• HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Agency, Social Media] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    crucial part of any inbound strategy is social media amplification of content. You can't ignore the pervasiveness of social media in our 21st-century lives. Social media is where many people get their news now since they check it so often. We understand: change is difficult in the nonprofit world. Nonprofi
  • CONNECTING ELEMENT  |  TUESDAY, JULY 26, 2016
    [Agency, Social Media] Were our 2016 digital marketing predictions right?
    Blog Birmingham customer service digital marketing agency digital marketing predictions digital marketing trends facebook Instagram social influencers social-media marketing social-media strategy Twitter video marketing visual sharingThe post Were our 2016 digital marketing predictions right?
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Agency, Social Media] Definitive Guide to Planning a New Content Initiative
    dictates this answer, but if you’re starting something like a new email initiative, social channel. Sharing blog content daily on Facebook, Instagram and Twitter 3. social channels and via email marketing, the cost of those conversions is much less. Check in on the trending hashtags on your social channels. the “what”.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Agency, Social Media] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Agency, Social Media] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Agency, Social Media] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. So was I.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Agency, Social Media] How to Be Creative in B2B PR
    Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts. Use a media planning tool like Forward Planner to identify events and stories that might be relevant to your client. And remember, social media isn’t just for consumer PR professionals. Don’t Be Afraid to Be Bold.
  • CONNECTING ELEMENT  |  WEDNESDAY, JULY 20, 2016
    [Agency, Social Media] Pokémon GO: How brands are getting involved
    Blog digital marketing agency facebook location-based marketing mobile app marketing Pokemon GO Real-time marketing social media social media marketing Twitter user-generated contentWhat’s it all about? Developed […].
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Agency, Social Media] If you post it will they come?
    And so does everyone else, including mainstream media. Share If You Post it Will They Come ?   on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page  as well as whatever other social media profiles that make sense. Now it’s your term.
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Agency, Social Media] 5 Content Marketing Trends Sweeping Europe
    Created by Ogilvy & Mather Düsseldorf—and using video technology from Rapt Media—the campaign, available in four languages, was touted as “the world’s first fully mobile-enabled interactive video experience.” ” Social media-exclusive content. million social conversations, Adidas received 5.8
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Agency, Social Media] Why Silent Facebook Video Is So Popular
    Instagram and Twitter also utilize muted videos that play automatically as a users scroll through their feed. One notable exception to the silent social media video trend is upstart Snapchat. Brands are getting the hang of Facebook’s soundless video environment—kind of. But not all companies are keeping up with the trend.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Agency, Social Media] From Scratch: Four (Free) List Building Strategies
    Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money. Social media engagement. Finally, it’s best to offer some social proof to encourage email sign-ups.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Agency, Social Media] Kindness opens many doors online
    Twitter? third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? But even ad agencies have vision, narrative, and the support of a creative team. It’s a vicious cycle. Reddit, right
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Agency, Social Media] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    That’s almost the same amount of time a user spends on Facebook and more than any other social app. . If it hasn’t by the time this blog post was published, it’s on pace to quickly pass more users than twitter on Android devices – in less than a week! How Can Your Staffing Agency Take Advantage? Yes, I said Pokemon.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Agency, Social Media] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    – And scatter images or other related media (videos, slides, gifs, etc.) Invite them to get your lead magnet, ask for a social share, or send them to the sales page for a related product you’re offering. Bree is a pro digital media and online video writer, as well as a PR/media consultant for startups and small businesses.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Agency, Social Media] 25 Experts Share Top 3 Content Marketing Trends for 2017
    More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. Find more about him on Twitter.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Agency, Social Media] 5 Things Marketers Need to Know About Gen Z
    ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. Swift , a creative agency based in Portland, calls Gen Z “walking ad blockers primed to avoid content that is not a trusted connection.”
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Agency, Social Media] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Nancy Harhut, CCO at Wilde Agency: 10 Human Behavior Hacks That Will Change the Way You Create Email. Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D. Salma Jafri, Founder and CEO at Salma Jafri Media: How to Upcycle your Content for Maximum Mileage. For the Email Marketer. Stunts.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Agency, Social Media] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    What about her website, or pages on Yelp, Zillow, and other social channels? And better yet, what should be done ahead of time – so you’re not making panicked calls to your webmaster or social media marketing manager? With trolls, Musto said, a company may want to take a look at the social “juice” the troll has online.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Agency, Social Media] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. ActiveDEMAND gives agencies a competitive advantage by helping deliver real value to clients. Sound good?
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Agency, Social Media] A Major Social Media Marketing Takeaway from Nike and the NBA Finals
    What I want to talk about is the Nike Ad that was promoted on Twitter at 10:39PM, just minutes after Cleveland beat the Warriors 93-89 and claimed the Larry O’Brien NBA Championship Trophy. Nike speaks to their audience and more importantly reaches their audience by turning a social ad into a mirror. million others viewers.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Agency, Social Media] The Best Brands on Twitter Don’t Tweet Like Brands
    No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Agency, Social Media] Is Anyone Leading Lead Management?
    Direct Marketing Agency. Digital Agencies. Content Agency. PR Agency. Branding Agency. SEO Agency. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. Telemarketing Inbound.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Agency, Social Media] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing. 2016 New Business Tools Annual Report from Mirren-RSW, more than 200 agency executives weighed in on the most important business tools to support and grow their businesses. Every social media channel has a peak time.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Agency, Social Media] 5 Ways B2B Marketers Can Learn to Love Facebook
    But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). This post from B2B agency DemandBase is a good example. Um … maybe not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Agency, Social Media] Should your content generate leads or relationships?
    We’re convinced that you’re the right person to help us with our social media and content strategy. didn’t have to compete with other agencies. It’s 20 of the World’s Most Clever Twitter Bios. content creators to publish their entire articles on their social platform. ” I asked.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Agency, Social Media] A Simple Guide to Navigating Trending Content
    Paid packages are broken down into three categories: Pro ($99/month), Agency ($299/month), and Enterprise ($999/month). The tool simply lists the top pieces of content from the past month based on social shares. Zazzle Media's very own Simon Penson is actually featured in the number three spot. There's a lot going on. That's it.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Agency, Social Media] Mid-Year Marketing Check-In with Measurement
    These documents may have been developed by your marketing agency or internal stakeholders; make sure you’re looking at all planning documents including vendors or otherwise. Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Social Media Analysis  . Third-party platforms.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Agency, Social Media] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. Image Credit: Pew Research Center. 4) Instagram’s user base is growing far faster than social network usage in general in the U.S.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Agency, Social Media] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2016
    [Agency, Social Media] Six methods for smarter marketing segmentation
    But, a current marketing agency I consult with has done this many times over with much success. Look at the performance of different categories or segments on different channels (EX: email versus organic social versus remarketing). Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Agency, Social Media] 3 Beer Brands Brewing Great Social Media Campaigns
    Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. Or you can brew up a social media campaign with a flavor that’s as unique as your beer.
  • ION INTERACTIVE  |  TUESDAY, MAY 31, 2016
    [Agency, Social Media] Interactive Content Hot Off The Press: May Edition
    Yodle An innovative marketing agency based out of New York, Yodle helps businesses create scalable marketing strategies that meet their clients' unique needs. Tune into to our social media channels for more trends and innovations in content marketing and interactive content. Twitter. It’s time. It’s time. Facebook.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Agency, Social Media] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. But never fear! Callbox. Hubspot.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Agency, Social Media] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. But never fear! Callbox. Hubspot.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Agency, Social Media] Does Your Content Have Superpowers?
    A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Powerful Stickiness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Agency, Social Media] A course correction for influence marketing measurement
    Because of the severe shortage of effective influencers, marketing and ad agencies will have to have contract with the stars and act like a talent agency, connecting content creators with brands. But he has a large social media following. pressed the head of one agency to reveal their secret formula and here it is: Klout.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Agency, Social Media] Does Censorship Kill the Appeal of User-Generated Content?
    ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. Despite this overprotective filter, users with their own off-brand feelings found ways around it on Twitter and Tumblr: First attempt to #GIFthefeeling , unsuccessful. Coffin. Bill Cosby. Perky. Tacos. Tell us your story.
  • CONTENTLY  |  THURSDAY, MAY 12, 2016
    [Agency, Social Media] Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape
    The 18-year-old rapper, comedian, and social media star from Maryland started to go about his day, like any normal Friday. little later, he checked Twitter again. ” So she reached out on Twitter. Miller obsessively checked Twitter. Soon after,  Watch the Stove  was the top-trending topic on Twitter.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Agency, Social Media] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    They spread the word on Instagram, Facebook, Tumblr, and Twitter -- all highly visual mediums -- for brand followers to meet up and mend their garments. 3) Slack. Social media is a huge resource for visual storytellers to share their work, and I love seeing businesses that take advantage of all it has to offer. 9) Toca Boca.
  • ONALYTICA B2B  |  FRIDAY, MAY 6, 2016
    [Agency, Social Media] Digital Health 2016: Top 100 Influencers and Brands
    The reasons for my social entrepreneurship in these regards are simple: First, my desire is to coalesce the fragmented lexicon of terms used to describe the convergence of the digital and genomic revolutions with health, healthcare, living, and society. But the next evolution of digital health is going to be in social media.
  • READYPULSE  |  THURSDAY, MAY 5, 2016
    [Agency, Social Media] Event Marketing Hashtags Done Right
    Working for a brand or agency means you’re going to be running and attending live events. Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Many event planners, social media marketers and event staff know what a hashtag is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Agency, Social Media] Snapchat engagement and other myths
    ” Finally, we have a social channel that is really focused on connecting and authentic conversation. In this short and entertaining video,  Keenan Erwin explains how bots can help fake engagement and how third party apps like Ghostcodes may debilitate Snapchat and create a Twitter-like firehose. But is that true?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Agency, Social Media] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. Say what you will of the social Goliath. And as many of you know, adding images to social media posts is pretty much essential. There’s a lot to know about content marketing. Video.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Agency, Social Media] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. Say what you will of the social Goliath. And as many of you know, adding images to social media posts is pretty much essential. There’s a lot to know about content marketing. Video.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Agency, Social Media] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. This means creating highly engaging and attractive images is essential for social media success -- but it's even more important when you are running paid campaigns. Social Media Advertising Daily Syndication
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Agency, Social Media] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Agency, Social Media] Digital Marketing 2016: Top 100 Influencers and Brands
    Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. “The digital media landscape is complex. 18.67.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Agency, Social Media] How to Match Your Content Strategy with the Buyer’s Journey
    In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Once you’ve developed this content, be sure to share it on social media and reach out to industry publications for possible coverage. HubSpot Pricing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Agency, Social Media] An expanded view of influence marketing measurement
    Research I did for a client indicates that 85 percent of advertising and marketing agencies now have some sort of influence outreach capability and boutique influence marketing agencies are popping up like flowers after a spring rain. The reality of influence marketing is not Twitter. Social proof — gShift has. Very few.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 15, 2016
    [Agency, Social Media] Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO
    LinkedIn continues to be an important social media platform for professionals, especially in the technology industry. ” Bruce Johnston [ Twitter ] shows clearly where there are cracks including some holes in LinkedIn’s advanced search. Finally, we look a bit deeper into the role of the CIO and CMO. But, be warned!
  • CONNECTING ELEMENT  |  WEDNESDAY, APRIL 6, 2016
    [Agency, Social Media] To April Fool or not to April Fool, that is the question…
    Blog April Fools’ Day Carlsberg digital marketing agency facebook marketing agency Birmingham Mini Pimm’s social media marketing Twitter WWFWhat can brands really gain from entering into the April Fool spirit? Here’s our take on the matter, plus a few of our favourites from this year’s pranks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Agency, Social Media] The FTC and Influence Marketing: The crackdown begins
    The agency’s been beating the drums for a while. Most of the posts looked like organic social posts, because the company didn’t specify that people should disclose the underlying incentive—a chance to win a prize. Find Kerry on  Twitter. The agency’s been beating the drums for a while. Statements, Just ask Cole Haan.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Agency, Social Media] 8 Killer Tips for Harnessing the Power of SlideShare
    In fact, statistics show that SlideShare is driving higher results than some of the most popular social sharing sites. Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Crushing 11 Big Myths About Social Media and Content Marketing from Jay Baer.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Agency, Social Media] 8 Killer Tips for Harnessing the Power of SlideShare
    In fact, statistics show that SlideShare is driving higher results than some of the most popular social sharing sites. Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Crushing 11 Big Myths About Social Media and Content Marketing from Jay Baer.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Agency, Social Media] Influencer outreach is more PR than marketing or advertising
    When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Much along those lines, earned media is still the best policy.
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Agency, Social Media] PRMM Interview 20 with Tom Pick on Digital Marketing
    In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. Video Transcript. Let’s look at larger picture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Agency, Social Media] Are you becoming an obsolete marketing professional?
    Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. One-third of my students were digital natives who didn’t need to learn the nuances of social media … they had lived it. The Millennials are coming! For now.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 31, 2016
    [Agency, Social Media] 25 Proven Steps to Achieve Email Marketing Magic
    To add to that, Econsultancy found email marketing was rated effective by more companies and agencies than any other channel. If you don’t want to generate the content yourself, source it from social media, business partners, online sources or content agencies. map, social media and a website. Surveys.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 29, 2016
    [Agency, Social Media] Social employee advocacy pilot program made simple #marketing #business
    Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? source: Social Media Today ). The writing is on the wall: social employee advocacy works. Please check out @SocialEmployee media buzz!
  • CONNECTING ELEMENT  |  TUESDAY, MARCH 22, 2016
    [Agency, Social Media] Five tips to supercharge your social video content
    Whether it’s filmed with a movie camera or a smartphone, here’s how to use video content to get your brand more exposure and engagement on social media. The post Five tips to supercharge your social video content appeared first on Connecting Element. Our Facebook feeds are fast becoming a stream of viral videos.
  • JUNTA 42  |  SATURDAY, MARCH 19, 2016
    [Agency, Social Media] This Week in Content Marketing: Social Media Organic Content at Crisis Levels
    In this week’s episode, Robert and I consider the implications of a new format for Google search results, which could eventually let any brand integrate a dedicated Twitter-like feed into them. HelloSociety connects brands with influential social media users who can help promote their marketing efforts. We smell trouble.
  • HALEY MARKETING  |  FRIDAY, MARCH 18, 2016
    [Agency, Social Media] How Can LinkedIn Bring Traffic to My Website?
    Whenever we tell staffing companies about posting on social media, two major themes are repeated in our message. With consistent posting, other people will begin to expect great content from your personal and company social media accounts. Then, we take that content and share it across all social media outlets. Let's
  • CONNECTING ELEMENT  |  TUESDAY, MARCH 15, 2016
    [Agency, Social Media] Facebook reactions and more: Three new social features we love
    Facebook reactions are finally here, plus get the low-down on Twitter’s new customer service tools and Instagram’s new video counts. The post Facebook reactions and more: Three new social features we love appeared first on Connecting Element.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Agency, Social Media] 16 Enigmatic Business Blogging and Other Marketing Stats
    Disclaimer: The companies cited in this section are clients of marketing agencies V3 Broadsuite or KC Associates. Business Blogging Content Marketing Marketing Research Social Media Marketing 2016 business blogging statistics Advanced AV brand purpose ClickZ Laurie Sullivan MarketingProfs Mary Meeker's Internet Trends Meghan M.
  • MI6 MARKETING AGENCY  |  MONDAY, MARCH 14, 2016
    [Agency, Social Media] Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity
    Your customers may not be complaining too loudly on social media just yet, but they are actively looking for solutions to their current issues on message boards and in forums. This is the main theme of “ Focus efforts to build innovation, science minister urged ” by Vanessa Lu [ Twitter ]. Why message boards?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 14, 2016
    [Agency, Social Media] Lessons learned while deleting 274 blog posts
    I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency ) and decided it was time to clean house. Re-living those early days of my social media journey — and the re-invention of a career — was an emotional and illuminating experience.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Agency, Social Media] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    Speakers include Medium and Twitter co-founder Ev Williams, Procter & Gamble Chief Brand Officer Marc Pritchard, and BuzzFeed CMO/Chief Creative Officer Frank Cooper. Attendees include Moz partners, marketers, community managers, branding experts, social media specialists, and content creators. Nashville, Tennessee. 10) C2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Agency, Social Media] Four ways Facebook Instant Articles will dramatically impact marketing
    Google and Twitter’s response to this is its new partnership around the Accelerated Mobile Pages (AMP) project which recently launched. And predictably, every company, agency, and mommy blogger will flood Facebook with their content to become part of the new gold rush. Let’s look at the implications for digital marketers. 1.
  • CONNECTING ELEMENT  |  WEDNESDAY, MARCH 9, 2016
    [Agency, Social Media] Taking on the trolls: How to protect your brand from impersonators
    Social media can be a minefield. Blog brand reputation community management crisis management Customer service digital agency digital marketing facebook LinkedIn social media marketing Social media monitoring Twitter
  • BIZNOLOGY  |  TUESDAY, MARCH 8, 2016
    [Agency, Social Media] The state of the blogger outreach union ten years on
    I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. Blogging Isn’t Cool. Groan.
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Agency, Social Media] 5 Common Marketing Challenges Agencies (and Companies) Face
    Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another. This tactic is a lot easier now with Google and social media. Marketing is hard.
  • FATHOM  |  MONDAY, FEBRUARY 29, 2016
    [Agency, Social Media] Who Really Controls Your Marketing?
    You can barely go a week without an update from Google, Facebook, Twitter, or one of the other digital channel operators that many brands use to amplify their marketing efforts. Social media channels. The sheer amount of social media channels is enough to make any marketer want to give up and go home. Agencies.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 28, 2016
    [Agency, Social Media] Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs
    Unleashing your employees to share content via social channels can backfire. I see this daily with large technology companies where a whack load of employees are sharing exactly the same content creating an echo chamber of noise. Translate this to Twitter or LinkedIn. and some don’t have a digital/social presence.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 28, 2016
    [Agency, Social Media] Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs
    Unleashing your employees to share content via social channels can backfire. I see this daily with large technology companies where a whack load of employees are sharing exactly the same content creating an echo chamber of noise. Translate this to Twitter or LinkedIn. and some don’t have a digital/social presence.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Agency, Social Media] Social Selling 2016: Top 100 Influencers and Brands
    Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. In addition, socially savvy reps beat their quotas 23% more often. Twitter Handle.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Agency, Social Media] Should My CEO be on Social Media?
    There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. What is a “Social CEO?". Cue the music.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 24, 2016
    [Agency, Social Media] The Top 5 YouTube Analytics Every Marketer Should Know
    As a brand, if you do no additional amplification of the video via social media, email or paid promotion, you can reasonably expect about 5% of your subscriber count to transfer to views. It’s the same on Facebook or Twitter – if you don’t have the likes or followers, don’t expect to get your posts read.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 22, 2016
    [Agency, Social Media] Water Security Influencers: Top Individuals and Brands
    At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. Twitter Handle. Twitter Handle. TOP INFLUENCERS.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Agency, Social Media] Fast Forward: Video Content Goes Interactive and Personal
    Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. It’s a little reminiscent of the rise of social media. Whoa, wait a minute, WHAT?! From lean-back to lean-forward.
  • FATHOM  |  TUESDAY, FEBRUARY 16, 2016
    [Agency, Social Media] Are Your Content Marketing Efforts a Waste of Time?
    This is especially important because social networks are upping their efforts to increase in-platform engagement. Take, for example, Facebook’s Instant Articles, autoplay videos on Twitter and Facebook, and SnapChat’s Discover feature which allows media companies to deliver curated content within the app. Yeah, I went there.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Agency, Social Media] Social Pro Case Study: Creating a Presence on Facebook
    Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. Learn more about the Social Pro program or contact our great team today.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 14, 2016
    [Agency, Social Media] Mi6 Agency’s Top Charts for February 2016
    This chart, developed by Mi6 Agency, provides your company with an idea on what specific industries are investing in IoT. How do you prevent over communications by your teams via social media properties? What’s is Twitter’s Revenue and Monthly User Growth? It’s one company of many in the social networking space.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Agency, Social Media] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    million others who made time last Sunday for Super Bowl 50, you’ll probably have kept a phone close and an eye trained on Twitter for much of the broadcast – shouting out the brands that won you over with their Super Bowl spots, dragging the ones that came up short, testing your luck with the various offers made. As I said. Egregious.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Agency, Social Media] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Below are ways to use ‘likes’ to your staffing firm’s advantage by making potential clients and candidates invested in what you have to say across your social media platforms. The way dopamine is released, with regard to social media, is much more basic (and sedentary). The dopamine goldmine. We all want to feel rewarded.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Agency, Social Media] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. And our social media presence is consistent from Facebook to YouTube.”. That’s a great story. Videos.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Agency, Social Media] Everything You Need to Know About User-Generated Content
    Outsourced paid content (from agencies or freelancers, for example). As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Image from Ipsos MediaCT’s ebook, Social Influence: Marketing’s New Frontier. Content from social media contests.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Agency, Social Media] 8 Things to Do Before Interviewing Someone for Your Team
    There are many social media platforms where you can learn more about them, starting with LinkedIn. For a strategic brand and marketing agency like ours, if a candidate does not have a professional profile with a link to their portfolio on LinkedIn, this lack of prowess is a concern. Twitter and YouTube, yes. Refrain.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Agency, Social Media] Evaluating Marketing Agencies
    agency (n.): an establishment engaged in doing business for another. Does your in-house marketing work with an agency? How well does this agency do business on your behalf? How How do you even begin to evaluate an agency ? I’ll attempt to answer this question. Source: Merriam-Webster. Source: Merriam-Webster.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 22, 2016
    [Agency, Social Media] 5 Innovative Social Media Strategies in China for 2016
    Social media is one of the most powerful tools for brands to connect with the public and target customers. Due to the increasing competition and the fact that people are getting more accustomed and less impressed with traditional social media marketing strategies, innovativeness has become crucial. Chinese Social Media
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Agency, Social Media] When Social Media Hurts
    As a team of social media gurus, our team consistently preaches the value of social media to our clients. But are there situations when social media can hurt, rather than help? Here are a few times when social media can potentially have a negative impact on your brand: Going silent.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Agency, Social Media] 8 Ways to Improve Your Online Content Marketing
    Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again. Experiment with New Approaches and Alternative Media. Amplify Reach with Paid Search and Social. Good question. Let’s dig in.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Agency, Social Media] What to Include in a Content Marketing Proposal
    So, whether you work on the agency side or in-house, you will likely need to submit a proposal for budget and resource approval. Social Media Strategy: While social could be considered its own entity, it’s a critical component of a successful content strategy. Drop a comment below or connect with me on Twitter to chat!
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Agency, Social Media] 47 Superb Social Media Marketing Stats and Facts
    Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Agency, Social Media] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices. BOTTOM-LINE MARKETING AGENCY BOOSTERS FOR 2016. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Agency, Social Media] How to Use Native Advertising Without Getting Fined by the FTC
    The Advertising Standards Authority in the United Kingdom, for instance, banned a native YouTube ad sponsored by Oreo that featured two well known video bloggers because the agency felt it was not clearly identified as marketing communication. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Agency, Social Media] Add For Immediate Release to your podcast queue
    While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. So, Should other agencies follow suit? So, it was an honor to be included.
  • SNAPAPP  |  MONDAY, JANUARY 4, 2016
    [Agency, Social Media] 4 Brilliant Ways to Diversify Your Content in 2016
    Brafton , a content marketing agency,  diversified a client’s content with five content types — blog posts, testimonials, videos, and downloadable ebooks and whitepapers — and increased organic leads by 94%! Tap Into Niche Social Channels. Use broad social channels like Facebook and Twitter, pushing content across multiple channels.
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