing in Higher Education
    For example, if one of your school’s priorities is to increase engagement with the general student population, a social media plan   can include this level of strategy. Social media? Host a blog, publish links on Twitter, Facebook, or LinkedIn, and develop a following. Start with Empathy. Start with Empathy.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Agency, Social Media] Create a Winning Business Personality to Standout from the Crowd
    Often times this is associated with a fun, laid-back or clever persona, which is used throughout their social media presence or website. 'Marketing your small business is an ever-evolving project. Sometimes, taking a step back and considering the personality of your business can be a game-changer. 30 days is the max.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Agency, Social Media] Where does social media fit in the marketing mix?
    'A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? Or, has it been so overrun by agencies and programmed content that it is little more than advertising? In this edition, we explore: The time element — social media versus advertising.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 24, 2014
    [Agency, Social Media] 12 Reasons Why Bill C-28 is Good News
    'After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps. You get to have a long, long talk with your direct agency and the mail houses they use. For real. Don’t know about RFM?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Agency, Social Media] Social Media Explained. Really.
    With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct.
  • WRITTENT  |  MONDAY, FEBRUARY 17, 2014
    [Agency, Social Media] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
    The kind of blog title that draws new readers from busy Twitter streams to your blog like it’s the world’s most powerful magnet? In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 What really catches someone’s eye on Twitter or Facebook? twitter.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 17, 2014
    [Agency, Social Media] How to Use Social Media to Recruit Your Next Intern
    'Here is the story of a recruiter that uses two different ways to find an intern using social media. The story begins in a small Parisian communications agency which is looking to hire an intern to work on an event (which should take place in the first half of 2014).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Agency, Social Media] A plan to earn your way into the hearts of Internet influencers
    Influencers are already beginning to get weary of the lame approaches brands and agencies take to try to coddle up to them. Connect with her on Twitter  @Milaspage. Chapman Understanding the moving target of Facebook reach The evolution of social media analytics Case study: ROI of social influence. Solve a problem.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Agency, Social Media] The State of Media Mixology
    'If I had a dollar every time a client asked about media mix or tried to define which channel accomplishes a particular marketing task or objective, I’d be as rich as Mark Zuckerberg.    In spite of an explosion of channels, media and marketing strategies, there are no rules of thumb and there is no consensus on what does what.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 4, 2014
    [Agency, Social Media] The Law of Large Numbers is the digital marketer’s friend
    Also, remember that there’s a lot of money, a lot of power, and a lot of big brands and global agencies vying for that limited time. Earned media mentions makes Google very happy. 'Photo credit: Jenn Durfey. Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Agency, Social Media] Six Arguments Against Content Shock
    For example, five years ago, one of the largest ad agencies in the world, Dentsu, published a book called  The Dentsu Way   which pointed to research showing how overwhelmed consumers were creating a “shell” around themselves to keep from being bombarded by content. Social signals. Addressing dissent. Author authority.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Agency, Social Media] How to Write a Blog Post in an Hour: 20 Tips From People Who've Done It
    6) From Alisa Meredith''s Post on Scalable Social Media. 9) From Dolly Howard''s Post on SmartBug Media. 11) From Jared Broussard''s Post on BlinkJar Media. 14) From Jessica Thomas'' Post on PCR Agency. DO NOT CHECK FACEBOOK OR TWITTER. 'Today is a big day, people. Today is the day that skills are tested.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Agency, Social Media] Why The Analysts Are Wrong About Twitter’s Ad Platform
    'What happens when you survey 50 media buyers? You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. Sell Twitter. The majority of media buyers are doomed. on 1/21).
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Agency, Social Media] 10 MORE of the Most Remarkable Marketing Campaigns in History
    You may see them advertised on billboards and TV and see the release date promoted on social media. With that in mind, you saw him show up in the places that his target audience would appear in the most: social, blogs, news sites, and ad spots. The PR and blogger media impression was over 4 billion. Campaign.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Agency, Social Media] #Webcast for #IBMConnections partners, users & brands w/ @ckburgess @mnburgess @ajay #IBM #socbiz
    Guest presenters Cheryl and Mark Burgess will share insights from their best-selling book, The Social Employee – How Great Companies Make Social Media Work. Build your personal brand outside of the company on your personal social channels. Mark is President, Blue Focus Marketing, an award-winning social branding firm.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Agency, Social Media] 15 Smart Marketers Share Insights on the Future of the Industry
    Content marketing and social media will have the same emphasis, but people are going to get more creative. Nearly all companies, both media companies and non-media companies, are creating vast amounts of content (over 92,000 articles posted per day ). 'Marketers, rejoice. You’ve made it through an intense Q4.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Agency, Social Media] 25 outreach tools that can take your business to new heights
    Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. Designed especially for agencies and PR Pros, InkyBee is a product for managing your influencer outreach and communications – with the added benefit of visually rich, easy-to-consume reporting.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Agency, Social Media] Fulfill your resolution to blog in 11 steps
    Agencies don’t sent out Hermès Kelly Bags or let you borrow S-Class sedans to just anyone. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Good for you. Blogger.
  • MARKETING ACTION  |  FRIDAY, JANUARY 3, 2014
    [Agency, Social Media] 12 SEO Experts Weigh In on SEO 2014 Predictions
    Amanda writes for a variety of publications regularly including Search Engine Watch and Social Media Today. Social media (in particular G+) will begin to impact NON-personalized search. Art Enke is the Director of SEO at  Vertical Measures , a Phoenix- based search, social, and content marketing company. Go figure.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 31, 2013
    [Agency, Social Media] How to Use Twitter’s New Timelines
    'If there’s a new social media trend out there, you can bet Bridget Willard is in front of her screen checking it out. Willard is all over Twitter’s newest feature, the custom timeline. She’s using Twitter’s new timelines to attract new customers and engage with current ones. Why embed?
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Agency, Social Media] Inbound Marketing: Your Ticket to See the World
    'There are a few essentials every inbound marketer should keep in their back pocket, like a new blog topic, a unique social media voice, an inviting homepage, and a passport. About 10 years ago, Julie was running a successful online marketing agency based in the San Francisco area that catered to the luxury travel industry.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Agency, Social Media] Your website sucks
    'For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. When I started out in 2003, my space was called new media, my work, new media marketing. That sucks.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Agency, Social Media] 3 Ways To Get Quick Wins With Content Marketing
    'This is a guest post from Todd Giannattasio, President of Tresnic Media , a content marketing and marketing automation agency in New Jersey. You can follow Todd on Twitter @tresnicmedia. --. But content marketing is more than search rankings and Twitter followers. We didn’t know that you manage social media as well!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Agency, Social Media] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    As a three-person inbound marketing agency, we''re in the same boat. campaign is a collection of content shared on your blog, email list, and social media that all points back to a similar offer. Each blog post is an opportunity to rank for new keyword phrases and answer questions from members of social communities.
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Agency, Social Media] Gary Vee: Most Marketers Are Doing It All Wrong [Q&A]
    Gary Vaynerchuk is the founder and CEO of VaynerMedia , a social media agency in New York that was recently profiled in the New York Times (" Riding the Hashtag in Social Media Marketing "). His new book is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Social Media
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Agency, Social Media] 42 Content Marketers to Follow on Twitter
    'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Also: follow our Twitter list. Founder and CEO of Copyblogger Media.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Agency, Social Media] Trying GroupHigh for Blogger Outreach Campaigns
    In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? Tricky. And I need a lot of them.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 26, 2013
    [Agency, Social Media] Online community management is surrogacy
    'Hiring someone to both speak and respond as you on social media is not cheating. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic. Why then, is it so controversial in Social Media.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Agency, Social Media] B2B Marketers Must Balance Organic and Paid on Facebook
    'Jim Tobin is the president and founder of Ignite Social Media and the author of the new book, Earn It. The CMO’s Guide to Social Media Marketing in a Post Facebook World. In the early days of social media you couldn’t buy social media coverage. We were all social media marketers.
  • SAZBEAN  |  SATURDAY, NOVEMBER 23, 2013
    [Agency, Social Media] Top Internet Marketing Strategy Links for the Week of November 18, 2013
    Marketing
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Agency, Social Media] B2B and B2C Marketing are Dead. Long Live B2H!
    read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). But now more than ever technology and social media are bringing opportunities for marketers to be in all business transactions.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 12, 2013
    [Agency, Social Media] PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal
    When he’s not spending time with his wife, children, cats and six chickens, Matt is the head of the Seattle-based agency that prides itself on delivering results — more customers, higher revenue, lower costs. Original Content Attracts Twitter Followers. Twitter: @mattheinz. 'Who has control over when a sale is complete? agree.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Agency, Social Media] 12 Surprising B2B Marketing Spammers on Twitter
    Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.
  • READYPULSE  |  TUESDAY, NOVEMBER 5, 2013
    [Agency, Social Media] Consumers Approve User Generated Commerce
    Here she studied website graphics, social media marketing and innovation, fashion trends, and eCommerce. AC: Fashion bloggers are contacted by PR agencies to review products and post about them because bloggers post pictures with amazing outfits, and their influence drives product sales. Alice Chan. Now Tiffany & Co.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 5, 2013
    [Agency, Social Media] Gary Vee and the Empire of Favors
    'In case you missed it, there was a feature story in the New York Times this week about Gary Vaynerchuk, our own poster boy for social media savvy and hustle. Gary’s signature move is constantly asking people through Twitter what he can do to help them  – and he has done some pretty crazy things. profound power.
  • WWW.BRAINSHARK.COM  |  THURSDAY, OCTOBER 31, 2013
    [Agency, Social Media] How to Make Content Marketing Magic with PowerPoint and Video
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. So why rely on an outside agency when you can easily and quickly convert your PowerPoints into on-demand video yourself? Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. October 31, 2013 09:40 AM. Measure your success.
  • READYPULSE  |  MONDAY, OCTOBER 28, 2013
    [Agency, Social Media] Increase SEO – The Do’s and Don’ts of Content Marketing
    Digital content agency Sticky Content said, there’s a content bubble in formation – ‘a vast cloud of blah’. Not only is social media a fantastic way to market to new customers, but Google uses social shares as a key indicator of how good your site is. Follow him on Twitter for more adventures. Stay specialized.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Agency, Social Media] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic. According to the  U.S. million in 2000 to 50.5
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Agency, Social Media] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    It allows you to plan out your SEO strategy in advance, considering more than just keywords -- targeting all parts of the funnel and social optimization, too. Whether you''re working with an agency or just a large internal team, hand it off to someone else to implement. 4) Use It as a Social Media Publishing Calendar.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Agency, Social Media] How to Write a Press Release [Free Template]
    Today, we prefer to scan headlines on Twitter or see what’s hot in our Facebook feed. By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company in the modern media landscape. 'Sometimes, old-school is a good thing. Sounds pretty hopeless, right? Wrong.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 23, 2013
    [Agency, Social Media] How To Get More B2B Press Coverage Without Being a Jackass
    In the old days of PR (which means recently), success at getting media coverage for your business-to-business company was due in part to building lists of reporters, blasting out news releases (via mail, fax or email), pitching editors with the tenacity of a cold-calling sales person, asking favors, etc. When and how should we contact you?
  • WRITTENT  |  TUESDAY, OCTOBER 22, 2013
    [Agency, Social Media] 7 Blogging Goals to Skyrocket Your Sales
    Double Your Social Shares. If your website is new or poorly ranked for crucial keywords, the most effective way you can gain more exposure fast is through striving to increase your shares on social media. Content that’s gaining viral exposure on social media. Increase Blog Subscribers. Improve Your Conversion Rate.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Agency, Social Media] What to Do When Facebook Goes Down
    Despite the temporary glitch, the social media powerhouse was back up and running not too long after the issue first arose -- and thus, a billion people across the globe (including a considerable number of inbound marketers ) exhaled a simultaneous sigh of relief. It''s Possible to Capitalize on Social Media Outages.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Agency, Social Media] How to Socialize an Event
    began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up. ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. 4) Broaden what socializing an event means.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Agency, Social Media] 12 Insightful Marketing Insiders You Should Follow on Twitter
    'While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 9) Social Media Today. 3) Lee Odden.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Agency, Social Media] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. In 2011, the social medium''s traffic grew 40x in six months. The answer is layered, but key to it was how deeply the company built social sharing into to the product.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Agency, Social Media] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    Whether you work in an agency or just across teams within your company, you will love this website. It''s overflowing inboxes, dominating comments, and even creeping into Twitter accounts. 4) What Should We Call Social Media. Horrifying at the time (seriously, you will never make that mistake again!!), 2) Sharp Suits.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Agency, Social Media] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    Whether you work in an agency or just across teams within your company, you will love this website. It''s overflowing inboxes, dominating comments, and even creeping into Twitter accounts. 4) What Should We Call Social Media. Horrifying at the time (seriously, you will never make that mistake again!!), 2) Sharp Suits.
  • WRITTENT  |  FRIDAY, OCTOBER 11, 2013
    [Agency, Social Media] 7 Ways to Find Epic Blog Writers for Your Site
    Look for your future blog writers on social media. Want to get high quality content as well as social engagement? Then social media networks like Twitter, LinkedIn, and Google+ are the right places to search for your best blog writers. Ask content creation agencies for help. Great! How to manage it?
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Agency, Social Media] LinkedIn Sponsored Updates: A Beginner’s Guide
    Erin Cushing is the social media manager at inSegment, Inc. a Boston-based digital marketing and advertising agency. " In another example, Greg Hyer, marketing manager for Knowledge Tree and owner of Hyer Media, used Sponsored Updates to search for sales and engineering candidates to join his company. percent.
  • VOLACCI  |  WEDNESDAY, OCTOBER 2, 2013
    [Agency, Social Media] Share User Generated Social Media Content Risk Free by Embedding Posts
    'The lines between content and social media are becoming increasingly mixed in our evolving digital landscape. As videos, tweets, photos and even simple quotes take on lives of their own on formats as diverse as Twitter, YouTube, Pinterest, Google+ and Facebook, it is hard to separate where content ends and social messaging begins.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Agency, Social Media] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    Social Media Stuff - You could do advertising on Twitter, Facebook, or LinkedIn. SEO - You could hire an agency and spend a crapload on SEO. Email Marketing - Partner with a media company and advertise your White Papers, webinars, etc. Social Media - Facebook advertising is incredibly targeted.
  • WRITTENT  |  TUESDAY, OCTOBER 1, 2013
    [Agency, Social Media] 10 Marketing Techniques for Content Marketers from Traditional Advertising
    You’re probably wondering why the dearth of job opportunities at traditional ad agencies has anything to do with your playbook of content marketing techniques. Turns out, there’s quite a bit of wisdom to apply to your marketing techniques found in the ad agencies of yesteryear. Well, it actually has quite a bit to do with it.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Agency, Social Media] Playing the online reputation shell game
    Even if you do, most of these plans come up a little short, primarily because most high-profile clients, companies, and the agencies who love them, don’t have the stones, the stomach, or the creativity to add to the traditional “defensive SEO” campaign the strategy and tactic of misdirection and redirection. Body doubles!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Agency, Social Media] Reputation management is not pig lipstick
    It’s cheaper to hire an army of crisis communicators, PR agencies, ad men, and online reputation managers than it is to turn a Comcast into a Zappos — at least for a while, that is, and especially when you’re still the hegemony, still control a monopoly. call this scenario “the clean.” Yikes. Am I a parrot?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 23, 2013
    [Agency, Social Media] Are we in a marketing revolution … Or something even more surprising?
    'Much has been written about the social media revolution and how this “changes everything.” Before the Internet, before advertising, jingles, mass media or PR spin, we bought from people we knew and trusted.  And, there was a social aspect to buying at the village market or the corner store. It was fun.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Agency, Social Media] 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
    'A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Social Sharing – make sure your case study can be shared easily through social media platforms.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Agency, Social Media] Can You Ever Really Scale Social Media Marketing?
    'Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media , an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it''s really possible to ever scale social media marketing.
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Agency, Social Media] Visual Social isn't Vanity, it's Vital.
    'In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), Now, don''t get me wrong, there is a hierarchy of importance when analyzing your social media strategy. test.".
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 12, 2013
    [Agency, Social Media] Dos & Don’ts for Agency Reviews
    'An agency review is a lot like cleaning out a closet. You would think that an agency pitch would be a pretty good time: lots of high-energy stuff, pretty things to look at and spirited creative banter. Don’t disappear the account manager without explanation just before the agency review. Why Your Agency Sucks at B2B.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Agency, Social Media] 10 Deadly Reasons Most Websites Fail [SlideShare]
    Without Berners-Lee''s masterful creation, social media and search engines wouldn''t exist. For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. '22 years ago, something remarkable happened. lot has changed in 22 years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Agency, Social Media] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! B2B buyers: Social media curmudgeons? can hear the anti-social media gang now.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Agency, Social Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. call this “fire for effect.”
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Agency, Social Media] Is It Finally Time to Bid Adieu to the Press Release?
    DeMaria, who used to run PR for the NASDAQ stock exchange, Newsweek, and Reuters, is currently the CEO of Social360 Monitoring , a company that monitors social networks for big brands. Some, like Twitter, have never issued a single one. 2) Utilize social networks to relay news. 'I have a confession to make. Fair enough.
  • WRITTENT  |  TUESDAY, SEPTEMBER 3, 2013
    [Agency, Social Media] 13 Powerful Takeaways From the #Inbound13 Marketing Conference
    Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference. Social Media. 15 Minutes – Monitor Twitter Chatter. Inbound Marketing. Be Remarkable.
  • LOOPFUSE  |  TUESDAY, AUGUST 27, 2013
    [Agency, Social Media] Being a great CMO
    Always outsourced this type of activity to an agency? Stop doing “one size fits all” marketing and make use of list segmentation for email campaigns or targeted engagement for social media. ”  Look instead for those who are interested in experimentation, have a large social footprint, and are quick learners.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Agency, Social Media] The 7 Personalities Every Successful Social Media Manager Has
    We''re talking social media marketing , where executing a strategy that successfully engages and proves value lies in your ability to satisfy a variety of needs and personalities. In fact, our guide on Social Media Marketing details how different platforms require different voices. There''s so much going on in social.
  • DIGITAL VOICES  |  FRIDAY, AUGUST 23, 2013
    [Agency, Social Media] 5 Awesome Social Campaigns that Illustrate Social, Mobile, Analytics and Cloud (SMAC) Synergy
    This week we have scoured the internet in search truly innovative social media campaigns that exemplify the impact of the SMAC stack in delivering enhanced results. At Ayantek we refer to the SMAC Stack as the combination of social, mobile, analytic, and cloud technologies. Nokia’s “Agora” Social Visualizer.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 22, 2013
    [Agency, Social Media] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    She was charged with vamping up our social media presence in a variety of ways, and to give a little “humanity” to our presence on Facebook. Businesses can and should use social media as a means to maintain customer relationships. SEO and Social Media are not mutually exclusive. Social Media
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 22, 2013
    [Agency, Social Media] How do YOU Define Social Recruiting?
    'Before We Define Social Recruiting, Let’s Look at the Raging Debate I’ve watched with fascination as the debate has raged these last months. Is social recruiting decimating the recruitment agency sector? The key question … Continue Reading How do YOU Define Social Recruiting?
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 21, 2013
    [Agency, Social Media] 5 Keys to Email Inbox Delivery
    4: What is your social presence? Do your emails include social media icons, such as Facebook, Twitter, etc.? Social icons are ideal in helping to improve inbound traffic as well as building your segments for relevancy. Trust me, marketers, you are not alone! 1: Measure and proactively manage user engagement.
  • PAUL GILLIN  |  TUESDAY, AUGUST 20, 2013
    [Agency, Social Media] How to Get Salespeople Aboard the Social Media Train
    'One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman listed four characteristics of salespeople that make them poor candidates for social media success: They’re reluctant to share. think they’re worth sharing.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Agency, Social Media] 32 B2B Marketers to Add to Your Google Plus Circles
    'Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. How so? Co-founder, ClickZ. Jeffrey L.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Agency, Social Media] 10 Brands' Twitter Marketing You Can't Help But Love
    'Social media conversations have evolved. And the most prominent social channel for these one-to-one conversations is Twitter. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. Why should Twitter marketers have all the fun? 7) @Jif.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Agency, Social Media] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  There’s no question that social has grown in relevance for most businesses in the past few years. According to a recent Mashable article with data from GfK, on average for example, Americans spent 37 minutes per day in 2012 with services like Facebook, Twitter, or LinkedIn.
  • READYPULSE  |  FRIDAY, AUGUST 9, 2013
    [Agency, Social Media] Interview with Jim Lin of Ketchum: The Digital Revolution
    'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Jim Lin is the VP of Digital Strategy for Ketchum, a PR and marketing agency specializing in corporate and product positioning. The social media strategy side of things really came into play when I started my blog. Social Content Marketing Guide.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Agency, Social Media] With Social Media Networks Constantly Changing, How Can You Keep Up?
    If you''re a marketer you''re also no doubt dealing with Twitter , LinkedIn , and YouTube , and maybe Google+ , Pinterest , Instagram , and others. At NASDAQ, DeMaria focused most of his energy on Tumblr, Facebook, and Twitter, but also used LinkedIn and tinkered with Instagram. And that’s great, right? How do you learn new things?
  • WRITTENT  |  TUESDAY, AUGUST 6, 2013
    [Agency, Social Media] 13 Time-Saving Blogging Tips from the World’s Busiest Marketers
    Regardless of how many blogging tips you know, if you get caught up in strategic Twitter following or reading blogs, your best laid plans can go completely awry. Blogger Crystal Paine takes a particularly strict approach to budgeting her time at her computer, even using a timer while on social media networks. Outline on the Fly.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Agency, Social Media] This Old Website – 7 Unfortunate Realities
    notion, it should be noted, I only barely understood myself since websites were a brand new thing and I’d only seen them at the agency’s office since we didn’t have stuff like the Internet in the financial services industry. Twitter and Facebook and LinkedIn are how we tell people about new products, events, breaking news and product recalls.
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