• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Agency, Social Media] The 26 Best WordPress Plugins
    Connect your WordPress.com site to various social networking services. Sample review:  “This convenient feature can save you time when it comes to your social media sharing. Sample review:  “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Agency, Social Media] Competitors want you out, influencers want you in
    Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. The space you occupy is not empty.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Agency, Social Media] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Sample review:  “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies. SmartBug Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Agency, Social Media] Stop. Look. Listen. It’s time for an influencer marketing campaign
    “Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. ” Marketers love influence marketing because: Twitter users now trust influencers as much as they trust their friends. By Brooke B.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Agency, Social Media] Apply Yourself: 28 Marketing Awards Worth Going For
    The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Agency, Social Media] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter?
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Agency, Social Media] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    In this episode, Robert and I discuss how P&G is rewriting the rules for agencies and media placement. We also examine why a slew of publishers are recreating the media business model, and debate whether Snapchat’s performance decline is an indication that a Myspace-level fail may be in its future. Image source.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Agency, Social Media] Social media strategy leaders: Kerry Gallagher
    Welcome to the next post in a series celebrating leaders in social media strategy. Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. Can you please share what brought you to where you are now, a social media leader in finance?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Agency, Social Media] Interesting content marketing trends to watch for in 2017
    With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. A new year is upon us and growth is evident with the many changes in content marketing. This platform presents a phenomenal boost to businesses of all types.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Agency, Social Media] Essential 5 Step BuzzSumo Process For Social Media Agencies
    We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. To do this, we worked with Neal Schaffer, social media strategist, consultant and author. Neal recommends this 9-1-1 rule for social posts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Agency, Social Media] How B2B Marketers Are Finding Value in Social Media [Interview]
    Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 2, 2017
    [Agency, Social Media] The 10 most fascinating people in B2B marketing in 2016
    Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. Or send him your Twitter and Facebook follower lists. Hats off to them all! friends. Thanks, Laura!
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Agency, Social Media] The 29 Best Web Analytics Tools
    These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results,  social media metrics, conversion optimization, and more. 1) Google Analytics. ” —  Social Media Examiner. 11) Mint.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Agency, Social Media] How Your Agency Can Use Social Media to Attract New Talent
    With the exception of GE -- whose goal was to let people know that it does more than manufacture -- the top agencies often offer similar services with little or no variation. By aligning HR's and marketing's methods and goals, you place your agency's HR personnel in a more strategic position to achieve their recruiting goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 30, 2017
    [Agency, Social Media] What to do if the president tweets you
    President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. Twitter is consistently underestimated by the press. They still have 330 million active users and for many, Twitter is part of the fabric of their lives. Twitter as a weapon.
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2017
    [Agency, Social Media] Paid online influencer marketing is fully mainstream
    After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Agency, Social Media] MarTech: Top 100 Influencers and Brands
    But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle. Creation Agency. Third Door Media. Here is a list of the top 50 brands talking about MarTech on Twitter. Company.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Agency, Social Media] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    As the Content Marketing Institute pointed out, most of your content discovery will come through just three channels: email, search, and social. Over time, the enterprise brand can trim down the number of content agencies being used to include only the top performers. In the past, this has always been acceptable to the leadership.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Agency, Social Media] Anatomy of an Infographic
    Here are some of my favorite infographics of late: Social media statistics in 2016. You may be able to find an agency or contractor that specializes in infographics. For example, pull out one small data point and post it as an image on Twitter. “Infographic” was a hot marketing buzzword a few years ago. Either way works.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Agency, Social Media] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. Send social signals.
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Agency, Social Media] ‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media
    Social media accounts are no different. Having an adviser on the dos and don’ts of Twitter or Facebook is essential, especially when any misstep can instantly go viral. For Carlos Tovar, a 23-year-old who resides in Brooklyn, helping athletes shape their social media personas has become an unusual freelance gig.
  • CONTENTLY  |  TUESDAY, DECEMBER 27, 2016
    [Agency, Social Media] The 10 Best Brand Tweets of 2016
    Today, everything he talks about in the clip could apply to brands on social media, whether they’re abusing the latest trend or honoring a tragedy they have no business honoring. Luckily, not all brands this year were busy trying to tie Drake’s latest album into their social content. KissAGingerDay. Ufe80wvrr8.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Agency, Social Media] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    Why the laws of supply and demand don’t work online (20:05): An article posted on The Media Briefing website argues against the idea of restricting ad inventory in order to increase its value as a commodity. My takeaway: Even in the social media era, there’s still a lot of magic to be found in the power of email.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Agency, Social Media] 4 of the Biggest Advertising Trends of 2016
    Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. And agencies rose to meet this growing demand. million impressions on Twitter and Instagram. 2) Virtual Reality.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Agency, Social Media] The 6 Biggest Marketing Storylines of 2016
    2016 was a landmark year for the marketing, media, advertising, and tech space. We used to talk about social media as a group. The company’s absurd assertion that it “isn’t a media company.” It used to be that agencies were agencies, publishers were publishers, and consultancies were consultancies.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Agency, Social Media] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). more likely to use social listening tools to time their messages just right. Social Media is only getting bigger.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2016
    [Agency, Social Media] 4 Surprising Things That Keep Us Motivated
    Although it's easy to blame external factors like your chatty coworker or the addictive allure of social media, Burkeman said the real cause of our chronic distraction is an internal urge to fight anything that compromises our autonomy. So go ahead, give yourself that Twitter break. Marketing Agency DailyThe takeaway?
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Agency, Social Media] Who Will Win the War for TV Ad Dollars?
    “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. “It’s inevitable and already starting to occur,” said Rahul Chopra, CEO of NewsCorps social news agency Storyful.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Agency, Social Media] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Brands and agencies will have to adapt. A lot has happened on the fake news front since we first reported on it, including a shooting in Washington, D.C. Connect with our panelists on Twitter at  @ChrisAbraham , @CreativeComms , and @Stevology. Steve is a Forbes top 50 social media influencer. We’ll bring you up to date.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Agency, Social Media] 37 Big Data Case Studies with Big Results
    Big Data is the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is stored in computer clouds then searched for patterns, new revelations and insights. Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Agency, Social Media] A Brief History of Social Advertising [Infographic]
    Social advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Marketing Agency Daily
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Agency, Social Media] 5 Types of SEO Audits for B2B Organizations
    There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. The Social Media Visibility Audit. Social media auditing is a place that Buzzsumo shines brightest. Of course, B2B marketers have differing expectations of an SEO audit as well. How do you do this?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Agency, Social Media] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    This may take time, but I promise, becoming comfortable with how to use Snapchat is much more important than launching an account and instantly promoting it on other social media platforms. With Snapchat, and any social platform, the greatest challenge is getting your content seen by the maximum amount of people. Booth displays?
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Agency, Social Media] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. While we were all developing for Twitter, Snapchat was creeping up behind us. Here’s what he had to say. The phone rings, we answer it.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Agency, Social Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. Media Life Magazine  has been around since 1999. Agencies also need to share their knowledge with clients, and lead by example. What’s your wake-up routine? Not as many, of course. AdWeek.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Agency, Social Media] Creating Goals for Your Social Strategy
    There are many reasons for a company to have a strong presence on social media. So, why does your company need a social media strategy? Having a strategic social media strategy is a great way to create a strong online presence. Building Your Brand. Being Available for Your Audience. Driving Targeted Traffic.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Agency, Social Media] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Use social media. You already have social media pages, right? (If not, it’s time to start.) It doesn’t cost your business much besides a small time investment to keep them active and updated. Make the most of this tactic by using each business’s email and social media to cross-promote the other. 9.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Agency, Social Media] 14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products
    The folks at German agency Jung von Matt/Elbe designed this seagull drone to squirt Nivea Kids Sunscreen onto unsuspecting children on the beach. When Swiss chocolate company Milka launched in France, they turned to Paris-based agency Buzzman to devise a unique way to introduce their product to the French people. AgencySpy ).
  • CEROS  |  MONDAY, NOVEMBER 14, 2016
    [Agency, Social Media] Digital Craft Weekly 46.16
    While we’ve seen plenty of well-presented case studies and portfolios from design agencies big and small, few have capitalized on the power of storytelling to really bring the process behind their projects to life. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Agency, Social Media] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Winner: Lenovo with agency partner Traction. The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web. Its videos have been featured on Huffington Post, Buzzfeed, Reddit and other media sites.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Agency, Social Media] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method—whether that’s implementing an editorial calendar, hiring a dedicated team or building out a strategy. What is your social listening tool saying about your sentiment?
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Agency, Social Media] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method—whether that’s implementing an editorial calendar, hiring a dedicated team or building out a strategy. What is your social listening tool saying about your sentiment?
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Agency, Social Media] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. MarketingProfs.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Agency, Social Media] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. MarketingProfs.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Agency, Social Media] Today’s online influencers are wicked tough
    — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. The field may be way more crowded, with are entire industries (and some  big agencies) devoted single-mindedly towards influencing online influencers. Landmine? Solid ground? They know the lingo.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Agency, Social Media] This Week in Content Marketing: Social Media Platforms Take More Victims
    This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. We explore the growing trend of agencies launching print magazines, and praise IDG’s content creation model as one all brands should emulate. This week’s show.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Agency, Social Media] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Would you be able to do it? Bloodline To Emotional Engagement.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Agency, Social Media] 10 of the Best Podcasts About Business and Management
    Who has the time to keep up with all our favorite blogs and social feeds nowadays? 10 of the Best Podcasts About Business and Management. 1) For social media and the entrepreneurial grind: Gary Vaynerchuk. Source: Nathalie Lussier Media. Today’s workforce is always on the go and multitasking. It makes sense. Former U.S.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2016
    [Agency, Social Media] Kimberly-Clark uses a social media quiz to woo young talent
    Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. The post Kimberly-Clark uses a social media quiz to woo young talent appeared first on Biznology.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2016
    [Agency, Social Media] Three Influencer Marketing Secrets to Drive Traffic
    recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising.
  • CONTENTLY  |  TUESDAY, OCTOBER 18, 2016
    [Agency, Social Media] The State of Marketing Technology, in 12 Charts
    When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Social management platforms came in third, demonstrating social media’s increasing importance in the marketer’s toolkit. Why Salesforce? Martech is everywhere.
  • KEO MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Agency, Social Media] KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”
    October 18, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on Tuesday November 15, 2016. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. KEO News
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Agency, Social Media] Navigating the Digital Marketing Landscape in China
    Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. Here are some key features that marketers should know about the Chinese digital landscape, as well as some useful, practical advice on how to market in that region: Different Media Platforms in China. The QR Code Dominates.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Agency, Social Media] Hiring the Perfect Person to Run Your Social Media
    Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9%
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Agency, Social Media] Hiring the Perfect Person to Run Your Social Media
    Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9%
  • JUNTA 42  |  WEDNESDAY, OCTOBER 12, 2016
    [Agency, Social Media] 10 Content Marketing Roles for the Next 10 Years
    As every silo (PR, email, social, search, etc.) The CLO functions as the air-traffic controller for social media and your other content channels. The CLO also needs to keep tabs on how the content is performing on owned media sites (like a blog), and get that intelligence back to the CCO and managing editor. 4.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2016
    [Agency, Social Media] Micro-influencer marketing is the new long tail
    Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Micro-influencers are changing the way brands do social marketing according to new report. Well, that’s all well and good, but you know what earned-media marketing is?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Agency, Social Media] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. You can get in touch with Andy at LinkedIn or  Twitter. .
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 8, 2016
    [Agency, Social Media] When to Use Promoted Tweets in Your Twitter Marketing Strategy
    Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Agency, Social Media] 6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)
    Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Data from The Agency Pricing & Financials Report. Look, I hear you.
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Agency, Social Media] The Blurred Lines Between Brands and Buddies
    Back in the good old days, social media was exclusively for college students. Social media has evolved so rapidly in just a little over a decade—and it’s changing more every day. On the other hand, social media also allows consumers to engage with companies in entirely new ways. The Psychology Behind It All.
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Agency, Social Media] The Blurred Lines Between Brands and Buddies
    Back in the good old days, social media was exclusively for college students. Social media has evolved so rapidly in just a little over a decade—and it’s changing more every day. On the other hand, social media also allows consumers to engage with companies in entirely new ways. The Psychology Behind It All.
  • CONTENTLY  |  TUESDAY, OCTOBER 4, 2016
    [Agency, Social Media] 11 Comics That Only Content Marketers Will Understand
    When your 22-year-old social media manager tells you that emojis are actually the oldest form of human communication… Love the concept. When your external ad agency gets a $5 million budget to be “more like Red Bull”… Step away from the dirt bike, guys. Consider this group therapy, in comic form.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Agency, Social Media] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Agency, Social Media] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? Blog B2B Social media Social media strategy
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Agency, Social Media] Pubcon Preview: Content, Media & Site Reviews
    Content, Search and Social Interplay. Session Details : The key to success is to create a continuous feedback loop between search, social and content. That content can then be shared on social media channels. — Producerism: Being Your Own Media. Which ones? Glad you asked. Have a question on your site?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Agency, Social Media] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    In this idea-packed presentation from the Colorado Staffing Association Annual Conference , Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and recruiting website. Twitter? Social Proof. Want to turn your website into a staffing ATM? Video Transcript.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Agency, Social Media] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Agency, Social Media] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? 11 Ad Agencies to Follow on Twitter. 1) R/GA.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Agency, Social Media] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    For an inbound marketing agency, you might say “What Does Your Business Want to Improve?” When you don’t segment emails, your engagement will be lower and your success will be diminished. 4) Connect with niche readers on social media. That’s where a content offer based PPC ad comes into play! Where do they go to get information?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Agency, Social Media] A Brief History of Online Advertising
    WebConnect, an ad agency that specialized in online ads, began helping their clients identify websites their ideal consumers visited. As social media platforms picked up steam in the mid 2000s, advertisers sought a way to integrate ad content in a way that was both effective and non-intrusive. The History of Online Advertising.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Agency, Social Media] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Agency, Social Media] See What Content Marketing Success Truly Looks Like
    Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest. The film also saw a reach on Twitter of 14.6 Organic sharing of Lenovo content on LinkedIn generated a 24% increase in earned media value.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Agency, Social Media] 18 of the Best Personal Websites We've Ever Seen
    Or select one of the social media icons to connect with him on platforms like Twitter -- where his cover photo happens to seamlessly align with the branding of his website. Think about the colors, images, and media you want to be a part of your story that you couldn’t include in a document resume. Ah, the job search.
  • CONNECTING ELEMENT  |  TUESDAY, SEPTEMBER 6, 2016
    [Agency, Social Media] It’s time to get conversational with Twitter advertising
    Understand Twitter’s newest advertising format, which allows brands to create adverts that users can’t help but share and engage with…. The post It’s time to get conversational with Twitter advertising appeared first on Connecting Element. Blog conversational ads digital marketing social media social media agency Twitter Twitter card
  • CONTENTLY  |  THURSDAY, SEPTEMBER 1, 2016
    [Agency, Social Media] Best Branded Content of August: When Data Storytelling Meets Donald Trump
    Kieran Dahl, social media editor: On Twitter, Denny’s is weird and good. (So much so that a guy started a petition on Change.org to get a job interview with the Denny’s marketing team.). LD, a former agency copywriter, quit his job a few years ago to become a rapper. Everything else is just the Diet Coke.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Agency, Social Media] 5 Content Marketing Trends to Plan Your 2017 Budget
    According to last year’s B2B Video Content Marketing Survey Results by the Web Video Marketing Council, “73 percent [of the marketing, agency and management professionals surveyed] confirm that video has positively impacted marketing results.” also think the platforms are pushing it pretty hard, and Facebook, Twitter, et al.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Agency, Social Media] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? Pic for Instagram?
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Agency, Social Media] Crafting the Perfect Social Posts – Part 2
    If you know what you’re doing, social media can be a great thing for your business. This week, I’ll be finishing up by talking about Facebook, Twitter, Pinterest, tumblr, and Snapchat, and the techniques covered in this handy infographic from myclever Agency. Twitter. Let’s see what they recommend. Facebook.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Agency, Social Media] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    The only evidence that he’s also a paid brand ambassador, however, comes from a Twitter marketing case story which has since been removed. (DJ Khaled’s representatives and Ciroc both did not respond to requests for comment). “[It’s] not possible to monitor all social media marketing, obviously,” she said.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Agency, Social Media] 5 Content Marketing Lessons from David Ogilvy
    In fact, the first ad he conceived when he started his eponymous agency was the “ Guinness Guide to Oysters ” ( Peter Geer was the copywriter.). For example, Co-Schedule recently used this headline in their article: “This Is the Social Media Posting Schedule That Will Boost Your Traffic By 192 Percent,” which captured 409 shares.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Agency, Social Media] Three Tips for Boosting SEO with Social Media
    There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. Use social media to promote your blog posts.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Agency, Social Media] How Carlsberg Produces Probably the Best Beer Content in the World
    In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” “We made the decision to invest and take ownership of our content,” said Daria Radota Rasmussen, global digital and media director for the Carlsberg Group. ” The transition began with Facebook.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Agency, Social Media] 10 Groups to Join on LinkedIn if You’re in Marketing
    While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. Join this group to find curated conversations, white papers, industry reports, and trends on the following topics and more): Social media marketing. Infographic ©2016, Statista. for marketers.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Agency, Social Media] Introducing Contently Social
    In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. There are a lot of tech companies out there that promise to make your social publishing more efficient. How does Contently Social solve this problem?
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Agency, Social Media] How to use moving GIFs on Facebook and Twitter
    The post How to use moving GIFs on Facebook and Twitter appeared first on Connecting Element. Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterHere’s how to give your followers the gift of GIFs….
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Agency, Social Media] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Agency Email Marketing agency list building
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Agency, Social Media] How 8 Agencies Are Building Their Brands on Snapchat
    The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. But does any of that matter for agencies? ClearPivot , a Denver-based inbound marketing agency, takes a decidedly unique approach to Snapchat.
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Agency, Social Media] How to Create the Perfect Social Media Posts – Part 1
    Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. Do share your Vines on other platforms, like Twitter or Facebook, at optimal times for those platforms. LinkedIn. Blogging.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Agency, Social Media] How Does Content Marketing Help with SEO?
    PR agencies using white-hat SEO techniques aim to get these types of links as they add more weight to a website’s link profile. Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Agency, Social Media] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    When you consider that 49% of folks create mobile video at branded events -- 39% of which is shared on Twitter -- it makes sense to incorporate a digital element. The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Agency, Social Media] Stephen Varga: Unleashed
    found that ad agencies have the right blend of artistry, psychology and problem-solving that fit my personality. No easy task, but it waged a brilliant social media campaign to do just that. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! No friends.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Agency, Social Media] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 5 Reasons Why You Should Use Twitter for Your Business. Although simple, this formula is highly effective, and has endless applications , including using it to share content on social media and even to evaluate other people’s content. New [Agency/Research Institute] approved [Process/Device] + [Benefit]. Buckley.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Agency, Social Media] Origami Logic Scores Gold with “Brand Olympics” Campaign
    In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [Agency, Social Media] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That’s both a strength and a drawback for B2B marketers. It’s great to have a large, engaged following reading and sharing your content. Cognitive Technology
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Agency, Social Media] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That’s both a strength and a drawback for B2B marketers. It’s great to have a large, engaged following reading and sharing your content. Cognitive Technology
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Agency, Social Media] The Rocket Science of Social Media Marketing
    At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. The organization manages more than 500 social accounts. You can use the ideas and opinions from the forum for social and blog content fodder.
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