Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? And, unlike the simulated world of the elaborately-constructed inbound link sellosphere, shilloshere, linkosphere, or whatever it is, blogger outreach is authentic.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

DECEMBER 22, 2015

It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). All the best keyword strings have already been taken. Well, you know how it is, right?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Hubspot

AUGUST 7, 2018

Using a content marketing strategy that included content creation, outreach, and guest posting, Pipedrive, a sales CRM, was able to rank #1 for a high-volume keyword -- “sales management” (9,900 search volume). They were able to outrank SalesManagement.org, InsightSquared, and even US News and Wikipedia. Image courtesy of Moz.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Moz

JANUARY 28, 2019

A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. Your goal for an initial outreach email is simply to get a response. Engage in sponsorships and scholarships.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Webbiquity

NOVEMBER 2, 2010

Wikis (Wikipedia, hundreds of specific topic-focused wikis). . • Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&#

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

Blogger 80

Blogger Outreach PR Media 80

Single Grain

APRIL 3, 2020

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency. Industry (Healthcare, Education, etc.). Click To Tweet.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ).

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Pricing: free for personal use; contact vendor for agency pricing. Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Convince & Convert

AUGUST 19, 2012

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). So if a company is evaluating me as a potential outreach target, shouldn’t they want to work with me only on Twitter and Facebook?

Analytics 137

Analytics Blogger Outreach Comparison 137

Biznology

NOVEMBER 11, 2014

into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy.

Product 80

Product Work Management Marketing Management Autoresponders 80

seo.co

FEBRUARY 10, 2022

What Works in Online Marketing survey, 40% of SEO agency respondents (114 out of 284) indicated that they were not sure about their ROI from on-site content marketing efforts, and 43% (123 out of 289) weren’t sure about ROI from their off-site efforts. Take a look at the following: Agency & contractor spending.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Moz

APRIL 22, 2019

It makes me hear phones ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the line, ready to bring experts aboard in the “sometimes difficult” quest for online visibility. Time for your agency to spend a moment doing deep breathing with clients. I like this quote. Methodology.

Lead Scoring 57

Lead Scoring Lead Ranking Google SEO 57

Single Grain

MAY 5, 2020

An enterprise SEO plan includes on-page optimization and high-quality content creation coupled with a highly targeted strategic outreach. But there are third-party review sites, Wikipedia pages and news articles that you don’t control. Another way to acquire backlinks is cold outreach. Branded searches return a mix of results.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Biznology

DECEMBER 2, 2014

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” engagement (have you been helped), and outreach (have you heard of us over here?). production (where are you going to live and what are you going to do?),

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. What Role Should A Communications Agency Play In A Client’s Social Media? MI6 Marketing Agency , September 15, 2010 Author: Chris Herbert.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Directive Agency

MAY 9, 2017

If you are passionate about growing and need to generate more demand, filling the roles below with in-house talent or agency experts is a must. Hold Agencies Accountable. Make sure your paid search specialist or agency is doing at least all these things if you want to truly maximize your capital. Wikipedia (Non-VA).

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Biznology

APRIL 23, 2013

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. The Quantum Mechanics of Blogger Outreach. Be a Big Fish in the Blogger Outreach Pond.

Blogger 80

Blogger Outreach Social Media PR 80