• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Agency, Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Agency, Social Media] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Brands are slashing their traditional budgets and choosing instead to invest in social platforms and innovations. Are our digital lives blocking our ability to experience physical things? Fast-forward a few years.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Agency, Social Media] Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
    'One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. That’s why we put together the 2015 Social Media Benchmarks Report -- it''s 49 pages of of social media data and analysis from over 7,000 business in nine industries.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Agency, Social Media] The Social Graph for Managing Influencer Relationships
    'Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of the users. Now marketing and public relations agencies focus their analysis on the content relevance and conversations generated in communities.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Agency, Social Media] The Battle for Marketing Talent in Professional Services
    Firms have recognized the value of sharing their expertise through media partners, whether that means guest articles, quotes in newspapers, or appearances on TV. Our research shows that social media is among the top ways buyers check out potential service providers, outstripping even traditional referrals. Figure 1. Figure 2.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Agency, Social Media] How to Learn Social Media Marketing: 41 Resources for Beginners
    'Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Agency, Social Media] 7 Hilarious Twitter Brand Hashtag Fails
    'We all know that Twitter offers you the ability to create a trackable, branded hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags. Twitter pandemonium ensued. Social Media Don’t be like them.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Agency, Social Media] 10 Creative Types You Need To Build A Killer Content Marketing Team
    Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. Facebook, Twitter, Instagram, YouTube, Pinterest, blogs. 'By  NewsCred Contributor, Lauren B. Mangiaforte. The Reporter.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 11, 2015
    [Agency, Social Media] You Want to Attract Chinese Tourists, Target their Community!
    Using chinese social networks is vital to attract Chinese tourists Source infographic: Chinese tourist agency When looking for information, Chinese tourists will go from basic […]. Olivier Verot contributes a monthly column on Chinese Social Media. Twitter | Facebook | LinkedIn |. Chinese Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Agency, Social Media] Brands and Bloggers: Keep Your Sponsored Content Legal
    Twitter only gives me 140 characters!” But it always lands, like the FTC landed on Deutsch LA for having employees post about Sony’s PlayStation Vita on their personal social media feeds …without mentioning that Sony was an agency client. Find Kerry on  Google+  and  Twitter. Add “[Client]” to your tweet.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 9, 2015
    [Agency, Social Media] Velociraptors in the kitchen (or: the importance of context in social media)
    'The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. If the last few years has shown us anything, it’s that we all love social media.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Agency, Social Media] Social Media Secrets To Build Your Personal Brand
    Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. Social Media
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Agency, Social Media] How to Build Your Twitter Following (for Free)
    'Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Agency, Social Media] 13 Easy-to-Use Tools for Creating Killer Visual Content
    The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. Social media is an excellent starting point. On Twitter, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets according to Buffer.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Agency, Social Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    get caught up on the latest news as well as industry blogs as well as any activity on Twitter, Facebook, and LinkedIn. Back in those wayback days of yore, I was working at a marketing agency, and I struggle to remember how I was able to keep up with current trends. Media Life Magazine has been around since 1999. MarketingSherpa.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Agency, Social Media] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. Millennials. 3) Kik.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Agency, Social Media] Introducing The VerticalResponse Integrations Marketplace
    Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. Start converting your website traffic into email opt-ins and social fans with Justuno. Luckily, Kickbox is here to help you. The best part?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Agency, Social Media] Does Marketing Get No Respect?
    Social media came along around 12 years ago to allow us to connect with people who had similar interests. Consumers didn’t need to rely on media companies for the news or brands for product information. They get big budgets to hire expensive agencies who make massive media buys. Yes Promotion was one. Or no.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Agency, Social Media] Tech Review: HipChat vs. Skype
    'You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. Integrates with 62 other software’s including ZenDesk, WordPress, Mailchimp, Twitter and more. Better file sharing. Online Marketing
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Agency, Social Media] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Amen, Dave.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Agency, Social Media] To Everything Spin, Spin, Spin
    Oreo is a beautifully managed brand that is growing its equity exponentially but even they admit they can’t tie revenue to the tweet , which is why we need to have some realistic success criteria around the value of Carpe Twitter. If you work in an agency, this should sound like a pretty standard job description (and a sweet opportunity).
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Agency, Social Media] Copywriting Lessons From Companies Doing It Right
    The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. First, the article isn’t written by Intel’s media relations team. It’s “contributed” by Marley Kaplan, the founder and CEO of a consulting agency. ThisOutfitThough - Bringing The Thunder to Social. m not the audience here.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Agency, Social Media] How to Hire The Perfect Person To Run Your Social Media
    'Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. If you’re among this group, there are probably three major investments you’re considering: Social media advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Agency, Social Media] The line between Media and Brands is blurring fast
    To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Agency, Social Media] 3 Surprising Ways to Succeed in Social Media
    'Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Dave is the author of the 2011 New York Times bestselling book Likeable Social Media. Dave was also named Most Social Inc. So – when it comes to social media, Dave knows whereof he speaks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Agency, Social Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. This will make it easier for the agency to fine the next company or influencer that gets it wrong.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Agency, Social Media] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Agency, Social Media] The Top 5 Social Media Networks in China for 2015
    During these 25 hours, the Chinese netizens watch a lot of multimedia content and are […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Passionate about Digital Marketing, in 2012 he realized his dream : to open an agency to live from his passion. Chinese Social Medi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Agency, Social Media] Two questions to help you find the value of marketing
    Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s. Focus on direct visits only (and make sure any paid media is being coded to easily be identified and tracked!). 'By Eric Wittlake, {grow} Contributing Columnist.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Agency, Social Media] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. Pixel-based retargeting is also available on Facebook and Twitter. Below is an example of Irish Digital Marketing agency, Wolfgang Digital , using retargeting to promote a new piece of content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Agency, Social Media] 5 Ways to Differentiate Your Marketing Content
    'Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Agency, Social Media] 5 Ways to Differentiate Your Marketing Content
    'Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Agency, Social Media] 4 Ways to Differentiate Your Marketing Content
    'Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Agency, Social Media] New Marketing Automation Options for Small Business in the VEST Report
    The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. It recently added lead scoring and the ability to look up individuals on social networks.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Agency, Social Media] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Agency, Social Media] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen Illustration (c) businessesgrow.com The post 14 Data Visualization Tools to Tell Better Stories with Numbers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Agency, Social Media] The state of the nation on SEO, content strategy and earned media
    There’s not much sharing going on without content on the social web. I few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] 9 Essential Email Inbox Filters for Marketers
    Side Note : if you''re an agency struggling with your invoicing/accounting processes, tools, or follow-through, I''m putting together a bunch of resources on this right now ( sign up for early access here ). As an agency owner, I''m involved in a number of sales conversations. 7) Filter social media emails. Unroll.me
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    EIU: Three years ago we had mobile, we had social media and we had a tremendous amount of data, so I’m not sure how that’s a change. We created a command center where for several weeks we had two or three people from each of 12 to 14 agencies, plus marketers who publish, analyze, listen and edit. Share the truth.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] You’re doing a terrible job with search and social
    To turn it from being optimized for spiders and bots to being optimized for the real people, the real visitors, the real social and search engine hand off that is more essential these days when it comes to Google remaining on top in the competitive legal space. Social Media is an Afterthought. Positive Social Shares/Mentions.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] Top 10 Guests on Marketing Made Simple TV
    Craig Yaris of Social Ribbit directed all the shows too and I booked awesome guests. Let me introduce our team, including show director, Craig Yaris of Social Ribbit and our platform of Watchitoo, which is now called NewRow as their new release really improved video quality. You can find Joe on Twitter @JoePulizzi. https://www.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] What It Takes to Optimize Your Brand’s Organic Search Visibility
    Accordingly, the benefit she could expect to reap from turning her SEO over to a professional agency or consultant spoke more to a difference of degree than to one of kind. But another, bigger revolution followed that one a few years later: the rise of social media. 'When did SEO become so complicated? The On-Page Factors.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 9, 2015
    [Agency, Social Media] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    'Jeff Ogden of Find New Customers is an award-winning marketing expert who was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, which was all over Twitter by @fionavesey and @kenthuffman. Winning this award was a great honor and they gave me this cool image to share with you.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Agency, Social Media] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. We Love David On: Twitter @DavidMurdico. We love Tyler on: Twitter @TylerLessard. You do!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Using Rich Media To Convert Random Readers. With competition on the rise, many businesses and agencies need to continue putting Conversion Rate Optimization at the top of their priorities. DataSift is a platform that ‘sifts’ through all of the grains of sand that make up our social media conversations. percent).
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] What to Cut From Your Marketing in 2015
    Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. 2) Engaging on Social Networks That Aren''t Working. Did you know that the average B2B marketer promotes their content on six social platforms ? Social Media Design Daily And sometimes, doing more works.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    User-generated content won’t only be relegated to the realm of social media. There will be an enormous, brand-led shift in media ownership.  “Soon, many of the top media sites in the world will be brand-owned,” says Doug Kessler ( @ dougkessler ), Creative Director and Co-Founder of B2B agency Velocity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] How Do You Start Over After Building a Successful Blog?
    Social Media Explorer started in September of 2007 as a place for me to blather on about this new-ish marketing channel. An example: Certainly, I’m honored that these people would think so highly of my content they’d automatically share it, but the post referenced in these auto-Tweets on Social Media Explorer isn’t even written by me.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Agency, Social Media] Before and After: The Transformation of One Business Blog
    'Our marketing agency Revenue River''s blog was boring. Want to get the latest skinny on social media? Give us a shout at marketing@revriv.com or find us on Twitter ! Scratch that. It was boring and ineffective. Poor blog subscription rates. Authors with no identity. An inability to feature relevant and timely articles.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Agency, Social Media] 4 tips for generating more return business in any industry
    Here are some pragmatic ways you can offer complementary products or services: Freelance copywriting agencies can offer complementary metrics analysis or blog redesign tips. Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Reward Negativity.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 24, 2014
    [Agency, Social Media] Knock-your-socks-off marketing measurement: here’s how!
    'Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Find out where your customers hang out the most and join them—on Twitter, Tumblr, Facebook–wherever they are, you are.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Agency, Social Media] 15 Weird and Wonderful Company Holiday Cards
    'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. The agency is crowdsourcing a 3D printed holiday village. 14) St.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Agency, Social Media] Use Social Media to Recruit in a Traditional Recruitment Agency
    For years now, traditional recruitment agencies have changed the way they recruit to stay at the top of the recruitment services available on the market. From From offline job offers ads in […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Social Recruiting
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Agency, Social Media] Five Signs of Hope in Marketing Land
    or follow me on Twitter @bizmkter. Awesome Ideas Selling to Small Business Social Media Websites ad agency B2B marketing bizmarketer corporate overlords Elizabeth Williams email marketing linkedin social media 'Some people think Spring is the season of hope. Of Dogs and Big Data. Fun with Bankers. Well done!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Agency, Social Media] Human-to-Human Marketing: A Trend for 2015 and Beyond
    With humans so attached to their technological counterparts, businesses must find ways to reconnect with consumers on each device and each social platform they use, but in a way that enables those consumers to actually feel connected to the business on a more human level than was previously ever required. That sounds horrible, right?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Agency, Social Media] The 15 Best Infographics of 2014
    3) Beyond Belief, by Mark McClure and Adam Frost at Graphic Digital Agency. 8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. Share your favorites that we missed in the comments or on social media. These 15, however, managed to stand out.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Agency, Social Media] Internet video killed the TV star. The rise of YouTube for B2B advertising
    No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Although even with television’s new media platforms such as ITV Player and 4oD, the advertising options can still be quite limited. B2B Marketing Social media Content marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Agency, Social Media] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Some of our most important agency customers were in the transportation industry. The six social media lies.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Agency, Social Media] The 411 On Facebook Q&As For Marketers
    'Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. Facebook Q&A vs. Twitter Chats. Social Media How to Create a Facebook Q&A.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), They’re dance partners.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] Content Marketing Is A Strategic Solution To A Strategic Problem
    Add this to the fact that the non-content (media) budget spent your business goes towards banner ads that are ignored by 99.9x% of the audience, TV ads that are skipped by more than three-quarters of us, landing pages that have 99% bounce rates and emails that are opened by fewer than 10-20% of those who receive them. Cost per lead. Branding?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ).
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] How to Create an Editorial Calendar
    They range from no-tech to high-tech, from no-brainer-simple to a tool complex enough to run an ad agency. If you just want to manage a company blog and have other tools for social media updates and everything else you’re doing, this may be all you need. Second, CoSchedule is for blogs and social media only.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Agency, Social Media] Social media success through cultural nuance
    This is a story of just how flat the world really is, how social media is making that flat world contract on itself just a little bit more, and the discovery that understanding cultural nuance is the key to international social media success. There aren’t a ton of us who have run social for brands. Way out.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Agency, Social Media] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Your company has marketing people (and a marketing agency ) who can mount a content marketing effort to help transform your lead generation efforts. Many marketing and agency people with traditional backgrounds are not used to being held accountable for their activity. Social proof, share-ability. What is the content’s focus?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Agency, Social Media] The Top 200 Content Marketing Brands And Influencers
    There’s a really interesting combination of technology providers, media brands, associations and agencies on the brand list. Twitter Handle. Twitter Handle. Social Media Today. The Organic Agency. Social Business. Coimbatore Social. Mahlab Media. Orbit Media. 56.56.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [Agency, Social Media] The Fast Growing Influence of the Social Media Ambassador
    'In 2014, the concepts between ambassadors and influencers in social media have found themselves, now more than ever, central to the concerns of businesses and brands. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Fast Growing Influence of the Social Media Ambassador by Raymond Morin - Maximize Social Business.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Agency, Social Media] Top Ten Guests on Marketing Made Simple TV
    million Twitter followers and he followers @fearlesscomp on Twitter, Beth Comstock , Chief Marketing Officer of General Electric, What is interesting about Beth, besides being such a nice looking and smart woman is how I booked her as a guest. You can find Joe on Twitter @JoePulizzi. Dave Kerpen , CEO of Likeable Media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Agency, Social Media] 20 Tools We are Thankful for as B2B Online Marketers
    Working at an agency, this can be a very helpful way to quickly identify urgency or the client a specific message has come from. Swayy is a personalized content discovery platform designed to help users uncover the most engaging content to share with their social audience across a number of networks. Enjoy! Evernote. What Is It?: 
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Agency, Social Media] 10 Examples of Highly Effective Welcome Emails
    “One of the key pieces of a welcome email is a warm introduction,” says Tiffany Romero, president of Sway Group , a content marketing agency. Add social media buttons Including links to your social media sites is another key component in an effective welcome email. We are so happy you’ve found us!”
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Agency, Social Media] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Dracula’s LinkedIn Profile by Social Media Today. But they seemed to resonate with Twitterers. On the off-chance you haven’t already seen this – Jimmy Fallon and JT spoof hashtags, showing “what a Twitter conversation sounds like in real life.” 'What are you laughing at? Really.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Agency, Social Media] 5 of my favorite productivity apps
    into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. Every board allows sharing, tasking, commenting, and also uses the referencing tool that I believe was defined by Twitter. Asana.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Agency, Social Media] 5 Things You Can’t Blog Successfully Without
    Whether you’re a small business or niche blogger, you need a website that is flexible and efficient, not one that requires paying an agency every time an update is needed. Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Agency, Social Media] Marketing Opportunities on Douban
    Douban is the main review based social network site in China. Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Agency, Social Media] The dashboard has finally been perfected
    'One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Twitter.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Agency, Social Media] The ole one two three four five six seven punch
    Even the Pity Mention is a Media Mention. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 8, 2014
    [Agency, Social Media] If you don’t ask, the answer is NO
    'I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. I simply asked on Twitter and she said “Yes.” We love comments and those who share on social media too. “ If you don’t ask, the answer is no. ” I agree 100%. invited her. asked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Agency, Social Media] How to set up a Social Media Command Center
    Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members. Social community management.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Agency, Social Media] Buyer Persona Basics
    Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Here’s a sample matrix that uses six characteristics to describe a marketing agency’s marketing coordinator, account manager, and president.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Agency, Social Media] Buyer Persona Basics
    Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Here’s a sample matrix that uses six characteristics to describe a marketing agency’s marketing coordinator, account manager, and president.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Agency, Social Media] Reaching China’s Wealthy Millennials on Social Media
    'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Agency, Social Media] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. 'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. Long Tail Blogger Outreach.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Agency, Social Media] This is the week that was: #inbound14
    This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. ‘CMOs say they are upping their spend on social media’ or ‘Content now takes the majority of the budget’ come two a penny. Enjoy.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Agency, Social Media] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Agency, Social Media] 9 Tips to Spot Amazing Article Writers
    One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Content creation agencies, while they can be expensive, are often well worth the cost.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Agency, Social Media] 5 Brilliant Marketing Campaigns for Boring Products
    1+ million social media shares. That''s why Cardstone teamed up with ad agency Mullen to create a fake job description for a "Director of Operations" - aka "Mom." After the video launched it was quick to spread around social media and news channels. million social shares. 1) Tipp-Ex. 2) Cardstone. Million.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Agency, Social Media] What to Do When Rebranding Is Your Only Option
    'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Step 1: Take advantage of social media to communicate with your audience. You’re almost required to have a Twitter and Facebook profile. Subscribe to The Agency Post. branding
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Agency, Social Media] Why marketing is more important than sales
    firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. The opportunity for marketing companies and agencies is a simple one. On twitter or facebook? 'Touchy subject this one, but one i feel compelled to address.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Agency, Social Media] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Emails.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Agency, Social Media] 10 Blogs to Bookmark: Social Marketing Edition
    Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Here are our 10 must-bookmark social marketing  blogs — who makes your top 10? Social Media Examiner. Check it Out:  Social Media Examiner. Kim Garst.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Agency, Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
    If you can’t do it yourself or don’t have the time, hire an expert or agency that specializes in SEO and online marketing with a proven track record and good customer testimonials. 'By Dawn Gadless  | Business Development Director. Is your website turning potential customers and prospects away? Do you have clear and concise messaging?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Agency, Social Media] Florida gets its own BtoB demand generation agency – Find New Customers
    'Florida gets its own marketing agency, Find New Customers  – the nicest company in BtoB marketing today. Social Media. You can follow me on Twitter at @fearlesscomp. Filed under: B2B demand generation , B2B lead generation , Fearless Competitor , Find New Customers , Simple lead generation , Social Media.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Agency, Social Media] How to Promote Your Content Using Paid, Earned & Owned Media
    It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Agency, Social Media] The Revenge of the Content Monster
    The writers and designers had left it for the bright lights of Twitter and self-published daily newsfeeds. It was tended now by interns named Skippy and agency flacks who yearned for the simple days of interrupting people with 15 seconds of bad copy and a ten percent discount. or follow me on Twitter @bizmkter.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Agency, Social Media] How to Avoid Becoming a Marketing Fossil
    Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. 4) Revamp Your Agency Relationship. 1) Always Be Measuring. Just 36% (!!) 3) Rethink Your Org Chart.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Agency, Social Media] Lead Generation: It’s all about building relationships
    So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. And you wouldn’t think of a collections agency practicing empathy …. Steve: That’s crazy!
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Agency, Social Media] 9 Keys To Brand Publishing Success
    'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. As brands shift their dollars to online, social and mobile platforms, banners are the easy tactic. Creative agencies can design and produce them. “The audience has spoken. They want stories.”
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Agency, Social Media] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    If you''re feeling inspired by the quotes below, feel free to click each quote to tweet it individually or download this Excel file to upload all 25 quotes directly into Social Inbox or your social media publishing platform (If you do this, make sure you re-save the file as a CSV. Social Media Cut it into wedges.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Agency, Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Agency, Social Media] 23 Outstanding Social PR Guides
    This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Image credit: PRNews.
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