The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists
The Point
DECEMBER 5, 2023
A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. For example, our agency runs on a Google Workspace account but the domain is unique to us.) Do the new Google/Yahoo deliverability rules make using a third-party list too risky?
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