The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) promotional).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. Now that process can be tracked from the beginning including the campaign strategy and prospect profile.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

xiQ

APRIL 12, 2016

Content discovered and curated in xiQ is leveraged through leading CRM and Marketing Automation platforms like Salesforce.com Pardot, Marketo, HupSpot, AutopilotHQ and MailChimp. xiQ’s Media Curation Workbench lets you collect, curate and publish high-quality, relevant content to share with your customers, prospects and account team.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

DemandBase

AUGUST 5, 2020

Before joining Demandbase, I worked at a digital marketing agency that was just venturing into ABM. I focused on accounts like Salesforce.com, Adobe, and Microsoft, gleaning many insights from my experience of managing our customers and working directly with the Demandbase ABM Platform. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Customer Experience Matrix

SEPTEMBER 7, 2010

LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. The prospects come through LeadPAC’s partnerships with major consumer and business list vendors. Nothing new there.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

xiQ

APRIL 12, 2016

Content discovered and curated in xiQ is leveraged through leading CRM and Marketing Automation platforms like Salesforce.com Pardot, Marketo, HupSpot, AutopilotHQ and MailChimp. xiQ’s Media Curation Workbench lets you collect, curate and publish high-quality, relevant content to share with your customers, prospects and account team.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

LeadSloth

JULY 12, 2010

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

MLT Creative

OCTOBER 25, 2011

Annoyed prospects or customers. Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Delete all duplications; watch for prospects who uses a business email and a personal email. False intelligence. An unprofessional image.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Hubspot

JULY 22, 2010

The popular cloud software company, Salesforce.com, did an excellent job creating separate looks for their home page , Cloud Blog , and interior content pages. Coren is a Project Manager at PullnotPush, a Boston inbound marketing agency. Identify elements that your target audience can quickly grasp.

Marketing Websites 28

Marketing Websites Salesforce.com Webinar Metrics Copywriting 28

Online Marketing Institute

NOVEMBER 4, 2010

At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

JANUARY 24, 2015

The company also has special features for marketing agencies who use the system for their clients. Such agencies account for about one quarter of the Hatchbuck business. There are also options to support marketing agency users, including an ability to rebrand the system with the agency or client’s own identity.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Synchronizing prospect and opportunity databases is key. The technology appears useful at both ends of this spectrum. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

FEBRUARY 5, 2007

Coordinate follow-up: Deliveries were tracked in Salesforce.com, and marketing worked closely with sales to ensure that all recipients were followed up with by phone within 48 hours of receiving the package.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

The Point

JANUARY 30, 2018

Their article inspired me to reflect on some of the start-ups that our agency has worked with over the years. Consider an ebook, an infographic, or even a video, formats that ask less of the prospect and thus are more likely to generate engagement. Branding Doesn’t Matter. ” Photo by Annie Spratt on Unsplash.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. Fewer leads for sales mean more sales capacity spent prospecting. As a result, salespeople spend 20% of their time prospecting, according to CSO Insights. As a result, salespeople spend 20% of their time prospecting, according to CSO Insights.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

SnapApp

NOVEMBER 2, 2015

All the analytics, lead scoring and nurture campaigns are for nothing if when a prospect comes to your content experience it sucks. If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition.

Advertising Agencies 83

Advertising Agencies Salesforce.com Lead Ranking Lead Scoring 83

Webbiquity

JULY 19, 2010

Rather than relying on social signals, all vendors are pre-screened by credit reporting agency Experian. CD/DVD duplication or mailing services ) but shouldn’t be relied upon as the sole source for more involved, strategic purchases like enterprise software or a PR agency. Approved vendors receive qualified leads for a fee.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. Fewer leads for sales mean more sales capacity spent prospecting. As a result, salespeople spend 20% of their time prospecting, according to CSO Insights. As a result, salespeople spend 20% of their time prospecting, according to CSO Insights.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Kapost

OCTOBER 21, 2016

In the course of adjusting to the digital age, we’ve changed three key dimensions: Teams : Marketing used to operate with a few teams, say corporate communications and product marketing, along with external agency support. Tools : 10 years ago, we were just beginning to experiment with email marketing tools.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Nudge.ai

DECEMBER 8, 2017

Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. Top 5 B2B Prospect Research Tools. AeroLeads: Find B2B Prospects using a Google Chrome Plugin. SoPro: Helps businesses to identify and engage with qualified B2B prospects. Top 10 Prospect List Creation Tools. Easy email reminders.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Ranking Lead Scoring 51

SnapApp

JUNE 16, 2015

Here’s a summary of the data in your CRM that’s likely to change over time for each prospect. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Change in title/promotion.

Lead Ranking 48

Lead Ranking Lead Scoring Leads Lead 48

Customer Experience Matrix

OCTOBER 18, 2012

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. But gap exists because Epiphany and other B2C systems were designed primarily for large organizations where content is created by full-time designers or external agencies. So much for Epiphany Marketing.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

JANUARY 18, 2015

Customer Management Functions CDPs exist because marketers need to coordinate customer (and prospect) interactions across channels. Caveats: although it doesn’t show up in this analysis, I do still see some interesting investment in marketing automation niches such as app marketing, distributed marketing, and agency systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

MLT Creative

MAY 26, 2010

It can be easily integrated with all CRM and SFA systems, including Salesforce.com. Pardot Home of the industry-leading marketing automation suite, Prospect Insight, Pardot's feature set, ease of use and flexibility has made it the choice for more than 275 companies.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

JUNE 30, 2009

Prospects want information and they want to get it fast without much effort. It encourages your clients and prospects to continue the conversation, which is definitely something that you want for your brand. In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Sales Prospecting: Who’s Helping Your Sales Team?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Heinz Marketing

OCTOBER 29, 2018

It’s a super helpful tool that I highly recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

B2B Marketing Zone Posts

DECEMBER 1, 2010

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. More on Marketo Financials: Despite Past Losses, Prospects Are Bright - Customer Experience Matrix , November 19, 2010 Summary: Public data gives some insights into Marketo’s financial history and prospects. Salesforce.com (26).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Groundswell Blook Report, Chapter Six: Talking With the Groundswell - MI6 Marketing Agency , August 9, 2010 Author: Chris Herbert. Blogging is hard work. Web trend map. CMO social landscape. .

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40