MADISONLOGIC B2B WHITE PAPERS | FRIDAY, OCTOBER 24, 2014
[Agency, Social Media] Start engaging from the first click in the Customer Journey
multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
BIZNOLOGY | TUESDAY, OCTOBER 21, 2014
[Agency, Social Media] The ole one two three four five six seven punch
Even the Pity Mention is a Media Mention. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 8, 2014
[Agency, Social Media] If you don’t ask, the answer is NO
'I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. I simply asked on Twitter and she said “Yes.” We love comments and those who share on social media too. “ If you don’t ask, the answer is no. ” I agree 100%. invited her. asked.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 8, 2014
[Agency, Social Media] How to set up a Social Media Command Center
Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members. Social community management.
MARKETING ACTION | TUESDAY, OCTOBER 7, 2014
[Agency, Social Media] Buyer Persona Basics
Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Here’s a sample matrix that uses six characteristics to describe a marketing agency’s marketing coordinator, account manager, and president.
MARKETING ACTION | TUESDAY, OCTOBER 7, 2014
[Agency, Social Media] Buyer Persona Basics
Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Here’s a sample matrix that uses six characteristics to describe a marketing agency’s marketing coordinator, account manager, and president.
WINDMILL NETWORKING | MONDAY, SEPTEMBER 29, 2014
[Agency, Social Media] Reaching China’s Wealthy Millennials on Social Media
'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media
BIZNOLOGY | TUESDAY, SEPTEMBER 23, 2014
[Agency, Social Media] Mizuno running long tail outreach marketing case study
If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. 'The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. Long Tail Blogger Outreach.
EARNEST ABOUT B2B | MONDAY, SEPTEMBER 22, 2014
[Agency, Social Media] This is the week that was: #inbound14
This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. ‘CMOs say they are upping their spend on social media’ or ‘Content now takes the majority of the budget’ come two a penny. Enjoy.
WEBBIQUITY | TUESDAY, SEPTEMBER 9, 2014
[Agency, Social Media] The Real Roadblock to Social Business Success
'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.
WRITTENT | MONDAY, SEPTEMBER 8, 2014
[Agency, Social Media] 9 Tips to Spot Amazing Article Writers
One of the measures of the quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Content creation agencies, while they can be expensive, are often well worth the cost.
HUBSPOT | MONDAY, SEPTEMBER 8, 2014
[Agency, Social Media] 5 Brilliant Marketing Campaigns for Boring Products
1+ million social media shares. That''s why Cardstone teamed up with ad agency Mullen to create a fake job description for a "Director of Operations" - aka "Mom." After the video launched it was quick to spread around social media and news channels. million social shares. 1) Tipp-Ex. 2) Cardstone. Million.
HUBSPOT | SATURDAY, SEPTEMBER 6, 2014
[Agency, Social Media] What to Do When Rebranding Is Your Only Option
'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Step 1: Take advantage of social media to communicate with your audience. You’re almost required to have a Twitter and Facebook profile. Subscribe to The Agency Post. branding
VIRALLY BLOG | THURSDAY, AUGUST 28, 2014
[Agency, Social Media] Why marketing is more important than sales
firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. The opportunity for marketing companies and agencies is a simple one. On twitter or facebook? 'Touchy subject this one, but one i feel compelled to address.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 27, 2014
[Agency, Social Media] How To Chop Up Your Webinar Content
Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Emails.
MODERN B2B MARKETING | THURSDAY, AUGUST 21, 2014
[Agency, Social Media] 10 Blogs to Bookmark: Social Marketing Edition
Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. Check it Out: Social Media Examiner. Kim Garst.
EMAGAZINE B2B BLOG | TUESDAY, AUGUST 19, 2014
[Agency, Social Media] 8 Reasons Your B2B Website Is Ready For A Redesign!
If you can’t do it yourself or don’t have the time, hire an expert or agency that specializes in SEO and online marketing with a proven track record and good customer testimonials. 'By Dawn Gadless | Business Development Director. Is your website turning potential customers and prospects away? Do you have clear and concise messaging?
FEARLESS COMPETITOR | MONDAY, AUGUST 18, 2014
[Agency, Social Media] Florida gets its own BtoB demand generation agency – Find New Customers
'Florida gets its own marketing agency, Find New Customers – the nicest company in BtoB marketing today. Social Media. You can follow me on Twitter at @fearlesscomp. Filed under: B2B demand generation , B2B lead generation , Fearless Competitor , Find New Customers , Simple lead generation , Social Media.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Agency, Social Media] How to Promote Your Content Using Paid, Earned & Owned Media
It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 11, 2014
[Agency, Social Media] The Revenge of the Content Monster
The writers and designers had left it for the bright lights of Twitter and self-published daily newsfeeds. It was tended now by interns named Skippy and agency flacks who yearned for the simple days of interrupting people with 15 seconds of bad copy and a ten percent discount. or follow me on Twitter @bizmkter.
HUBSPOT | MONDAY, AUGUST 4, 2014
[Agency, Social Media] How to Avoid Becoming a Marketing Fossil
Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. 4) Revamp Your Agency Relationship. 1) Always Be Measuring. Just 36% (!!) 3) Rethink Your Org Chart.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 4, 2014
[Agency, Social Media] Lead Generation: It’s all about building relationships
So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. And you wouldn’t think of a collections agency practicing empathy …. Steve: That’s crazy!
B2B MARKETING INSIDER | MONDAY, JULY 28, 2014
[Agency, Social Media] 9 Keys To Brand Publishing Success
'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. As brands shift their dollars to online, social and mobile platforms, banners are the easy tactic. Creative agencies can design and produce them. “The audience has spoken. They want stories.”
HUBSPOT | THURSDAY, JULY 24, 2014
[Agency, Social Media] 25 Must-Tweet Inspirational Quotes From Inbound Experts
If you''re feeling inspired by the quotes below, feel free to click each quote to tweet it individually or download this Excel file to upload all 25 quotes directly into Social Inbox or your social media publishing platform (If you do this, make sure you re-save the file as a CSV. Social Media Cut it into wedges.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 24, 2014
[Agency, Social Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study).
WEBBIQUITY | TUESDAY, JULY 22, 2014
[Agency, Social Media] 23 Outstanding Social PR Guides
This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Image credit: PRNews.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 22, 2014
[Agency, Social Media] The ROI of Twitter, Explained
'Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter is a mystery to many. It’s understandable.
MARKETING ACTION | TUESDAY, JULY 22, 2014
[Agency, Social Media] ? 5 Tips for Marketing in a Highly Regulated Industry
And there are multiple agencies and regulators out there – not just the federal government. Channels like Google , Twitter , and Facebook also have their own sets of rules for financial organizations. For an example of a recent misfire, check out the CIA’s forays into Twitter. It can also have a huge financial impact. Ed. ).
FATHOM | THURSDAY, JULY 17, 2014
[Agency, Social Media] How Your Brand Can Avoid These 5 Social Media Mistakes
Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about? Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours.
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Agency, Social Media] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. 'You likely know Rand Fishkin as the cofounder of Moz.
HUBSPOT | SATURDAY, JULY 12, 2014
[Agency, Social Media] Which Brand Won the World Cup?
'This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Nike probably did a better job of using social to drive awareness to it, the story and video is a bit more shareable and entertaining -- and they have twice the views compared to Adidas. won the internet. as well.
WEBBIQUITY | MONDAY, JULY 7, 2014
[Agency, Social Media] 20 Expert LinkedIn Guides
'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social. links.”
THE FORWARD OBSERVER | WEDNESDAY, JULY 2, 2014
[Agency, Social Media] How to Measure Success in Inbound Marketing
The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Referral traffic is a link from another website (including social media). social media, referrals, direct traffic, organic, etc.).
WEBBIQUITY | TUESDAY, JUNE 10, 2014
[Agency, Social Media] Search and Social Lessons from the Zenith Social Media Marketing Conference
'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Only 22% of businesses track their social results well. Start with research: is your goal achievable?
VIDYARD | THURSDAY, JUNE 5, 2014
[Agency, Social Media] What is Video Seeding and Does Your Brand Need it?
In return the video bloggers would record their experiences and journeys on their social media channels. Saying Ford’s Fiesta video blogging social campaign worked is an understatement. million views on YouTube, 2,100 Facebook fans, 5,300 followers on Twitter, 27,000 blog posts and more. You need to start video seeding.
ENGAGE | MONDAY, JUNE 2, 2014
[Agency, Social Media] Native is the New Black
common mistake is that brands or their agencies want to do something cool but it’s totally off brand. The post was shared over 220,000 times on social media and received more than 1.4 Traditionally, content marketing is focused on the distribution of the content to a brand’s owned media channels. billion.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 2, 2014
[Agency, Social Media] 70 Rising Social Media Stars
'Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. And a savvy social media marketer.
B2B VOICES | FRIDAY, MAY 30, 2014
[Agency, Social Media] What Are You Doing About China? Six Steps to Take Now
B2B companies thinking globally need to start really elevating their presence in China, and social media can be an extremely effective way to do this. Local social media platforms have truly benefited from the blocking of social media platforms from the West, such as Facebook, Twitter and YouTube.
LEADERSHIP | FRIDAY, MAY 30, 2014
[Agency, Social Media] Interesting Infographics: How To Make Your Content Go Viral
'We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. Make use of social media channels to promote your content. Low-quality design.
HUBSPOT | WEDNESDAY, MAY 28, 2014
[Agency, Social Media] An Open Letter to the Anonymous Unfulfilled Social Media Strategist
'Yesterday, an anonymous social media manager wrote a piece for Digiday on their growing frustration with their role and the larger social media industry as a whole. Anonymous social media marketer, this letter is for you. Social Media We felt we needed to respond. That sucks. 7C7WBUsdsC.
BIZNOLOGY | TUESDAY, MAY 27, 2014
[Agency, Social Media] So what is native advertising?
The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. ad agency. Agencies really are better at this then we are.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 27, 2014
[Agency, Social Media] Five unbelievable social media mistakes you may be making right now
” But sometimes helping people isn’t that difficult because I find many folks keep making the same little social media mistakes. No social sharing. One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence. No social sharing.
HUBSPOT | FRIDAY, MAY 23, 2014
[Agency, Social Media] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
'Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. The Best Twitter Hashtags. billion social impressions. Social Media
B2B MARKETING UNPLUGGED | TUESDAY, MAY 20, 2014
[Agency, Social Media] Twitter Truth #3: You Can’t Keep Out the Crazies
'Twitter Truth #1 is recognizing that it’s not about you. Twitter Truth #2 is remembering to shut up occasionally. Twitter Truth #3 is a little trickier. Sadly, it’s still your job to keep them away from Twitter. Then the company apologized on Twitter. Then Mr. Barilla apologized (sort of) on Twitter.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 19, 2014
[Agency, Social Media] Five important lessons on the economics of social media
If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. story at the heart of the economics of social media. Some time in early 2011, I started to see an increasing amount of activity on my Twitter stream that mentioned @pushingsocial.
HUBSPOT | FRIDAY, MAY 16, 2014
[Agency, Social Media] It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help
Hiring agencies or building an in-house team was considered a luxury until inbound leveled the playing field. his past week, Beyoncé’s tabloid scandal proved how important it is to tell your own story before someone tells it for you -- whether that story comes from you or your agency. ” Social media is a powerful tool.
KOMARKETING ASSOCIATES | THURSDAY, MAY 15, 2014
[Agency, Social Media] An Eight-Step Process for Creating Front-Page B2B Industry News
Working in an agency setting requires the ability to wear many hats and learn quickly. Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. Or, as I interpreted it: “What do you want to be when you grow up?” Developing a Client Questionnaire. Research.
HUBSPOT | WEDNESDAY, MAY 14, 2014
[Agency, Social Media] How to Sell Your Boss on a New Marketing Strategy
Progressive marketing managers are met with resistance when trying to implement things like blogging, social media, and marketing automation. To prove value to your boss means you stop saying things like, "We should be on Twitter because that’s where the industry is going.” Source: Compete and Twitter ).
HUBSPOT | WEDNESDAY, MAY 14, 2014
[Agency, Social Media] 8 Companies Totally Rocking Their LinkedIn Company Pages
And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. It''s professional social network versus more of a social network. Social Media 1) Coca-Cola. It''s a professional audience.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 14, 2014
[Agency, Social Media] Why Do Companies Struggle with Social Media ROI? 23 Facts
Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. 85% use social networks in some way; only 14% tie financial metrics to it.
HUBSPOT | TUESDAY, MAY 13, 2014
[Agency, Social Media] 7 Quick Ways to Curate Industry Content for Your Blog
3) Monitor Social News Streams. This blog post, " How to Do Keyword Research ," will be helpful in understanding how to approach selecting the right Twitter hashtags from which to curate. You''ll also end up inherently identifying some excellent Twitter accounts to follow when you start doing this hashtag curation. Blogging
B2B MARKETING UNPLUGGED | MONDAY, MAY 12, 2014
[Agency, Social Media] Twitter Truth #2: Sometimes You Need to Shut Up
'Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. Sometimes the best Twitter strategy of all is to zip it. As a rule, if you’re telling anyone to suck anything that isn’t a cough drop, you should turn off Twitter for the day.
BIZNOLOGY | TUESDAY, MAY 6, 2014
[Agency, Social Media] Lurkers are the 99.989% of Social Media
It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.
TRADESMEN INSIGHTS | TUESDAY, MAY 6, 2014
[Agency, Social Media] A Framework for Writing a Good Post
Michael is a consultant who helps agencies like ours get into social media. Over the past seven years, I’ve worked with over 170 agency owners to help them create a niche blog and write meaningful content. own the first position in organic search for “ad agency new business.”. Enjoy! Guest post from Michael Gass.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 5, 2014
[Agency, Social Media] Why Ad Agencies aren’t adjusting to a real-time social media world
Here are the signals coming at me in the last few days: “Our advertising agency is staggeringly out of touch with the demands of a digital world. “We are losing a lot of digital business to smaller agencies. ” — Creative Lead, Large New York Agency. Social media is a relatively mature channel by now.
EARNEST ABOUT B2B | FRIDAY, MAY 2, 2014
[Agency, Social Media] #GrowWithTwitter - What you missed and what you need to know about the latest developments from Twitter
'All the latest developments at Twitter - and what they mean for B2B and B2C marketers alike. Over 200 agency folk were in attendance to hear from senior Twitter execs about what’s possible with the platform today and why there’s way more to 140 characters than meets the eye. Twitter is where it’s @ online.
HUBSPOT | FRIDAY, MAY 2, 2014
[Agency, Social Media] Facebook Says These Are the 15 Best Brands on Facebook
'On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. So, without further adieu, here are the companies and agencies who created the most engaging and successful campaigns on Facebook in the past year.
ENGAGE | TUESDAY, APRIL 29, 2014
[Agency, Social Media] What A Billboard Campaign Can Teach Us About Online Marketing
'Social media presents marketers with so many ways to tell the story of a brand that the possibilities can overwhelm even as they excite. If the person follows the way that the story is unfolding over other media in addition to the billboards, like the radio spot, they get a more developed and detailed story.
SAZBEAN | WEDNESDAY, APRIL 23, 2014
[Agency, Social Media] Turn to the E-Market for Real-World Customers
With a wealth of contact information floating around the Internet such as email addresses, mobile phone numbers, and social media links, there are plenty of dragnets out there working to harvest this valuable metadata. Social Spending. 'The oldest question in business is how to drum up more customers. Create a Discussion.
HUBSPOT | WEDNESDAY, APRIL 23, 2014
[Agency, Social Media] 7 Unglamorous, Unpopular Truths About Content Marketing
'I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. So, that''s what I did. For several years now I''ve been a creator/writer/designer. So, h ow do we do it? style guide.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 9, 2014
[Agency, Social Media] 7 Essential Mobile Apps for Marketers
If you’re looking for an agency, checking out banner ads in bulk like this can help you identify a few candidates whose work seems to match your brand personality. Agencies can request credit for their ads by contacting Moat. ). Find Kerry on Google+ and Twitter. Agencies can request credit for their ads by contacting Moat. ).
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, APRIL 3, 2014
[Agency, Social Media] 12 Experts Define Key Performance Indicators (KPI’s)
Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen. by Ivan Walsh Related Stories Social Media Explained. reasons to be wildly excited about content marketing 10 Strategies to Battle Content Shock Social Media Automation?
VERTICAL RESPONSE | TUESDAY, APRIL 1, 2014
[Agency, Social Media] A Small Biz Guide to Digital Marketing Acronyms
IO: I nsertion Order is a written contract between the advertiser and the ad agency or media rep. RT: Retweet is a re-post or forwarded message on Twitter by another user. SoLoMo : Social, Local, Mobile refers to a localized and mobile-centric version of search engine results. ” Say what? Also known as inbound link.
HUBSPOT | WEDNESDAY, MARCH 26, 2014
[Agency, Social Media] 6 Ways Social Data Can Inform Your Marketing Strategy
'Social media has historically been a great conversational tool for businesses. Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Social Media analytics
LEADERSHIP | TUESDAY, MARCH 25, 2014
[Agency, Social Media] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
On her Twitter profile, Beth describes herself as a “marketer on a mission”. They have the entire digital media powerhouse at their disposal to steer the success or failure of companies. Social media channels offer a useful listening post to further enable this. 'Beth Comstock, CMO GE. We must. What is Ms. Read on….
VERTICAL RESPONSE | FRIDAY, MARCH 21, 2014
[Agency, Social Media] 50 Unique Ideas for Your Next Email [Guide]
For example, McDonald’s created this gem for its email and social media campaigns. Or, take a minute to compliment your staff by sending an email invitation to a team-building event like this marketing agency did. Ask your customers to shoot a video on Twitter’s Vine while using your product. January. March.
B2B MARKETING INSIDER | THURSDAY, MARCH 20, 2014
[Agency, Social Media] What Is Content Marketing? It’s Starts With Culture!
The brands that are able to break through all the clutter and noise in our information-saturated society is not the one with the biggest budget, or the fanciest advertising agency. You will see brands tap into their employees to reach out, often through social networks, to customers. We all know content marketing is nothing new. Learn.
WRITTENT | TUESDAY, MARCH 18, 2014
[Agency, Social Media] 25 Killer Resources to Learn Storytelling
Research indicates that Facebook may soon lose its hold as the world’s most-popular social media network. Duarte is a graphic designer-turned-agency owner, who’s quickly become the leading expert on visual brand storytelling. Andrew Fitzgerald: Adventures in Twitter Fiction. What can Twitter users learn from journalists?
BIZNOLOGY | TUESDAY, MARCH 18, 2014
[Agency, Social Media] Content marketing for the whale watching fisherman hunter
'I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here. Yikes!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 18, 2014
[Agency, Social Media] The slippery slope of influence marketing
digital agency recently approached me about a host of new opportunities to make money from blogger outreach programs, I had to put on the brakes and give them some advice and I think this is important enough to share with the blog community, too. 'One of my friends was posting and tweeting from a conference sponsored by a Fortune 100 company.
B2B MARKETING INSIDER | MONDAY, MARCH 17, 2014
[Agency, Social Media] Content Marketing Is The Top Marketing Priority of 2014
The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Most Exciting Marketing Opportunity. My View.
VERTICAL RESPONSE | THURSDAY, MARCH 13, 2014
[Agency, Social Media] Small Business Lessons That Are Anything but Cliché
Meyer took it a step further by connecting with the local tourism agencies and became part of the Northern California Concierge Association and connected with San Francisco travel writers. Cliché Noe is also active on social media networks including Facebook , Twitter, LinkedIn and Yelp. Be Known for Something.
VIEWPOINT | THURSDAY, MARCH 13, 2014
[Agency, Social Media] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
Matt Heinz, President of Heinz Marketing When he’s not spending time with his wife, children, cats and six chickens, Matt is the head of the Seattle-based agency that prides itself on delivering results—more customers, higher revenue, lower costs. Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing? agree.
B2B MARKETING MENTOR | WEDNESDAY, MARCH 12, 2014
[Agency, Social Media] Hire the Right Freelance Writers for Content Marketing
Internet marketing company Digital Third Coast’s Content and Social Media Manager, Rebecca Otis, agrees that adaptability is an important trait in candidates, since the writers you hire must be able to communicate in the appropriate voice for the target audience. They’re Internet-savvy and have a social following. Resized.
WEBBIQUITY | TUESDAY, MARCH 11, 2014
[Agency, Social Media] 11 Thought-Provoking Guides to Content Marketing for 2014
Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.
B2B MARKETING INSIDER | MONDAY, MARCH 10, 2014
[Agency, Social Media] Big Data Is Driving Content Marketing Strategy
Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. 87% say that social media is an effective medium for delivering real-time content.
B2B MARKETING TRACTION | FRIDAY, MARCH 7, 2014
[Agency, Social Media] Is Marketing Staffing Going the Way of IT?
Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.
VIEWPOINT | THURSDAY, MARCH 6, 2014
[Agency, Social Media] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 5, 2014
[Agency, Social Media] 6 ways content marketers will respond to radical content filters
Extraordinary and ground breaking endeavors will continue to be discovered because they will earn the social and consumption signals that systems use to identify content for you. It practically owned my Twitter stream for days on end. Strengthen your media relationships. It practically owned my Twitter stream for days on end.
FATHOM | THURSDAY, FEBRUARY 27, 2014
[Agency, Social Media] Agency Secrets: Adopting Digital Marketing in Higher Education
For example, if one of your school’s priorities is to increase engagement with the general student population, a social media plan can include this level of strategy. Social media? Host a blog, publish links on Twitter, Facebook, or LinkedIn, and develop a following. Start with Empathy. Start with Empathy.
VERTICAL RESPONSE | TUESDAY, FEBRUARY 25, 2014
[Agency, Social Media] Create a Winning Business Personality to Standout from the Crowd
Often times this is associated with a fun, laid-back or clever persona, which is used throughout their social media presence or website. 'Marketing your small business is an ever-evolving project. Sometimes, taking a step back and considering the personality of your business can be a game-changer. 30 days is the max.”
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 25, 2014
[Agency, Social Media] Where does social media fit in the marketing mix?
'A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? Or, has it been so overrun by agencies and programmed content that it is little more than advertising? In this edition, we explore: The time element — social media versus advertising.
B2B MARKETING UNPLUGGED | MONDAY, FEBRUARY 24, 2014
[Agency, Social Media] 12 Reasons Why Bill C-28 is Good News
'After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps. You get to have a long, long talk with your direct agency and the mail houses they use. For real. Don’t know about RFM?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 19, 2014
[Agency, Social Media] Social Media Explained. Really.
With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct.
WRITTENT | MONDAY, FEBRUARY 17, 2014
[Agency, Social Media] 11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
The kind of blog title that draws new readers from busy Twitter streams to your blog like it’s the world’s most powerful magnet? In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 What really catches someone’s eye on Twitter or Facebook? twitter.
WINDMILL NETWORKING | MONDAY, FEBRUARY 17, 2014
[Agency, Social Media] How to Use Social Media to Recruit Your Next Intern
'Here is the story of a recruiter that uses two different ways to find an intern using social media. The story begins in a small Parisian communications agency which is looking to hire an intern to work on an event (which should take place in the first half of 2014).
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, FEBRUARY 7, 2014
[Agency, Social Media] A plan to earn your way into the hearts of Internet influencers
Influencers are already beginning to get weary of the lame approaches brands and agencies take to try to coddle up to them. Connect with her on Twitter @Milaspage. Chapman Understanding the moving target of Facebook reach The evolution of social media analytics Case study: ROI of social influence. Solve a problem.
MANHATTAN MARKETING MAVEN | WEDNESDAY, FEBRUARY 5, 2014
[Agency, Social Media] The State of Media Mixology
'If I had a dollar every time a client asked about media mix or tried to define which channel accomplishes a particular marketing task or objective, I’d be as rich as Mark Zuckerberg. In spite of an explosion of channels, media and marketing strategies, there are no rules of thumb and there is no consensus on what does what.
BIZNOLOGY | TUESDAY, FEBRUARY 4, 2014
[Agency, Social Media] The Law of Large Numbers is the digital marketer’s friend
Also, remember that there’s a lot of money, a lot of power, and a lot of big brands and global agencies vying for that limited time. Earned media mentions makes Google very happy. 'Photo credit: Jenn Durfey. Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 27, 2014
[Agency, Social Media] Six Arguments Against Content Shock
For example, five years ago, one of the largest ad agencies in the world, Dentsu, published a book called The Dentsu Way which pointed to research showing how overwhelmed consumers were creating a “shell” around themselves to keep from being bombarded by content. Social signals. Addressing dissent. Author authority.
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Agency, Social Media] How to Write a Blog Post in an Hour: 20 Tips From People Who've Done It
6) From Alisa Meredith''s Post on Scalable Social Media. 9) From Dolly Howard''s Post on SmartBug Media. 11) From Jared Broussard''s Post on BlinkJar Media. 14) From Jessica Thomas'' Post on PCR Agency. DO NOT CHECK FACEBOOK OR TWITTER. 'Today is a big day, people. Today is the day that skills are tested.
DIGITAL B2B MARKETING | WEDNESDAY, JANUARY 22, 2014
[Agency, Social Media] Why The Analysts Are Wrong About Twitter’s Ad Platform
'What happens when you survey 50 media buyers? You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. Sell Twitter. The majority of media buyers are doomed. on 1/21).
HUBSPOT | FRIDAY, JANUARY 17, 2014
[Agency, Social Media] 10 MORE of the Most Remarkable Marketing Campaigns in History
You may see them advertised on billboards and TV and see the release date promoted on social media. With that in mind, you saw him show up in the places that his target audience would appear in the most: social, blogs, news sites, and ad spots. The PR and blogger media impression was over 4 billion. Campaign.
BLUE FOCUS MARKETING | WEDNESDAY, JANUARY 15, 2014
[Agency, Social Media] #Webcast for #IBMConnections partners, users & brands w/ @ckburgess @mnburgess @ajay #IBM #socbiz
Guest presenters Cheryl and Mark Burgess will share insights from their best-selling book, The Social Employee – How Great Companies Make Social Media Work. Build your personal brand outside of the company on your personal social channels. Mark is President, Blue Focus Marketing, an award-winning social branding firm.
HUBSPOT | TUESDAY, JANUARY 14, 2014
[Agency, Social Media] 15 Smart Marketers Share Insights on the Future of the Industry
Content marketing and social media will have the same emphasis, but people are going to get more creative. Nearly all companies, both media companies and non-media companies, are creating vast amounts of content (over 92,000 articles posted per day ). 'Marketers, rejoice. You’ve made it through an intense Q4.
BIZNOLOGY | THURSDAY, JANUARY 9, 2014
[Agency, Social Media] 25 outreach tools that can take your business to new heights
Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. Designed especially for agencies and PR Pros, InkyBee is a product for managing your influencer outreach and communications – with the added benefit of visually rich, easy-to-consume reporting.
BIZNOLOGY | TUESDAY, JANUARY 7, 2014
[Agency, Social Media] Fulfill your resolution to blog in 11 steps
Agencies don’t sent out Hermès Kelly Bags or let you borrow S-Class sedans to just anyone. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Good for you. Blogger.
MARKETING ACTION | FRIDAY, JANUARY 3, 2014
[Agency, Social Media] 12 SEO Experts Weigh In on SEO 2014 Predictions
Amanda writes for a variety of publications regularly including Search Engine Watch and Social Media Today. Social media (in particular G+) will begin to impact NON-personalized search. Art Enke is the Director of SEO at Vertical Measures , a Phoenix- based search, social, and content marketing company. Go figure.
VERTICAL RESPONSE | TUESDAY, DECEMBER 31, 2013
[Agency, Social Media] How to Use Twitter’s New Timelines
'If there’s a new social media trend out there, you can bet Bridget Willard is in front of her screen checking it out. Willard is all over Twitter’s newest feature, the custom timeline. She’s using Twitter’s new timelines to attract new customers and engage with current ones. Why embed?
HUBSPOT | FRIDAY, DECEMBER 20, 2013
[Agency, Social Media] Inbound Marketing: Your Ticket to See the World
'There are a few essentials every inbound marketer should keep in their back pocket, like a new blog topic, a unique social media voice, an inviting homepage, and a passport. About 10 years ago, Julie was running a successful online marketing agency based in the San Francisco area that catered to the luxury travel industry.