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Biznology
APRIL 2, 2015
They don’t give it a thought,” notes Ken Lomasney, COO of the agency UMarketing LLC. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. These people grew up with technology, from their cribs. So the outlook for talent to manage the new technologies in marketing is bright.
Biznology
FEBRUARY 13, 2015
In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. From my experience, this is a very common problem, and should send a strong warning to any B2B marketer or agency when ordering lists. Buyer/Renter Beware!
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