• HUBSPOT  |  MONDAY, MAY 4, 2015
    [Agency, Social Media] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
    Some are as simple as hashtag use in social media, while others may take a little more research and practice. The campaigns run on any social media platform out there, from Facebook to Vine and everything in between. Speaking of graphics, what do you do when you need high quality social media headers and blog images?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Agency, Social Media] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Agency, Social Media] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Social media copy. Question #1: What are the goals of the strategy?  .
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Agency, Social Media] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Agency, Social Media] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. But I also think this tool helps you to see just how much social sharing occurs on the top posts and which channels are driving the engagement. SEO Assessment.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Agency, Social Media] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Most smaller businesses have been late to the game vis a vis social media marketing for the fact that it requires a certain investment in resources as well as an aptitude for leveraging social media as a business tool. Social Media Tools
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 16, 2015
    [Agency, Social Media] 5 Top Social Media Sites Used by Chinese Girls
    The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. Olivier Verot contributes a monthly column on Chinese Social Media. Passionate about Digital Marketing, in 2012 he realized his dream : to open an agency to live from his passion.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Agency, Social Media] Why Blogging Is More Important Than Ever
    Without interesting content, all these media channels are toothless. And (you know this already) interesting content is one of the top reasons people follow brands on social media and elsewhere. For a time, social media was the golden goose. and your social media strategy was done. Blogs. percent.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Agency, Social Media] The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry
    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future. They can turn those photos and the social media posts into brand awareness and sales.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Agency, Social Media] Is social media engagement still a thing?
    Remember when social media was about engagement? Likewise, fast-rising channels like Pinterest and Instagram don’t have the engagement levels we used to see on Facebook and Twitter. Does it still have a place in the social media eco system? Our podcast is also broug ht to you by  Voices Heard Media.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Agency, Social Media] Four Digital Marketing Mistakes You Should Never Make
    Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign. In the old days of social media (five years ago!) Follow Neil on Twitter: @neilmichel. That’s all well and good. But hang on.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Agency, Social Media] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    hadn''t either until I was emailing with Pete Emerson , Senior Web Designer & Developer at New Breed Marketing, one of our partner agencies. My job has me working with some of the best digital agencies around, which means almost every day one of them shares some fascinating nugget of marketing wisdom. Midbound marketing. Try it.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Agency, Social Media] What Life in Modern Marketing Looks Like: 13 Personal Stories
    That also means that I, as a marketing strategist in an agency setting, don’t work normal 9 to 5 hours. Jessica Hodges, Social Media / Digital Marketing Manager, Shoplet.com : It’s my job to keep an eye out for trends, examine consumer behavior, motivations and also keep an eye on competitor movements. What are the implications?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Agency, Social Media] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Brands are slashing their traditional budgets and choosing instead to invest in social platforms and innovations. Are our digital lives blocking our ability to experience physical things? Fast-forward a few years.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Agency, Social Media] Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
    One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. That’s why we put together the 2015 Social Media Benchmarks Report -- it''s 49 pages of of social media data and analysis from over 7,000 business in nine industries.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Agency, Social Media] The Social Graph for Managing Influencer Relationships
    Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of the users. Now marketing and public relations agencies focus their analysis on the content relevance and conversations generated in communities.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Agency, Social Media] The Battle for Marketing Talent in Professional Services
    Firms have recognized the value of sharing their expertise through media partners, whether that means guest articles, quotes in newspapers, or appearances on TV. Our research shows that social media is among the top ways buyers check out potential service providers, outstripping even traditional referrals. Figure 1. Figure 2.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Agency, Social Media] How to Learn Social Media Marketing: 41 Resources for Beginners
    Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Agency, Social Media] 7 Hilarious Twitter Brand Hashtag Fails
    We all know that Twitter offers you the ability to create a trackable, branded hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags. Twitter pandemonium ensued. 4) #ILoveWalgreens. Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Agency, Social Media] 10 Creative Types You Need To Build A Killer Content Marketing Team
    Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. Facebook, Twitter, Instagram, YouTube, Pinterest, blogs. By  NewsCred Contributor, Lauren B. Mangiaforte. The Reporter.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 11, 2015
    [Agency, Social Media] You Want to Attract Chinese Tourists, Target their Community!
    Using chinese social networks is vital to attract Chinese tourists Source infographic: Chinese tourist agency When looking for information, Chinese tourists will go from basic […]. Olivier Verot contributes a monthly column on Chinese Social Media. Twitter | Facebook | LinkedIn |. Chinese Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Agency, Social Media] Brands and Bloggers: Keep Your Sponsored Content Legal
    Twitter only gives me 140 characters!” But it always lands, like the FTC landed on Deutsch LA for having employees post about Sony’s PlayStation Vita on their personal social media feeds …without mentioning that Sony was an agency client. Find Kerry on  Google+  and  Twitter. Add “[Client]” to your tweet.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 9, 2015
    [Agency, Social Media] Velociraptors in the kitchen (or: the importance of context in social media)
    The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. If the last few years has shown us anything, it’s that we all love social media.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Agency, Social Media] Social Media Secrets To Build Your Personal Brand
    Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. Social Media
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Agency, Social Media] How to Build Your Twitter Following (for Free)
    Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. If those two options are a bust, what’s a Twitter marketer to do? Here are seven ways to get all the Twitter followers you need. Tweet often.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Agency, Social Media] 13 Easy-to-Use Tools for Creating Killer Visual Content
    The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. Social media is an excellent starting point. On Twitter, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets according to Buffer.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Agency, Social Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Back in those wayback days of yore, I was working at a marketing agency, and I struggle to remember how I was able to keep up with current trends. Media Life Magazine has been around since 1999. Agencies also need to share their knowledge with clients, and lead by example. What’s your wake-up routine? Not as many, of course.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Agency, Social Media] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. Millennials.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Agency, Social Media] Introducing The VerticalResponse Integrations Marketplace
    Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. Start converting your website traffic into email opt-ins and social fans with Justuno. Luckily, Kickbox is here to help you. The best part?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Agency, Social Media] Does Marketing Get No Respect?
    Social media came along around 12 years ago to allow us to connect with people who had similar interests. Consumers didn’t need to rely on media companies for the news or brands for product information. They get big budgets to hire expensive agencies who make massive media buys. Yes Promotion was one. Or no.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Agency, Social Media] Tech Review: HipChat vs. Skype
    You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. Integrates with 62 other software’s including ZenDesk, WordPress, Mailchimp, Twitter and more. Better file sharing. Online Marketing
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Agency, Social Media] What Social Media Can and Can’t Do by @davekerpen
    Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Amen, Dave.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Agency, Social Media] To Everything Spin, Spin, Spin
    Oreo is a beautifully managed brand that is growing its equity exponentially but even they admit they can’t tie revenue to the tweet , which is why we need to have some realistic success criteria around the value of Carpe Twitter. 7. The number of companies using two or more agencies is down 13% since 2009. You need your geeks.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Agency, Social Media] Copywriting Lessons From Companies Doing It Right
    The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. First, the article isn’t written by Intel’s media relations team. It’s “contributed” by Marley Kaplan, the founder and CEO of a consulting agency. ThisOutfitThough - Bringing The Thunder to Social. Red Bull knows this.
  • MI6 MARKETING AGENCY  |  SATURDAY, FEBRUARY 14, 2015
    [Agency, Social Media] Mi6 Marketing Wrap Up #19
    Date: Dec 15, 2014 | Source: Version One | Author: Angela Kingyens   | Twitter. In this post Angela introduces the concept of the engagement pyramid which recommends web business companies, such as social networks, to create an engagement pyramid. Date: Jan 14, 2015 | Source: LinkedIn | Author: Eric Quanstrom | Twitter.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Agency, Social Media] How to Hire The Perfect Person To Run Your Social Media
    Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. If you’re among this group, there are probably three major investments you’re considering: Social media advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Agency, Social Media] The line between Media and Brands is blurring fast
    To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Agency, Social Media] 3 Surprising Ways to Succeed in Social Media
    Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Dave is the author of the 2011 New York Times bestselling book Likeable Social Media. Dave was also named Most Social Inc. So – when it comes to social media, Dave knows whereof he speaks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Agency, Social Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. This will make it easier for the agency to fine the next company or influencer that gets it wrong.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Agency, Social Media] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Agency, Social Media] The Top 5 Social Media Networks in China for 2015
    During these 25 hours, the Chinese netizens watch a lot of multimedia content and are […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Passionate about Digital Marketing, in 2012 he realized his dream : to open an agency to live from his passion. Chinese Social Medi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Agency, Social Media] Two questions to help you find the value of marketing
    Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s. Focus on direct visits only (and make sure any paid media is being coded to easily be identified and tracked!). We were thrilled. Life was good! Market share.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Agency, Social Media] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. Pixel-based retargeting is also available on Facebook and Twitter. Below is an example of Irish Digital Marketing agency, Wolfgang Digital , using retargeting to promote a new piece of content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Agency, Social Media] 5 Ways to Differentiate Your Marketing Content
    Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Agency, Social Media] 5 Ways to Differentiate Your Marketing Content
    Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Agency, Social Media] 4 Ways to Differentiate Your Marketing Content
    Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Agency, Social Media] New Marketing Automation Options for Small Business in the VEST Report
    The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. It recently added lead scoring and the ability to look up individuals on social networks.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Agency, Social Media] What Social Media Can and Can’t Do by @davekerpen
    Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Agency, Social Media] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen Illustration (c) businessesgrow.com The post 14 Data Visualization Tools to Tell Better Stories with Numbers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Agency, Social Media] The state of the nation on SEO, content strategy and earned media
    There’s not much sharing going on without content on the social web. I What’s the role of customer connection in this? A few years ago social media was small and quiet. The post The state of the nation on SEO, content strategy and earned media appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] 9 Essential Email Inbox Filters for Marketers
    Side Note : if you''re an agency struggling with your invoicing/accounting processes, tools, or follow-through, I''m putting together a bunch of resources on this right now ( sign up for early access here ). 5) Filter vendor emails. As an agency owner, I''m involved in a number of sales conversations. What Is Proper Email Management?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    EIU: Three years ago we had mobile, we had social media and we had a tremendous amount of data, so I’m not sure how that’s a change. We created a command center where for several weeks we had two or three people from each of 12 to 14 agencies, plus marketers who publish, analyze, listen and edit. Share the truth.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] You’re doing a terrible job with search and social
    To turn it from being optimized for spiders and bots to being optimized for the real people, the real visitors, the real social and search engine hand off that is more essential these days when it comes to Google remaining on top in the competitive legal space. Social Media is an Afterthought. Positive Social Shares/Mentions.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] Top 10 Guests on Marketing Made Simple TV
    Craig Yaris of Social Ribbit directed all the shows too and I booked awesome guests. Let me introduce our team, including show director, Craig Yaris of Social Ribbit and our platform of Watchitoo, which is now called NewRow as their new release really improved video quality. You can find Joe on Twitter @JoePulizzi. https://www.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Agency, Social Media] What It Takes to Optimize Your Brand’s Organic Search Visibility
    Accordingly, the benefit she could expect to reap from turning her SEO over to a professional agency or consultant spoke more to a difference of degree than to one of kind. But another, bigger revolution followed that one a few years later: the rise of social media. When did SEO become so complicated? The On-Page Factors.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 9, 2015
    [Agency, Social Media] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Jeff Ogden of Find New Customers is an award-winning marketing expert who was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, which was all over Twitter by @fionavesey and @kenthuffman. Winning this award was a great honor and they gave me this cool image to share with you. Holy Crap!
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Agency, Social Media] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. Unruly : A blog that focuses mainly on short form video and using social to improve video effectiveness.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Using Rich Media To Convert Random Readers. With competition on the rise, many businesses and agencies need to continue putting Conversion Rate Optimization at the top of their priorities. DataSift is a platform that ‘sifts’ through all of the grains of sand that make up our social media conversations. percent).
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] What to Cut From Your Marketing in 2015
    Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. Did you know that the average B2B marketer promotes their content on six social platforms ? Your audience probably doesn''t hang out on every single social network, so your social strategy should mirror their consumption habits.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    User-generated content won’t only be relegated to the realm of social media. 2. There will be an enormous, brand-led shift in media ownership.  “Soon, many of the top media sites in the world will be brand-owned,” says Doug Kessler ( @ dougkessler ), Creative Director and Co-Founder of B2B agency Velocity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Agency, Social Media] How Do You Start Over After Building a Successful Blog?
    Social Media Explorer started in September of 2007 as a place for me to blather on about this new-ish marketing channel. An example: Certainly, I’m honored that these people would think so highly of my content they’d automatically share it, but the post referenced in these auto-Tweets on Social Media Explorer isn’t even written by me.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Agency, Social Media] Before and After: The Transformation of One Business Blog
    Our marketing agency Revenue River''s blog was boring. Want to get the latest skinny on social media? Give us a shout at marketing@revriv.com or find us on Twitter ! Scratch that. It was boring and ineffective. Poor blog subscription rates. Authors with no identity. Laid articles out with better title and image balance.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Agency, Social Media] 4 tips for generating more return business in any industry
    Here are some pragmatic ways you can offer complementary products or services: Freelance copywriting agencies can offer complementary metrics analysis or blog redesign tips. Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Reward Negativity.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 24, 2014
    [Agency, Social Media] Knock-your-socks-off marketing measurement: here’s how!
    Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Find out where your customers hang out the most and join them—on Twitter, Tumblr, Facebook–wherever they are, you are.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Agency, Social Media] 15 Weird and Wonderful Company Holiday Cards
    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. The agency is crowdsourcing a 3D printed holiday village. 14) St.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Agency, Social Media] Use Social Media to Recruit in a Traditional Recruitment Agency
    For years now, traditional recruitment agencies have changed the way they recruit to stay at the top of the recruitment services available on the market. From From offline job offers ads in […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Social Recruiting
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Agency, Social Media] Five Signs of Hope in Marketing Land
    or follow me on Twitter @bizmkter. Awesome Ideas Selling to Small Business Social Media Websites ad agency B2B marketing bizmarketer corporate overlords Elizabeth Williams email marketing linkedin social media Some people think Spring is the season of hope. Of Dogs and Big Data. Fun with Bankers. Well done!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Agency, Social Media] Human-to-Human Marketing: A Trend for 2015 and Beyond
    With humans so attached to their technological counterparts, businesses must find ways to reconnect with consumers on each device and each social platform they use, but in a way that enables those consumers to actually feel connected to the business on a more human level than was previously ever required. That sounds horrible, right?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Agency, Social Media] The 15 Best Infographics of 2014
    Chamber Foundation. 8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. 9) 42 Butterflies of North America, by TableTop Whale. Share your favorites that we missed in the comments or on social media. These 15, however, managed to stand out. 13) U.S.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Agency, Social Media] Internet video killed the TV star. The rise of YouTube for B2B advertising
    No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Although even with television’s new media platforms such as ITV Player and 4oD, the advertising options can still be quite limited. B2B Marketing Social media Content marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Agency, Social Media] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Some of our most important agency customers were in the transportation industry. So I did that. It’s free.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Agency, Social Media] The 411 On Facebook Q&As For Marketers
    Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. Facebook Q&A vs. Twitter Chats. Social Media How to Create a Facebook Q&A.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), Like this post?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] Content Marketing Is A Strategic Solution To A Strategic Problem
    Add this to the fact that the non-content (media) budget spent your business goes towards banner ads that are ignored by 99.9x% of the audience, TV ads that are skipped by more than three-quarters of us, landing pages that have 99% bounce rates and emails that are opened by fewer than 10-20% of those who receive them. Cost per lead. Branding?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. Social Fresh ). Social Fresh ). Social Fresh ).
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Agency, Social Media] How to Create an Editorial Calendar
    They range from no-tech to high-tech, from no-brainer-simple to a tool complex enough to run an ad agency. If you just want to manage a company blog and have other tools for social media updates and everything else you’re doing, this may be all you need. Second, CoSchedule is for blogs and social media only.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Agency, Social Media] Social media success through cultural nuance
    This is a story of just how flat the world really is, how social media is making that flat world contract on itself just a little bit more, and the discovery that understanding cultural nuance is the key to international social media success. There aren’t a ton of us who have run social for brands. Way out.
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 23, 2014
    [Agency, Social Media] Community Models
    This particular series covers the book by Margaret Brooks, John Lovett and Sam Creek entitled: Developing B2B Social Communities. You In chapter three the authors outline three areas that you need to take into consideration in order to develop a B2B social community. You can subscribe for updates on the right hand side of this page.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Agency, Social Media] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Your company has marketing people (and a marketing agency ) who can mount a content marketing effort to help transform your lead generation efforts. Many marketing and agency people with traditional backgrounds are not used to being held accountable for their activity. Social proof, share-ability. What is the content’s focus?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Agency, Social Media] The Top 200 Content Marketing Brands And Influencers
    There’s a really interesting combination of technology providers, media brands, associations and agencies on the brand list. Twitter Handle. Twitter Handle. Social Media Today. The Organic Agency. Social Business. Coimbatore Social. Mahlab Media. Orbit Media. 100. 2.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [Agency, Social Media] The Fast Growing Influence of the Social Media Ambassador
    In 2014, the concepts between ambassadors and influencers in social media have found themselves, now more than ever, central to the concerns of businesses and brands. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Fast Growing Influence of the Social Media Ambassador by Raymond Morin - Maximize Social Business.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Agency, Social Media] Top Ten Guests on Marketing Made Simple TV
    Use Twitter, It is a great way to connect with people, Daniel Pink , New York Times best-selling author and TED speaker Daniel Pink. You can find Joe on Twitter @JoePulizzi. Dave Kerpen , CEO of Likeable Media. We’re experts in reaching your customers with likeable content on social media. https://www.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Agency, Social Media] 20 Tools We are Thankful for as B2B Online Marketers
    Working at an agency, this can be a very helpful way to quickly identify urgency or the client a specific message has come from. Swayy is a personalized content discovery platform designed to help users uncover the most engaging content to share with their social audience across a number of networks. Enjoy! Evernote. What Is It?: 
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Agency, Social Media] 10 Examples of Highly Effective Welcome Emails
    “One of the key pieces of a welcome email is a warm introduction,” says Tiffany Romero, president of Sway Group , a content marketing agency. Add social media buttons Including links to your social media sites is another key component in an effective welcome email. We are so happy you’ve found us!”
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Agency, Social Media] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Dracula’s LinkedIn Profile by Social Media Today. But they seemed to resonate with Twitterers. On the off-chance you haven’t already seen this – Jimmy Fallon and JT spoof hashtags, showing “what a Twitter conversation sounds like in real life.” What are you laughing at? Really.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Agency, Social Media] 5 of my favorite productivity apps
    into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. Every board allows sharing, tasking, commenting, and also uses the referencing tool that I believe was defined by Twitter. Asana.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Agency, Social Media] 5 Things You Can’t Blog Successfully Without
    Whether you’re a small business or niche blogger, you need a website that is flexible and efficient, not one that requires paying an agency every time an update is needed. Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? Blog successfully and you cam smile all the way to the bank.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Agency, Social Media] Marketing Opportunities on Douban
    Douban is the main review based social network site in China. Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Agency, Social Media] The dashboard has finally been perfected
    One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Twitter.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Agency, Social Media] The ole one two three four five six seven punch
    Even the Pity Mention is a Media Mention. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 8, 2014
    [Agency, Social Media] If you don’t ask, the answer is NO
    I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. In fact, I didn’t call Beth or email her.  I simply asked on Twitter and she said “Yes.” We love comments and those who share on social media too. ” I agree 100%. The answer is simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Agency, Social Media] How to set up a Social Media Command Center
    Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members. Social community management.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Agency, Social Media] Buyer Persona Basics
    Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Here’s a sample matrix that uses six characteristics to describe a marketing agency’s marketing coordinator, account manager, and president.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Agency, Social Media] Buyer Persona Basics
    Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Here’s a sample matrix that uses six characteristics to describe a marketing agency’s marketing coordinator, account manager, and president.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Agency, Social Media] Reaching China’s Wealthy Millennials on Social Media
    Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. This monthly Chinese Social Media column is contributed by Miguel Roberg. Twitter | Facebook | LinkedIn |.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Agency, Social Media] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. Long Tail Blogger Outreach. What is a runner?
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Agency, Social Media] This is the week that was: #inbound14
    This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. ‘CMOs say they are upping their spend on social media’ or ‘Content now takes the majority of the budget’ come two a penny. Enjoy.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Agency, Social Media] The Real Roadblock to Social Business Success
    Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Agency, Social Media] 9 Tips to Spot Amazing Article Writers
    One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Content creation agencies, while they can be expensive, are often well worth the cost.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Agency, Social Media] 5 Brilliant Marketing Campaigns for Boring Products
    And after the campaign began, Tipp-Ex had: Over 46 million views. 1+ million social media shares. That''s why Cardstone teamed up with ad agency Mullen to create a fake job description for a "Director of Operations" - aka "Mom." After the video launched it was quick to spread around social media and news channels.
<< 1 2 3 ... 13 14 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...