The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz. What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. I’d add: 1)Social media can increase sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). The RSS feed is: [link]. You should RSS feed that. Listen Now. Find us on iTunes: [link]. Jay : Thank you.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. You're almost to the point of sale.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. Identifying the percentage of social media traffic that converts into sales is important for optimizing conversion rates. Tools to measure Social Media Metrics.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies, are there any other services you provide likely to grow 34% each year? Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! We’ve added Disqus as the commenting system.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. But how should you go about selecting the right tools? Ease of use.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

B2B Marketing Savvy

JULY 30, 2009

Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop. Impressions, click-thrus, awareness, brand -buildihjng, lead gen, incentive direct sales, et al. RSS and email subscriptions are growing, but slowly. I’m not finding many roadmaps to measure against.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. A press release can generate more sales. PR Web is a tool owned by Cision. Craft a killer pitch. 110 USD) each time.

Press 100

Press Distribution PR Public Relations 100

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. Social Media?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

APRIL 4, 2011

B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Consider what is taking the place of the blog: social sites like Facebook and Twitter. Are you a Search Engine Watch Member? |

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. How much can you afford to spend on the tool? • Sentiment: How much are you willing to automate verse check by hand?

Social Media 155

Social Media Media Paid Content Work Management 155

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    It's the function of setting appointments for sales execs so that they can focus on selling versus cold calling and prospecting. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. About 20 percent said a lack of tools prevent them from using social media for lead generation and another 33 percent say a lack of strategy is attributed to an unclear understanding of the value of social media.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. Not all leads are created equal. for B2C retailers and $1.93 While I have had situations where I can bid $0.50

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

ConvertKit

SEPTEMBER 16, 2020

How to choose the right newsletter tool for your business. The 13 best newsletter software tools for creators. Which is why it’s important to choose a newsletter tool capable of riding out every unexpected wave your business may face. How to choose the right newsletter tool for your business. Jump ahead.

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

accelerate agency

FEBRUARY 16, 2023

They say a bad workman blames their tools. Well, with this list of SaaS tools that’s never going to be a good excuse. As the SaaS industry continues to grow, supporting your business with the right tech stack and digital tools becomes even more crucial. What do we mean, though, by SaaS tools?

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

They say a bad workman blames their tools. Well, with this list of SaaS tools that’s never going to be a good excuse. As the SaaS industry continues to grow, supporting your business with the right tech stack and digital tools becomes even more crucial. What do we mean, though, by SaaS tools?

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

AUGUST 10, 2021

In the same way, SaaS tools are one of the most essential elements of your business toolbox. What are SaaS tools? SaaS, or software as a service tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. Benefits of using SaaS tools for your business.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

Webbiquity

APRIL 27, 2017

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. They don’t mind giving up their data—as long as that leads to better support and product development.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

KoMarketing Associates

NOVEMBER 13, 2014

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Working at an agency, this can be a very helpful way to quickly identify urgency or the client a specific message has come from.

Online Marketing 120

Online Marketing Work Management Tools Demand Generation Agencies 120

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A good example of this approach is 360i , an award-winning digital marketing agency.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

seo.co

FEBRUARY 10, 2022

What Works in Online Marketing survey, 40% of SEO agency respondents (114 out of 284) indicated that they were not sure about their ROI from on-site content marketing efforts, and 43% (123 out of 289) weren’t sure about ROI from their off-site efforts. Choose the right tools. 6 Keys to Success in Measurement and Analysis.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Seth Godin predicted that RSS would kill email. October 2007.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

BuzzSumo

JANUARY 19, 2021

I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. I also don’t have time to enter each post into a tracking tool. Once the content is created, and we have a general idea of where it’s going, we have many tools for finding the right people. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Webbiquity

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Instagram has more users than Twitter. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Sample review: “Buffer is a great automation tool.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

MARCH 1, 2012

The RSS feed is: [link]. Would you rather have Twitter, or would you rather have Facebook? If you could have one thing that you had to deal with, would you rather have Twitter or would you rather have Facebook?” So I would hate to give up Twitter, but it would probably have to be Facebook for me. Listen Now.

Creativity 140

Creativity Work Management Marketing Automation Services Marketing Management 140

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JANUARY 4, 2011

I’ve been focusing on how the buyer experience and the sales. Email Marketing: Improve deliverability by deleting subscribers? Email Marketing: Improve deliverability by deleting subscribers? Tony Zambito : Hi Daniel, Excellent insight here.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40