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The Marketing Book Podcast: “Simply Put” by Ben Guttmann

The Forward Observer

Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. Want to hear more from renowned B2B marketing leaders?

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Inside the Mind of a Master Social Media Strategist

Oktopost

Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. Her experience with Oktopost started off as an intern for a SaaS startup company in Atlanta. Like What You Heard?

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Most Ad Agencies Are Not Ready for AI

Bionic

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Chasin continues, “And the agencies that don’t embrace AI are going to find that they’ve got a competitive problem because they are offering the same services as their competitors, but they’re spending too much to do it.”

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Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B

Top Rank Marketing

adults expect to increase the amount of time they spend listening to podcasts during the next 6 to 12 months, survey shows. MediaPost New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More Microsoft’s Bing search engine has had a 1,500% increase in app downloads year-over-year, report shows. 21% of U.S.

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The Cure for Imposter Syndrome as a Marketer

Oktopost

Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Chedva is the CEO and Founder of Rooms & Words, a full-stack content, and strategy agency. Catch all episodes here.

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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

Cyndi Greenglass , SVP of Diamond Marketing Solutions , the Chicago-based B2B data-driven marketing agency, decided some years ago to take up college teaching and share her knowledge and experience with the next generation. She was named Teacher of the Year in 2018. LeadFabric helps companies across EMEA upgrade their marketing stacks.