Directive Agency

MAY 29, 2019

May 29, 2019 – IRVINE, Calif. – Garrett Mehrguth, the CEO and co-founder of the leading B2B and enterprise search marketing agency Directive , recently was selected to speak at 13 stops of the Digital Summit tour. Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide.

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. By going it alone, you might be inhibiting the success of your inbound campaign.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Directive Agency

MAY 29, 2019

May 29, 2019 – IRVINE, Calif. – Garrett Mehrguth, the CEO and co-founder of the leading B2B and enterprise search marketing agency Directive , recently was selected to speak at 13 stops of the Digital Summit tour. Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide.

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

The Point

MAY 11, 2015

Creative is the “secret sauce” that sets one campaign, one white paper, one ebook, one Webinar apart from another. At our agency , we help clients clean up marketing data, develop segmentation strategies, and build compelling content because we know those are the minimum requirements every client needs to be effective.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @ b2bmagazine ’s top B2B agencies. ArtilleryMarket - Douglas Burdett -B2B marketing agency principal. Presenters of Inbound Conference.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Point

FEBRUARY 27, 2012

The method of assigning and subtracting scores described above is based largely on our work with clients using the Marketo platform , but the same overall approach could be adapted to work with virtually any other marketing automation system. download trial version). Thanks Dan!

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

The Point

SEPTEMBER 19, 2012

When our agency works with open source, freemium, and cloud software companies we normally recommend those clients extend their lead nurturing programs to include at least one or two emails after the expiration date – say, a week later and then two weeks after that.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

The Point

MARCH 29, 2012

One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. A simple text link will do the trick: White Paper: 5 Keys to. Increased Developer Productivity. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

MAY 8, 2012

At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader. A white paper about a highly technical, complex solution, for example, requires no more copy than a paper about something much more basic.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Vidyard

JULY 7, 2016

Hansford has been with Heinz Marketing for over four years, and came to the agency world from over 15 years of customer-facing roles at tech companies big and small. ” Life in the agency world has been good for Hansford, and with his short attention span, it’s a match made in heaven. “We Eventually, the turn-around got to him.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Hinge Marketing

NOVEMBER 26, 2015

Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing. Your CRM is able to track all of your online marketing conversions, be it joining your email list, downloading a white paper or registering for a webinar. Who wouldn’t want that?

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Moz

DECEMBER 17, 2020

Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses. Are they publishing mostly videos, glossary pages, e-books, white papers, webinars? Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses.

Analysis 61

Analysis SEO B2B Top of Funnel 61

thePoint

MAY 25, 2018

The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category. Customer-facing marketing content – brochures, white papers, position papers, presentations, etc.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Oktopost

OCTOBER 26, 2020

Sendible is one of the top social media management solutions specifically designed for digital agencies. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Geared towards mid-to large sized companies and agencies. Geared towards mid-to large sized companies and agencies.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • Not every piece of content has to be a new, 12-page white paper, however. Perhaps an old white paper can see new life as a checklist, a Webinar/Slidecast, a series of short videos, or an infographic. (TR) Marketo has done a couple of acquisitions.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. It’s not a pretty picture.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Sales Engine

DECEMBER 16, 2015

Most successful content marketing programs have a dedicated content resource, either in-house or through an outside agency. With the prevalence of marketing automation systems like Marketo, Hubspot, Infusionsoft, and more, many companies have bought the cart before the horse. Do you have a dedicated content resource?

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120

The Point

JANUARY 6, 2012

Conversely, a poorly designed resource library is where old white papers go to die. Since the pages are hosted in Marketo , a marketing automation platform, information on the registration forms is pre-populated for repeat visitors. See thumbnail at right.)

Resources 100

Resources Lead Generation Paid Search Agency Generation 100

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. It can save you dividends in avoiding the cost of an agency. Additionally, agencies are often a band-aid solution to a blanket problem of content governance. Centralize Your Content. The benefit?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. It’s not a pretty picture.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. Unbounce specializes in SaaS, ecommerce, and agency landing pages. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. Signing up for a free trial of your service. Attending a virtual event.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

SmartBug Media

JANUARY 20, 2020

It’s important to note that these strategies assume several key pieces are in place: a marketing automation tool ( Marketo or HubSpot , for example), an integration with an ERP or CRM tool, and a functional website that has up-to-date content. Let’s dive in and explore three evergreen lead nurturing strategies for manufacturing professionals.

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Huptech Web

OCTOBER 27, 2023

Many business owners like yourself are seeking this strategy, which has become increasingly popular among marketing agencies today. Create a white paper on a relevant eCommerce industry topic, such as The Future of eCommerce in 2023 , and require users to fill out a form to download it.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

NetLine

AUGUST 2, 2023

In many cases, these leads will have been sourced or qualified by an external agency. However, buyers are still educating themselves with white papers, case studies, and webinars. For example, here’s how to integrate your NetLine portal with Marketo. These are leads that are sourced by sales reps directly.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

KoMarketing Associates

APRIL 19, 2016

In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. White Paper: Supercharge Your B2B Content Marketing Efforts With Interactive Audio. However, creating content that satisfies B2B buyers’ appetites is no walk in the park.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). We’ve applied these lessons in our agency and with our clients every single day. But it’s what your company needs—even when they don’t know it yet.

CMS Development 48

CMS Development Lead Ranking Advertising Agencies Tips 48

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

PathFactory

JULY 3, 2019

Interesting jobs… I did spend some time at QinetiQ, which was the UK Ministry of Defense defense evaluation research agencies, basically like three and a half thousand people with PhDs and beards and sandals in a secure facility in England. We had 100 people click on the email we just sent with Marketo. Know your data.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61