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How to Define Your Brand Position Through Story

Convince & Convert

Michael Gass is celebrating his ninth year as the leading consultant that ad agencies and marketers call when they need a little help identifying their business identities. Most of it is generic, unfocused, and non-targeted because most of the agencies are repeating what they were doing offline —they have no target audience.”

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Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding

B2B Marketing Savvy

(Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. If there are topics you’d like us to explore, please forward suggestions. . A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like.

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Three customer insights for your marketing plan

Savanta

One of these metrics should measure good will and the legendary Net Promoter Score (NPS) is a great tool in this respect. If resources and budgets allow, here are three more I’d add: What’s it like being a customer? Subscribe and receive new posts by email or RSS. Connect with Andrew on Twitter or Google+.

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Video Marketing Best Practices

SmartBug Media

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Video Marketing Resources You Should Subscribe To.

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How Do You Like Your B2B Twitter Content? Artificially-Processed or Custom-Crafted?

MLT Creative

You have things to sell, and limited time and resources to create social media content that is both human and helpful. Until recently, I was possibly the least automated B2B marketing professional on Twitter. At our agency we try to be as human and helpful as possible when creating content, but we do use automation tools.

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Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. He’s a strategist’s strategist. Who would’ve known?

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. And finally, I have listed out the content marketing tools I use for sharing content. Content Ideas.