Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Over the past eight years, I've been able to grow StrategyBeam to a mid-six-figure agency.

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Storytelling Marketing Analytics Tools SEO Lead Ranking 58

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 103

Marketing Insider Group

DECEMBER 29, 2020

Whether you’re creating targeted ads or sales videos, sharing a presentation, or inviting clients to create testimonial videos for your business, you can reach people in a more humanized way with video marketing and sales. Brand Storytelling. Brand storytelling allows you to connect with others on a deeper level.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Just about all companies are looking for marketers who excel at writing and storytelling. Copywriters typically become creative directors at agencies or in-house departments.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Outgrow

MAY 28, 2020

Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. We discuss the services offered by them and some of their best work.

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Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories put our brains to work.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

Bluetext

APRIL 29, 2021

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? First of all, storytelling that is consistent with your brand allows your audience to peek behind the curtain to see more than just what you do and sell. Contact Us!

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Hubspot

APRIL 5, 2018

Running an agency is hard. We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series. The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space. The Best Advice for Agencies in 2018.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

ATAK Interactive

SEPTEMBER 15, 2020

In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, breaks down how Sales Enablement has grown into an important tool for sales teams and how you can equip your team with the resources they need to close more deals. Video transcription below: Welcome back to B2B Marketing Agency Insights.

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Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

ActiveDEMAND

MAY 16, 2017

Investing in Technology for Smart Agencies. According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. Smart Agencies are Investing in Technology. Currently agencies don’t agree.

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Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 41

Onalytica B2B

NOVEMBER 7, 2017

Bio: Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. My roles spanned work at brands through to digital agencies, from hands-on tasks to consultancy and managerial positions. Location: Leicestershire, UK. There are definitely many! 3) Joe Pulizzi. #4)

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Storytelling Advertising Agencies Work Management Paid Search Agency 180

Valasys

APRIL 3, 2024

Alternatively, the use of AI technology for generating images may also present issues like the fact that most AI-generated images are shinily artificial with invisible tiny flaws. Through implementation of bespoke style guides assets and product details, advertisers strive to present their design uniformly and accurately on visual platforms.

Marketing AI 40

Marketing AI Advertising Agencies Advertisements Advertising 40

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. Although our guests had varied responses to the data we presented them with, they all agreed on one thing: It told a story.

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Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

Biznology

FEBRUARY 16, 2018

I want to discuss how the addition of stories to Instagram positions the platform to present what is typically the most important and powerful tool in content marketing: the ability to teach. The agency builds content around phenomena like the recent solar eclipse and the annual Perseid meteor shower.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Heinz Marketing

APRIL 27, 2022

The way you present and promote yourself to the world along with how others perceive you all support this notion. The presentation you showcase to the world is how you will be marketed by acquaintances or professionals. Your personal brand is the image you present within the workplace and beyond. What is Personal Branding?

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Personalization Brand Identity Branding Peer-to-peer 106

Top Rank Marketing

JULY 12, 2023

The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling, and as new tools proliferate at a breakneck pace, it’s the marketers who embrace both AI and creativity who stand to see the greatest successes in 2023 and beyond. LinkedIn is a TopRank Marketing client.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Exo B2B

OCTOBER 10, 2023

Her whole team was also dressed in pink and she made her presentation by trying to draw an analogy between the themes addressed in the film and the reality of content marketing professionals. Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing?

Marketing AI 59

Marketing AI B2B Gartner Conference 59

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. The Marketing and Communications team at BARR Advisory serves as the internal creative services agency for our team, and as such, we needed a project management tool that met our unique needs. We created a custom app through Quickbase to better manage our marketing workflow.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. Although our guests had varied responses to the data we presented them with, they all agreed on one thing: It told a story.

Advertising Agencies 100

Advertising Agencies Zoominfo Paid Search Agency Storytelling 100

ATAK Interactive

SEPTEMBER 15, 2020

In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, breaks down how Sales Enablement has grown into an important tool for sales teams and how you can equip your team with the resources they need to close more deals. Video transcription below: Welcome back to B2B Marketing Agency Insights.

Top of Funnel 78

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 78

Integrated B2B

NOVEMBER 11, 2019

The purpose of the BBN Academy is to get to know other agency members, learn about BBN’s tools and resources, and apply those learnings. Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. Peer recognition.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

The Lead Agency

FEBRUARY 8, 2023

Trend 2: The Importance of Brand Storytelling in B2B Marketing 81% of consumers say they need to be able to trust a brand in order to buy from them – Edelman B2B storytelling is an excellent way for target customers to build trust in a business through developing relationships between the brand and its audience.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Valasys

JANUARY 10, 2024

Immersive storytelling has always been a fundamental part of creating an immersive experience since forever. AI in gaming has paved the way for narrative storytelling through NPCs. Traditional games followed a rigid narrative or storytelling leading to predictive outcomes. Player agency – Heard about Alien Isolation?

Storytelling 40

Storytelling Paid Search Agency User-Generated Content Training 40

Vidyard

MAY 14, 2014

The cool folks over at Toronto corporate communications agency Atomic Clock are experts in branded content, and with a large portfolio of clients including Procter and Gamble, Starbucks, Toys’R’Us and Coors Light, you can be sure they’ve created tons of awesome ads and online videos. Benefits require investments.

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Storytelling Paid Search Agency Video Marketing Ads 51

Content Standard

OCTOBER 24, 2016

Today, we’ll take a step back, tracing the evolution of visual content marketing and plotting its trajectory as brands, agencies, managers, and managing directors alike try to figure out what’s next in this medium. The Old Brand–Agency Dynamic: Cyclical Innovation. When brands engage with agencies, they do so for a reason.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 40

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Walker Sands

SEPTEMBER 16, 2022

To make a splash across media types, including venture capital, tech, local and energy outlets, the Walker Sands team created a PR strategy that leveraged brand storytelling and strategic outreach to ensure timely and impactful coverage. In May 2021, experts predicted a mass exodus from the workplace, coined “The Great Resignation.”

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Brandpoint

MARCH 14, 2024

Email marketing allows brands to nurture relationships, drive conversions and amplify the reach of their branded content through effective communication and storytelling. Download the full survey for our key takeaways!

Brand Identity 62

Brand Identity Branding PR Distribution 62

accelerate agency

JANUARY 16, 2022

Or better still, trust an organization like accelerate agency that specializes in all aspects of scaling SaaS businesses. Fuse in some storytelling It’s a little harder to get someone excited about something that’s not a physical product. Brand storytelling. Present a solution; your SaaS service (the protagonist).

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

Or better still, trust an organization like accelerate agency that specializes in all aspects of scaling SaaS businesses. Fuse in some storytelling . Brand storytelling. Present a solution; your SaaS service (the protagonist). This is a great opportunity to weave in a bit of brand storytelling. The solution?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

B2BMarketing.net

NOVEMBER 6, 2023

Oh, and in between his presentation, Jon also managed to throw in a few dad jokes. Elevating Relationships Through ABM: AVEVA & GSK’s strategic evolution AVEVA’s Andrew Reed partnered with ABM agency, strategicabm to craft an exclusive approach of building a specialised marketing engagement programme.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Salesforce Marketing Cloud

DECEMBER 7, 2022

I’m a creative strategist for Q Branch, an in-house agency at Salesforce. Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. presentations, demos, videos, mockups, microsites, etc.). Need creative inspiration?

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Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Contently

JUNE 28, 2018

The gaming trend was so effective that my agency, The1stMovement , decided to give it a shot. Gaming and (good) marketing have at least one thing in common: storytelling. Gamification presents the opportunity to do things better. Fuelzee, meanwhile, gives product discounts for reporting on gas station prices.

Brand Identity 121

Brand Identity Branding Lead Ranking Advertising Agencies 121

Contently

SEPTEMBER 12, 2019

Live-streams/presentations. AFB Habitat distributed this content through IndiVideo, a video platform created by our agency BlueRush. Contrary to popular belief, content marketing videos can be produced with the goal to directly increase product sales, not just for educational or storytelling purposes. Q&A videos.

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Top of Funnel Video Marketing Generation Leads 149