SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

B2B Marketing Savvy

AUGUST 4, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. world , and a need to be mindful of fundamental core principles when executing on a public relations strategy. It is time for all of us to pause, revisit the most basic element of public relations … relationships ….

Public Relations 40

Public Relations Paid Search Agency Advertising Agencies Ad Agencies 40

Walker Sands

OCTOBER 26, 2023

In the offices of a Manhattan-based agency called G&S Business Communications, the four journalists and I spoke in front of a group of about 50 public relations and communications leaders from dozens of agencies throughout North and South America. We began the discussion by talking about what makes a good story. “The

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 9, 2021

Case in point: the intriguing mystery of the US Strategic Command Twitter account last week. So first a bit of background: The US Strategic Command is the government agency responsible for things like nuclear operations and missile defense. And yes, they have an official Twitter account, @US_Stratcom.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

OCTOBER 5, 2010

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Not all Twitter followers have equal ability to amplify. Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A

Twitter 142

Twitter Tips Social Media Advertising Agencies 142

BOP Design

JANUARY 9, 2018

Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. Are All B2B Marketing Agencies Are Created Equal? Be wary of B2B marketing agencies that offer everything.

Marketing Agencies 2 51

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 51

Convince & Convert

OCTOBER 20, 2010

Customer service issues can be resolved in 140 characters on Twitter. And that’s where agencies should help. That was the premise of my presentation to the BOLO 2010 conference in Scottsdale this week, where 150+ agency principles convened to drill deep into the speedy digital future of professional marketing services.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” “ Bloggers , in fact, are the victims and we digital and PR agencies are the perps.” ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

OCTOBER 6, 2016

Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Data from The Agency Pricing & Financials Report. 1) Blogging.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 70

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Their very first brand or agency! That’s not over.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view? expand company’s leads database and community of followers.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Hubspot

AUGUST 29, 2019

Covering topics from notable agency happenings to how brands are adopting new strategies, PRWeek is as entertaining as it is informative. Three posts to check out: Do Brands Really Need to Be on Twitter? Female Agency Leaders Are Breaking Through the Glass Ceiling. How publishers navigate ‘b t briefs’ from agencies.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

JULY 14, 2013

They don’t have the backstory, or the history or any experience with the client or agency whatsoever. If you want to know within one paragraph how business-savvy and competent an agency is, just read the “results” section of one of their awards entries. Digital Agency Toolkit Digital Media PR 2.0 Just stop it.

Paid Search Agency 142

Paid Search Agency Advertising Agencies Work Management Marketing Management 142

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Brands and agencies will have to adapt. Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Buffer

JULY 13, 2022

Maintaining public relations is essential for personal and business brand building; part of that is customer engagement in both positive and negative circumstances. ” Royal Bank of Canada’s Twitter response team took this approach – instead of getting defensive, they approached with empathy and an offer to help.

Social Media 109

Social Media Media Work Management Marketing Management 109

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the PR landscape. #PR: Twitter Handle. Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Walker Sands

APRIL 18, 2023

As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Or are you open to other mediums like Twitter, for example? I rarely look at Twitter or LinkedIn. So, do you prefer to be pitched through email? Oh, never.

Media 52

Media Work Management PR Marketing Management 52

Biznology

JANUARY 5, 2016

Should other agencies follow suit? You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me, @chrisabraham. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. Will this help or hinder the growth of the category?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Walker Sands

OCTOBER 25, 2023

A few years ago, I interned with a publication called Homeland Security Today, where I covered government technology trends, different technology reports, and tools that government agencies were using. As a younger reporter, do you prefer Twitter over email or do you like everything being on email? I really don’t discriminate.

PR 98

PR Media Case Studies Vendors 98

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites. Buying Signals” draws on Twitter only.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Optinmonster

DECEMBER 21, 2023

Social media platforms like Facebook and Twitter have millions of daily users. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) The brand’s social media presence got a lot of public attention, including media stories in FastCompany and Adweek.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Convince & Convert

NOVEMBER 17, 2015

With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts. “I’m not just doing public relations and I’m not just doing social media, but I’m also doing customer service.” Hair for All.

Skype 124

Skype Paid Search Agency Advertising Agencies Impressions 124

Biznology

JULY 12, 2016

And, with the advent of (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations. It’s a vicious cycle. Reddit, right ?

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Convince & Convert

DECEMBER 6, 2013

Kevin is a part of the Global Communications External Group, which is in charge of corporate public relations. Previously, there were in-house people managing various agencies, who were really doing the day-to-day work. via General Mills. via General Mills.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Biznology

DECEMBER 26, 2014

Here are some pragmatic ways you can offer complementary products or services: Freelance copywriting agencies can offer complementary metrics analysis or blog redesign tips. Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Sounds like an all-around win, right?

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Convince & Convert

DECEMBER 27, 2013

Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. Perhaps not surprising because he was Time’s Person of the Year , Pope Francis is the most influential world leader on Twitter. Pope Francis @Pontifex is the most influential world leader on Twitter.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Pitching on Twitter? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram. And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83