• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Agency, Social Media] Who Will Win the War for TV Ad Dollars?
    “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. “It’s inevitable and already starting to occur,” said Rahul Chopra, CEO of NewsCorps social news agency Storyful.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Agency, Social Media] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Brands and agencies will have to adapt. A lot has happened on the fake news front since we first reported on it, including a shooting in Washington, D.C. Connect with our panelists on Twitter at  @ChrisAbraham , @CreativeComms , and @Stevology. Steve is a Forbes top 50 social media influencer. We’ll bring you up to date.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Agency, Social Media] 37 Big Data Case Studies with Big Results
    Big Data is the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is stored in computer clouds then searched for patterns, new revelations and insights. Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Agency, Social Media] A Brief History of Social Advertising [Infographic]
    Social advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Marketing Agency Daily
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Agency, Social Media] 5 Types of SEO Audits for B2B Organizations
    There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. The Social Media Visibility Audit. Social media auditing is a place that Buzzsumo shines brightest. Of course, B2B marketers have differing expectations of an SEO audit as well. How do you do this?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Agency, Social Media] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    This may take time, but I promise, becoming comfortable with how to use Snapchat is much more important than launching an account and instantly promoting it on other social media platforms. With Snapchat, and any social platform, the greatest challenge is getting your content seen by the maximum amount of people. Booth displays?
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Agency, Social Media] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. While we were all developing for Twitter, Snapchat was creeping up behind us. Here’s what he had to say. The phone rings, we answer it.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Agency, Social Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. Media Life Magazine  has been around since 1999. Agencies also need to share their knowledge with clients, and lead by example. What’s your wake-up routine? Not as many, of course. AdWeek.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Agency, Social Media] Creating Goals for Your Social Strategy
    There are many reasons for a company to have a strong presence on social media. So, why does your company need a social media strategy? Having a strategic social media strategy is a great way to create a strong online presence. Building Your Brand. Being Available for Your Audience. Driving Targeted Traffic.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Agency, Social Media] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Use social media. You already have social media pages, right? (If not, it’s time to start.) It doesn’t cost your business much besides a small time investment to keep them active and updated. Make the most of this tactic by using each business’s email and social media to cross-promote the other. 9.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Agency, Social Media] 14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products
    The folks at German agency Jung von Matt/Elbe designed this seagull drone to squirt Nivea Kids Sunscreen onto unsuspecting children on the beach. When Swiss chocolate company Milka launched in France, they turned to Paris-based agency Buzzman to devise a unique way to introduce their product to the French people. AgencySpy ).
  • CEROS  |  MONDAY, NOVEMBER 14, 2016
    [Agency, Social Media] Digital Craft Weekly 46.16
    While we’ve seen plenty of well-presented case studies and portfolios from design agencies big and small, few have capitalized on the power of storytelling to really bring the process behind their projects to life. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Agency, Social Media] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Winner: Lenovo with agency partner Traction. The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web. Its videos have been featured on Huffington Post, Buzzfeed, Reddit and other media sites.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Agency, Social Media] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method—whether that’s implementing an editorial calendar, hiring a dedicated team or building out a strategy. What is your social listening tool saying about your sentiment?
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Agency, Social Media] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. MarketingProfs.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Agency, Social Media] Today’s online influencers are wicked tough
    — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. The field may be way more crowded, with are entire industries (and some  big agencies) devoted single-mindedly towards influencing online influencers. Landmine? Solid ground? They know the lingo.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Agency, Social Media] This Week in Content Marketing: Social Media Platforms Take More Victims
    This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. We explore the growing trend of agencies launching print magazines, and praise IDG’s content creation model as one all brands should emulate. This week’s show.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Agency, Social Media] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Would you be able to do it? Bloodline To Emotional Engagement.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Agency, Social Media] 10 of the Best Podcasts About Business and Management
    Who has the time to keep up with all our favorite blogs and social feeds nowadays? 10 of the Best Podcasts About Business and Management. 1) For social media and the entrepreneurial grind: Gary Vaynerchuk. Source: Nathalie Lussier Media. Today’s workforce is always on the go and multitasking. It makes sense. Former U.S.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2016
    [Agency, Social Media] Kimberly-Clark uses a social media quiz to woo young talent
    Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. The post Kimberly-Clark uses a social media quiz to woo young talent appeared first on Biznology.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2016
    [Agency, Social Media] Three Influencer Marketing Secrets to Drive Traffic
    recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising.
  • CONTENTLY  |  TUESDAY, OCTOBER 18, 2016
    [Agency, Social Media] The State of Marketing Technology, in 12 Charts
    When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Social management platforms came in third, demonstrating social media’s increasing importance in the marketer’s toolkit. Why Salesforce? Martech is everywhere.
  • KEO MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Agency, Social Media] KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”
    October 18, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on Tuesday November 15, 2016. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. KEO News
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Agency, Social Media] Navigating the Digital Marketing Landscape in China
    Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. Here are some key features that marketers should know about the Chinese digital landscape, as well as some useful, practical advice on how to market in that region: Different Media Platforms in China. The QR Code Dominates.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Agency, Social Media] Hiring the Perfect Person to Run Your Social Media
    Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9%
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Agency, Social Media] Hiring the Perfect Person to Run Your Social Media
    Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9%
  • JUNTA 42  |  WEDNESDAY, OCTOBER 12, 2016
    [Agency, Social Media] 10 Content Marketing Roles for the Next 10 Years
    As every silo (PR, email, social, search, etc.) The CLO functions as the air-traffic controller for social media and your other content channels. The CLO also needs to keep tabs on how the content is performing on owned media sites (like a blog), and get that intelligence back to the CCO and managing editor. 4.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 11, 2016
    [Agency, Social Media] Micro-influencer marketing is the new long tail
    Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Micro-influencers are changing the way brands do social marketing according to new report. Well, that’s all well and good, but you know what earned-media marketing is?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Agency, Social Media] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. You can get in touch with Andy at LinkedIn or  Twitter. .
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 8, 2016
    [Agency, Social Media] When to Use Promoted Tweets in Your Twitter Marketing Strategy
    Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Agency, Social Media] 6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)
    Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Data from The Agency Pricing & Financials Report. Look, I hear you.
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Agency, Social Media] The Blurred Lines Between Brands and Buddies
    Back in the good old days, social media was exclusively for college students. Social media has evolved so rapidly in just a little over a decade—and it’s changing more every day. On the other hand, social media also allows consumers to engage with companies in entirely new ways. The Psychology Behind It All.
  • CONTENTLY  |  TUESDAY, OCTOBER 4, 2016
    [Agency, Social Media] 11 Comics That Only Content Marketers Will Understand
    When your 22-year-old social media manager tells you that emojis are actually the oldest form of human communication… Love the concept. When your external ad agency gets a $5 million budget to be “more like Red Bull”… Step away from the dirt bike, guys. Consider this group therapy, in comic form.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Agency, Social Media] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Agency, Social Media] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? Blog B2B Social media Social media strategy
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Agency, Social Media] Pubcon Preview: Content, Media & Site Reviews
    Content, Search and Social Interplay. Session Details : The key to success is to create a continuous feedback loop between search, social and content. That content can then be shared on social media channels. — Producerism: Being Your Own Media. Which ones? Glad you asked. Have a question on your site?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Agency, Social Media] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    In this idea-packed presentation from the Colorado Staffing Association Annual Conference , Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and recruiting website. Twitter? Social Proof. Want to turn your website into a staffing ATM? Video Transcript.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Agency, Social Media] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Agency, Social Media] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? 11 Ad Agencies to Follow on Twitter. 1) R/GA.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Agency, Social Media] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    For an inbound marketing agency, you might say “What Does Your Business Want to Improve?” When you don’t segment emails, your engagement will be lower and your success will be diminished. 4) Connect with niche readers on social media. That’s where a content offer based PPC ad comes into play! Where do they go to get information?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Agency, Social Media] A Brief History of Online Advertising
    WebConnect, an ad agency that specialized in online ads, began helping their clients identify websites their ideal consumers visited. As social media platforms picked up steam in the mid 2000s, advertisers sought a way to integrate ad content in a way that was both effective and non-intrusive. The History of Online Advertising.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Agency, Social Media] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Agency, Social Media] See What Content Marketing Success Truly Looks Like
    Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest. The film also saw a reach on Twitter of 14.6 Organic sharing of Lenovo content on LinkedIn generated a 24% increase in earned media value.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Agency, Social Media] 18 of the Best Personal Websites We've Ever Seen
    Or select one of the social media icons to connect with him on platforms like Twitter -- where his cover photo happens to seamlessly align with the branding of his website. Think about the colors, images, and media you want to be a part of your story that you couldn’t include in a document resume. Ah, the job search.
  • CONNECTING ELEMENT  |  TUESDAY, SEPTEMBER 6, 2016
    [Agency, Social Media] It’s time to get conversational with Twitter advertising
    Understand Twitter’s newest advertising format, which allows brands to create adverts that users can’t help but share and engage with…. The post It’s time to get conversational with Twitter advertising appeared first on Connecting Element. Blog conversational ads digital marketing social media social media agency Twitter Twitter card
  • CONTENTLY  |  THURSDAY, SEPTEMBER 1, 2016
    [Agency, Social Media] Best Branded Content of August: When Data Storytelling Meets Donald Trump
    Kieran Dahl, social media editor: On Twitter, Denny’s is weird and good. (So much so that a guy started a petition on Change.org to get a job interview with the Denny’s marketing team.). LD, a former agency copywriter, quit his job a few years ago to become a rapper. Everything else is just the Diet Coke.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Agency, Social Media] 5 Content Marketing Trends to Plan Your 2017 Budget
    According to last year’s B2B Video Content Marketing Survey Results by the Web Video Marketing Council, “73 percent [of the marketing, agency and management professionals surveyed] confirm that video has positively impacted marketing results.” also think the platforms are pushing it pretty hard, and Facebook, Twitter, et al.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Agency, Social Media] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? Pic for Instagram?
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Agency, Social Media] Crafting the Perfect Social Posts – Part 2
    If you know what you’re doing, social media can be a great thing for your business. This week, I’ll be finishing up by talking about Facebook, Twitter, Pinterest, tumblr, and Snapchat, and the techniques covered in this handy infographic from myclever Agency. Twitter. Let’s see what they recommend. Facebook.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Agency, Social Media] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    The only evidence that he’s also a paid brand ambassador, however, comes from a Twitter marketing case story which has since been removed. (DJ Khaled’s representatives and Ciroc both did not respond to requests for comment). “[It’s] not possible to monitor all social media marketing, obviously,” she said.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Agency, Social Media] 5 Content Marketing Lessons from David Ogilvy
    In fact, the first ad he conceived when he started his eponymous agency was the “ Guinness Guide to Oysters ” ( Peter Geer was the copywriter.). For example, Co-Schedule recently used this headline in their article: “This Is the Social Media Posting Schedule That Will Boost Your Traffic By 192 Percent,” which captured 409 shares.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Agency, Social Media] Three Tips for Boosting SEO with Social Media
    There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. Use social media to promote your blog posts.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Agency, Social Media] How Carlsberg Produces Probably the Best Beer Content in the World
    In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” “We made the decision to invest and take ownership of our content,” said Daria Radota Rasmussen, global digital and media director for the Carlsberg Group. ” The transition began with Facebook.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Agency, Social Media] 10 Groups to Join on LinkedIn if You’re in Marketing
    While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. Join this group to find curated conversations, white papers, industry reports, and trends on the following topics and more): Social media marketing. Infographic ©2016, Statista. for marketers.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Agency, Social Media] Introducing Contently Social
    In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. There are a lot of tech companies out there that promise to make your social publishing more efficient. How does Contently Social solve this problem?
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Agency, Social Media] How to use moving GIFs on Facebook and Twitter
    The post How to use moving GIFs on Facebook and Twitter appeared first on Connecting Element. Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterHere’s how to give your followers the gift of GIFs….
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Agency, Social Media] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Agency Email Marketing agency list building
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Agency, Social Media] How 8 Agencies Are Building Their Brands on Snapchat
    The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. But does any of that matter for agencies? ClearPivot , a Denver-based inbound marketing agency, takes a decidedly unique approach to Snapchat.
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Agency, Social Media] How to Create the Perfect Social Media Posts – Part 1
    Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. Do share your Vines on other platforms, like Twitter or Facebook, at optimal times for those platforms. LinkedIn. Blogging.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Agency, Social Media] How Does Content Marketing Help with SEO?
    PR agencies using white-hat SEO techniques aim to get these types of links as they add more weight to a website’s link profile. Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Agency, Social Media] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    When you consider that 49% of folks create mobile video at branded events -- 39% of which is shared on Twitter -- it makes sense to incorporate a digital element. The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Agency, Social Media] Stephen Varga: Unleashed
    found that ad agencies have the right blend of artistry, psychology and problem-solving that fit my personality. No easy task, but it waged a brilliant social media campaign to do just that. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! No friends.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Agency, Social Media] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 5 Reasons Why You Should Use Twitter for Your Business. Although simple, this formula is highly effective, and has endless applications , including using it to share content on social media and even to evaluate other people’s content. New [Agency/Research Institute] approved [Process/Device] + [Benefit]. Buckley.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Agency, Social Media] Origami Logic Scores Gold with “Brand Olympics” Campaign
    In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [Agency, Social Media] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That’s both a strength and a drawback for B2B marketers. It’s great to have a large, engaged following reading and sharing your content. Cognitive Technology
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Agency, Social Media] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That’s both a strength and a drawback for B2B marketers. It’s great to have a large, engaged following reading and sharing your content. Cognitive Technology
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Agency, Social Media] The Rocket Science of Social Media Marketing
    At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. The organization manages more than 500 social accounts. You can use the ideas and opinions from the forum for social and blog content fodder.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Agency, Social Media] Harnessing the Power of VR and AR Part I: The Latest Trends
    Plus, with these technologies being so new, a VR or AR experience done well can garner favorable media exposure. While using the novelty of AR and a huge nostalgia factor to bring in fans of all ages, Pokémon GO has already surpassed Twitter and Facebook in daily use and engagement, respectively. Virtual reality. Augmented reality.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Agency, Social Media] 62 Experts Share Their #1 Actionable SEO Technique
    Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. He’s been working in the online marketing industry for over 3 years from website audit, link and content development, social media and search engine optimization.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Agency, Social Media] Over 70 Percent of Native Ads Get a Failing Grade
    And trust in the media is perilously low: Only 6 percent of Americans say they have “a lot of confidence in the media,” according to a study by the Media Insight Project. ” In other words, social media advertising such as in-feed ads on Facebook and Twitter count as native advertising.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Agency, Social Media] Brands Are Kind of Like Teenagers, So Instagram Copied Snapchat
    The Times chose to frame it in terms of Facebook (which owns Instagram) chasing Snapchat as its great white whale, because 19th century British novels are always the best way to understand social networks popular among the youths. Brands Social Tech Instagram instagram Stories Snapchat Snapchat Memories Snapchat Stories social media
  • CONTENT STANDARD  |  TUESDAY, AUGUST 2, 2016
    [Agency, Social Media] How Reddit Marketing Can Fuel a Passionate Fanbase
    Reddit, the so-called “front page of the internet,” is emerging as the dark horse of social media marketing. While Reddit may seem like an untamed version of the social network landscape, brands that do successfully navigate the platform can earn big wins. fewer users posting personal content. The Power of Reddit.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Agency, Social Media] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content. Video gets to the point while also engaging audiences in a way that other media simply can’t. Media Contact: Brad Hem. Lenovo.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Agency, Social Media] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    crucial part of any inbound strategy is social media amplification of content. You can't ignore the pervasiveness of social media in our 21st-century lives. Social media is where many people get their news now since they check it so often. We understand: change is difficult in the nonprofit world. Nonprofi
  • CONNECTING ELEMENT  |  TUESDAY, JULY 26, 2016
    [Agency, Social Media] Were our 2016 digital marketing predictions right?
    Blog Birmingham customer service digital marketing agency digital marketing predictions digital marketing trends facebook Instagram social influencers social-media marketing social-media strategy Twitter video marketing visual sharingThe post Were our 2016 digital marketing predictions right?
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Agency, Social Media] How to Be Creative in B2B PR
    Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts. Use a media planning tool like Forward Planner to identify events and stories that might be relevant to your client. And remember, social media isn’t just for consumer PR professionals. Don’t Be Afraid to Be Bold.
  • CONNECTING ELEMENT  |  WEDNESDAY, JULY 20, 2016
    [Agency, Social Media] Pokémon GO: How brands are getting involved
    Blog digital marketing agency facebook location-based marketing mobile app marketing Pokemon GO Real-time marketing social media social media marketing Twitter user-generated contentWhat’s it all about? Developed […].
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Agency, Social Media] If you post it will they come?
    And so does everyone else, including mainstream media. Share If You Post it Will They Come ?   on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page  as well as whatever other social media profiles that make sense. Now it’s your term.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Agency, Social Media] 5 Content Marketing Trends Sweeping Europe
    Created by Ogilvy & Mather Düsseldorf—and using video technology from Rapt Media—the campaign, available in four languages, was touted as “the world’s first fully mobile-enabled interactive video experience.” ” Social media-exclusive content. million social conversations, Adidas received 5.8
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Agency, Social Media] Why Silent Facebook Video Is So Popular
    Instagram and Twitter also utilize muted videos that play automatically as a users scroll through their feed. One notable exception to the silent social media video trend is upstart Snapchat. Brands are getting the hang of Facebook’s soundless video environment—kind of. But not all companies are keeping up with the trend.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Agency, Social Media] From Scratch: Four (Free) List Building Strategies
    Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money. Social media engagement. Finally, it’s best to offer some social proof to encourage email sign-ups.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Agency, Social Media] Kindness opens many doors online
    Twitter? third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? But even ad agencies have vision, narrative, and the support of a creative team. It’s a vicious cycle. Reddit, right
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Agency, Social Media] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    That’s almost the same amount of time a user spends on Facebook and more than any other social app. . If it hasn’t by the time this blog post was published, it’s on pace to quickly pass more users than twitter on Android devices – in less than a week! How Can Your Staffing Agency Take Advantage? Yes, I said Pokemon.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Agency, Social Media] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    – And scatter images or other related media (videos, slides, gifs, etc.) Invite them to get your lead magnet, ask for a social share, or send them to the sales page for a related product you’re offering. Bree is a pro digital media and online video writer, as well as a PR/media consultant for startups and small businesses.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Agency, Social Media] 25 Experts Share Top 3 Content Marketing Trends for 2017
    More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. Find more about him on Twitter.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Agency, Social Media] 5 Things Marketers Need to Know About Gen Z
    ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. Swift , a creative agency based in Portland, calls Gen Z “walking ad blockers primed to avoid content that is not a trusted connection.”
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Agency, Social Media] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Nancy Harhut, CCO at Wilde Agency: 10 Human Behavior Hacks That Will Change the Way You Create Email. Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D. Salma Jafri, Founder and CEO at Salma Jafri Media: How to Upcycle your Content for Maximum Mileage. For the Email Marketer. Stunts.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Agency, Social Media] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    What about her website, or pages on Yelp, Zillow, and other social channels? And better yet, what should be done ahead of time – so you’re not making panicked calls to your webmaster or social media marketing manager? With trolls, Musto said, a company may want to take a look at the social “juice” the troll has online.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Agency, Social Media] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. ActiveDEMAND gives agencies a competitive advantage by helping deliver real value to clients. Sound good?
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Agency, Social Media] A Major Social Media Marketing Takeaway from Nike and the NBA Finals
    What I want to talk about is the Nike Ad that was promoted on Twitter at 10:39PM, just minutes after Cleveland beat the Warriors 93-89 and claimed the Larry O’Brien NBA Championship Trophy. Nike speaks to their audience and more importantly reaches their audience by turning a social ad into a mirror. million others viewers.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Agency, Social Media] The Best Brands on Twitter Don’t Tweet Like Brands
    No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Agency, Social Media] Is Anyone Leading Lead Management?
    Direct Marketing Agency. Digital Agencies. Content Agency. PR Agency. Branding Agency. SEO Agency. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. Telemarketing Inbound.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Agency, Social Media] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing. 2016 New Business Tools Annual Report from Mirren-RSW, more than 200 agency executives weighed in on the most important business tools to support and grow their businesses. Every social media channel has a peak time.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Agency, Social Media] 5 Ways B2B Marketers Can Learn to Love Facebook
    But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). This post from B2B agency DemandBase is a good example. Um … maybe not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Agency, Social Media] Should your content generate leads or relationships?
    We’re convinced that you’re the right person to help us with our social media and content strategy. didn’t have to compete with other agencies. It’s 20 of the World’s Most Clever Twitter Bios. content creators to publish their entire articles on their social platform. ” I asked.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Agency, Social Media] A Simple Guide to Navigating Trending Content
    Paid packages are broken down into three categories: Pro ($99/month), Agency ($299/month), and Enterprise ($999/month). The tool simply lists the top pieces of content from the past month based on social shares. Zazzle Media's very own Simon Penson is actually featured in the number three spot. There's a lot going on. That's it.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Agency, Social Media] Mid-Year Marketing Check-In with Measurement
    These documents may have been developed by your marketing agency or internal stakeholders; make sure you’re looking at all planning documents including vendors or otherwise. Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Social Media Analysis  . Third-party platforms.
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