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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. For example, our agency runs on a Google Workspace account but the domain is unique to us.) Do the new Google/Yahoo deliverability rules make using a third-party list too risky?

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Buyer Personas: The Missing Piece of Your SEO Strategy

Zoominfo

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Let’s get into it!

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Create buyer personas and research content that meets their needs. Using a content marketing agency can provide the subject matter expertise you need without the expense and hassle of expanding your in-house team. Create Buyer Personas. Quick Takeaways: Conduct a market analysis to identify target segments.

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What Does an Excellent B2B CRO Strategy Look Like?

Webbiquity

This is especially true for B2B vendors, as the buyer’s journey is often complex — one purchase can be months in the making and require input from multiple decision-makers. Buyer personas and similar marketing techniques can help you consider diverging needs when building your CRO strategy. You Use the Right Tools.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Partner with a Marketing Agency. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Partner with a Marketing Agency. Partner with a Marketing Agency. Have a Formal Marketing Plan.

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55 Questions to Ask When Developing Buyer Personas

SmartBug Media

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important? Focus your time.