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It’s Black Friday Into December for MarTech Tools

Webbiquity

Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. But, being among the smartest marketers anywhere, you are also careful in spending your company’s resources, or your agency’s resources, or even your own resources. Lead Generation /CRO.

Tools 238
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An Ultimate Guide to Social Media Influencers: From Why to How?

SocialPilot

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. Marketers understand that people trust the words of influencers rather than their own.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. Basically, what this means is that if the Shopify blog were to produce e-commerce content vs. a marketing agency were to produce e-commerce content, it’d push Shopify’s content higher, even if they have similar ideas.

SEO 85
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Our Best Performing Influencer Marketing Strategies to See Actual ROI

SocialPilot

Starting too late can lead to rushed decisions, irrelevant influencer options, one-off collaborations, and oh-not-so-impactful campaign results. We used his popularity among our target audience to promote our latest AI assistant feature. You can get such information from influencer marketing tools, platforms, and agencies.

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The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. You go through the steps of research, ideation, content creation and promotion. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

SEO 124
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The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms. Churn rate.

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How to Start an SEO Business

seo.co

It’s a good time to be an SEO agency. There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy.