Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic. Therefore, the answer is YES. The initial huddles tend to last for hours.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Of course, with social media and 24/7 media coverage, news spread fast and furious and anxiety built up quickly.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Marketing 261

DECEMBER 28, 2020

With this realization, my design brief template was born. The design brief template I share below will help overcome any communication barriers. The design brief template I share below will help overcome any communication barriers. A creative design brief template is a simple yet effective tool in any brand’s arsenal.

Template 62

Template Design Creativity Deliverability 62

Webbiquity

JUNE 15, 2021

A lead magnet should be designed to address a real problem that your target buyer persona is facing. Here are 11 ideas to incorporate into your email marketing strategy. This is particularly suitable for eCommerce businesses with an active social media following. Have you ever downloaded its content development templates?

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics together in a cohesive strategy. However, most marketing plans have 9 key sections that will guide your strategy.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Hubspot

JULY 22, 2020

Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets. Develop personas and customer journey.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

ClearVoice

MARCH 10, 2020

On social, you’re not only competing with influencers, you’re also competing with “petfluencers.” Having a content strategy isn’t enough anymore. Traditional methods such as billboards and television ads are sometimes a much more effective strategy for selling their products. But, don’t forget social media analytics as well.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. Here’s what should be on your checklist to consider when developing your post show strategy: Prioritize your leads. This strategy can guide you in creating concise and relevant messages.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Hubspot

MARCH 6, 2017

In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Why do I need social media accounts? Social media accounts. Freelancers and Agencies. How can I make a website without a developer?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Sharpspring

OCTOBER 15, 2020

Every agency is unique, and so is every client. So – without fear or favor – we’ve listed the 5 inbound marketing services that agencies need to succeed. #1 So – without fear or favor – we’ve listed the 5 inbound marketing services that agencies need to succeed. #1 What does that mean for inbound marketing agencies?

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Inbound Marketing Advertising Agencies 52

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. What is a content agency? What are the different types of content and ad agencies?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

ActiveDEMAND

DECEMBER 19, 2019

Most marketing agencies offer up a variety of services from creative to technical, media buying to content development. But one service that I think more agencies should be offering is Account-Based Marketing or ABM for short. Most marketing agencies can effectively build personas and journeys on their own.

Account Based Marketing 67

Account Based Marketing Paid Search Agency Advertising Agencies Marketing Agencies 1 67

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Your site has no integration with social media platforms. Read my previous posts on SEO best practices here.).

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

accelerate agency

SEPTEMBER 10, 2021

How to build a SaaS Sales Strategy. Implementing an SEO strategy will improve your search engine rankings, ultimately bringing you more inbound organic traffic. You can also promote your blog on social media for more visibility, drawing even more traffic. How To Build a SaaS Sales Strategy. SaaS Sales Cycles.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Engagio

FEBRUARY 6, 2020

A Demand Gen Report’s survey on ABM in the year 2016 had only 47% of respondents having an ABM strategy in place. The 2019 ABM Benchmark Survey Report says only 6% do not use ABM as a marketing strategy. 5 – B2B Social Media Can Still Do a Lot for Your Business. Source: Pinterest). Source: Forbes).

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Content Marketing Institute

FEBRUARY 14, 2018

When it comes to promoting this vast variety of library activities and resources on social media, the Public Library of Cincinnati and Hamilton County has experimented with content for each platform, from Instagram to Pinterest to Snapchat, setting goals for each one and choosing to focus on those that prove to be most effective. @webmastergirl ?@CincyLibrary

Content 104

Content Paid Search Agency Social Media Communities 104

accelerate agency

SEPTEMBER 10, 2021

How to build a SaaS Sales Strategy. Implementing a SaaS SEO strategy will improve your search engine rankings, ultimately bringing you more inbound organic traffic. You can also promote your blog on social media for more visibility, drawing even more traffic. How To Build a SaaS Sales Strategy. SaaS Sales Cycles.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. Here there must be the right balance between paid, owned and earned media.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

SnapApp

MAY 7, 2019

For example, as the chart below shows, ‘following up via social media’ was an unpopular tactic with only 2% of marketers saying it has ‘significantly helped’ turn leads into sales-ready ones. Understand Your Buyer Personas. Marketing teams are sometimes too aspirational about their personas.”. “It’s

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Marketing 261

SEPTEMBER 19, 2017

If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy. It’s a marketing buzzwords that gets thrown around in marketing meetings, but there’s big truth to understanding your customers and crafting a MARKETING PERSONA. Be thorough and specific.

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

The Lead Agency

APRIL 25, 2018

So long as your have your executive on board, have a good team of people and are able to align your sales and marketing, you will find that this type of marketing will slot in nicely with your existing marketing strategies. Attach your persona profiles to each contact and start building a comprehensive database.

Account Based Marketing 54

Account Based Marketing Planning Advertising Agencies Paid Search Agency 54

Outbrain

DECEMBER 18, 2018

You may have heard of the term ‘buyer personas’ but wonder what it means and why they are so important to your brand. In this blog, I will shed light on buyer personas and outline the reasons why you should be using them as a primary marketing activity. Personas improve your vision, enabling you to see things clearly.

Buyer Personas 35

Buyer Personas Paid Search Agency Advertising Agencies Marketing Analytics Tools 35

ClearVoice

APRIL 24, 2019

A tagline takes center stage on a home page or social media ad, and it changes over time. Fortunately, you already have other brand messaging and content strategy foundations you can reference to help you answer these questions. When all else fails, having a good positioning statement template will guide your messaging strategy.

Positioning 79

Positioning Examples Brand Identity Branding 79

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. What is a Go-to-Market Strategy?

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

The Lead Agency

APRIL 25, 2018

So long as your have your executive on board, have a good team of people and are able to align your sales and marketing, you will find that this type of marketing will slot in nicely with your existing marketing strategies. Attach your persona profiles to each contact and start building a comprehensive database.

Account Based Marketing 48

Account Based Marketing Planning Advertising Agencies Paid Search Agency 48

B2B Marketing Insights - WE

APRIL 24, 2018

Build your buyer’s persona(s). A buyer persona is a snapshot of who your ideal customer is. The buyer persona is made up of things like demographic information, behavior patterns, buying motivators, and goals. The more detailed the information is surrounding this persona, the more accurately your marketing efforts can be.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

B2B Marketing Insights - WE

JUNE 29, 2018

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. The brand core is made up of four primary segments, and they’re critical to any brand development strategy: Brand Values.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Navigate the Channel

JANUARY 8, 2024

To streamline the content creation process, checklists and templates are invaluable tools that can help you stay on track, ensure quality and save time. Before we get to some of the best checklists, tools and templates for content marketing, we need to reiterate what you must do first: plan. Well, OK, buckle up.

Template 73

Template Planning Content Marketing Tips 73

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62