Digital B2B Marketing

FEBRUARY 13, 2012

Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. Every sale. A New Economic Model Publishers and agencies both missed the opportunity in the early 2000′s to redefine the economic model in digital media. If so, I would love to connect with you on LinkedIn.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 And Twitter will be just fine. Why Media Buyers Don’t Like Twitter. Twitter Has High Minimum Spends. My conclusion?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

APRIL 7, 2011

Unfortunately, marketers and agencies alike will justify this behavior by positioning the brand site, not the advertising, as the core delivery vehicle for the brand message. Admit that the real goal is content consumption, registrations or direct sales, and manage appropriately. Will you measure and manage based on your objective?

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100